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Artificial Intelligence (AI) in Social Media Market by Application and Geography - Forecast and Analysis 2022- 2026

  • Published: Aug 2022
  • Pages: 149
  • SKU: IRTNTR74206
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Artificial intelligence (AI) in social media market share is expected to increase by USD 3.66 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 26.93%.

This artificial intelligence (AI) in social media market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers artificial intelligence (AI) in social media market segmentations by application (predictive risk management, consumer experience management, and sales and marketing) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The artificial intelligence (AI) in social media market report also offers information on several market vendors, including Adobe Inc., Alphabet Inc., Amazon.com Inc., Brandwatch, Cision Ltd, Clarabridge Inc., Converseon Inc, Meta Platforms Inc., Hootsuite Inc, International Business Machines Corp., Ipsos SA, Meltwater B.V, Microsoft Corp., NetBase Solutions Inc, Salesforce Inc., SAS Institute Inc., Snap Inc., Sprinklr Inc., Sprout Social Inc., and Talkwalker Sarl among others.

What will Artificial Intelligence (AI) In Social Media Market Size be During the Forecast Period?

Artificial Intelligence (AI) in Social Media Market Size

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Artificial Intelligence (AI) In Social Media Market: Key Drivers, Trends, and Challenges

The growing demand for data integration and visual analytics is notably driving the artificial intelligence (AI) in social media market growth, although factors such as lack of skilled workforce for the development of ai algorithms may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on artificial intelligence (AI) in the social media industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Artificial Intelligence (AI) In Social Media Market Driver

The growing demand for data integration and visual analytics is a major factor driving the global artificial intelligence (AI) in social media market share growth. The process of deploying and maintaining reliable data interfaces is difficult, owing to the complexity of the process and the huge volumes of data being generated across various end-user industries. Therefore, enterprises around the world are adopting data integration solutions. Vendors in the market are also introducing AI-powered products to increase the AI capabilities of analytics. With the exponential increase in data volumes, the need for analyzing, transforming, monitoring, and interpreting data has become a priority for business operations. With globalization, customers, suppliers, and companies are scattered across the world, and they require real-time information exchange. To accomplish this, end-user companies require AI platforms in social media to link multiple enterprise systems with the web and cloud-based applications. Enterprises are also integrating business analytics software with their businesses for the dynamic representation of data. Hence, the usage of AI in social media is likely to increase significantly during the forecast period.

Key Artificial Intelligence (AI) In Social Media Market Trend

The increasing use of social media for advertising is another factor supporting global artificial intelligence (AI) in social media market share growth. There has been an incredible surge in social media activity in recent years. Nearly half a billion new social media users joined the social media networks at the start of 2021, according to DIGITAL 2021. Furthermore, there were 4.20 billion social media users globally in January 2021. This number has risen by 490 million from 2020, marking a 13% increase year over year. Today's social media networks rely heavily on AI. Marketers can conduct paid advertising to platform users based on demographic and behavioral targeting on social networks, including Facebook, LinkedIn, Instagram, and Snapchat. According to DIGITAL 2020, in January 2020, advertisers reached 1.95 billion individuals on Facebook, 928.5 million on Instagram, 663.3 million on LinkedIn, 381.5 million on Snapchat, and 339.6 million on Twitter, and 169.0 million on Pinterest using advertisements. In 2020, a total of $40 billion was spent on social media advertisements in the US. As a result, the growing usage of social media for advertising will drive the global AI in social media market growth during the forecast period.

Key Artificial Intelligence (AI) In Social Media Market Challenge

The lack of a skilled workforce for the development of AI algorithms will be a major challenge for the global artificial intelligence (AI) in social media market share growth during the forecast period. This lack of technical knowledge often deters end-users from adopting AI on their social media platforms. This has been a major challenge in developing countries as a significant percentage of the end-users are reluctant to learn and adopt new technologies. To harness the benefits of AI, vendors need to offer both online and offline training and consultation and ensure that end-users get the required support. It is to be noted that the lack of skilled operators and proper training has resulted in a certain disinclination to execute wide-scale automation as substantial time, training, and budget have to be allocated for the successful implementation of AI in social media platforms. We expect the scenario to change gradually, with more end-users transitioning from traditional manual operations to automated functions to improve process efficiency. Most activities such as bug fixing, testing, and digital and cloud implementation are being taken over by AI chips. However, inadequate skill sets can adversely affect the delivery of such jobs because AI chips perform only according to the algorithms set for them. As a result, the productivity of the job is compromised. Therefore, the lack of technical expertise among the users limits the scope of AI in social media during the forecast period, and the users are unaware of the areas that can be explored with AI in social media.

This artificial intelligence (AI) in social media market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes global artificial intelligence (AI) in the social media market as part of the global systems software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of artificial intelligence (AI) in the social media market during the forecast period.

Who are the Major Artificial Intelligence (AI) In Social Media Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

  • Adobe Inc.
  • Alphabet Inc.
  • Amazon.com Inc.
  • Brandwatch
  • Cision Ltd
  • Clarabridge Inc.
  • Converseon Inc
  • Meta Platforms Inc.
  • Hootsuite Inc
  • International Business Machines Corp.
  • Ipsos SA
  • Meltwater B.V
  • Microsoft Corp.
  • NetBase Solutions Inc
  • Salesforce Inc.
  • SAS Institute Inc.
  • Snap Inc.
  • Sprinklr Inc.
  • Sprout Social Inc.
  • Talkwalker Sarl

This statistical study of artificial intelligence (AI) in the social media market encompasses successful business strategies deployed by key vendors. The artificial intelligence (AI) in the social media market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • adobe.com- The company offers artificial intelligence in social media such as Adobe Sensei.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The artificial intelligence (ai) in social media market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the leading companies' production, sustainability, and prospects.

Artificial Intelligence (AI) In Social Media Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for artificial intelligence (AI) in the social media market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Artificial Intelligence (AI) In Social Media Market?

Artificial Intelligence (AI) in Social Media Market Share by Geography

For more insights on the market share of various regions Request PDF Sample now!

43% of the market’s growth will originate from North America during the forecast period. US is the key market for artificial intelligence (AI) in the social media market in North America. Market growth in this region will be slower than the growth of the market in Middle East and African regions.

The high adoption of new technologies by the retail, manufacturing, and healthcare sectors and the presence of major cutbacks in the social media sector in terms of security will facilitate artificial intelligence (AI) in social media market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The rapid spread of COVID-19 impacted the economy of North America, especially the US, in 2020. Several commercial enterprises, industries, and companies partially shut down their operations due to the imposition of lockdowns. The lockdowns in the region compelled people to work from home to mitigate the threat of COVID-19. In 2020, time spent on digital media increased by 15% in the US when compared to 2019. Therefore, this further increased the usage of AI platforms, which accelerated the usage of AI in social media in the region.

What are the Revenue-generating Application Segments in the Artificial Intelligence (AI) In Social Media Market?

Artificial Intelligence (AI) in Social Media Market Share

To gain further insights on the market contribution of various segments Request PDF Sample

Artificial intelligence (AI) in social media market share growth by the predictive risk management segment will be significant during the forecast period. AI in social media enables sophisticated text and visual analyses and predictive modeling in various fields and uses social media to identify signals and patterns that may precede a threat. By adopting AI for social media, end-user organizations can implement new social media tactics and guidelines to properly escalate, identify, and minimize the impact of risks (such as rogue accounts and consumer vilification). 

This report provides an accurate prediction of the contribution of all the segments to the growth of artificial intelligence (AI) in the social media market size and actionable market insights on the post-COVID-19 impact on each segment.

 

Artificial Intelligence (AI) In Social Media Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 26.93%

Market growth 2022-2026

$3.66 billion

Market structure

Fragmented

YoY growth (%)

26.11

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 43%

Key consumer countries

US, China, Japan, Germany, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Adobe Inc., Alphabet Inc., Amazon.com Inc., Brandwatch, Cision Ltd, Clarabridge Inc., Converseon Inc, Meta Platforms Inc., Hootsuite Inc, International Business Machines Corp., Ipsos SA, Meltwater B.V, Microsoft Corp., NetBase Solutions Inc, Salesforce Inc., SAS Institute Inc., Snap Inc., Sprinklr Inc., Sprout Social Inc., and Talkwalker Sarl

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics and Market condition analysis for the forecast period.

Customization purview

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What are the Key Data Covered in this Artificial Intelligence (AI) In Social Media Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive artificial intelligence (AI) in social media market growth during the next five years
  • Precise estimation of the artificial intelligence (AI) in social media market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of artificial intelligence (ai) in the social media industry across North America, Europe, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of artificial intelligence (AI) in social media market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Application

    • 5.1 Market segments
      • Exhibit 24: Chart on Application - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Application - Market share 2021-2026 (%)
    • 5.2 Comparison by Application
      • Exhibit 26: Chart on Comparison by Application
      • Exhibit 27: Data Table on Comparison by Application
    • 5.3 Predictive risk management - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Predictive risk management - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Predictive risk management - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Predictive risk management - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Predictive risk management - Year-over-year growth 2021-2026 (%)
    • 5.4 Consumer experience management - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Consumer experience management - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Consumer experience management - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Consumer experience management - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Consumer experience management - Year-over-year growth 2021-2026 (%)
    • 5.5 Sales and marketing - Market size and forecast 2021-2026
      • Exhibit 36: Chart on Sales and marketing - Market size and forecast 2021-2026 ($ million)
      • Exhibit 37: Data Table on Sales and marketing - Market size and forecast 2021-2026 ($ million)
      • Exhibit 38: Chart on Sales and marketing - Year-over-year growth 2021-2026 (%)
      • Exhibit 39: Data Table on Sales and marketing - Year-over-year growth 2021-2026 (%)
    • 5.6 Market opportunity by Application
      • Exhibit 40: Market opportunity by Application ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 42: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 43: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 44: Chart on Geographic comparison
      • Exhibit 45: Data Table on Geographic comparison
    • 7.3 North America - Market size and forecast 2021-2026
      • Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.4 Europe - Market size and forecast 2021-2026
      • Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.5 APAC - Market size and forecast 2021-2026
      • Exhibit 54: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.6 South America - Market size and forecast 2021-2026
      • Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 62: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 China - Market size and forecast 2021-2026
      • Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.10 Japan - Market size and forecast 2021-2026
      • Exhibit 74: Chart on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • 7.11 Germany - Market size and forecast 2021-2026
      • Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.12 UK - Market size and forecast 2021-2026
      • Exhibit 82: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 83: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 84: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 85: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 86: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 87: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 88: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 89: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 90: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 91: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 92: Matrix on vendor position and classification
            • 10.3 Adobe Inc.
              • Exhibit 93: Adobe Inc. - Overview
              • Exhibit 94: Adobe Inc. - Business segments
              • Exhibit 95: Adobe Inc. - Key news
              • Exhibit 96: Adobe Inc. - Key offerings
              • Exhibit 97: Adobe Inc. - Segment focus
            • 10.4 Alphabet Inc.
              • Exhibit 98: Alphabet Inc. - Overview
              • Exhibit 99: Alphabet Inc. - Business segments
              • Exhibit 100: Alphabet Inc. - Key news
              • Exhibit 101: Alphabet Inc. - Key offerings
              • Exhibit 102: Alphabet Inc. - Segment focus
            • 10.5 Amazon.com Inc.
              • Exhibit 103: Amazon.com Inc. - Overview
              • Exhibit 104: Amazon.com Inc. - Business segments
              • Exhibit 105: Amazon.com Inc. - Key news
              • Exhibit 106: Amazon.com Inc. - Key offerings
              • Exhibit 107: Amazon.com Inc. - Segment focus
            • 10.6 International Business Machines Corp.
              • Exhibit 108: International Business Machines Corp. - Overview
              • Exhibit 109: International Business Machines Corp. - Business segments
              • Exhibit 110: International Business Machines Corp. - Key offerings
              • Exhibit 111: International Business Machines Corp. - Segment focus
            • 10.7 Meta Platforms Inc.
              • Exhibit 112: Meta Platforms Inc. - Overview
              • Exhibit 113: Meta Platforms Inc. - Business segments
              • Exhibit 114: Meta Platforms Inc. - Key news
              • Exhibit 115: Meta Platforms Inc. - Key offerings
              • Exhibit 116: Meta Platforms Inc. - Segment focus
            • 10.8 Microsoft Corp.
              • Exhibit 117: Microsoft Corp. - Overview
              • Exhibit 118: Microsoft Corp. - Business segments
              • Exhibit 119: Microsoft Corp. - Key news
              • Exhibit 120: Microsoft Corp. - Key offerings
              • Exhibit 121: Microsoft Corp. - Segment focus
            • 10.9 NetBase Solutions Inc
              • Exhibit 122: NetBase Solutions Inc - Overview
              • Exhibit 123: NetBase Solutions Inc - Product / Service
              • Exhibit 124: NetBase Solutions Inc - Key offerings
            • 10.10 Salesforce Inc.
              • Exhibit 125: Salesforce Inc. - Overview
              • Exhibit 126: Salesforce Inc. - Product / Service
              • Exhibit 127: Salesforce Inc. - Key news
              • Exhibit 128: Salesforce Inc. - Key offerings
            • 10.11 SAS Institute Inc.
              • Exhibit 129: SAS Institute Inc. - Overview
              • Exhibit 130: SAS Institute Inc. - Product / Service
              • Exhibit 131: SAS Institute Inc. - Key news
              • Exhibit 132: SAS Institute Inc. - Key offerings
            • 10.12 Sprinklr Inc.
              • Exhibit 133: Sprinklr Inc. - Overview
              • Exhibit 134: Sprinklr Inc. - Product / Service
              • Exhibit 135: Sprinklr Inc. - Key news
              • Exhibit 136: Sprinklr Inc. - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 137: Inclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 138: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 139: Research methodology
                • Exhibit 140: Validation techniques employed for market sizing
                • Exhibit 141: Information sources
              • 11.5 List of abbreviations
                • Exhibit 142: List of abbreviations
              • Data protection: Composed of data protection software for business-critical or all internal data within an organization, alongside data protection suites, other software includes: DLP: Enables the use of rules and policies to limit the movement and transfer of confidential and business-critical information within and outside of the enterprise network;

                Research Framework

                Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                TechnavioINFORMATION SOURCES

                Primary sources

                • Manufacturers and suppliers
                • Channel partners
                • Industry experts
                • Strategic decision makers

                Secondary sources

                • Industry journals and periodicals
                • Government data
                • Financial reports of key industry players
                • Historical data
                • Press releases
                Technavio

                TechnavioDATA ANALYSIS

                Data Synthesis

                • Collation of data
                • Estimation of key figures
                • Analysis of derived insights

                Data Validation

                • Triangulation with data models
                • Reference against proprietary databases
                • Corroboration with industry experts
                Technavio

                TechnavioREPORT WRITING

                Qualitative

                • Market drivers
                • Market challenges
                • Market trends
                • Five forces analysis

                Quantitative

                • Market size and forecast
                • Market segmentation
                • Geographical insights
                • Competitive landscape
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                Artificial Intelligence (AI) in Social Media market growth will increase by $3663.52 million during 2022-2026.
                The artificial intelligence (ai) in social media market is expected to grow at a CAGR of 26.93% during 2022-2026.
                Technavio has segmented the artificial intelligence (ai) in social media market by application (predictive risk management, consumer experience management, and sales and marketing) and geographic (North America, Europe, APAC, South America, and Middle East and Africa).
                Adobe Inc., Alphabet Inc., Amazon.com Inc., Brandwatch, Cision Ltd, Clarabridge Inc., Converseon Inc, Meta Platforms Inc., Hootsuite Inc, International Business Machines Corp., Ipsos SA, Meltwater B.V, Microsoft Corp., NetBase Solutions Inc, Salesforce Inc., SAS Institute Inc., Snap Inc., Sprinklr Inc., Sprout Social Inc., Talkwalker Sarl are a few of the key vendors in the artificial intelligence (ai) in social media market.
                North America will register the highest growth rate of 43.15% among the other regions. Therefore, the artificial intelligence (ai) in social media market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
                The key factors driving the artificial intelligence (ai) in social media market growth are:
                • Growing demand for data integration and visual analytics
                • Increasing use of social media for advertising
                The artificial intelligence (ai) in social media market vendors should focus on grabbing business opportunities from the predictive risk management segment as it accounted for the largest market share in the base year.
                • What are the key global market and the regional market share?
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                • What are the variables influencing the market growth in the primary regions?
                • What are the factors influencing the growth of the parent market?
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