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The air fryer market share is expected to increase to USD 350.89 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 7.19%. Air fryer vendors are expanding distribution channels to promote their brands and attract more customers. They focus on both physical retailers and online shopping portals like Amazon, Rakuten, and Alibaba. This strategy drives revenue growth in the global air fryer market.
The market shows accelerated growth during the forecast period.
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The market size and forecast exhibit robust growth, supported by thorough market trends and analysis. Market research and growth assessments contribute to comprehensive market reports, emphasizing forecasting and analysis of evolving trends. The market's upward trajectory is underlined by a continuous focus on growth factors, ensuring a holistic approach to understanding and forecasting market dynamics.
The market is experiencing rapid growth due to increasing demand for healthier cooking options. Air fryers use hot air circulation to cook food, requiring little to no oil and reducing overall calorie intake. The market is dominated by key players such as Philips, Ninja, and Instant Pot. Air fryers offer convenience with features like digital controls, preset cooking programs, and easy cleaning.
Expansion of the distribution network is a major driving factors. Vendors are adopting different strategies to promote their brands and broaden their customer base. One of the popular strategies adopted by the players in the global market is expanding their distribution channels. The omnichannel strategy is trending among air fryer manufacturers as they are entering the retail space to gain a large customer base and improve brand recognition. However, vendors are continuously emphasizing on distributing and promoting their modern cooking appliances not only through physical retailers but also through online shopping portals.
For instance, some popular e-commerce retailers that sell air fryers include Amazon.com Inc., Rakuten Commerce Inc., and Alibaba Group Holding Ltd. This provides a significant growth potential to vendors offering a wide variety of air fryers. Koninklijke Philips Brands and Corelle Brands sell their products through their own online shopping websites. The distribution channel expansion strategy is expected to contribute significantly to the revenue growth of the global market during the forecast years.
Air fryers, gaining widespread awareness globally, exhibit diverse types catering to different markets. In France, Italy, Australia, Brazil, South Korea, Spain, and South Africa, developments in air fryer technology reflect the unique culinary preferences of people in each country. The Asia-Pacific region witnesses notable development and client adoption, particularly in countries like Saudi Arabia. Despite some restraints, the benefits of air fryers, including healthier cooking and efficient price points, make them increasingly popular. Supermarkets play a crucial role in introducing air fryers to consumers, offering a variety of models to suit diverse needs. The availability of recipes further contributes to the widespread adoption of air fryers, transforming the way people cook and eat across the globe.
Air fryers boast key features and technologies that cater to the health-conscious end user, transforming meal preparation globally. In countries like Argentina, Israel, Indonesia, Malaysia, the Philippines, and Thailand, these appliances offer advantages like lower calories levels and improved texture in dishes compared to traditional cooking methods. The basis of comparison extends to various suppliers in the Netherlands, emphasizing the diverse culinary needs of different regions. Endorsed by health-conscious consumers, air fryers are increasingly popular in hypermarkets, ensuring that meals prepared align with the nutritional preferences of individuals, making them a staple in modern kitchens worldwide.
Increased adoption of modular kitchens is one of the key market trends contributing to the market development. Nowadays, design- and tech-savvy customers prefer sophisticated and modern designs that require minimal space procurement and provide an attractive look to their kitchen. Modular designs also offer features and functionality to customers and ease their day-to-day activities such as space management, cost-effective Installation, and easy maintenance. Moreover, newly constructed households, especially in Western countries such as the US, are built with modern design and aesthetics, with the option of integrated smart appliances. Hence, growth in household construction is expected to drive the adoption of modular kitchens. Therefore, the increase in the adoption of modular kitchens is expected to drive the growth of the market in focus during the forecast duration.
The future growth prospects of the market are promising, driven by innovative technologies and applications. Market players like Cosori, Chefman, and others explore opportunities in Latin America and Belgium, launching new products and acquiring competitors to enhance their market presence. The increasing adoption of air fryers as a flavorful and healthier alternative to traditional kitchen equipment presents growth opportunities. Figures project a rising demand, with a notable growth rate and volume in the sector. Acquisitions, product launches, and advancements in product types indicate a dynamic landscape. However, restraints, such as limited awareness among individuals, pose challenges. The air fryer sector, with its diverse applications and alternatives, remains poised for sustained growth, attracting end users seeking efficient and healthier cooking options.
Growing health concerns due to increased consumption of fried food products is one of the factors hampering the market growth. One of the most common problems in fried foods is due to skipping oil filtering cycles. Oil filtering helps food service establishments extend the life of oil and maintain the quality of food. However, oil filtration incurs additional costs for end-users. The oil left unfiltered can affect the taste and quality of fried food products and increases the presence of fatty acids, which can adversely affect the consumer's body. Continuous frying without filtration of oil can affect the quality of fried food products and increase the risk of health issues associated with the consumption of these products. This can also affect the energy efficiency of air fryers. Thus, these growing problems with the use of air fryers are expected to negatively affect market growth during the forecast duration.
This market analysis and report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. This market research report includes actionable insights on the trends and challenges that will help companies evaluate and develop growth strategies for 2022-2026.
The competitive landscape of the market is witnessing a surge in usage, driven by innovations and increased consumer base globally. In countries like the United States, Turkey, New Zealand, Taiwan, and the United Arab Emirates, the prevalence of air fryers has surged, with Inalsa and other market players introducing new categories and models. The competition forces companies to focus on charting temperature ranges and providing diverse cooking methods. Charts and tables showcase the amount of buyers exploring this alternative in meal preparation. The competitive forces encourage continuous advancements, making air fryers a prominent choice across diverse demographics, offering a versatile and efficient cooking solution in the ever-evolving culinary landscape.
North America contributes 37% of the market growth during the projection period
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North America dominates the market, with the US being the largest market, followed by Canada and Mexico. Leading vendors in North America include GoWISE USA, NuWave, LLC., Groupe SEB, Breville USA Inc., Arovast Corp., and Ming's Mark Inc. The region's market is driven by strong brand recall among customers and the increasing number of working women seeking time-efficient cooking solutions. The growing popularity of smart homes, especially in the US and Canada, is expected to fuel the demand for air fryers. Technological advancements and a wide range of product offerings contribute to the high demand for kitchen appliances, including air fryers, in the US market. Additionally, commercial establishments in North America focus on energy and labor cost reduction, leading to a preference for advanced models like electric air fryers with programmable cooking functions.
In Ukraine, the air fryers market reflects a growing trend among health-conscious clients seeking lower-calorie cooking items. Porter identifies health consciousness as a driving factor, shaping consumer choices in this region and contributing to the increasing popularity of air fryers.
Impact of COVID-19 on the Market
With availability becoming a key concern during the pandemic, compact and timer-equipped air fryers became sought-after home appliances. The market saw a rise in sales of popular brands like Philips Airfryer and Ninja Air Fryer Oven, reflecting a surge in the consumer goods sector. The marketplace responded to the way people cook, emphasizing crispy results with reduced oil usage.
Additionally, IoT integration in advanced residential air fryers allowed for remote control and monitoring, aligning with the increased reliance on technology. The stock market for air fryers demonstrated resilience amid global uncertainties, showcasing the adaptability of the market to changing consumer behaviors during challenging times like the pandemic.
The digital air fryer segment shows significant growth during the forecast period.
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During the forecast period, the segment in the global market is projected to experience substantial revenue growth compared to the manual air fryer segment. This growth is driven by the introduction of innovative products with enhanced designs, which are boosting the demand for digital air fryers. Digital air fryers feature advanced functionalities such as liquid-crystal displays (LCDs), temperature sensors, variable thermostat settings, and multiple cooking modes like max crisp, air fry, air roast, air broil, bake, reheat, and dry. In contrast, manual air fryers offer basic grilling and frying settings. The versatility of digital air fryers allows consumers to fry a wide range of foods such as potato chips, meat, pastries, and more, which is driving their increased adoption. Manufacturers are primarily focusing on digital air fryers, driving product innovation and consequently driving global sales in this segment. These factors are expected to propel the growth of the market in the projection period.
This market growth and trends report provides an accurate prediction of the contribution of all the segments to the growth of the market size and actionable market insights on post pandemic impact on each segment.
The distribution channel for air fryers has evolved to cater to consumer choice and convenience. With units available in various market sizes, the distribution choice often involves collaborations and mergers, such as those witnessed in the UAE and GCC regions. The introduction of advanced features like Wi-Fi connectivity and multiple frying methods drives the market, appealing to diverse eating habits globally. Investments in fan-based technology and increased capacity have further expanded the section of air fryers available. The shift from traditional deep-frying methods on May 23 has contributed to a reduction in fat intake, making air fryers a preferred choice in Russia and beyond. Forecasts suggest continuous growth in the distribution of these appliances, reflecting the dynamic market responding to consumer preferences and technological advancements.
The market report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the market encompasses successful business strategies deployed by the key vendors. The market is fragmented and the vendors are deploying growth strategies such as brand, quality, and reliability to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The Market forecasting report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our market growth and trends report provides extensive information on the value chain analysis for the market, which vendors can leverage to gain a competitive advantage during the projection period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
Industry Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.19% |
Market growth 2022-2026 |
USD 350.89 million |
Market structure |
Fragmented |
YoY growth (%) |
6.23 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 37% |
Key consumer countries |
US, China, Japan, UK, and Germany |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Bajaj Electricals Ltd., Breville Group Ltd., Cuisinart, De Longhi S.p.A, Gorenje Group, Gourmia Inc., GoWISE USA, Groupe SEB, Havells India Ltd., KENT RO Systems Ltd., Koninklijke Philips NV, Newell Brands Inc., CALIBER BRANDS GENERAL TRADING LLC, NuWave LLC, Solara, Spectrum Brands Holdings Inc., Stanley Black and Decker Inc., TTK Prestige Ltd., Xiaomi Inc., and SharkNinja Operating LLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
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