Anti-Counterfeit Packaging Market by Technology, Application, and Geography - Forecast and Analysis 2021-2025

  • Published: Apr 2021
  • Pages: 138
  • SKU: IRTNTR43092

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The anti-counterfeit packaging market share is expected to increase by USD 80.88 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 12%.

This anti-counterfeit packaging market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers anti-counterfeit packaging market segmentations by technology (authentication and traceability), application (consumer goods, healthcare products, and others), and geography (North America, Europe, APAC, South America, and MEA). The anti-counterfeit packaging market report also offers information on several market vendors, including Alien Technology LLC, AlpVision SA, Applied DNA Sciences Inc., Avery Dennison Corp., CCL Industries Inc., Impinj Inc., MicroTag Temed Ltd., SICPA HOLDING SA, Thermo Fisher Scientific Inc., and Zebra Technologies Corp. among others.

What will the Anti-Counterfeit Packaging Market Size be During the Forecast Period?

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Anti-Counterfeit Packaging Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The booming e-commerce industry is notably driving the anti-counterfeit packaging market growth, although factors such as the inefficiency of anti-counterfeit technology may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the anti-counterfeit packaging industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Anti-Counterfeit Packaging Market Driver

One of the key factors driving the anti-counterfeit packaging market growth is the booming e-commerce industry. The e-commerce industry is expanding across the world and is one of the primary growth drivers for the global anti-counterfeit packaging market. The penetration rate of e-commerce across the developed markets such as the US is expected to surpass 70% by 2022. The growing e-commerce industry has increased the sales of counterfeit products. Many customers and manufacturers are complaining about the distribution of counterfeit products from e-commerce companies. Many consumers have complained about receiving counterfeits products such as sporting goods, shoes, and fashion apparel from e-commerce companies. In addition, a few manufacturers are also complaining that e-commerce companies are allegedly selling counterfeit products under the original brand name. For instance, in July 2019, Delhi High Court warned Amazon, Flipkart, Healthkart, Snapdeal, and 1MG on a case filed by Amway, Modicare, and Oriflame claiming the unauthorized sale of the products under their brands on the leading e-commerce platforms along with the use of counterfeit goods. The above-mentioned instances are expected to increase the demand for anti-counterfeit packaging across the globe.

Key Anti-Counterfeit Packaging Market Trend

Another key factor driving anti-counterfeit packaging market growth is the advent of smart and intelligent packaging. Smart and intelligent packaging refers to a system that monitors a few aspects of products and reports the information back to the consumer. The main purpose of this packaging technique is to improve the value or quality of products or eliminate tampering. This packaging can directly measure the quality of the product present inside and can also report the condition on the outside of the encasing. However, this packaging can also be used to extend shelf life, provide alerts on possible problems, and furnish information about the authenticity of the product. Although this type of packaging is still in its nascent stage of a product lifecycle, it has a dynamic potential to grow with developments in microsensors, printed electronics, authentication platforms, and the IoT. This type of packaging also involves a variety of holograms, printing methods, and specialized labels. These help consumers in confirming that the product in the package is not counterfeit. It also uses RFID chips to track packages throughout the distribution process and this will limit counterfeiting to a significant extent.

Key Anti-Counterfeit Packaging Market Challenge

The inefficiency of anti-counterfeit technology is one of the key challenges hindering the anti-counterfeit packaging market growth. A significant concern among vendors of the global anti-counterfeit packaging market by consumer goods is the lack of information integration and inefficiency of devices used for anti-counterfeiting. If companies are equipped with a centralized system, they can observe changes in inventories and order shipments as per requirements. They can also efficiently make use of traceability equipment to trace products while in transit. Most of the time, companies face issues of equipment failure, which also acts as a hurdle for the global anti-counterfeit packaging market by consumer goods. For instance, the implementation of RFID technology results in users experiencing technological issues. To overcome these issues, organizations must handle and keep track of extensive amounts of data that are read by RFID tags of products. In addition, they must also be able to operate in fully integrated software that would enable this information to be used internally and externally in the future.

This anti-counterfeit packaging market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global anti-counterfeit packaging market as a part of the global metal and glass containers market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the anti-counterfeit packaging market during the forecast period.

Who are the Major Anti-Counterfeit Packaging Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

  • Alien Technology LLC
  • AlpVision SA
  • Applied DNA Sciences Inc.
  • Avery Dennison Corp.
  • CCL Industries Inc.
  • Impinj Inc.
  • MicroTag Temed Ltd.
  • Thermo Fisher Scientific Inc.
  • Zebra Technologies Corp.

This statistical study of the anti-counterfeit packaging market encompasses successful business strategies deployed by the key vendors. The anti-counterfeit packaging market is fragmented and the vendors are deploying growth strategies such as organic and inorganic strategies to compete in the market.

Product Insights and News

  • Alien Technology LLC - This segment offers RFID ICs, RFID tags and labels, RFID readers and antennas, and RFID professional services.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The anti-counterfeit packaging market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Anti-Counterfeit Packaging Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the anti-counterfeit packaging market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Anti-Counterfeit Packaging Market?

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33% of the market’s growth will originate from North America during the forecast period. US is the key market for anti-counterfeit packaging in North America. Market growth in this region will be slower than the growth of the market in other regions.

Increasing import of fake products, especially from countries such as China will facilitate the anti-counterfeit packaging market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 affected the growth of the global anti-counterfeit packaging market in 2020. Mandatory lockdowns were imposed in countries such as the US, Canada, and Mexico to mitigate the risks of COVID-19. It restricted business activities and hampered the economy of North America. The production units were shut down during the mandate lockdowns, which disrupted the growth of the market in this region. However, these units started functioning after the lockdowns were lifted during Q4 of 2020 with limited capacity.

What are the Revenue-generating Technology Segments in the Anti-Counterfeit Packaging Market?

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The anti-counterfeit packaging market share growth by the authentication will be significant during the forecast period. The authentication technologies that are used in anti-counterfeit packaging are holograms, watermarks, taggants, and inks and dyes. The holograms can be used with security devices and authentication technologies such as taggants. A hologram label can itself provide anti-counterfeit packaging protection. However, including taggants in the hologram label can create additional features that are not visible to the naked eyes. The taggants can be detected with more diverse light conditions using a taggant detector. The detector contains an indicator light that will positively identify the presence of the taggant. This will increase the authenticity of any product, thereby driving the demand for this segment.

Besides the above-mentioned factors, the post COVID-19 impact has brought forth a slowdown in or fast tracked the demand for the service or product. This report provides an accurate prediction of the contribution of all the segments to the growth of the anti-counterfeit packaging market size and actionable market insights on post COVID-19 impact on each segment.


Anti-Counterfeit Packaging Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 12%

Market growth 2021-2025

$ 80.88 billion

Market structure


YoY growth (%)


Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

North America at 33%

Key consumer countries

US, Germany, China, and France

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Alien Technology LLC, AlpVision SA, Applied DNA Sciences Inc., Avery Dennison Corp., CCL Industries Inc., Impinj Inc., MicroTag Temed Ltd., SICPA HOLDING SA, Thermo Fisher Scientific Inc., and Zebra Technologies Corp.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Anti-Counterfeit Packaging Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive anti-counterfeit packaging market growth during the next five years
  • Precise estimation of the anti-counterfeit packaging market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the anti-counterfeit packaging industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of anti-counterfeit packaging market vendors

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Read More Read Less

1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
  • 2.2 Market characteristics
    • Exhibit 02: Market characteristics
  • 2.3 Value chain analysis
    • Exhibit 03: Value chain analysis: Metal and Glass Containers Market

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ billion)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by Application

    • 5.1 Market segments
      • Exhibit 15: Application - Market share 2020-2025 (%)
    • 5.2 Comparison by Application
      • Exhibit 16: Comparison by Application
    • 5.3 Consumer goods - Market size and forecast 2020-2025
      • Exhibit 17: Consumer goods - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 18: Consumer goods - Year-over-year growth 2020-2025 (%)
    • 5.4 Healthcare products - Market size and forecast 2020-2025
      • Exhibit 19: Healthcare products - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 20: Healthcare products - Year-over-year growth 2020-2025 (%)
    • 5.5 Others - Market size and forecast 2020-2025
      • Exhibit 21: Others - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 22: Others - Year-over-year growth 2020-2025 (%)
    • 5.6 Market opportunity by Application
      • Exhibit 23: Market opportunity by Application

    6 Market Segmentation by Technology

    • 6.1 Market segments
      • Exhibit 24: Technology - Market share 2020-2025 (%)
    • 6.2 Comparison by Technology
      • Exhibit 25: Comparison by Technology
    • 6.3 Authentication - Market size and forecast 2020-2025
      • Exhibit 26: Authentication - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 27: Authentication - Year-over-year growth 2020-2025 (%)
    • 6.4 Traceability - Market size and forecast 2020-2025
      • Exhibit 28: Traceability - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 29: Traceability - Year-over-year growth 2020-2025 (%)
    • 6.5 Market opportunity by Technology
      • Exhibit 30: Market opportunity by Technology

    7 Customer landscape

    • 7.1 Customer landscape
      • Exhibit 31: Customer landscape

    8 Geographic Landscape

    • 8.1 Geographic segmentation
      • Exhibit 32: Market share by geography 2020-2025 (%)
    • 8.2 Geographic comparison
      • Exhibit 33: Geographic comparison
    • 8.3 North America - Market size and forecast 2020-2025
      • Exhibit 34: North America - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 35: North America - Year-over-year growth 2020-2025 (%)
    • 8.4 Europe - Market size and forecast 2020-2025
      • Exhibit 36: Europe - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 37: Europe - Year-over-year growth 2020-2025 (%)
    • 8.5 APAC - Market size and forecast 2020-2025
      • Exhibit 38: APAC - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 39: APAC - Year-over-year growth 2020-2025 (%)
    • 8.6 South America - Market size and forecast 2020-2025
      • Exhibit 40: South America - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 41: South America - Year-over-year growth 2020-2025 (%)
    • 8.7 MEA - Market size and forecast 2020-2025
      • Exhibit 42: MEA - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 43: MEA - Year-over-year growth 2020-2025 (%)
    • 8.8 Key leading countries
      • Exhibit 44: Key leading countries
    • 8.9 Market opportunity by geography
      • Exhibit 45: Market opportunity by geography ($ billion)

    9 Drivers, Challenges, and Trends

    • 9.1 Market drivers
      • 9.2 Market challenges
        • Exhibit 46: Impact of drivers and challenges
      • 9.3 Market trends

        10 Vendor Landscape

        • 10.1 Vendor landscape
          • Exhibit 47: Vendor landscape
        • 10.2 Landscape disruption
          • Exhibit 48: Landscape disruption
          • Exhibit 49: Industry risks

        11 Vendor Analysis

        • 11.1 Vendors covered
          • Exhibit 50: Vendors covered
        • 11.2 Market positioning of vendors
          • Exhibit 51: Market positioning of vendors
        • 11.3 Alien Technology LLC
          • Exhibit 52: Alien Technology LLC - Overview
          • Exhibit 53: Alien Technology LLC - Product and service
          • Exhibit 54: Alien Technology LLC - Key offerings
        • 11.4 AlpVision SA
          • Exhibit 55: AlpVision SA - Overview
          • Exhibit 56: AlpVision SA - Product and service
          • Exhibit 57: AlpVision SA - Key offerings
        • 11.5 Applied DNA Sciences Inc.
          • Exhibit 58: Applied DNA Sciences Inc. - Overview
          • Exhibit 59: Applied DNA Sciences Inc. - Business segments
          • Exhibit 60: Applied DNA Sciences Inc. - Key news
          • Exhibit 61: Applied DNA Sciences Inc. - Key offerings
          • Exhibit 62: Applied DNA Sciences Inc. - Segment focus
        • 11.6 Avery Dennison Corp.
          • Exhibit 63: Avery Dennison Corp. - Overview
          • Exhibit 64: Avery Dennison Corp. - Business segments
          • Exhibit 65: Avery Dennison Corp.- Key news
          • Exhibit 66: Avery Dennison Corp. - Key offerings
          • Exhibit 67: Avery Dennison Corp. - Segment focus
        • 11.7 CCL Industries Inc.
          • Exhibit 68: CCL Industries Inc. - Overview
          • Exhibit 69: CCL Industries Inc. - Business segments
          • Exhibit 70: CCL Industries Inc. - Key news
          • Exhibit 71: CCL Industries Inc. - Key offerings
          • Exhibit 72: CCL Industries Inc. - Segment focus
        • 11.8 Impinj Inc.
          • Exhibit 73: Impinj Inc. - Overview
          • Exhibit 74: Impinj Inc. - Business segments
          • Exhibit 75: Impinj Inc. - Key offerings
          • Exhibit 76: Impinj Inc. - Segment focus
        • 11.9 MicroTag Temed Ltd.
          • Exhibit 77: MicroTag Temed Ltd. - Overview
          • Exhibit 78: MicroTag Temed Ltd. - Product and service
          • Exhibit 79: MicroTag Temed Ltd. - Key offerings
        • 11.10 SICPA HOLDING SA
          • Exhibit 80: SICPA HOLDING SA - Overview
          • Exhibit 81: SICPA HOLDING SA - Product and service
          • Exhibit 82: SICPA HOLDING SA - Key news
          • Exhibit 83: SICPA HOLDING SA - Key offerings
        • 11.11 Thermo Fisher Scientific Inc.
          • Exhibit 84: Thermo Fisher Scientific Inc. - Overview
          • Exhibit 85: Thermo Fisher Scientific Inc. - Business segments
          • Exhibit 86: Thermo Fisher Scientific Inc. - Key news
          • Exhibit 87: Thermo Fisher Scientific Inc. - Key offerings
          • Exhibit 88: Thermo Fisher Scientific Inc. - Segment focus
        • 11.12 Zebra Technologies Corp.
          • Exhibit 89: Zebra Technologies Corp. - Overview
          • Exhibit 90: Zebra Technologies Corp. - Business segments
          • Exhibit 91: Zebra Technologies Corp. - Key news
          • Exhibit 92: Zebra Technologies Corp. - Key offerings
          • Exhibit 93: Zebra Technologies Corp. - Segment focus

        12 Appendix

        • 12.1 Scope of the report
          • 12.2 Currency conversion rates for US$
            • Exhibit 94: Currency conversion rates for US$
          • 12.3 Research methodology
            • Exhibit 95: Research Methodology
            • Exhibit 96: Validation techniques employed for market sizing
            • Exhibit 97: Information sources
          • 12.4 List of abbreviations
            • Exhibit 98: List of abbreviations

          Research Framework

          Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

          TechnavioINFORMATION SOURCES

          Primary sources

          • Manufacturers and suppliers
          • Channel partners
          • Industry experts
          • Strategic decision makers

          Secondary sources

          • Industry journals and periodicals
          • Government data
          • Financial reports of key industry players
          • Historical data
          • Press releases

          TechnavioDATA ANALYSIS

          Data Synthesis

          • Collation of data
          • Estimation of key figures
          • Analysis of derived insights

          Data Validation

          • Triangulation with data models
          • Reference against proprietary databases
          • Corroboration with industry experts

          TechnavioREPORT WRITING


          • Market drivers
          • Market challenges
          • Market trends
          • Five forces analysis


          • Market size and forecast
          • Market segmentation
          • Geographical insights
          • Competitive landscape
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          The anti-counterfeit packaging market growth will increase by $105.86 billion during 2020-2024.
          The anti-counterfeit packaging market is expected to grow at a CAGR of 14.59% during 2020-2024.
          Technavio has segmented the anti-counterfeit packaging market by technology (Authentication and Traceability) ,application (Consumer goods, Healthcare products, and Others) , and geographic (North America, Europe, APAC, South America, and North America).
          Alien Technology LLC, AlpVision SA, Applied DNA Sciences Inc., Avery Dennison Corp., CCL Industries Inc., Impinj Inc., MicroTag Temed Ltd., SICPA HOLDING SA, Thermo Fisher Scientific Inc., Zebra Technologies Corp. are a few of the key vendors in the anti-counterfeit packaging market.
          North America will register the highest growth rate of 37.33% among the other regions. Therefore, the anti-counterfeit packaging market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
          The key factors driving the anti-counterfeit packaging market growth are:
          • Booming e-commerce industry
          • Advent of smart and intelligent packaging
          The anti-counterfeit packaging market vendors should focus on grabbing business opportunities from the authentication segment as it accounted for the largest market share in the base year.
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