Anti-Counterfeit Packaging Market by Technology, Application, and Geography - Forecast and Analysis 2021-2025

  • Published: Apr 2021
  • Pages: 120
  • SKU: IRTNTR43092

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The anti-counterfeit packaging market has the potential to grow by USD 80.88 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 11.92%.

This anti-counterfeit packaging market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by technology (authentication and traceability), application (consumer goods, healthcare products, and others), and geography (North America, Europe, APAC, South America, and MEA). The anti-counterfeit packaging market report also offers information on several market vendors, including Alien Technology LLC, AlpVision SA, Applied DNA Sciences Inc., Avery Dennison Corp., CCL Industries Inc., Impinj Inc., MicroTag Temed Ltd., SICPA HOLDING SA, Thermo Fisher Scientific Inc., and Zebra Technologies Corp. among others.

What will the Anti-Counterfeit Packaging Market Size be in 2021?


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Anti-Counterfeit Packaging Market: Key Drivers and Trends

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The booming e-commerce industry is notably driving the anti-counterfeit packaging market growth, although factors such as the high cost of anti-counterfeit technology may impede the market growth. To unlock information on the key market drivers and the COVID-19 pandemic impact on the anti-counterfeit packaging industry get your FREE report sample now.

  • The e-commerce industry is expanding across the world and is one of the primary growth drivers for the anti-counterfeit packaging market.
  • The growing e-commerce industry has increased the sales of counterfeit products.
  • Many customers and manufacturers are complaining about the distribution of counterfeit products from e-commerce companies.
  • A few manufacturers are also complaining that e-commerce companies are allegedly selling counterfeit products under the original brand name. 
  • These factors are expected to increase the demand for anti-counterfeit packaging across the globe.
  • The increasing incidents of counterfeiting will fuel the growth of the anti-counterfeit packaging market size.
  • Counterfeit products are one of the major concerns for manufacturers and consumers.
  • Counterfeiters are increasingly selling forged products across the globe because of weak international and national enforcement.
  • The above factors will prompt enterprises to adopt anti-counterfeit packaging. As a result, the market will record significant growth during the forecast period. 

This anti-counterfeit packaging market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. Get detailed insights on the trends and challenges, which will help companies evaluate and develop growth strategies.

Who are the Major Anti-Counterfeit Packaging Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Alien Technology LLC
  • AlpVision SA
  • Applied DNA Sciences Inc.
  • Avery Dennison Corp.
  • CCL Industries Inc.
  • Impinj Inc.
  • MicroTag Temed Ltd.
  • Thermo Fisher Scientific Inc.
  • Zebra Technologies Corp.


The anti-counterfeit packaging market is fragmented and the vendors are deploying growth strategies such as differentiating their products through innovation and pricing strategies to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the anti-counterfeit packaging market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for the Anti-Counterfeit Packaging Market?


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33% of the market’s growth will originate from North America during the forecast period. The US is a key market for anti-counterfeit packaging in North America. Market growth in this region will be faster than the growth of the market in MEA.

The increasing import of fake products will facilitate the anti-counterfeit packaging market growth in North America over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

What are the Revenue-generating Technology Segments in the Anti-Counterfeit Packaging Market?


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The anti-counterfeit packaging market share growth by the authentication segment will be significant during the forecast period. The authentication technologies that are used in anti-counterfeit packaging are holograms, watermarks, taggants, and inks and dyes.

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the anti-counterfeit packaging market size.



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What are the Key Factors Covered in this Anti-Counterfeit Packaging Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive anti-counterfeit packaging market growth during the next five years
  • Precise estimation of the anti-counterfeit packaging market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the anti-counterfeit packaging industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of anti-counterfeit packaging market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The anti-counterfeit packaging market growth will increase by $105.86 billion during 2019-2024.
The anti-counterfeit packaging market is expected to grow at a CAGR of 14.59% during 2019-2024.
Technavio has segmented the anti-counterfeit packaging market by technology (Authentication and Traceability) ,application (Residential and Commercial) , and geographic (North America, Europe, APAC, and South America).
Alien Technology LLC, AlpVision SA, Applied DNA Sciences Inc., Avery Dennison Corp., CCL Industries Inc., Impinj Inc., MicroTag Temed Ltd., SICPA HOLDING SA, Thermo Fisher Scientific Inc., Zebra Technologies Corp. are a few of the key vendors in the anti-counterfeit packaging market.
North America will register the highest growth rate of 37.33% among the other regions. Therefore, the anti-counterfeit packaging market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the anti-counterfeit packaging market growth are:
  • Booming e-commerce industry
  • Adoption of blockchain technology
The anti-counterfeit packaging market vendors should focus on grabbing business opportunities from the authentication segment as it accounted for the largest market share in the base year.
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