Global Digital Map Market 2016-2020
Global market outlook for digital maps
The global market for digital maps is envisaged to witness staggering growth and will post an impressive CAGR of almost 14% by 2020. The recent increase in the usage of 3D platforms will aid in this market’s strong growth over the forecast period. It has been observed by Technavio’s market research analyst that the use of geospatial information has increased considerably over the last couple of years. Companies such as Atos use geographic information system (GIS) platforms with location-based services (LBS) to offer services to businesses involved in supply chain management, data centers, infrastructure development, urban planning, risk and emergency management, navigation, and healthcare. Technologies based on augmented reality utilize GIS information and 3D platforms to provide virtual information about users and their surroundings. This information helps enterprises understand the needs of users and send targeted advertisements to them. In addition, the use of logistics and supply chain management 3D platforms and management software increases efficiency and minimizes costs associated with operational processes.
In terms of geography, the Americas was the largest market for digital maps during 2015 and is anticipated to generate revenues of almost USD 2 billion by 2020. The augmented demand for location determination, enhanced transportation or loGIStics planning, sales and marketing optimization, risk analysis, and fraud detection will spur the utilization of digital maps in this region. Additionally, in the Americas, the formation of strategic partnerships between network providers and analytics companies, such as Cisco and Intersec, will also help in the growth of this market during the estimated period.
Competitive landscape and key vendors
The global digital maps market is fragmented owing to the presence of several small and large vendors, who can be classified into two major categories - free digital map providers and licensed-based digital map providers. The licensed-based digital map providers segment is moderately competitive due to the presence of very few global players.
Top players in this market space are -
Other prominent vendors analyzed in this market study are AND, ARC Aerial Imaging, Baidu, Bing Maps (Microsoft), Environmental Systems Research Institute, Geoportail, Getmapping, Magellan Navigation, MAPMECHANICS, MapmyIndia, MapQuest, Mapsherpa, NearMap, OnStar, OpenStreetMap, PeopleNet, Roadtrippers, Sensewhere, TeleNav, TomTom, Traceon, ViaMichelin S.A.S., Wanadoo Maps (Mappy), and Zenrin.
Segmentation by usage type and analysis of the digital map market
According to Technavio’s market research analysts, the outdoor digital maps segment will be the most profitable market segment during the forecast period and will generate revenues of over USD 4 billion by 2020. The ability of outdoor digital maps to help governments and local authorities in designing city infrastructures using population density heat maps will lead to the strong growth of this market segment during the forecast period.
Application-based segmentation and analysis of the digital map market
- Public sector and enterprise applications
- Mobile and internet
- Automotive navigation
The automotive navigation application segment will be the highest growing market segment during the estimated period and will grow at a CAGR of over 8% by 2020. The growing demand for digital maps in connected cars is a major factor that will spur this segment’s growth prospects over the next few years.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the global digital map market?
- What are the key market trends impacting the growth of the global digital map market?
- What are the challenges to market growth?
- Who are the key vendors in the global digital map market?
- What are the market opportunities and threats faced by the vendors in the global digital map market?
- Trending factors influencing the market shares of the Americas, APAC, and EMEA.
- What are the key outcomes of the five forces analysis of the digital map market?
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