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The audio-video on demand market share is expected to increase to USD 165.39 billion from 2021 to 2026, at a CAGR of 13.78%.
This audio-video on demand market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers audio-video on demand market segmentation by:
The audio-video on demand market report also offers information on several market vendors, including Alphabet Inc., Amazon.com Inc., Apple Inc., AT and T Inc., CBC Radio Canada, Comcast Corp., Contus, Hungama Digital Media Entertainment Pvt. Ltd., iHeartMedia Inc., Indieflix Inc., Meta Platforms Inc., Mood Media Corp., Muvi LLC, Netflix Inc., Roku Inc., Spotify Technology SA, The Walt Disney Co., and Tubi Inc. among others.
Download the Free Report Sample to Unlock the Audio Video on Demand Market Size for the Forecast Period and Other Important Statistics
The growth in mobile advertisement spending is notably driving the audio-video on demand market growth, although factors such as the threat of piracy may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the audio-video on demand industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Audio Video on Demand Market Driver
One of the key factors driving growth in the audio-video on demand market is the growth in mobile advertisement spending. Mobile advertising is currently one of the most popular methods of advertising and is mainly driven by the increased penetration of tablets, smartphones, increasing Internet penetration, and the development of various mobile apps. Service providers are developing mobile applications to provide easy access and usage to customers. However, the growing adoption of mobile devices and the subsequent increase in mobile application downloads have made most of the songs and albums available in-app for streaming and downloading. Furthermore, these apps also provide an easy payment option for the subscribers of premium services, which attracts more customers.
Key Audio Video on Demand Market Trend
The increase in M&A and strategic alliances among vendors is a key audio-video on demand market trend that is expected to have a positive impact in the coming years. Numerous global and regional vendors are offering differentiated products in the market, which is intensifying the competition among vendors. Vendors are focusing on new strategies, such as partnering with technology providers, to gain a competitive edge in the market and retain their market positions. They are partnering with each other for business expansions through new distribution channels. Service providers are also investing extensively in joint ventures and acquisitions to capture a major share of the global online streaming services market and expand their presence in new regions.
Key Audio Video on Demand Market Challenge
The threat of piracy will be a major challenge for the audio-video on demand market during the forecast period. The threat of piracy is a challenge for the global audio-video on demand market as the increasing number of unauthorized copies has a negative impact on legitimate sales. With the rapid changes in the business model of the entertainment industry including audio and video, especially the shift to digital music and video, it has become very difficult to curb piracy. The growing base of Internet users has increased the possibility of pirated physical and digital copies of music and videos being made available online. The easy availability of content and the lack of piracy laws on digital content in many countries allow consumers to download music and video without fearing any major consequences. Thus, piracy is a challenge for the global audio video on demand market.
This audio-video on demand market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global audio-video on demand market as a part of the global interactive home entertainment market within the global media and entertainment market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the audio-video on demand market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the audio-video on demand market encompasses successful business strategies deployed by the key vendors. The audio-video on demand market is fragmented and the vendors are deploying growth strategies such as coming up with innovative solutions and product offerings, which are more diverse and engage a large section of the audience to compete in the market.
Alphabet Inc. - Alphabet Inc. is a public company headquartered in the US. It is a global company generating $257,637 million in revenues and has around 156,500 employees. Its revenue from the global audio-video on demand market contributes to its overall revenues along with its other offerings, but it is not a key revenue stream for the company.
Alphabet Inc. - The company offers solutions for audio video on demand giving access to thousands of movies and TV shows that one can watch at their convenience.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The audio-video on demand market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the audio-video on demand market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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38% of the market's growth will originate from North America during the forecast period. The US is the key market for audio-video on demand in North America. Market growth in this region will be faster than the growth of the market in the European, MEA, and South American regions.
The presence of several key vendors and their rising revenues will facilitate the audio-video on demand market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The lockdowns and restrictions caused by the COVID-19 pandemic have impacted the regional audio-video on demand market positively. After the outbreak of COVID-19, the demand for online audio and video streaming services has increased in countries such as the US and Mexico. Social distancing and work-from-home policies (WFH) have encouraged people to stay at home, thereby increasing the popularity of online video streaming services.
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The audio-video on demand market share growth by the video segment will be significant during the forecast period. The video segment accounted for a majority of the share in the global audio-video on demand market. This is due to the dominance of video contents such as web series, video albums, and movies in the entertainment industry. Moreover, the major factor which is driving the growth of the video segment in the global audio-video on demand market is the rising adoption of smartphones and tablets has increased the target consumer base for vendors that offer video content.
This report provides an accurate prediction of the contribution of all the segments to the growth of the audio-video on demand market size and actionable market insights on post COVID-19 impact on each segment.
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Audio Video on Demand Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Decelerate at a CAGR of 13.78% |
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Market growth 2022-2026 |
$ 165.39 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
16.94 |
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Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
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Performing market contribution |
North America at 38% |
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Key consumer countries |
US, China, Japan, UK, and Germany |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Alphabet Inc., Amazon.com Inc., Apple Inc., AT and T Inc., CBC Radio Canada, Comcast Corp., Contus, Hungama Digital Media Entertainment Pvt. Ltd., iHeartMedia Inc., Indieflix Inc., Meta Platforms Inc., Mood Media Corp., Muvi LLC, Netflix Inc., Roku Inc., Spotify Technology SA, The Walt Disney Co., and Tubi Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Product
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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