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The anti-graffiti coatings market size is forecast to increase by USD 22.9 million, at a CAGR of 4.49% between 2023 and 2028. Market growth in the anti-graffiti coatings sector hinges on several factors. Firstly, the Asia-Pacific region exhibits a burgeoning demand for these coatings, driven by urbanization and infrastructure development. Secondly, the global construction industry's expansion fuels increased adoption, as developers seek durable solutions. Furthermore, there's a growing focus on safety, with anti-slip coatings becoming essential in accident prevention, further stimulating market growth. These factors collectively propel the market forward, promising robust opportunities for manufacturers and suppliers alike. As urban landscapes expand and safety standards tighten globally, the demand for anti-graffiti and anti-slip coatings is expected to continue its upward trajectory.
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The market refers to the industry that produces and supplies protective layers for surfaces, including walls of buildings and public constructions, vehicles, and other exterior and interior applications. These coatings act as an impenetrable barrier against graffiti vandalism, providing property owners and local authorities with effective solutions to maintain the appearance and integrity of their assets. Anti-graffiti coatings come in various forms, such as films and gel, and offer benefits like cleaning efficiency, hydrophobicity, substrate adherence, UV aging resistance, and weathering resistance. Environmentally friendly options are also available. The market for anti-graffiti coatings, including both films and graffiti-resistant coatings, is expected to grow due to increasing concerns over graffiti vandalism and the need for cost-effective and durable protective solutions. Historical sites and vehicles are significant end-users in this market. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing demand for anti-graffiti coatings in APAC is notably driving market growth. The market experiences significant expansion in countries such as China, India, Indonesia, Taiwan, the Philippines, Brazil, and Mexico. The surge in manufacturing sectors, including construction, F&B, and transportation, in these regions drives the demand for anti-graffiti coatings. These coatings offer advantages like high elasticity, easy cleanability, and long-lasting protection against graffiti. Charged polymeric coatings, gels, and protective films are popular choices due to their superior cleaning efficiency, hydrophobicity, and substrate adherence. Anti-graffiti coatings exhibit excellent UV aging resistance and weathering resistance, making them suitable for various structures and monuments, historical sites, government buildings, corporate structures, rail coaches, schools, public stations, buses, and commercial establishments like departmental stores, malls, and specialty stores.
Further, they are effective on both porous and non-porous substrates, including stone, bricks, metals, and concrete. Anti-graffiti coatings are increasingly used in the marine industry for boat decks, ramps, stowage areas, and walkways due to their superior abrasion resistance and anti-graffiti finish. These coatings ensure safety by preventing slips and falls, and their high chemical resistance makes them ideal for the construction and marine industries. GraffShield Coatings, ProCoat Solutions, and other leading manufacturers offer a range of anti-graffiti materials tailored to diverse applications. Thus, such factors are driving the growth of the market during the forecast period.
Market consolidation through M&A is the key trend in the market. Market witnesses continuous growth due to the increasing demand for long-lasting solutions to protect various structures from graffiti vandalism. Vendors in this market adopt mergers and acquisitions (M&A) as a strategic move to expand their product offerings, enhance geographical reach, and boost production capabilities. For instance, in June 2022, Sherwin-Williams completed the acquisition of Gross and Perthun GmbH, expanding its product portfolio and improving distribution networks for anti-graffiti coatings in North America. Similarly, in August 2021, Sherwin-Williams acquired Sika AG's industrial coating business, aiming to optimize asset portfolios and boost production efficiency. These coatings offer benefits such as elasticity, easy cleaning, and hydrophobicity, making them suitable for various substrates, including porous ones like stone and bricks, and non-porous ones like metals and concrete.
Moreover, the market caters to diverse sectors, including historical sites, government buildings, corporate structures, rail coaches, schools, public stations, buses, and commercial establishments like departmental stores, malls, and specialty stores. Key players in this market include GraffShield Coatings, ProCoat Solutions, and others, offering a range of anti-graffiti concentrate, protective films, charged polymeric coatings, and gel-based solutions. These coatings provide excellent graffiti removal capabilities, UV aging resistance, weathering resistance, and environmentally friendly formulations. Thus, such trends will shape the growth of the market during the forecast period.
The increasing threat of substitutes is the major challenge that affects the growth of the market. The market is witnessing significant growth due to the increasing demand for long-lasting solutions to protect various structures from graffiti vandalism. Anti-graffiti concentrates, charged polymeric coatings, and protective films are popular choices for preventing graffiti on porous and non-porous substrates such as stone, bricks, metals, concrete, and glass. These coatings offer benefits like elasticity, easy cleaning, hydrophobicity, substrate adherence, UV aging resistance, and weathering resistance. Historical sites, government buildings, corporate structures, rail coaches, schools, public stations, buses, and monuments are common applications for anti-graffiti coatings.
Moreover, anti-graffiti materials are also widely used in commercial construction, including departmental stores, malls, and specialty stores. Producers of anti-graffiti coatings include GraffShield Coatings, ProCoat Solutions, and others. Anti-graffiti panels made of reinforced plastic (FRP) and glass-fiber reinforced plastic (GRP) are gaining popularity due to their durability and strength. These panels are easy to install and maintain, making them suitable for various applications. The ease of cleaning and high scratch resistance of anti-graffiti coatings make them an effective solution for preventing graffiti on public goods such as benches and public transport. Hence, the above factors will impede the growth of the market during the forecast period
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
3M Co. - The company offers anti-graffti coatings such as 3m scotchkote anti-graffiti wall coating ag 845.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The construction segment is estimated to witness significant growth during the forecast period. Anti-graffiti coatings are mainly used for the removal of graffiti from various building structures, including walls, subways, and bridges, which are a result of vandalism. These coatings are applied on a variety of substrates, including concrete, metal, wood, brick, and fiberglass, because they offer better adhesion and stability. The ease of application, long lifespan, and durability of anti-graffiti coatings make them suitable for the removal of graffiti from various places, including commercial buildings, shopping malls, utilities, and government buildings. Graffiti that is made on this coating can be removed quickly with the help of a pressure washer or a soft bristle brush and water with a low shadowing effect. Surfaces that have not been protected using anti-graffiti coatings use chemical-based removal methods to remove graffiti. Chemical-based removal methods are time-consuming, costly, and have an adverse impact on the environment.
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The construction segment was the largest and was valued at USD 40.10 million in 2018. Thus, owners of residential and commercial buildings are adopting anti-graffiti coatings over traditional methods. The rising number of residential and non-residential construction projects across the globe is fueling the consumption of anti-graffiti coatings. Countries such as the US, China, and India contributed almost half of the spending in the global construction industry. For instance, according to the India government data by 2025, its anticipated that the construction industry in India will achieve a valuation of USD 1.4 trillion. Thus, the rise in the number of construction projects across the world is likely to fuel the demand for anti-graffiti coatings from the construction sector, which are likely to boost the construction segment growth in the market during the forecast period.
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North America is estimated to contribute 47% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Graffiti vandalism continues to pose a significant challenge for property owners and local authorities, particularly on surfaces of walls and buildings, both public and private. To mitigate the impact of persistent vandals, an array of protective products, including anti-graffiti coatings and films, have emerged as essential preventive measures. These coatings and films provide an impenetrable barrier against graffiti, safeguarding various substrates such as porous and non-porous walls, glass, metal, and plastics. Coating materials encompass a range of options, including eco-friendly coatings, nanotechnology-driven self-cleaning coatings, intelligent coatings, sacrificial coatings, semi-permanent coatings, and permanent coatings.
In addition, nanotechnology-infused coatings offer enhanced resistance, while self-cleaning and intelligent coatings provide additional benefits such as easy maintenance and advanced protection. Sacrificial coatings, on the other hand, are designed to absorb graffiti, making removal easier and less damaging to the underlying surface. Semi-permanent and permanent coatings offer long-lasting protection, making them suitable for high-risk areas and transportation applications, including vehicles, buses, and trains. Strict regulations and anti-graffiti programs mandate the use of these protective coatings and films in various sectors, including building and construction, transportation, and public constructions. Hydron Protective Coating and the anti-graffiti films market are key players in this domain, offering a wide range of graffiti-resistant coatings and films to cater to diverse client needs.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
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The market refers to the industry that produces and supplies protective products to prevent graffiti vandalism on various surfaces. These coatings act as an impenetrable barrier on walls, buildings, public constructions, and other surfaces, safeguarding them from persistent vandals. Property owners and local authorities are the primary consumers of these coatings due to the strict regulations against graffiti and the need for preventive measures. Coating materials used include eco-friendly, nanotechnology-based, self-cleaning, intelligent, sacrificial, semi-permanent, and permanent coatings. The choice of coating depends on the substrate's porosity, such as walls, glass, metal, or plastics.
Furthermore, transportation, particularly vehicles, also utilizes anti-graffiti coatings for their exterior and interior. Hydron Protective Coating, Anti-graffiti films market, and graffiti-resistant coatings and films are significant segments within the market. Graffiti-resistant coatings and films offer protection for plain non-porous surfaces, making them an effective solution for preventing graffiti on vehicles, buildings, and other structures. The market for anti-graffiti coatings is expected to grow significantly due to the increasing concern for property protection and the development of advanced coating technologies, such as self-cleaning and intelligent coatings.
Market Scope |
|
Report Coverage |
Details |
Page number |
149 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.49% |
Market Growth 2024-2028 |
USD 22.9 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.18 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 47% |
Key countries |
US, China, Canada, Germany, Japan, and Mexico |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
3M Co., A and I COATINGS, Akzo Nobel NV, Artekya Technology, Axalta Coating Systems Ltd., BASF SE, CSL Silicones Inc., DuluxGroup Ltd., DuPont de Nemours Inc., Hydron Protective Coatings Ltd., Merck KGaA, Nukote Coating Systems International, Opalux Inc, RAG Stiftung, SEI Industrial Chemicals, Sika AG, Teknos Group Oy, The Sherwin Williams Co., Wacker Chemie AG, and Watson Coatings Inc |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the market forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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