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The area rugs market size is forecast to increase by USD 3.79 billion at a CAGR of 3.68% between 2023 and 2028. The market's growth is influenced by various factors, including a significant consumer shift toward interior design, increasing demand for high-end luxury products, and the rising popularity of omnichannel retailing. This evolving landscape highlights the importance of aesthetic preferences in consumer behavior, the appeal of premium quality goods, and the convenience offered by integrated online and offline shopping experiences. It also includes an in-depth analysis of market trends and analysis, market growth analysis and challenges. Furthermore, the report includes historic market data from 2018 - 2022.
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The market encompasses a diverse range of textile floor coverings, including needle point rugs, shag rugs, flat weave rugs, cut pile rugs, and loop pile rugs. These rugs come in various colors, patterns, and textures, adding an aesthetic look to interior decorations. Area rugs can be made from a variety of materials such as natural fibers like wool, jute, bamboo, and recycled materials. Carpet and rugs merchants offer an extensive selection of oriental rugs, kilim rugs, and floor cloths, crafted from cotton fabrics. These rugs provide a vibrant and unique touch to furniture settings, complementing sofas, TV stands, and tables. The textures and patterns of area rugs offer a sensory experience, enhancing the overall ambiance of a room. The area rug market caters to diverse consumer preferences, with an increasing focus on sustainability and eco-friendliness. As such, the use of natural fibers and recycled materials is on the rise. The market continues to evolve, offering a wide array of options for those seeking to elevate their interior decorations. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The consumer shift toward interior design is notably driving the market. The global market for area rugs is experiencing significant growth due to the increasing trend of interior decorations with vibrant colors and unique designs. Consumers are investing in textile floor coverings such as carpets, rugs, and carpet tiles, made from various materials including natural fibers like wool, jute, bamboo, and synthetic fibers like polyester.
Moreover, recycled materials are also gaining popularity in the market. Digital printing techniques enable the creation of intricate designs and patterns, while stain resistance and durability are essential features for both residential and commercial applications. Design preferences continue to evolve, leading to an increase in demand for tufted, woven, needle punched, knotted, loop, and Berber carpets. These factors have led consumers to spend more money on various designed and luxurious carpets, leading to market during the forecast period.
Organized retailing is an emerging trend shaping the market. The area rug market has witnessed significant growth in recent years, particularly in the realm of interior decorations. Vibrant colors and unique designs have become popular choices for homeowners and commercial establishments alike.
Moreover, one innovative trend in this sector is the emergence of prayer rugs, which offer an easy solution for enabling clean and hygienic prayer spaces in various settings, including hospitals, hotels, mosques, airports, and shopping malls. These rugs are often made from recycled materials or natural fibers such as wool, jute, bamboo, and are available in various production methods including tufted, woven, needle punched, knotted, loop, and polyester. Thus, the growth of organized retail will positively influence the market during the forecast period.
The high cost of raw materials is a major challenge impeding the market. The price of raw materials is a key factor in determining the production costs of surface rugs. The market caters to the demand for textile floor coverings in interior decorations, offering a wide range of vibrant colors, designs, and materials. Area rugs are available in various natural fibers such as wool, jute, and bamboo, as well as recycled materials and synthetic options like polyester. Manufacturers employ digital printing techniques to create intricate patterns and designs, enhancing the aesthetic value of these floor coverings.
Moreover, area rugs provide stain resistance and durability, making them a preferred choice for both residential and commercial applications. In residential construction, area rugs serve as a focal point for design preferences, adding warmth and texture to living spaces. In renovation activities and new construction projects, area rugs are used alongside carpet tiles and other textile floor coverings. Thus, the high cost of raw materials poses a major challenge to the global market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Capel Inc. - The key offerings of the company include area rugs.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the machine-made area rugs segment will be significant during the forecast period. The area rug market encompasses a diverse range of textile floor coverings, including those with vibrant Colors and intricate Patterns, as well as those showcasing various Textures. These rugs serve as essential elements in enhancing the aesthetic look of spaces, complementing Furniture such as sofas, TV stands, and Tables. The market caters to various preferences, offering an array of options from Needle point rugs and Shag rugs to Flat weave rugs, Cut pile rugs, and Loop pile rugs.
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The machine-made area rugs segment USD 11.31 billion in 2018 and continued to grow until 2022. Oriental rugs, Kilim rugs, and Floor cloths are also popular choices, with Cotton fabrics and Synthetic fabrics, as well as Animal leathers and Silk, gracing the market. Quality is a significant factor, with rugs boasting varying life spans and resale values. These textile treasures are not only necessities for Food preparation areas and Medical products but also serve as decorative and lifestyle products. Therefore, the segment will witness growth during the forecast period.
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North America is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Area rugs, as textile floor coverings, add vibrant colors, intricate patterns, and varied textures to living spaces, enhancing the aesthetic look of furniture, sofas, TV stands, tables, and more. From needle point rugs with their meticulous stitching to shag rugs with their plush textures, the market offers a diverse range of options.
Moreover, flat weave rugs, cut pile rugs, and loop pile rugs each present unique characteristics, catering to different design preferences. Oriental rugs, with their rich history and intricate patterns, continue to be a popular choice. Kilim rugs, floor cloths, and cotton fabrics offer a more traditional feel, while synthetic fabrics and animal leathers bring a modern edge. Quality and lifespan are essential considerations, with factors like food and medical products impacting the need for durable rugs. Therefore, the demand will increase during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The Market offers a wide range of options, including furniture such as sofas, TV stands, and tables, along with various types of rugs such as needlepoint, cut & loop, cut pile, and loop pile rugs. These rugs, including oriental rugs, kilim rugs, and floor cloths, are made from materials like cotton fabrics, offering a variety of textures and designs.
These are delicate, spoilable, and damageable, making them essential in anchoring a room's decor. They serve as a growth driver for the market, catering to various needs from food to medical and lifestyle products. The market's supply chain has faced challenges due to lockdown scenarios, labor shortages, and restrictions, impacting the economy's growth. However, the positioning of brands, customer preferences for luxury and unique looks, and the utilization of smart area rugs offer growth opportunities. Hand-made and machine-made rugs provide a unique aesthetic look, with global brands leading the market through strategic steps and future projections based on analytical depiction, current trends, and future estimations. The market's growth scenario, investment pockets, and competitive intensity are influenced by Porter's five forces analysis, highlighting the potency of buyers and suppliers in driving market trends over the next few years.
The market is a significant segment within the floor covering industry. These rugs, often made from materials such as wool, silk, or synthetic fibers, add aesthetic value and functionality to various living spaces. The market landscape depends on Kilim rug, Floor cloth, Life span, Necessity products, Decorative products, Modern home renovation, Aesthetic appeal, New designs, Hand made rug, Machine made rug, Unique look. The market for Area Rugs is driven by several factors, including the increasing trend towards personalizing homes, the growing preference for eco-friendly and sustainable flooring options, and the rising demand for unique and customized designs. Additionally, the convenience and versatility of area rugs, as they can be easily moved and replaced, contribute to their popularity.
The market is diverse, with various players offering a wide range of products catering to different consumer preferences and budgets. The market landscape depends on TV stand, Needle point rug, Shag rug, Cut and loop rug, Flat weave rug, Cut pile rug, Loop pile rug. The competition in this market is intense, with companies focusing on product innovation, pricing strategies, and distribution networks to gain a competitive edge. The market for Area Rugs is expected to grow steadily in the coming years, driven by these factors and the increasing disposable income of consumers.
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Market Scope |
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Report Coverage |
Details |
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Page number |
176 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 3.68% |
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Market growth 2024-2028 |
USD 3.79 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
3.5 |
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Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
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Performing market contribution |
North America at 37% |
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Key countries |
US, China, UK, Germany, and India |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Amara Rugs, Antep Rugs Inc., Belysse Group NV, Berkshire Hathaway Inc., BRINTONS AGNELLA Ltd., Capel Inc., The Dixie Group Inc., Harounian Rugs International, Kalaty Rug Corp., Loloi Inc., Milliken and Co., Mohawk Industries Inc., Momeni Inc., Nourison, Oriental Weavers Group, Safavieh LLC, STEPEVI Group, The Natural Carpet Co., and United Weavers Inc. |
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Market dynamics |
Parent market analysis, Market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Application
8 Market Segmentation by Distribution Channel
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Opportunity/Restraints
12 Competitive Landscape
13 Competitive Analysis
14 Appendix
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