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The air-dried food market size is forecast to increase by USD 53.3 billion, at a CAGR of 8.08% between 2023 and 2028. Air-drying, a method of dehydration, is experiencing market growth due to rising health consciousness among consumers seeking nutrient-dense foods. Compared to other processing techniques like frying or baking, air-drying retains more original nutrients. This preservation method is favored for its perceived minimal aggression compared to deep frying or canning. Health-conscious consumers prefer minimally processed foods free of additives, positively impacting the market. Additionally, the demand for convenience foods is driving growth, fueled by changing lifestyles and a preference for on-the-go options.
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The increasing demand for the coffee beans segment among health-conscious consumers will increase the market growth. The main goal of the coffee beans segment in the global air-dried market is to offer consumers with easy and portable way to enjoy their favorite beverage. The process of manufacturing air-dried coffee includes a dying process that helps remove moisture while retaining the coffee beans' natural flavor compounds, aromas, and essential oils. As a result, it becomes easy to store and transport as well as offer a rich and aromatic cup of coffee once rehydrated. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
The freeze-dried food segment, along with the dehydrated snacks industry, is estimated to witness significant growth during the forecast period. There is an increasing demand for freeze-dried and dehydrated snacks among consumers who are constantly seeking quick and easy-to-prepare healthy options that are convenient to store as well. Dehydrated vegetables, in particular, are gaining traction in the snack industry due to their lightweight, portable nature and longer shelf life, making them ideal for storage.
The freeze-dried food segment was the largest segment and was valued at USD 64.10 billion in 2018.
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The main advantage of both freeze-dried and dehydrated snacks is their ability to be stored for longer periods without refrigeration, making them suitable for various market segments, including outdoor activities such as hiking, camping, and backpacking. Technological advancements in processing have expanded the range that can be freeze-dried or dehydrated, including fruits, vegetables, meats, and even desserts. Market research and growth analysis indicate a growing preference for freeze-dried and dehydrated snacks among health-conscious consumers. These snacks are perceived as healthier alternatives to some other convenience foods due to their minimal preparation requirements and nutrient retention. As a result, market forecasting suggests continued market growth for both freeze-dried and dehydrated snacks in the coming years, driven by consumer demand for convenient, healthy snack options.
North America is estimated to contribute 37% to the growth of the global market during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the main factors that are significantly contributing to the growth of the global market in North America is the major health-conscious population in the region. There is an increasing preference for these products in the region as these health-conscious populations perceive that these products often contain fewer additives and retain more of their natural nutrients. Additionally, several consumers are constantly seeking healthier snack options that offer sustained energy and are conducive to their active lifestyles. Additionally, these products offer consumers convenience who are looking for portable, shelf-stable snack options. Hence, such factors are expected to drive the market growth in the region during the forecast period.
In the food industry, preventing cross-contamination and managing bacteria are critical for ensuring food safety. Techniques like evaporation and spray drying are employed to preserve products such as coffee in powder and granules form, optimizing transport and storage costs while maintaining quality. Coffee businesses utilize methods like freeze drying and spray drying technique to produce instant coffee powders and spray dried coffee granules, meeting demand for convenience in the coffee bean segment. These processes also find application in the bakery and beverage items industry, providing ingredients in various forms such as chunks/pieces. In the processed food industry, enzymes aid in food production, enhancing flavors and textures while ensuring safety against bacteria and mold. Innovations in food air drying and freeze drier technologies contribute to creating low calorie food options and supporting culinary farms in delivering ready to cook food solutions.
One of the key factors driving market growth is the growing health consciousness among consumers. There is an increasing popularity for this among health-conscious consumers due to their perceived nutritional benefits. Several health-conscious consumers are constantly seeking nutrient-dense foods that support their well-being. The main advantage of this is that they retain a significant portion of their original nutrients when compared to foods that are processed through other methods, including frying or baking. Furthermore, this method is considered less aggressive when compared to other preservation methods, including deep frying or canning. The increasing preference for minimally processed foods by health-conscious consumers, as they perceive it to be free of any additives, positively impacts the market. Hence, such factors are expected to drive market growth during the forecast period.
A key factor shaping the air-dried food market growth is the increasing demand for convenience foods. Convenience food can be referred to as food items that can easily be prepared and consumed and save more time and effort for consumers. There is an increasing preference for convenience food among consumers due to several factors, including changing lifestyles, urbanization, busy schedules, and a growing preference for on-the-go and ready-to-eat options.
Moreover, several market players in the global market are offering such food products that offer convenience without compromising the quality and nutritional value. The main advantage of these products is that they offer a convenient solution for consumers who are seeking quick and easy meal options. Hence, such factors positively impact the market, which, in turn, will drive the market during the forecast period.
The high cost of production of air-dried food is one of the key challenges hindering market growth. There is an increasing need for specialized equipment and infrastructure for the processing of products. As a result, it results in high initial investments for smaller and new entrants, which negatively impacts market growth.
Moreover, air-drying comprises removing moisture from products using air circulation and heat and the energy required to carry out such a process can be high, mainly when products are manufactured in large quantities. As a result, such energy requirements contribute to the overall production cost. Hence, such factors are expected to hinder the market growth during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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In the realm of food preservation and preparation, various methods such as water, hot air, microwave drying, and dual stage air drying are employed to ensure freshness and quality. These techniques are crucial for fresh food and contribute to maintaining color and minimizing germs without the need for preservatives. Manufacturing processes in the food industry prioritize health benefits and texture, aiming to support a well-balanced diet while addressing nutritional deficits. Organic food suppliers focus on avoiding artificially preserved food, opting instead for air dried food producers that offer products with a long shelf life, yet remain flavorful, light, and nutritious.
Moreover, the domestic sector benefits from convenient options like breakfast cereals, ready to eat dinners, and pet food available in wholesale quantities at convenience stores and online platforms. Consumer preferences for natural cheese varieties like cheddar and specialty cheeses align with the organic trend, supported by innovations such as organic freeze dried fruit powder from companies like SouthAM Freeze Dry and Harmony House. Advanced techniques such as hot air dried food and freeze dried food cater to the demand for RTD (ready-to-drink) and RTC (ready-to-cook) products, ensuring products are free from harmful microorganisms and address health concerns. Sustainable practices extend to packaging materials in the online retail sector, promoting clean label food consumption across the food and beverage sector, especially in the realm of healthy snacks in the chunks/pieces segment.
Market Scope |
|
Report Coverage |
Details |
Page number |
154 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.08% |
Market growth 2024-2028 |
USD 53.3 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
7.31 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 37% |
Key countries |
US, China, Germany, Japan, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Aarkay Food Products Ltd., Absolute Pets, BARF India, Canine India, Flex Foods Ltd., Garon Dehydrates Pvt Ltd., HUKI, Naturz Organics, New Food, NONGSHIM AMERICA INC., Redbarn Pet Products LLC, ROHA Dyechem Pvt. Ltd., Royal Nut Co., Royal Ridge Fruits, Staughton Group, The Real Meat Co., Van Drunen Farms, Vinayak Ingredients Pvt. Ltd., Wild Zora Foods LLC , and Xinghua Lianfu Food Co. Ltd |
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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