Scented Candles Market by Distribution Channel and Geography - Forecast and Analysis 2021-2025

  • Published: Dec 2021
  • Pages: 120
  • SKU: IRTNTR41107
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The scented candles market share is expected to increase by USD 1.46 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 6.97%.

This scented candles market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers scented candles market segmentation by distribution channel (offline and online) and geography (North America, Europe, APAC, South America, and MEA). The scented candles market report also offers information on several market vendors, including Bolsius International BV, Bridgewater Candle Co., Diptyque SAS, Godrej Consumer Products Ltd., Nest Fragrances LLC, Newell Brands Inc., Reckitt Benckiser Group Plc, S. C. Johnson and Son Inc., ScentAir Technologies LLC, and The Procter and Gamble Co. among others.

What will the Scented Candles Market Size be During the Forecast Period?

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Scented Candles Market: Key Drivers and Trends

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The increasing investment in household interiors is notably driving the scented candles market growth, although factors such as stiff competition from the unorganized sector may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the scented candles industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Scented Candles Market Driver

The increasing investment in household interiors is one of the key drivers for the scented candles market share growth. The rise in residential construction activities due to the growing employment rate, the increasing urbanization, the surging industrialization, and sustained political support in form of affordable loans are a few of the factors driving investments into household interiors. Moreover, initiatives in California to develop residential buildings to use solar energy promote demand for eco-friendly home decor products. Thus, the scented candles market is expected to elevate due to the increase in home decor products investments.

Key Scented Candles Market Challenge

The increase in stiff competition from the unorganized sector is one of the key challenges for the scented candles market share growth. The unorganized sector includes small manufacturers and retailers unregistered with the government. The candle-making business does not require high investment, thus there is a rapid increase in small retailers who are encouraged to create sub-standard or duplicate products. Moreover, these local unorganized players offer products that have very low costs, resulting in immense competition for the major players. Therefore, the major manufacturers of scented candles are forced to reduce their prices, impacting the profit margins and hindering the global scented candles market growth.

This scented candles market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Scented Candles Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Bolsius International BV
  • Bridgewater Candle Co.
  • Diptyque SAS
  • Godrej Consumer Products Ltd.
  • Nest Fragrances LLC
  • Newell Brands Inc.
  • Reckitt Benckiser Group Plc
  • S. C. Johnson and Son Inc.
  • ScentAir Technologies LLC
  • The Procter and Gamble Co.

 

This statistical study of the scented candles market encompasses successful business strategies deployed by the key vendors. The scented candles market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The scented candles market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Scented Candles Market?

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34% of the market’s growth will originate from APAC during the forecast period. China is the key market for scented candles market in APAC. Market growth in this region will be faster than the growth of the market in rest of the regions.

The rising preferences of consumers to spend on aesthetic home fragrances will facilitate the scented candles market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Distribution Channel Segments in the Scented Candles Market?

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The scented candles market share growth by the offline segment will be significant during the forecast period. Offline revenue-generating sources include department stores, hypermarkets, supermarkets, convenience stores, and clubhouse stores. Moreover, players are aimed at expanding their stores in local and regional markets for increasing the sales through specialty stores and other retailing formats to intensify the market competition. Thus, the scented candles market growth is expected to surge significantly through its offline sales segment during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the scented candles market size and actionable market insights on post COVID-19 impact on each segment.

 

Scented Candles Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 6.97%

Market growth 2021-2025

$ 1.46 billion

Market structure

Fragmented

YoY growth (%)

6.36

Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

APAC at 34%

Key consumer countries

US, China, UK, France, and Brazil

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Bolsius International BV, Bridgewater Candle Co., Diptyque SAS, Godrej Consumer Products Ltd., Nest Fragrances LLC, Newell Brands Inc., Reckitt Benckiser Group Plc, S. C. Johnson and Son Inc., ScentAir Technologies LLC, and The Procter and Gamble Co.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Scented Candles Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive scented candles market growth during the next five years
  • Precise estimation of the scented candles market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the scented candles industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of scented candles market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025

    Five Forces Analysis

    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Distribution channel

    • Market segments
    • Comparison by Distribution channel
    • Offline - Market size and forecast 2020-2025
    • Online - Market size and forecast 2020-2025
    • Market opportunity by Distribution channel

    Customer landscape

      Geographic Landscape

      • Geographic segmentation
      • Geographic comparison
      • North America - Market size and forecast 2020-2025
      • Europe - Market size and forecast 2020-2025
      • APAC - Market size and forecast 2020-2025
      • South America - Market size and forecast 2020-2025
      • MEA - Market size and forecast 2020-2025
      • Key leading countries
      • Market opportunity by geography
      • Market drivers
      • Market challenges
      • Market trends

      Vendor Landscape

      • Vendor Landscape
      • Landscape disruption

      Vendor Analysis

      • Vendors covered
      • Market positioning of vendors
      • Bolsius International BV
      • Bridgewater Candle Co.
      • Diptyque SAS
      • Godrej Consumer Products Ltd.
      • Nest Fragrances LLC
      • Newell Brands Inc.
      • Reckitt Benckiser Group Plc
      • S. C. Johnson and Son Inc.
      • ScentAir Technologies LLC
      • The Procter and Gamble Co.

      Appendix

      • Scope of the report
      • Currency conversion rates for US$
      • Research methodology
      • List of abbreviations

      Research Framework

      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

      TechnavioINFORMATION SOURCES

      Primary sources

      • Manufacturers and suppliers
      • Channel partners
      • Industry experts
      • Strategic decision makers

      Secondary sources

      • Industry journals and periodicals
      • Government data
      • Financial reports of key industry players
      • Historical data
      • Press releases
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      TechnavioDATA ANALYSIS

      Data Synthesis

      • Collation of data
      • Estimation of key figures
      • Analysis of derived insights

      Data Validation

      • Triangulation with data models
      • Reference against proprietary databases
      • Corroboration with industry experts
      Technavio

      TechnavioREPORT WRITING

      Qualitative

      • Market drivers
      • Market challenges
      • Market trends
      • Five forces analysis

      Quantitative

      • Market size and forecast
      • Market segmentation
      • Geographical insights
      • Competitive landscape
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      The scented candles market growth will increase by $1463.24 million during 2020-2025.
      The scented candles market is expected to grow at a CAGR of 6.97% during 2020-2025.
      Technavio has segmented the scented candles market by distribution channel (Offline and Online) and geographic (North America, Europe, APAC, South America, and MEA).
      Bolsius International BV, Bridgewater Candle Co., Diptyque SAS, Godrej Consumer Products Ltd., Nest Fragrances LLC, Newell Brands Inc., Reckitt Benckiser Group Plc, S. C. Johnson and Son Inc., ScentAir Technologies LLC, The Procter and Gamble Co. are a few of the key vendors in the scented candles market.
      APAC will register the highest growth rate of 34.08% among the other regions. Therefore, the scented candles market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
      The key factors driving the scented candles market growth are:
      • Increasing investment in household interiors
      • Increasing emergence of customized home fragrance candles
      The scented candles market vendors should focus on grabbing business opportunities from the offline segment as it accounted for the largest market share in the base year.
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