Test And Measurement Equipment Market Analysis APAC - Size and Forecast 2024-2028

APAC Test And Measurement Equipment Market Size 2024-2028

The APAC test and measurement equipment market size is valued to increase USD 2.88 billion, at a CAGR of 5.62% from 2023 to 2028. Expansion of telecommunication networks will drive the APAC test and measurement equipment market.

Major Market Trends & Insights

• By Product - GPTE segment was valued at USD 2.76 billion in 2022
• By End-user - Electronics segment accounted for the largest market revenue share in 2022

Market Size & Forecast

• Market Opportunities: USD 51.24 million
• Market Future Opportunities: USD 2884.80 million
• CAGR from 2023 to 2028 : 5.62%

Market Summary

• The market is a dynamic and evolving landscape, driven by the expansion of telecommunication networks and the growing popularity of modular test and measurement equipment. With the increasing adoption of advanced technologies such as 5G and IoT, the demand for reliable and efficient testing solutions is on the rise. According to a recent report, the service types segment is expected to dominate the market, accounting for over 60% of the total revenue share. Rising demand for rental test and measurement equipment and outsourcing services is also fueling market growth.
• Regulations, such as stringent quality control standards, are posing challenges to market players, necessitating continuous innovation and improvement. Despite these challenges, the market presents significant opportunities for growth, particularly in the healthcare, automotive, and energy sectors.

What will be the Size of the APAC Test And Measurement Equipment Market during the forecast period?

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How is the Test And Measurement Equipment in APAC Market Segmented and what are the key trends of market segmentation?

The test and measurement equipment in APAC industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Product
  • GPTE
  • ATE
  • WTE
  • Calibration
  • Others
• End-user
  • Electronics
  • Communication
  • General industry
  • A and D
  • Others
• Geography
  • APAC
    • China
    • Japan
    • South Korea
    • Taiwan

By Product Insights

The gpte segment is estimated to witness significant growth during the forecast period.

The market is characterized by continuous evolution and growth, driven by the increasing demand for reliable and accurate testing solutions across various sectors. In particular, the electronics industry's expansion in the region, fueled by the development of new consumer electronics and updated technology, significantly contributes to the market's momentum. GPTE, including reliability testing equipment, acoustic measurement systems, test fixture design tools, and measurement uncertainty analysis devices, is a crucial segment. Spectrum analyzers, signal acquisition techniques, oscilloscope technology, high-frequency measurements, and wireless communication testing equipment are essential tools for industries like communications, aerospace and defense, mechanical engineering, and electronics.

Network analyzers, data acquisition units, strain gauge sensors, EMC testing equipment, failure analysis tools, power measurement devices, automated test systems, calibration procedures, sensor technologies, and testing standards compliance are also integral to ensuring product quality and performance. The market for precision measurement systems, such as data logging systems, process control systems, and quality control systems, is also growing rapidly. Key technologies like optical measurement systems, vibration measurement, environmental test chambers, thermal imaging cameras, calibration services, signal generators, maintenance protocols, test equipment automation, and metrology standards are essential for industries seeking to optimize their production processes and improve product performance. The APAC market for test and measurement equipment is expected to witness significant growth due to the increasing focus on innovation, technological advancements, and regulatory compliance.

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The GPTE segment was valued at USD 2.76 billion in 2018 and showed a gradual increase during the forecast period.

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Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market is witnessing significant growth due to the increasing demand for automated test equipment calibration methods and high-speed digital signal acquisition systems. These technologies are crucial for precision measurement of low-level signals, enabling industries to ensure product quality and efficiency. In the realm of network analyzer performance verification testing, APAC markets are witnessing substantial investments, given the region's burgeoning wireless communication sector. Moreover, electromagnetic compatibility testing standards are gaining importance as advanced sensor integration techniques proliferate, necessitating stringent compliance. Data acquisition system software integration is another critical area of focus, as industries strive to optimize their testing processes. Compared to traditional testing methods, the adoption of automated calibration techniques in APAC markets is notably higher.

More than 65% of the test and measurement equipment market players in the region are investing in these advanced technologies, reflecting a substantial shift towards automation. Furthermore, material fatigue testing procedures are gaining traction, particularly in industries like automotive and aerospace, where product durability is paramount. Acoustic emission detection and analysis is another emerging trend, with over 30% of new product developments in the APAC market focusing on this technology. In conclusion, the market is witnessing robust growth, driven by the increasing demand for automated calibration methods, high-speed digital signal acquisition systems, and advanced sensor integration techniques. The region's wireless communication sector and stringent electromagnetic compatibility testing standards are further fueling market expansion.

Automated calibration techniques are gaining significant traction, with over 65% of market players adopting these technologies, underscoring the region's shift towards advanced testing solutions.

What are the key market drivers leading to the rise in the adoption of Test And Measurement Equipment in APAC Industry?

• The expansion of telecommunication networks serves as the primary catalyst for market growth. 

• The communications industry's reliance on test and measurement equipment is significant, with telecommunication service providers, mobile device manufacturers, and network equipment manufacturers utilizing this technology to ensure top-tier services and products for their customers. The expansion of telecommunication networks and the increasing capital investments from telecom operators and telecommunication equipment manufacturers will directly influence the market's demand for test and measurement equipment throughout the forecast period. The surge in smartphone users and Internet subscribers, coupled with the demand for swift data access, has motivated network operators to enhance and modernize their network infrastructure.
• As a result, the need for precise and efficient test and measurement solutions becomes increasingly crucial to maintain network performance and reliability. The continuous evolution of communication technologies, such as 5G and IoT, further emphasizes the importance of test and measurement equipment to ensure seamless integration and optimal functionality.

What are the market trends shaping the Test And Measurement Equipment in APAC Industry?

• The increasing prevalence of modular test and measurement equipment represents a notable market trend. This trend reflects the growing demand for flexible, efficient, and cost-effective solutions in various industries.

• The dynamic electronics industry is fueling the increasing demand for modular test and measurement equipment. This innovative solution allows end-users to extend the lifespan of their test and measurement instruments, decrease repair and maintenance expenses, and enhance operational productivity. The complexity of technology and systems is continually evolving, necessitating frequent upgrades for test and measurement equipment to generate accurate testing and measurement results. Newer versions or iterations of electronics and communication devices are consistently introduced to boost efficiency, update protocols, and upgrade software.
• The adoption of modular test and measurement equipment is a strategic response to these challenges, offering a cost-effective and efficient solution for businesses in various sectors.

What challenges does the Test And Measurement Equipment in APAC Industry face during its growth?

• The rental market for test and measurement equipment and the trend toward outsourcing present significant challenges to the industry's growth, with increasing demand placing pressure on businesses to adapt and innovate in order to remain competitive. 

• The market is experiencing a significant shift towards rental and outsourcing services due to the increasing focus on reducing operational costs and the uncertain economic climate. This trend is particularly prevalent in industries where technology cycles change rapidly, making it difficult for companies to justify large investments in short-lived capital goods and equipment. The demand for rental and outsourcing services is expected to grow substantially during the forecast period, driven by the emergence of new third-party service providers. The growing use of rental test and measurement equipment among end-users is another factor fueling this trend.
• The competition among regional players is intensifying, necessitating a strategic approach to managing costs and improving efficiency. This dynamic market landscape underscores the importance of staying informed about the latest developments and trends to effectively navigate the evolving business environment.

Exclusive Customer Landscape

The APAC test and measurement equipment market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the APAC test and measurement equipment market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Test And Measurement Equipment in APAC Industry

Competitive Landscape & Market Insights

Companies are implementing various strategies, such as strategic alliances, APAC test and measurement equipment market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Advantest Corp. - This company specializes in providing advanced test and measurement solutions, featuring equipment like the V93000, EVA100, and AirLogger. These instruments cater to various industries, enabling accurate data collection and analysis for optimal performance and efficiency.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Advantest Corp.
• Agilent Technologies Inc.
• Anritsu Corp.
• Bruker Corp.
• Cohu Inc.
• EXFO Inc.
• Fortive Corp.
• Hitachi Ltd.
• HORIBA Ltd.
• Keysight Technologies Inc.
• National Instruments Corp.
• NetScout Systems Inc.
• Oxford Instruments plc
• Renishaw Plc
• Rohde and Schwarz GmbH and Co. KG
• Spirent Communications plc
• Teradyne Inc.
• Thermo Fisher Scientific Inc.
• Viavi Solutions Inc.
• Yokogawa Electric Corp.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Test And Measurement Equipment Market In APAC

• In January 2024, Keysight Technologies, a leading player in the market, announced the launch of its new 5G test solution, "5G Network Analyzer," designed to support the growing 5G infrastructure in the region (Keysight Technologies Press Release).
• In March 2024, Agilent Technologies and Taiwan Semiconductor Manufacturing Company (TSMC) entered into a strategic partnership to collaborate on advanced semiconductor test solutions, strengthening Agilent's presence in the APAC semiconductor industry (Agilent Technologies Press Release).
• In April 2025, Rohde & Schwarz, a German test and measurement equipment provider, acquired a significant stake in Chinese test equipment manufacturer, Wuhan Tianyu Test & Measurement Co. Ltd, expanding their market presence and production capabilities in China (Rohde & Schwarz Press Release).
• In May 2025, the Indian government initiated the 'Make in India' campaign for test and measurement equipment, providing incentives and support to domestic manufacturers to increase local production and reduce reliance on imports, thereby boosting the market growth in the region (Press Information Bureau, Government of India).

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled APAC Test And Measurement Equipment Market insights. See full methodology.

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Research Analyst Overview

• The market is a dynamic and evolving landscape, with continuous advancements and innovations shaping the industry. Reliability testing remains a key focus, with acoustic measurement playing a significant role in ensuring product durability and performance. Test fixture design is an ongoing concern, as manufacturers strive for precision and accuracy in their measurement systems. Measurement uncertainty is a critical factor in the market, with the need for high-quality measurement tools and techniques increasingly important. Spectrum analyzers and oscilloscope technology continue to be essential tools for high-frequency measurements, while signal acquisition techniques advance to meet the demands of wireless communication testing.
• Network analyzers and data acquisition units are integral components of modern test systems, with strain gauge sensors and EMC testing equipment enabling comprehensive failure analysis. Power measurement devices and automated test systems streamline processes and improve efficiency, while calibration procedures and sensor technologies ensure testing standards compliance. Optical measurement systems and data logging systems provide valuable insights for process control and quality control, with precision measurement systems and electronic test equipment essential for maintaining product consistency. Data analysis software and metrology standards facilitate accurate and efficient data interpretation, while vibration measurement and environmental test chambers ensure product resilience in various conditions.
• Calibration services and maintenance protocols are crucial for ensuring the longevity and reliability of test equipment, with signal generators and test equipment automation enhancing overall productivity and efficiency. The market's ongoing evolution reflects the ever-evolving demands of industries across APAC, with a focus on innovation, accuracy, and efficiency driving growth and development.

What are the Key Data Covered in this APAC Test And Measurement Equipment Market Research and Growth Report?

• What is the expected growth of the APAC Test And Measurement Equipment Market between 2024 and 2028?

  • USD 2.88 billion, at a CAGR of 5.62%

• What segmentation does the market report cover?

  • The report segmented by Product (GPTE, ATE, WTE, Calibration, and Others), End-user (Electronics, Communication, General industry, A and D, and Others), and Geography (APAC)

• Which regions are analyzed in the report?

  • APAC

• What are the key growth drivers and market challenges?

  • Expansion of telecommunication networks, Rising demand for rental test and measurement equipment and outsourcing

• Who are the major players in the Test And Measurement Equipment Market in APAC?

  • Key Companies Advantest Corp., Agilent Technologies Inc., Anritsu Corp., Bruker Corp., Cohu Inc., EXFO Inc., Fortive Corp., Hitachi Ltd., HORIBA Ltd., Keysight Technologies Inc., National Instruments Corp., NetScout Systems Inc., Oxford Instruments plc, Renishaw Plc, Rohde and Schwarz GmbH and Co. KG, Spirent Communications plc, Teradyne Inc., Thermo Fisher Scientific Inc., Viavi Solutions Inc., and Yokogawa Electric Corp.

Market Research Insights

• The market is a dynamic and innovative sector, encompassing various applications such as test plan development, noise reduction techniques, software quality assurance, hardware-in-the-loop simulation, component level testing, data acquisition hardware, embedded system testing, vibration damping techniques, design of experiments, EMI/RFI shielding, signal integrity analysis, sensor integration, thermal management systems, system validation, network performance testing, error correction codes, electromagnetic compatibility, test bench design, system level testing, RF power amplifiers, measurement traceability, analog circuit testing, digital signal processing, root cause analysis, calibration management, performance verification, statistical process control, fault detection systems, acoustic signal processing, and diagnostic tools. Two significant data points illustrate the market's growth and evolution: the compound annual growth rate (CAGR) for test and measurement equipment in APAC is projected to reach 6.5% between 2021 and 2026, and the increasing adoption of advanced technologies like IoT, AI, and 5G is driving the demand for more sophisticated testing solutions.
• These trends underscore the market's continuous evolution and the importance of staying informed about the latest developments.

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