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The yams market share is expected to increase by USD 47.36 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 4.53%.
This yams market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers yams market segmentations by product (non-organic and organic) and geography (North America, Europe, APAC, Middle East and Africa, and South America). The yams market report also offers information on several market vendors, including Amruth Organics and Natural Store, BDS Natural Products Inc., Bio Botanica Inc., Dabur India Ltd., Dr. Willmar Schwabe GmbH and Co. KG, Frontier Co op, Green Amrut, McCall Farms Inc., Novoherb Technologies, Penn Herb Co. Ltd., Provital SAU, Wellgreen Technology Co. Ltd., and Xtend-Life Natural Products Intl Ltd. among others.
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The health benefits associated with yams is notably driving the yams market growth, although factors such as the fluctuating price of yams may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the yams industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Yams Market Driver
The health benefits associated with yams is one of the key drivers supporting the yams market growth. The increasing awareness among consumers about the health benefits of yams increases the demand for it across the world. Some of the health benefits of yams are it is rich in nutrients and contains vitamin C, magnesium, potassium, manganese, copper, and fiber. Yam helps in improving brain functions and relieves arthritis symptoms. They contain a unique compound called diosgenin, which has been found to promote neuron growth, enhance brain function, and inhibit the progression of both osteoporosis arthritis and rheumatoid arthritis. It also helps in maintaining cholesterol levels. Thus, the health benefits offered by yams will drive the market growth during the forecast period.
Key Yams Market Trend
Increasing demand for organic yams is one of the key yams market trends that is contributing to the market growth. The growing perception among consumers that organic yam is healthier than conventional yam is boosting the demand for organic variants of yams. The players in the market are also coming up with new organic yam products to cater to the demand from consumers. The cultivation phase of organic products does not involve the use of pesticides and insecticides and, thus, the products do not contain pesticide and insecticide residues. Therefore, they are perceived to be safer and healthier than products cultivated using conventional methods. The promotion of organic food products by various government agencies and the increasing health consciousness among consumers will also increase the demand for organic yams during the forecast period. Thus, the growing demand for organic yams will drive the growth of the global yams market during the forecast period.
Key Yams Market Challenge
The fluctuating price of yams is one of the factors hindering the yams market growth. The prices of yams fluctuate across countries such as the US, Canada, Nigeria, and India. The prices fluctuate due to various reasons such as natural calamities, hoarding by the players, and surplus production. The price fluctuation of yams can also affect the end products made from yams. Therefore, such fluctuations will negatively impact the growth of the yams market during the forecast period.
This yams market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global yams market as a part of the global agricultural products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the yams market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the yams market encompasses successful business strategies deployed by the key vendors. The yams market is fragmented and the vendors are deploying growth strategies such as price, quality, reputation, brand identity, and distribution to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The yams market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the yams market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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71% of the market's growth will originate from North America during the forecast period. US and Canada are the key markets for the yams market in North America. Market growth in this region will be slower than the growth of the market in APAC and South America.
The growing vegan population in the US will facilitate the yams market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the outbreak of COVID-19 significantly changed the fundamentals of the yams market in North America. However, as of early 2021, with the introduction of vaccines, the number of COVID-19 cases reduced in the region. The growing popularity of online retail has increased grocery sales through e-commerce platforms. Thus, such factors are expected to drive the growth of the market during the forecast period.
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The yams market share growth by the non-organic segment will be significant during the forecast period. The demand for non-organic yams is increasing due to the health benefits associated with their consumption and is expected to rise further during the forecast period. Yams are not only an excellent source of fiber but are also high in potassium and manganese, which are important for supporting bone health, growth, metabolism, and heart function. They also provide other micronutrients, such as copper and vitamin C. Copper is vital for red blood cell production and iron absorption, and vitamin C is a strong antioxidant that can boost the immune system. Such health benefits associated with non-organic yams are driving the segment growth.
This report provides an accurate prediction of the contribution of all the segments to the growth of the yams market size and actionable market insights on post COVID-19 impact on each segment.
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Yams Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.53% |
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Market growth 2022-2026 |
$ 47.36 million |
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Market structure |
Fragmented |
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YoY growth (%) |
2.97 |
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Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
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Performing market contribution |
North America at 71% |
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Key consumer countries |
US, Canada, Taiwan, UK, and France |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Amruth Organics and Natural Store , BDS Natural Products Inc., Bio Botanica Inc., Dabur India Ltd., Dr. Willmar Schwabe GmbH and Co. KG, Frontier Co op, Green Amrut, McCall Farms Inc., Novoherb Technologies, Penn Herb Co. Ltd., Provital SAU, Wellgreen Technology Co. Ltd., and Xtend-Life Natural Products Intl Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Product
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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