Education Apps Market in the US 2015-2019

  • Published: Jan 2016
  • Pages: 57
  • SKU: IRTNTR7980
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This market research report includes a detailed segmentation of the education apps market in the US by product (pre-primary education, primary and secondary education, and higher education). The report also provides a market share analysis of the leading vendors in this market, including Duo Lingo, Edmodo, Lumos Labs, Rosetta Stone, and WizIQ.

Market Outlook of the education apps market in the US

Technavio’s market research analyst predicts the education apps market in the US to grow at a CAGR of approximately 31% during the forecast period. The rising penetration of e-learning and m-learning in educational institutions is expected to result in the extensive digitization of educational methodologies. This extensive digitization of educational methodologies is anticipated to bolster growth in the education apps market during the forecast period.

The growing demand for e-learning is the key driver for the growth of this market. The rising adoption of gadgets, such as tablets and laptops, by students, is expected to pave the way for digital textbooks and other online educational content. Since e-learning facilitates customized learning for students by preventing the generalization of educational content; their augmented adoption is envisaged to result in market growth during the forecast period. 

Product-based segmentation of the education apps market in the US

  • Pre-primary education
  • Primary and secondary education
  • Higher education

In this market study, analysts have estimated the primary and secondary education segment to be the largest market segment during the forecast period. Much of this segment’s growth can be attributed to factors like the growing preference for blended learning and the rapid growth of the virtual schools in the US region.

Competitive landscape and key vendors

The market for education apps in the US is highly competitive and is primarily dominated by pure-play education technology vendors and large technology vendors like Google, Apple, and Microsoft. Since this market has low entry barriers, the entry of new players is estimated to result in market fragmentation during the forecast period.

The top vendors in the market include -

  • Duo Lingo
  • Edmodo
  • Lumos Labs
  • Rosetta Stone
  • WizIQ

The other prominent vendors of the market include Age of learning, BenchPrep, Duo Labs, and IXL Learning

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the education apps market in the US?
  • What are the key market trends impacting the growth of the education apps market in the US?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the education apps market in the US?
  • What are the key outcomes of the five forces analysis of the education apps market in the US?

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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