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The air freshener dispenser market size is estimated to grow at a CAGR of 5.85% between 2022 and 2027. The market size is forecast to increase by USD 4,914.9 million. The growth of the market depends on several factors, including increasing demand from commercial end-user, increased spending by consumers on homecare products, and innovative air freshener dispenser design launch.
This air freshener dispenser market report extensively covers market segmentation by distribution channel (offline and online), application (household and commercial), and geography (Europe, North America, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Increasing demand from commercial end-user is notably driving the market growth, although factors such as reducing demand for plastic products may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing demand from commercial end-user industries is driving the air freshener dispenser market. Air freshener dispensers are gaining popularity in commercial sectors such as hotels, restaurants, corporate spaces, hospitals, spas, and other public areas. Hospitality businesses, including hotels, restaurants, and bars, rely on creating a positive customer experience by using air freshener dispensers. By eliminating unpleasant odors and leaving a fresh scent, air freshener dispensers can help create a clean and pleasant environment. Moreover, with the COVID-19 pandemic, many businesses, such as hotels, restaurants, and spas, are taking extra precautions, such as cleanliness and hygiene, to ensure the safety of their customers and employees. Furthermore, air freshener dispensers that contain disinfectant or antibacterial properties can help reduce the spread of germs and viruses.
The adoption of smart air freshener dispensers is a major trend influencing the market. Smart air freshener dispensers are increasingly popular due to their convenience and effectiveness in keeping indoor spaces smelling fresh and clean. Smart air freshener dispensers are a relatively new product in the market. And their demand has increased in recent years, with these devices offering several advantages over traditional air fresheners dispensers, such as controlling the scent and frequency of dispensing remotely via a mobile app or voice commands, providing users with a more personalized and convenient experience. Hence, such trends boost market growth for air freshener dispensers during the forecast period.
Reducing demand for plastic products is a major challenge impeding the growth of the market growth during the forecast period. Reducing plastic demand can impact the sale of air freshener dispensers, as many of these products are plastic. Due to the significant reduction in plastic demand, manufacturers need to find alternative materials to use in the manufacturing of air freshener dispensers, which could increase the cost of production and potentially lead to higher consumer prices. Furthermore, there is a shift towards more sustainable and eco-friendly alternatives, such as refillable or biodegradable air freshener dispensers.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Air Freshener Dispenser Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Novatech Automatic Systems - The company offers multi-phasing air freshener dispensers such as V Air dispensers, V Air SOLID Evolution, and Marine Musk air dispensers.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the offline segment will be significant during the forecast period. This type of distribution channel accounted for the largest share of the global air freshener dispenser market in 2022. The segment includes hypermarket supermarkets, discount stores, and other retailers.
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The offline segment was valued at USD 8,131.89 million in 2017 and continued to grow until 2021. Hypermarket supermarkets usually attract many customers, increasing the chances of selling more products, including air freshener dispensers. Air freshener dispensers are a convenient solution to keep the indoor environment smelling fresh and clean. And with hypermarket supermarkets offering a one-stop shop for customers to purchase all their household needs, it makes it easy to pick up an air freshener dispenser while purchasing other household items. Hypermarket supermarkets usually offer various air freshener dispensers with different fragrances, styles, and price points.
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North America is estimated to contribute 28% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
In 2022, Europe was the largest global air fresheners dispenser market. The air freshener dispenser market in the region has been growing steadily over the past few years owing to increased demand for fragranced products such as air freshener dispensers and a growing focus on hygiene. The development of the retail industry and the availability of numerous online retailers are credited with expanding the air freshener dispenser business in Europe.
In 2020, COVID-19 obstructed the procurement of raw materials such as glass, plastics, and steel for manufacturing air fresheners dispensers due to closed international trading and disruptions in transporting non-essential goods like air freshener dispensers. However, revised transportation guidelines for non-essential goods and the reopening of international trading resumed the market growth in Europe in 2021. In late 2020, vaccines were introduced in many countries of the region, which led to the removal of lockdown restrictions imposed by the governments. Consumers started going to offices, shopping malls, restaurants, and spa centers, which increased demand for air freshener dispensers in the region, increasing demand for air freshener dispensers.
The air freshener dispenser market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global air freshener dispenser market as a part of the global household products market. The global household products market covers non-durable products, including detergents, soaps, diapers, and other tissue and household paper products. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
Air Freshener Dispenser Market Scope |
|
Report Coverage |
Details |
Page number |
153 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.85% |
Market growth 2023-2027 |
USD 4,914.9 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.15 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 28% |
Key countries |
US, China, India, Germany, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Aspire Industries, Bright Liquid Soap, Church and Dwight Co. Inc., Dabur India Ltd., Farcent Enterprise Co. Ltd., Godrej and Boyce Manufacturing Co. Ltd., Henkel AG and Co. KGaA, Hyso LLC, Krisho Hygiene Pvt. Ltd., Newell Brands Inc., Orchids International, Padmavati Industries, PR and R Black Pty Ltd., Qingdao Anyfeel Electric Co. Ltd., Reckitt Benckiser Group Plc, S.C. Johnson and Son Inc., The Procter and Gamble Co., Tristar Engineering Industries, Vectair Systems Ltd., and Novatech Automatic Systems |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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