1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Product Type
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India: Year-over-year growth 2024-2029 (%)
- Data Table on India: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Antivirus Market in India 2019 - 2023
- Historic Market Size - Data Table on Antivirus Market in India 2019 - 2023 ($ million)
- 5.2 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ million)
- 5.3 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ million)
- 5.4 Product Type segment analysis 2019 - 2023
- Historic Market Size - Product Type Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on Antivirus Market in India
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product
- 8.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
- 8.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 8.3 Laptop - Market size and forecast 2024-2029
- Chart on Laptop - Market size and forecast 2024-2029 ($ million)
- Data Table on Laptop - Market size and forecast 2024-2029 ($ million)
- Chart on Laptop - Year-over-year growth 2024-2029 (%)
- Data Table on Laptop - Year-over-year growth 2024-2029 (%)
- 8.4 Desktop - Market size and forecast 2024-2029
- Chart on Desktop - Market size and forecast 2024-2029 ($ million)
- Data Table on Desktop - Market size and forecast 2024-2029 ($ million)
- Chart on Desktop - Year-over-year growth 2024-2029 (%)
- Data Table on Desktop - Year-over-year growth 2024-2029 (%)
- 8.5 Mobile/tablet - Market size and forecast 2024-2029
- Chart on Mobile/tablet - Market size and forecast 2024-2029 ($ million)
- Data Table on Mobile/tablet - Market size and forecast 2024-2029 ($ million)
- Chart on Mobile/tablet - Year-over-year growth 2024-2029 (%)
- Data Table on Mobile/tablet - Year-over-year growth 2024-2029 (%)
- 8.6 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)
9 Market Segmentation by End-user
- 9.1 Market segments
- Chart on End-user - Market share 2024-2029 (%)
- Data Table on End-user - Market share 2024-2029 (%)
- 9.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
- 9.3 Enterprise - Market size and forecast 2024-2029
- Chart on Enterprise - Market size and forecast 2024-2029 ($ million)
- Data Table on Enterprise - Market size and forecast 2024-2029 ($ million)
- Chart on Enterprise - Year-over-year growth 2024-2029 (%)
- Data Table on Enterprise - Year-over-year growth 2024-2029 (%)
- 9.4 Individual - Market size and forecast 2024-2029
- Chart on Individual - Market size and forecast 2024-2029 ($ million)
- Data Table on Individual - Market size and forecast 2024-2029 ($ million)
- Chart on Individual - Year-over-year growth 2024-2029 (%)
- Data Table on Individual - Year-over-year growth 2024-2029 (%)
- 9.5 Government - Market size and forecast 2024-2029
- Chart on Government - Market size and forecast 2024-2029 ($ million)
- Data Table on Government - Market size and forecast 2024-2029 ($ million)
- Chart on Government - Year-over-year growth 2024-2029 (%)
- Data Table on Government - Year-over-year growth 2024-2029 (%)
- 9.6 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)
10 Market Segmentation by Product Type
- 10.1 Market segments
- Chart on Product Type - Market share 2024-2029 (%)
- Data Table on Product Type - Market share 2024-2029 (%)
- 10.2 Comparison by Product Type
- Chart on Comparison by Product Type
- Data Table on Comparison by Product Type
- 10.3 Standalone antivirus software - Market size and forecast 2024-2029
- Chart on Standalone antivirus software - Market size and forecast 2024-2029 ($ million)
- Data Table on Standalone antivirus software - Market size and forecast 2024-2029 ($ million)
- Chart on Standalone antivirus software - Year-over-year growth 2024-2029 (%)
- Data Table on Standalone antivirus software - Year-over-year growth 2024-2029 (%)
- 10.4 Integrated security suites - Market size and forecast 2024-2029
- Chart on Integrated security suites - Market size and forecast 2024-2029 ($ million)
- Data Table on Integrated security suites - Market size and forecast 2024-2029 ($ million)
- Chart on Integrated security suites - Year-over-year growth 2024-2029 (%)
- Data Table on Integrated security suites - Year-over-year growth 2024-2029 (%)
- 10.5 Cloud-based antivirus - Market size and forecast 2024-2029
- Chart on Cloud-based antivirus - Market size and forecast 2024-2029 ($ million)
- Data Table on Cloud-based antivirus - Market size and forecast 2024-2029 ($ million)
- Chart on Cloud-based antivirus - Year-over-year growth 2024-2029 (%)
- Data Table on Cloud-based antivirus - Year-over-year growth 2024-2029 (%)
- 10.6 Market opportunity by Product Type
- Market opportunity by Product Type ($ million)
- Data Table on Market opportunity by Product Type ($ million)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Drivers, Challenges, and Opportunity/Restraints
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 12.4 Market opportunities/restraints
13 Competitive Landscape
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.2 Company ranking index
- 14.3 Market positioning of companies
- Matrix on companies position and classification
- 14.4 AO Kaspersky Lab
- AO Kaspersky Lab - Overview
- AO Kaspersky Lab - Product / Service
- AO Kaspersky Lab - Key offerings
- SWOT
- 14.5 Avast Software sro
- Avast Software sro - Overview
- Avast Software sro - Business segments
- Avast Software sro - Key offerings
- Avast Software sro - Segment focus
- SWOT
- 14.6 BD Software Distribution Pvt Ltd.
- BD Software Distribution Pvt Ltd. - Overview
- BD Software Distribution Pvt Ltd. - Product / Service
- BD Software Distribution Pvt Ltd. - Key offerings
- SWOT
- 14.7 Biz Secure Labs Pvt. Ltd.
- Biz Secure Labs Pvt. Ltd. - Overview
- Biz Secure Labs Pvt. Ltd. - Product / Service
- Biz Secure Labs Pvt. Ltd. - Key offerings
- SWOT
- 14.8 ESET North America
- ESET North America - Overview
- ESET North America - Product / Service
- ESET North America - Key offerings
- SWOT
- 14.9 F Secure Corp.
- F Secure Corp. - Overview
- F Secure Corp. - Product / Service
- F Secure Corp. - Key offerings
- SWOT
- 14.10 K7 Computing Pvt Ltd.
- K7 Computing Pvt Ltd. - Overview
- K7 Computing Pvt Ltd. - Product / Service
- K7 Computing Pvt Ltd. - Key offerings
- SWOT
- 14.11 Max Secure Software
- Max Secure Software - Overview
- Max Secure Software - Product / Service
- Max Secure Software - Key offerings
- SWOT
- 14.12 McAfee LLC
- McAfee LLC - Overview
- McAfee LLC - Product / Service
- McAfee LLC - Key offerings
- SWOT
- 14.13 MicroWorld Technologies Inc.
- MicroWorld Technologies Inc. - Overview
- MicroWorld Technologies Inc. - Product / Service
- MicroWorld Technologies Inc. - Key offerings
- SWOT
- 14.14 Norton Enterprises Inc
- Norton Enterprises Inc - Overview
- Norton Enterprises Inc - Product / Service
- Norton Enterprises Inc - Key offerings
- SWOT
- 14.15 Quick Heal Technologies Ltd.
- Quick Heal Technologies Ltd. - Overview
- Quick Heal Technologies Ltd. - Product / Service
- Quick Heal Technologies Ltd. - Key offerings
- SWOT
- 14.16 Sophos Ltd.
- Sophos Ltd. - Overview
- Sophos Ltd. - Product / Service
- Sophos Ltd. - Key news
- Sophos Ltd. - Key offerings
- SWOT
- 14.17 Trend Micro Inc.
- Trend Micro Inc. - Overview
- Trend Micro Inc. - Product / Service
- Trend Micro Inc. - Key offerings
- SWOT
- 14.18 Webroot
- Webroot - Overview
- Webroot - Product / Service
- Webroot - Key offerings
- SWOT
15 Appendix
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape