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The automotive floor carpet market size is estimated to grow at a CAGR of 3.75% between 2022 and 2027. The market size is forecast to increase by USD 1,389.79 million. The growth of the market depends on several factors, including the rising demand for vehicle customization in Western markets, the growing use of eco-friendly materials, and the increasing use of acoustic technology for EV floor carpets.
This automotive floor carpet market report extensively covers market segmentation by type (non-woven and tufted), application (passenger vehicles and commercial vehicles), and geography (APAC, Europe, North America, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The rising demand for vehicle customization in Western markets is notably driving the market growth, although factors such as the fluctuating prices of raw materials may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rising demand for vehicle customization in Western markets is notably driving the automotive floor carpet market growth. Consumers increasingly prefer to personalize their vehicles, including customizing the interior to suit their tastes. Floor carpets are an important part of a vehicle's interior and can be customized in color, texture, and design. Additionally, the automotive industry is constantly evolving, and manufacturers are looking for ways to differentiate their products from the competition.
Customizable floor carpets offer manufacturers the opportunity to add value to their vehicles and appeal to a wider range of consumers. Furthermore, with the spread of electric vehicles (EVs) and hybrid vehicles, the demand for high-end floor carpets is expected to increase. The design of these vehicles often focuses on comfort and luxury, and high-quality floor carpets can enhance the consumer's overall driving experience. Overall, rising demand for vehicle customization and a growing focus on comfort and luxury in the automotive industry is expected to drive the global automotive floor carpet market during the forecast period.
Technological developments are the primary trend in the global automotive floor carpet market growth. Leading players in the market are increasingly using high-quality, scratch-resistant polyurethane leather for entry-level passenger car floor carpets. Cross-linked polyethylene (PE), which is environmentally friendly and odorless, is also increasingly being used in floor carpets. A floor carpet with a unique combination of sound insulation and sound absorption. These can be adapted to the shape of the cabin. PET has many advantages, such as lighter weight, lower friction, and longer life. Additionally, the use of such materials can help further reduce noise, vibration, and harshness (NVH) levels, which are currently used as key indicators of vehicle performance.
The NVH value is an important parameter that determines passenger comfort and vehicle stability. Floor carpets have been found to eliminate two-thirds of vehicle noise. In addition, the floor carpets in use today are also excellent in insulating properties. Leather, bamboo, and other lightweight synthetic materials can also give your vehicle's interior a great aesthetic and premium feel. Therefore, the use of materials that help reduce NVH value enhances the vehicle's overall value proposition and helps improve sellability, driving the market growth during the forecast period.
The fluctuating prices of raw materials are major challenges impeding the growth of the global automotive floor carpet market. The automotive floor carpet market faces a major challenge of raw material price fluctuations. Raw materials used to manufacture car floor carpets include synthetic fibers, natural fibers, and adhesives. The prices of these commodities frequently fluctuate due to various factors, such as changes in supply and demand, geopolitical events, and natural disasters. This poses a significant challenge for manufacturers who need to control costs and pricing in a volatile market environment.
Besides, since globalization, yarn products have been exposed to fierce competition in domestic and international markets. Commodity prices fluctuate sharply due to ongoing trade friction between the US and China, instability in Europe due to Brexit, and declining automobile sales. Such problems impede the smooth flow of international trade and make it impossible to predict commodity prices during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Automotive Floor Carpet Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product launches, to enhance their presence in the market.
Adler Pelzer Holding GmbH: The company offers automotive floor carpet solutions such as Integrated Floor Carpet, Floor Insulation, Dilour Carpet, Tufted Carpet, and Floor Trim.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the non-woven segment will be significant during the forecast period. The non-woven carpet segment covers automotive floor carpets composed of non-woven, bonded fibers. Non-woven carpets are usually made from synthetic polyester or polypropylene, but natural fibers such as wool can also be used.
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The non-woven segment was valued at USD 5,476.19 million in 2017 and continued to grow until 2021. Non-woven carpets have several advantages over traditional woven carpets, such as being more durable, resistant to stains and moisture, and easy to clean. They are also typically cheaper to manufacture than woven carpets, making them a popular choice for automotive flooring. In the automotive industry, non-woven carpets are often used as flooring in passenger cars, commercial vehicles, and other modes of transport. In addition, the global automotive floor carpet market in the non-woven segment is expected to grow during the forecast period owing to rising demand for durable and cost-effective automotive floor coverings.
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APAC is estimated to contribute 49% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. APAC dominated the global automotive floor carpet market in 2022 and is expected to maintain its leading position during the forecast period. Rising automotive demand in China, India, and South Korea is driving the growth of the automotive carpet market in the region. Moreover, rapid industrialization and urbanization are paving the way for major economic transformations in these countries, leading to increased demand for automobiles in APAC. This is expected to drive the growth of the automotive floor carpet market in APAC during the forecast period.
In APAC, the focus market is quantitatively dominated by OEMs, so the demand for automotive floor carpets is directly proportional to the automotive demand in the region. Automobile demand in APAC is driven by GDP growth, increased employment opportunities, and rising disposable income. Factors such as infrastructure development and expansion of vehicle manufacturing facilities are also contributing to the increased demand for passenger and commercial vehicles in APAC. All these factors are driving the growth of the automotive floor carpet market in APAC.
This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. In 2020, the rising number of COVID-19 cases in APAC had a negative impact on the APAC automotive industry. As a result, governments in the region such as India, China, and Japan were forced to impose lockdowns. In addition, the impact led to the temporary closure of many auto manufacturing plants in the region, leading to a drop in the production of cars and auto accessories such as steering wheels in 2020. However, the increase in vaccination campaigns in countries in the APAC region and a surge in investment inflows into the automotive industry from various sources has led to the reopening of automotive and auto parts manufacturing plants across the APAC region. As a result, the growth of the automotive floor carpet market in APAC is expected to accelerate during the forecast period.
The automotive floor carpet market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global automotive floor carpet market as a part of the global automotive components and accessories market within the global auto components market. The global auto parts and equipment market covers companies engaged in the production of parts and accessories for automobiles like passenger cars (PCs), electric vehicles (EVs), commercial vehicles (CVs), heavy-duty vehicles, and off-road vehicles, motorcycles, scooters, quad bikes, and three-wheelers. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
Automotive Floor Carpet Market Scope |
|
Report Coverage |
Details |
Page number |
159 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.75% |
Market growth 2023-2027 |
USD 1,389.79 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
3.25 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 49% |
Key countries |
US, Mexico, China, Japan, and Germany |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adler Pelzer Holding GmbH, Auto Custom Carpets Inc., Autoneum Holding Ltd., Beaulieu International Group, Bharat Seats Ltd., Corinthian Textiles, Dorsett, Feltol Manufacturing Co. Ltd., Freudenberg SE, Hayashi Telempu Co. Ltd., Hyosung Advanced Materials, IDEAL Automotive GmbH, KK Motors Inc., Knox Auto Carpets Pty Ltd., Kotobukiya Fronte Co. Ltd., Toyota Motor Corp., Vaccess India Pvt. Ltd., Wade Automotiv, Betap B.V., and Hitkari Hitech Pvt. Ltd. |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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