Audio Video On Demand Market Size 2024-2028
The audio video on demand market size is forecast to increase by USD 286.3 billion, at a CAGR of 20.61% between 2023 and 2028.
- The Audio Video On Demand (AVOD) market is experiencing significant growth, driven by the increasing trend of mobile device usage and the subsequent rise in mobile advertisement spending. This shift in consumer behavior presents a lucrative opportunity for content providers and advertisers alike, as viewers increasingly turn to on-demand platforms for their entertainment needs. Furthermore, mergers and acquisitions (M&A) and strategic alliances among companies are on the rise, reflecting a competitive landscape focused on consolidation and expansion. However, the market faces a substantial challenge in the form of piracy, which undermines revenue growth and threatens the sustainability of the business model.
- As companies navigate this complex landscape, they must remain agile and innovative, leveraging technology and partnerships to mitigate piracy risks and capitalize on the burgeoning opportunities in the AVOD market.
What will be the Size of the Audio Video On Demand Market during the forecast period?
Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free Sample
The Audio Video on Demand (AVOD) market continues to evolve, with dynamic market activities shaping its landscape. Interactive features and mobile applications are increasingly important for user engagement, driving the demand for advanced User Experience (UX) designs. Content aggregation is a key trend, with streaming services integrating UHD, HD, and even 8K resolution videos, set-top boxes, and cloud infrastructure. Audio editing, licensing, and bandwidth management are crucial components, ensuring seamless delivery of high-quality content. Original programming and adaptive bitrate streaming are essential monetization strategies, with subscription models and server farms powering these offerings. Multi-channel audio, user interface (UI), and search functionality are essential for enhancing user experience.
Accessibility features, such as closed captions and subtitle creation, are becoming increasingly important for reaching a wider audience. Live streaming and streaming protocols are advancing, with compression algorithms optimizing content delivery. Churn rate reduction is a priority, with recommendation engines and third-party integrations playing a vital role. The market's continuous evolution is evident in the emergence of technologies like Dolby Vision and Dolby Atmos, which offer superior visual and audio experiences. Content creation and video editing tools are becoming more sophisticated, enabling the production of high-quality original programming. The AVOD market's future lies in its ability to adapt to evolving user preferences and technological advancements.
The integration of UHD, 4K resolution, and immersive audio technologies, such as surround sound, will continue to shape the market's landscape.
How is this Audio Video On Demand Industry segmented?
The audio video on demand industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
- Product
- Video
- Audio
- Geography
- North America
- US
- Europe
- Germany
- UK
- APAC
- China
- Japan
- Rest of World (ROW)
- North America
By Product Insights
The video segment is estimated to witness significant growth during the forecast period.
The global Audio Video On Demand (AVOD) market is experiencing significant growth, with the video segment holding a substantial share. This dominance can be attributed to the prevalence of video content, including web series, video albums, and movies, in the entertainment industry. The surge in smartphone and tablet adoption has expanded the consumer base for video content providers. High-speed Internet and mobile applications have enhanced accessibility to video content, contributing to the market's expansion. Initially, companies offered video content via websites. However, the market has evolved, with the introduction of advanced features such as user engagement through interactive elements, mobile applications, and user experience (UX) improvements.
Content aggregation, monetization strategies like subscription models and advertising, and server farms have become essential components. Ultra-high-definition video (UHD) and high-definition video (HD) are increasingly popular, along with advanced audio features like multi-channel audio, surround sound, and Dolby Atmos. Search functionality, recommendation engines, and compression algorithms ensure seamless content discovery and delivery. Content licensing, subtitle creation, and closed captions cater to accessibility requirements. Live streaming, streaming protocols, and subscription revenue models have become essential monetization strategies. Original programming and content creation are key differentiators, with third-party integrations and adaptive bitrate streaming enhancing the user experience. The market trends also include the emergence of 8k resolution, set-top boxes, cloud infrastructure, and smart TV applications.
Churn rate management and video editing tools are crucial for maintaining consumer engagement and retention. Dolby Vision and other advanced visual technologies offer immersive experiences. The market's future lies in continuous innovation and catering to evolving consumer preferences.
The Video segment was valued at USD 100.70 billion in 2018 and showed a gradual increase during the forecast period.
Regional Analysis
North America is estimated to contribute 45% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The market is witnessing significant growth, with North America leading the charge. Key companies in this region, including Disney and Netflix, are expanding their offerings through strategies such as introducing ad-supported video services and setting ambitious subscriber goals. These initiatives cater to the early adoption of streaming services in countries like the US, where consumers are accustomed to music and video storage and streaming platforms like Spotify, Pandora, YouTube, and Netflix. User experience (UX) plays a crucial role in market dynamics, with mobile applications and interactive features driving user engagement. Content aggregation from various sources, including original programming and licensed content, is a monetization strategy that enhances the value proposition for subscribers.
Monetization is further bolstered by subscription models, adaptive bitrate streaming, and multi-channel audio. Server farms, cloud infrastructure, and streaming services ensure seamless delivery of high-definition video (HD) and ultra-high-definition video (UHD), including 4k and 8k resolutions. Content creation, editing, and licensing are integral to the market, with compression algorithms, subtitle creation, and closed captions ensuring accessibility. Live streaming and streaming protocols enable real-time content delivery, while recommendation engines and churn rate management help retain subscribers. Third-party integrations and Dolby Vision, Dolby Atmos, and surround sound enhance the overall viewing experience. Subscription revenue is a significant revenue stream, with bandwidth management and search functionality ensuring efficient content delivery.
The market's evolution is further characterized by the integration of AI and machine learning for content recommendation and personalization.
Market Dynamics
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
What are the key market drivers leading to the rise in the adoption of Audio Video On Demand Industry?
- The significant expansion in mobile advertising expenditures serves as the primary catalyst for market growth.
- The global market for Audio Video On Demand (AVOD) content creation has experienced significant growth due to the increasing popularity of mobile advertising and the widespread availability of the Internet. In 2021, approximately 90% of the world's population had access to the Internet, leading to a surge in mobile app usage. The mobile app market recorded over 230 billion downloads in 2020, with many of these apps offering streaming and downloading options for music and videos. Service providers are capitalizing on this trend by developing mobile applications to enhance customer access and usage.
- As a result, a substantial portion of songs and albums are now available for streaming and download within these apps. This shift towards on-demand content consumption is expected to continue, driven by the convenience and accessibility it offers to consumers.
What are the market trends shaping the Audio Video On Demand Industry?
- Market trends indicate a rise in M&A activities and the formation of strategic alliances among companies. This trend signifies a consolidation and collaboration approach within the industry.
- In the dynamic Audio Video On Demand (AVOD) market, competition among companies is intensifying as they introduce differentiated products and services. Companies are collaborating with technology providers to enhance their offerings and gain a competitive edge. They are also partnering with each other for business expansions, leading to an increase in mergers and acquisitions (M&A) and strategic alliances. These investments enable service providers to expand their reach and customer base, as well as capture a significant share of the global online streaming services market. User engagement is a key focus area, with companies investing in interactive features, mobile applications, user experience (UX), content aggregation, and monetization strategies.
- The market is witnessing significant growth due to the increasing popularity of ultra-high-definition video (UHD) and advanced search functionality. Companies are also exploring subscription models to monetize their services and meet the evolving demands of consumers. Server farms are being utilized to ensure seamless delivery of content to users, providing a harmonious and immersive experience.
What challenges does the Audio Video On Demand Industry face during its growth?
- The threat of piracy poses a significant challenge to the industry's growth, requiring robust measures to safeguard intellectual property and maintain market integrity.
- The global Audio Video On Demand (AVOD) market faces significant challenges due to the persistent issue of piracy. In various regions, particularly in Europe, the lack of stringent piracy laws in countries like Portugal, the Netherlands, and Spain, allows for rampant copyright infringement. Some jurisdictions, such as Switzerland, permit downloading copyrighted works for personal use but prohibit sharing or uploading for torrenting. The entertainment industry's transition to digital music and video business models has intensified the challenge of combating piracy. High-definition video (HD), set-top boxes, cloud infrastructure, audio editing, content licensing, bandwidth management, original programming, 8k resolution, third-party integrations, and adaptive bitrate streaming are integral components of the AVOD market.
- Piracy not only negatively impacts legitimate sales but also hinders the growth and innovation in these areas. It is crucial for industry players to collaborate with law enforcement agencies and develop robust anti-piracy measures to safeguard their intellectual property and maintain consumer trust.
Exclusive Customer Landscape
The audio video on demand market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the audio video on demand market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Key Companies & Market Insights
Companies are implementing various strategies, such as strategic alliances, audio video on demand market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
Alphabet Inc. - This company specializes in providing on-demand audio-video solutions, granting access to an extensive library of movies and TV shows for uninterrupted viewing convenience.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- Alphabet Inc.
- Amazon.com Inc.
- Apple Inc.
- AT and T Inc.
- Canadian Broadcasting Corp.
- Comcast Corp.
- Contus
- Hungama Digital Media Entertainment Pvt. Ltd.
- iHeartMedia Inc.
- iMPACTFUL Group Inc.
- Meta Platforms Inc.
- Mood Media Corp.
- Muvi LLC
- Netflix Inc.
- Roku Inc.
- Spotify Technology SA
- The Walt Disney Co.
- Tubi Inc.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Recent Development and News in Audio Video On Demand Market
- In January 2024, Disney+, a leading player in the Audio Video On Demand (AVOD) market, announced the launch of its ad-supported tier, making its content more accessible and affordable for a broader audience (Disney Press Release).
- In March 2024, Amazon Prime Video and Sony Pictures Television formed a strategic partnership to produce and distribute original content exclusively on Amazon's platform, strengthening Amazon's content library (Amazon Press Release).
- In April 2024, Roku, a major AVOD platform, raised USD 500 million in a funding round, enabling the company to expand its content offerings and enhance its user experience (TechCrunch).
- In May 2025, Netflix secured regulatory approval in India to increase its foreign investment limit, allowing the streaming giant to invest more in local content production and expand its presence in the rapidly growing Indian market (Netflix Press Release). These developments underscore the dynamic nature of the AVOD market, with companies continually innovating to meet consumer demands, forge strategic partnerships, and expand their global footprint.
Research Analyst Overview
- In the Audio Video on Demand (AVOD) market, network infrastructure plays a crucial role in ensuring seamless content delivery, with optimization techniques such as content delivery networks (CDNs) and edge computing enhancing user experience. Deep learning and artificial intelligence (AI) are transforming AVOD, enabling personalized recommendations based on user profiles and viewing history. Data analytics and machine learning algorithms power targeted advertising, A/B testing, and content classification, while AI-driven customer service and automated captioning improve accessibility. Low latency streaming, voice search, and content summarization cater to evolving user preferences.
- Content moderation and technical support ensure high-quality AVOD experiences, with AI-assisted tools streamlining processes. Overall, the AVOD market is characterized by continuous innovation, with advancements in AI, data analytics, and network infrastructure shaping future trends.
Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Audio Video On Demand Market insights. See full methodology.
|
Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
139 |
|
Base year |
2023 |
|
Historic period |
2018-2022 |
|
Forecast period |
2024-2028 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 20.61% |
|
Market growth 2024-2028 |
USD 286.3 billion |
|
Market structure |
Fragmented |
|
YoY growth 2023-2024(%) |
16.54 |
|
Key countries |
US, China, UK, Germany, and Japan |
|
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
What are the Key Data Covered in this Audio Video On Demand Market Research and Growth Report?
- CAGR of the Audio Video On Demand industry during the forecast period
- Detailed information on factors that will drive the growth and forecasting between 2024 and 2028
- Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
- Accurate predictions about upcoming growth and trends and changes in consumer behaviour
- Growth of the market across North America, Europe, APAC, Middle East and Africa, and South America
- Thorough analysis of the market's competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the audio video on demand market growth of industry companies
We can help! Our analysts can customize this audio video on demand market research report to meet your requirements.