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The air freshener dispenser market size is forecast to increase by USD 5.28 billion and is estimated to grow at a CAGR of 5.97% between 2023 and 2028. The market is experiencing significant growth, driven by various factors. One key contributor is the rising demand from commercial end-users, such as offices, hospitals, and hotels, to maintain a pleasant and hygienic environment. Additionally, consumers are increasing their spending on homecare products, including air fresheners, to enhance their living spaces. Innovative dispenser designs, featuring advanced technologies like sensors and timers, are also gaining popularity and driving market growth. Overall, these trends are expected to continue, fueling the expansion of the global market.
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Air freshener dispensers have become essential gadgets in modern households, offering sanitation and household convenience by enhancing the indoor environment. These devices come in various forms, including automatic perfume dispensers and deodorizer dispensers, which provide an aroma burst to counteract unpleasant odors caused by pollutants. Encapsulated smell technology ensures a consistent fragrance release, while LED indicators and LCD displays provide visual cues for refill reminders. Popular brands like Glade Automatic Spray and Vibe Aircare Dispenser offer advanced features such as customizable scents and long battery life. Air freshener dispensers are widely available in supermarkets/hypermarkets and household product stores. Antioxidants are increasingly being incorporated into air freshener dispensers to neutralize pollutants and improve air quality. The market for air freshener dispensers is expected to grow due to the increasing demand for maintaining a clean and pleasant indoor environment. Ecoshell Air Freshener, for instance, offers an eco-friendly alternative with plant-based cartridges. Overall, air freshener dispensers offer a convenient and effective solution to maintaining a fresh and healthy indoor environment.
Increasing demand from commercial end-user industries is driving the market. Air freshener dispensers are gaining popularity in commercial sectors such as hotels, restaurants, corporate spaces, hospitals, spas, and other public areas. Hospitality businesses, including hotels, restaurants, and bars, rely on creating a positive customer experience by using air freshener dispensers.
Moreover, by eliminating unpleasant odors and leaving a fresh scent, air freshener dispensers can help create a clean and pleasant environment. Moreover, with the COVID-19 pandemic, many businesses, such as hotels, restaurants, and spas, are taking extra precautions, such as cleanliness and hygiene, to ensure the safety of their customers and employees. Furthermore, air fresheners that contain disinfectant or antibacterial properties can help reduce the spread of germs and viruses.
The adoption of smart air freshener dispensers is a major trend influencing the market. Smart air freshener dispensers are increasingly popular due to their convenience and effectiveness in keeping indoor spaces smelling fresh and clean. Smart air freshener dispensers are a relatively new product in the market.
Moreover, their demand has increased in recent years, with these devices offering several advantages over traditional air freshener dispensers, such as controlling the scent and frequency of dispensing remotely via a mobile app or voice commands, providing users with a more personalized and convenient experience. Hence, such trends boost market growth for air freshener dispensers during the forecast period.
Reducing demand for plastic products is a major challenge impeding the growth of the market growth during the forecast period. Reducing plastic demand can impact the sale of air freshener dispensers, as many of these products are plastic.
Moreover, due to the significant reduction in plastic demand, manufacturers need to find alternative materials to use in the manufacturing of air freshener dispensers, which could increase the cost of production and potentially lead to higher consumer prices. Furthermore, there is a shift towards more sustainable and eco-friendly alternatives, such as refillable or biodegradable air freshener dispensers. Hence, such factors are hindering the market during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Novatech Automatic Systems - The company offers multi-phasing air freshener dispensers such as V Air dispensers, V Air SOLID Evolution, and Marine Musk air dispensers.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the offline segment will be significant during the forecast period. This type of distribution channel accounted for the largest share of the global market in 2023. The segment includes hypermarket supermarkets, discount stores, and other retailers.
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The offline segment was valued at USD 8.36 billion in 2018 and continued to grow until 2022. Hypermarket supermarkets usually attract many customers, increasing the chances of selling more products, including air freshener dispensers. Air freshener dispensers are a convenient solution to keep the indoor environment smelling fresh and clean. With hypermarket supermarkets offering a one-stop shop for customers to purchase all their household needs, it makes it easy to pick up an air freshener dispenser while purchasing other household items. Hypermarket supermarkets usually offer various air freshener dispensers with different fragrances, styles, and price points. Hence, such factors are fuelling the growth of this segment during the forecast period.
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North America is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Another significant region contributing to the market growth is Europe. In 2023, Europe was the largest global air fresheners dispenser market. The market in the region has been growing steadily over the past few years owing to increased demand for fragranced products such as air freshener dispensers and a growing focus on hygiene. The development of the retail industry and the availability of numerous online retailers are credited with expanding the air freshener dispenser business in Europe during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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The market is evolving rapidly with innovations like the Bluetooth-enabled automatic fragrance diffuser and Micro Airoma Air Freshener Dispenser. These advancements cater to residential areas where eliminating bad odor is crucial. The market landscape depends on the automatic air freshener dispenser market, Deodorizer dispenser, Global air freshener dispenser market, and electric air freshener dispenser. The market also embraces whole-room air fresheners and electric air freshener dispensers, appealing to consumers seeking convenience and effectiveness in deodorizer dispensers. Amidst rising demand, data-driven analytics and market forecasting play pivotal roles in understanding consumer preferences and trends. Additionally, geopolitical influence impacts manufacturing hubs and supply chains. As technology integrates with daily life through mobile phones, the future holds promise for the household & personal products sector in enhancing symptoms related to indoor air quality.
Air fresheners have become essential gadgets in maintaining a pleasant indoor environment, especially in sanitation areas such as restrooms and residential spaces. Automatic perfume dispensers and deodorizer dispensers have gained popularity due to their convenience and effectiveness in combating bad odors caused by pollutants. These dispensers use encapsulated smell technology, releasing aroma bursts at specific fragrance intervals or based on sensor detection. Manual air fresheners, such as aerosols, scented candles, and reed diffusers, have their merits but lack the custom spray schedules and energy efficiency of automatic air freshener dispensers. Modern air freshener dispensers come with features like LED indicators and LCD screens, making them sleek additions to any household or office space. Brands like Glade Automatic Spray and Vibe Aircare Dispenser offer advanced models with customizable fragrance options and long battery life. The market for air freshener dispensers is influenced by various factors, including household convenience, indoor environment concerns, and the growing awareness of the health benefits of air fresheners, such as the presence of antioxidants. Supermarkets/hypermarkets and household products stores are significant retail channels for air freshener dispensers. The market for air freshener dispensers is expected to grow due to geopolitical influences, natural disasters, and climate change, leading to a greater emphasis on indoor air quality.
Market Scope |
|
Report Coverage |
Details |
Page number |
157 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.97% |
Market growth 2024-2028 |
USD 5.28 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
5.27 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 31% |
Key countries |
US, China, Germany, UK, and India |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Aspire Industries, Bright Liquid Soap, Church and Dwight Co. Inc., Dabur India Ltd., Farcent Enterprise Co. Ltd, Godrej and Boyce Manufacturing Co. Ltd., Henkel AG and Co. KGaA, Hyso LLC, Krisho Hygiene Pvt. Ltd., Newell Brands Inc., Novatech Automatic Systems, Orchids International, Padmavati Industries, PR and R Black Pty Ltd., Qingdao Anyfeel Electric Co. Ltd., Reckitt Benckiser Group Plc, S.C. Johnson and Son Inc., The Procter and Gamble Co., Tristar Engineering Industries, and Vectair Systems Ltd. |
Market dynamics |
Parent market analysis, market growth analysis, market research and growth, Market forecasting, market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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