E-cigarette Market in the US 2015-2019

  • Published: Dec 2015
  • Pages: 75
  • SKU: IRTNTR7670

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This market research report presents a detailed segmentation of the e-cigarettes market in the US by distribution channel (online and retail) and by product (first-generation e-cigarettes/cigalikes, second-generation e-cigarettes, and third-generation e-cigarettes). Key findings also include an analysis of the leading vendors such as Reynolds American, Imperial Tobacco, LOGIC Technology, Altria Group, NJOY, and CB Distributors.

Market analysis of e-cigarettes

Technavio’s market research analyst predicts the e-cigarettes market in the US to grow at a CAGR of around 33% during the forecast period. The increased desire among consumers to quit smoking tobacco is the primary driver for the growth of this market. For instance, according to the US government, approximately 480,000 people die in the country every year due to active smoking. E-cigarettes are considered a healthier alternative to tobacco smoking, and, therefore, are becoming popular among end-users.

The low cost of e-cigarettes is also expected to contribute to the growth of the market during the forecast period. E-cigarettes are cheaper than traditional cigarettes due to the lack of legitimate taxation on their sale. The wholesale price of a disposable e-cigarette is between USD 2.5 and USD 4.0, whereas rechargeable e-cigarette costs between USD 6 and USD 15.

Segmentation by distribution and analysis of - online, retail

The retail segment dominated the market during 2014 with a market share of 72%. The retail segment comprises of convenience stores, grocery shops, tobacco shops, pharma, and other non-tracked channels. Some of the popular retail outlets for e-cigarettes are Wal-Mart, Tesco, and Sainsbury's.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

  • Online
  • Retail

Product segmentation and analysis of – cigalikes, second and third generation e-cigarettes

Cigalikes dominated the market during 2014 with a market share of 63%. However, this research report predicts the market to witness an increase in demand for second and third-generation e-cigarettes during the forecast period.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

  • First-generation e-cigarettes/cigalikes
  • Second-generation e-cigarettes
  • Third-generation e-cigarettes

Competitive landscape and key vendors - Altria, NJOY, Reynolds American, Imperial Tobacco

The e-cigarette market in the US is highly fragmented due to the presence of numerous vendors operating and selling e-cigarettes under different brand names across the country. There is intense competition among the vendors for the market share. The report predicts the market to witness increased consolidation and a rise in the influx of private labels during the forecast period.

The leading vendors in the market are -

  • Altria Group
  • CB Distributors
  • Imperial Tobacco
  • LOGIC Technology
  • NJOY
  • Reynolds American

Other vendors in the market include Ballantyne Brands, British American Tobacco, FIN Branding, Gamucci, Japan Tobacco, Nicotek, RRR Chemicals, Vapor, Victory Electronic Cigarettes, VMR Products, and White Cloud.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the e-cigarettes market in the US?
  • What are the key market trends impacting the growth of the e-cigarettes market in the US?
  • What are the challenges to market growth?
  • Who are the key vendors in the e-cigarettes market in the US?
  • What are the market opportunities and threats faced by the vendors in the e-cigarettes market in the US?
  • What are the key outcomes of the five forces analysis of the e-cigarettes market in the US?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Worldwide cigarette statistics:  Per capita consumption per year

PART 06: Market landscape

  • Global cigarette market
  • Global e-cigarette market
  • E-cigarette market in US
  • Big Tobacco investments in e-cigarettes
  • Opportunities in e-cigarette market in US
  • Uncertainties in e-cigarette market in US: FDA regulations
  • Taxation
  • Five forces analysis

PART 07: Product life cycle analysis

PART 08: Market segmentation by product

  • E-cigarette market in US by product

PART 09: Market segmentation by distribution channel

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape

  • Competitive scenario
  • Industry associations
  • Market share analysis 2014
  • Other prominent vendors

PART 16: Other prominent vendors

  • Ballantyne Brands
  • British American Tobacco
  • FIN Banding Group
  • Gamucci
  • Japan Tobacco
  • Nicotek
  • RRR Chemicals
  • Vapor
  • Victory Electronic Cigarettes
  • VMR Products
  • White Cloud

PART 17: Key vendor analysis

  • Altria Group
  • CB Distributors
  • Imperial Tobacco
  • Logic Technology Development
  • NJOY
  • Reynolds American
  • Legal status

PART 18: Appendix

  • List of abbreviations

PART 19: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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