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Writing and Marking Instruments Market by Distribution Channel, Application, and Geography - Forecast and Analysis 2021-2025

  • Published: Mar 2021
  • Pages: 120
  • SKU: IRTNTR40051
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The writing and marking instruments market share is expected to increase by USD 6.25 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 7%.

This writing and marking instruments market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers writing and marking instruments market segmentation by distribution channel (offline stores and online stores), application (pens, markers and highlighters, pencils, coloring and writing instruments, and writing accessories), and geography (APAC, Europe, North America, MEA, and South America). The writing and marking instruments market report also offers information on several market vendors, including A. T. Cross Co. LLC, BIC Group, C. Josef Lamy GmbH, Crayola LLC, ITC Ltd., Kokuyo Camlin Ltd., Lexi Pvt. Ltd., Linc Pen & Plastics Ltd., Newell Brands Inc., PILOT Corp., Pininfarina Spa, and Schneider Schreibgerate GmbH among others.

What will the Writing And Marking Instruments Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Writing and Marking Instruments Market Size for the Forecast Period and Other Important Statistics

 

Writing And Marking Instruments Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The growing emphasis on product personalization is notably driving the writing and marking instruments market growth, although factors such as rising threat of digitization may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the writing and marking instruments industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Writing And Marking Instruments Market Driver

One of the key factors driving growth in the writing and marking instruments market is the growing emphasis on product personalization. With rapid advances in printing technologies and design, several vendors offer highly personalized writing and marking instruments such as personalized pens, pencils, coloring pens, and highlighters to attract consumers. Vendors offer writing instruments with customized print designs based on the branding requirements of consumers. Vendors offer product personalization to incorporate an emotional dimension to their product at virtually no additional cost to the consumer. A high level of product customization offered by vendors enables them to distinguish their product offerings in the market. The growing emphasis on product personalization is expected to continue to boost the growth of the global content writing market size and the overall market.

Key Writing And Marking Instruments Market Trend

The rising popularity of writing instruments as fashion stationery is another factor supporting the writing and marking instruments market share growth. With advances in printing technology, several vendors are increasingly focusing on product design, aesthetics, and functional aspects of writing instruments. Innovations in product design and features of writing and marking instruments make them premium-priced products. Many vendors offer luxury pens that have innovative and customizable features and are priced higher than regular pens. This is expected to drive the market during the forecast period. Owing to the rising popularity of fashionable writing instruments, manufacturers are entering into partnerships with popular fashion designers for sophisticated product designs. The growing popularity of writing instruments as fashion stationery is expected to support the growth of the global writing and marking instruments market.

Key Writing And Marking Instruments Market Challenge

The rising threat of digitization will be a major challenge for the writing and marking instruments market during the forecast period. The adoption of mobile devices such as smartphones and tablets is increasing significantly worldwide. Factors such as the rapid penetration of digital devices and the rising popularity of personalized digital learning programs have popularized digital content over the last few years. The aforementioned factors have affected the sales of conventional paper-based notebooks and writing and marking instruments over the last few years. The use of writing instruments such as pens, pencils, and highlighters has considerably reduced in offices and higher educational institutions because of digitization. Several offices and higher educational institutions have shifted to digital documents for a range of applications, including the development of training content and documentation. It is expected that the increasing digitization in offices and higher education institutions will continue to hamper the growth of the global writing and marking instruments market.

This writing and marking instruments market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global writing and marking instruments market as a part of the global education market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the writing and marking instruments market during the forecast period.

Who are the Major Writing And Marking Instruments Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • A. T. Cross Co. LLC
  • BIC Group
  • C. Josef Lamy GmbH
  • Crayola LLC
  • ITC Ltd.
  • Kokuyo Camlin Ltd.
  • Lexi Pvt. Ltd.
  • Linc Pen & Plastics Ltd.
  • Newell Brands Inc.
  • PILOT Corp.
  • Pininfarina Spa
  • Schneider Schreibgerate GmbH

 

This statistical study of the writing and marking instruments market encompasses successful business strategies deployed by the key vendors. The writing and marking instruments market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • A. T. Cross Co. LLC - The company offers pens like Bailey Light collection, Cross bailey light collection, and other products.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The writing and marking instruments market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Writing And Marking Instruments Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the writing and marking instruments market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the education market includes the following core components:

  • Inputs
  • Operations
  • Marketing and sales
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.

Which are the Key Regions for Writing And Marking Instruments Market?

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42% of the market’s growth will originate from APAC during the forecast period. China, India, and Japan are the key markets for writing and marking instruments in APAC. Market growth in this region will be faster than the growth of the market in the European, North American, and MEA  regions.

The surge in student enrolment in educational institutions will facilitate the writing and marking instruments market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Distribution Channel Segments in the Writing And Marking Instruments Market?

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The writing and marking instruments market share growth by the offline stores segment will be significant during the forecast period. The rapid advent of globalization has spurred investments in traditional commerce and has subsequently increased the number of hypermarkets and supermarkets worldwide. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the writing and marking instruments market size and actionable market insights on post COVID-19 impact on each segment.

 

Writing And Marking Instruments Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 7%

Market growth 2021-2025

$ 6.25 billion

Market structure

Fragmented

YoY growth (%)

6.32

Regional analysis

APAC, Europe, North America, MEA, and South America

Performing market contribution

APAC at 42%

Key consumer countries

US, China, India, Germany, and Japan

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

A. T. Cross Co. LLC, BIC Group, C. Josef Lamy GmbH, Crayola LLC, ITC Ltd., Kokuyo Camlin Ltd., Lexi Pvt. Ltd., Linc Pen & Plastics Ltd., Newell Brands Inc., PILOT Corp., Pininfarina Spa, and Schneider Schreibgerate GmbH

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Writing And Marking Instruments Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive writing and marking instruments market growth during the next five years
  • Precise estimation of the writing and marking instruments market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the writing and marking instruments industry across APAC, Europe, North America, MEA, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of writing and marking instruments market vendors

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Executive Summary

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market outlook: Forecast for 2020 - 2025

Five Forces Analysis

  • Five Force Summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Application

  • Market segments
  • Comparison by Application
  • Pens - Market size and forecast 2020-2025
  • Markers and highlighters - Market size and forecast 2020-2025
  • Pencils - Market size and forecast 2020-2025
  • Coloring and writing instruments - Market size and forecast 2020-2025
  • Writing accessories - Market size and forecast 2020-2025
  • Market opportunity by Application

Market Segmentation by Distribution channel

  • Market segments
  • Comparison by Distribution channel
  • Offline stores - Market size and forecast 2020-2025
  • Online stores - Market size and forecast 2020-2025
  • Market opportunity by Distribution channel

Customer landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • APAC - Market size and forecast 2020-2025
  • Europe - Market size and forecast 2020-2025
  • North America - Market size and forecast 2020-2025
  • MEA - Market size and forecast 2020-2025
  • South America - Market size and forecast 2020-2025
  • Key leading countries
  • Market opportunity by geography
  • Volume driver – demand-led-growth
  • Market challenges
  • Market trends

Vendor Landscape

  • Vendor Landscape
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • A. T. Cross Co. LLC
  • BIC Group
  • C. Josef Lamy GmbH
  • Crayola LLC
  • ITC Ltd.
  • Kokuyo Camlin Ltd.
  • Linc Pen & Plastics Ltd.
  • Newell Brands Inc.
  • PILOT Corp.
  • Schneider Schreibgerate GmbH

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The writing and marking instruments market growth will increase by $6253.00 million during 2020-2025.
The writing and marking instruments market is expected to grow at a CAGR of 7.05% during 2020-2025.
Technavio has segmented the writing and marking instruments market by distribution channel (Offline stores and Online stores) ,application (Pens, Markers and highlighters, Pencils, Coloring and writing instruments, and Writing accessories) , and geographic (APAC, Europe, North America, MEA, and South America).
A. T. Cross Co. LLC, BIC Group, C. Josef Lamy GmbH, Crayola LLC, ITC Ltd., Kokuyo Camlin Ltd., Lexi Pvt. Ltd., Linc Pen & Plastics Ltd., Newell Brands Inc., PILOT Corp., Pininfarina Spa, Schneider Schreibgerate GmbH are a few of the key vendors in the writing and marking instruments market.
APAC will register the highest growth rate of 42.14% among the other regions. Therefore, the writing and marking instruments market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the writing and marking instruments market growth are:
  • Growing emphasis on product personalization
The writing and marking instruments market vendors should focus on grabbing business opportunities from the offline stores segment as it accounted for the largest market share in the base year.
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