Artificial Intelligence (AI) in Social Media Market by Application and Geography - Forecast and Analysis 2022- 2026

Artificial intelligence (AI) in social media market share is expected to increase by USD 3.66 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 26.93%.

This artificial intelligence (AI) in social media market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers artificial intelligence (AI) in social media market segmentations by application (predictive risk management, consumer experience management, and sales and marketing) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The artificial intelligence (AI) in social media market report also offers information on several market vendors, including Adobe Inc., Alphabet Inc., Amazon.com Inc., Brandwatch, Cision Ltd, Clarabridge Inc., Converseon Inc, Meta Platforms Inc., Hootsuite Inc, International Business Machines Corp., Ipsos SA, Meltwater B.V, Microsoft Corp., NetBase Solutions Inc, Salesforce Inc., SAS Institute Inc., Snap Inc., Sprinklr Inc., Sprout Social Inc., and Talkwalker Sarl among others.

What will Artificial Intelligence (AI) In Social Media Market Size be During the Forecast Period?

Download Report Sample to Unlock the Artificial Intelligence (AI) in Social Media Market Size for the Forecast Period and Other Important Statistics

Artificial Intelligence (AI) In Social Media Market: Key Drivers, Trends, and Challenges

The growing demand for data integration and visual analytics is notably driving the artificial intelligence (AI) in social media market growth, although factors such as lack of skilled workforce for the development of ai algorithms may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on artificial intelligence (AI) in the social media industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Artificial Intelligence (AI) In Social Media Market Driver

The growing demand for data integration and visual analytics is a major factor driving the global artificial intelligence (AI) in social media market share growth. The process of deploying and maintaining reliable data interfaces is difficult, owing to the complexity of the process and the huge volumes of data being generated across various end-user industries. Therefore, enterprises around the world are adopting data integration solutions. Vendors in the market are also introducing AI-powered products to increase the AI capabilities of analytics. With the exponential increase in data volumes, the need for analyzing, transforming, monitoring, and interpreting data has become a priority for business operations. With globalization, customers, suppliers, and companies are scattered across the world, and they require real-time information exchange. To accomplish this, end-user companies require AI platforms in social media to link multiple enterprise systems with the web and cloud-based applications. Enterprises are also integrating business analytics software with their businesses for the dynamic representation of data. Hence, the usage of AI in social media is likely to increase significantly during the forecast period.

Key Artificial Intelligence (AI) In Social Media Market Trend

The increasing use of social media for advertising is another factor supporting global artificial intelligence (AI) in social media market share growth. There has been an incredible surge in social media activity in recent years. Nearly half a billion new social media users joined the social media networks at the start of 2021, according to DIGITAL 2021. Furthermore, there were 4.20 billion social media users globally in January 2021. This number has risen by 490 million from 2020, marking a 13% increase year over year. Today's social media networks rely heavily on AI. Marketers can conduct paid advertising to platform users based on demographic and behavioral targeting on social networks, including Facebook, LinkedIn, Instagram, and Snapchat. According to DIGITAL 2020, in January 2020, advertisers reached 1.95 billion individuals on Facebook, 928.5 million on Instagram, 663.3 million on LinkedIn, 381.5 million on Snapchat, and 339.6 million on Twitter, and 169.0 million on Pinterest using advertisements. In 2020, a total of $40 billion was spent on social media advertisements in the US. As a result, the growing usage of social media for advertising will drive the global AI in social media market growth during the forecast period.

Key Artificial Intelligence (AI) In Social Media Market Challenge

The lack of a skilled workforce for the development of AI algorithms will be a major challenge for the global artificial intelligence (AI) in social media market share growth during the forecast period. This lack of technical knowledge often deters end-users from adopting AI on their social media platforms. This has been a major challenge in developing countries as a significant percentage of the end-users are reluctant to learn and adopt new technologies. To harness the benefits of AI, vendors need to offer both online and offline training and consultation and ensure that end-users get the required support. It is to be noted that the lack of skilled operators and proper training has resulted in a certain disinclination to execute wide-scale automation as substantial time, training, and budget have to be allocated for the successful implementation of AI in social media platforms. We expect the scenario to change gradually, with more end-users transitioning from traditional manual operations to automated functions to improve process efficiency. Most activities such as bug fixing, testing, and digital and cloud implementation are being taken over by AI chips. However, inadequate skill sets can adversely affect the delivery of such jobs because AI chips perform only according to the algorithms set for them. As a result, the productivity of the job is compromised. Therefore, the lack of technical expertise among the users limits the scope of AI in social media during the forecast period, and the users are unaware of the areas that can be explored with AI in social media.

This artificial intelligence (AI) in social media market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes global artificial intelligence (AI) in the social media market as part of the global systems software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of artificial intelligence (AI) in the social media market during the forecast period.

Who are the Major Artificial Intelligence (AI) In Social Media Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

• Adobe Inc.
• Alphabet Inc.
• Amazon.com Inc.
• Brandwatch
• Cision Ltd
• Clarabridge Inc.
• Converseon Inc
• Meta Platforms Inc.
• Hootsuite Inc
• International Business Machines Corp.
• Ipsos SA
• Meltwater B.V
• Microsoft Corp.
• NetBase Solutions Inc
• Salesforce Inc.
• SAS Institute Inc.
• Snap Inc.
• Sprinklr Inc.
• Sprout Social Inc.
• Talkwalker Sarl

This statistical study of artificial intelligence (AI) in the social media market encompasses successful business strategies deployed by key vendors. The artificial intelligence (AI) in the social media market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

• adobe.com- The company offers artificial intelligence in social media such as Adobe Sensei.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The artificial intelligence (ai) in social media market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the leading companies' production, sustainability, and prospects.

Artificial Intelligence (AI) In Social Media Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for artificial intelligence (AI) in the social media market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Artificial Intelligence (AI) In Social Media Market?

For more insights on the market share of various regions Request PDF Sample now!

43% of the market’s growth will originate from North America during the forecast period. US is the key market for artificial intelligence (AI) in the social media market in North America. Market growth in this region will be slower than the growth of the market in Middle East and African regions.

The high adoption of new technologies by the retail, manufacturing, and healthcare sectors and the presence of major cutbacks in the social media sector in terms of security will facilitate artificial intelligence (AI) in social media market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The rapid spread of COVID-19 impacted the economy of North America, especially the US, in 2020. Several commercial enterprises, industries, and companies partially shut down their operations due to the imposition of lockdowns. The lockdowns in the region compelled people to work from home to mitigate the threat of COVID-19. In 2020, time spent on digital media increased by 15% in the US when compared to 2019. Therefore, this further increased the usage of AI platforms, which accelerated the usage of AI in social media in the region.

What are the Revenue-generating Application Segments in the Artificial Intelligence (AI) In Social Media Market?

To gain further insights on the market contribution of various segments Request PDF Sample

Artificial intelligence (AI) in social media market share growth by the predictive risk management segment will be significant during the forecast period. AI in social media enables sophisticated text and visual analyses and predictive modeling in various fields and uses social media to identify signals and patterns that may precede a threat. By adopting AI for social media, end-user organizations can implement new social media tactics and guidelines to properly escalate, identify, and minimize the impact of risks (such as rogue accounts and consumer vilification). 

This report provides an accurate prediction of the contribution of all the segments to the growth of artificial intelligence (AI) in the social media market size and actionable market insights on the post-COVID-19 impact on each segment.

Request PDF sample

What are the Key Data Covered in this Artificial Intelligence (AI) In Social Media Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive artificial intelligence (AI) in social media market growth during the next five years
• Precise estimation of the artificial intelligence (AI) in social media market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of artificial intelligence (ai) in the social media industry across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of artificial intelligence (AI) in social media market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch