Backup-as-a-service Market by Application and Geography - Forecast and Analysis 2021-2025

  • Published: May 2021
  • Pages: 120
  • SKU: IRTNTR45438

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The backup-as-a-service market share is expected to increase by USD 14.29 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 32%.

This backup-as-a-service market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by application (online backup and cloud backup) and geography (North America, APAC, Europe, South America, and MEA). The backup-as-a-service market report also offers information on several market vendors, including Acronis International GmbH, Alphabet Inc., Inc., Cisco Systems Inc., Dell Technologies Inc., Fujitsu Ltd., Microsoft Corp., NetApp Inc., Quantum Corp., and International Business Machines Corp. among others.

What will the Backup-as-a-service Market Size be During the Forecast Period?

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Backup-as-a-service Market: Key Drivers and Trends

The increasing demand to shift from CAPEX to OPEX model is notably driving the backup-as-a-service market growth, although factors such as possibilities of failure during implementation may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the backup-as-a-service market industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Backup-as-a-Service Market Key Driver

One of the key factors driving growth in the backup-as-a-service market is the increasing demand to shift from CAPEX to OPEX model. The key benefit of implementing BaaS solutions is the pay-per-use pricing model, i.e., clients have to pay for what they use. BaaS solutions are also flexible in terms of deployment models as cloud services are available in three deployment models: infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), and SaaS. This allows clients to build their BaaS infrastructure as per business requirements. Industrial clients can select a range of these services depending on their IT budgets and business requirements. There is no fixed upfront cost required (in sharp contrast with on-premises IT infrastructure), which makes BaaS an affordable solution for enterprises.

Backup-as-a-Service Market Key Trend

The exponential growth in the volume of data is another major factor supporting the backup-as-a-service market share growth. The exponential increase in the volume of data from smartphones, the Internet, and digital business processes provides enterprises with potential assets that can be used for competitive gain. However, most legacy data centers are not built to handle the massive volume of data that is generated by the upcoming digital economy and modern mobile applications. As a result, enterprises are not able to protect and manage their data that is at risk. Hence, enterprises must back up their data in BaaS securely. This will help them in preventing losses from natural disasters, power outages, human errors, and malfeasance. It is essential to have a scalable and comprehensive backup solution that is easy to manage as well as flexible and puts the control in the hands of the end-user.

Backup-as-a-Service Market Key Challenge

The possibility of failure during implementation will be a major challenge for the backup-as-a-service market. The chance of failure during the implementation phase makes prospective clients skeptical about BaaS, and they may favor traditional backup solutions such as hard disks. Implementation is not a one-way process; it takes a considerable amount of time to perform various processes such as project management, vulnerability management, compliance, content management, event monitoring, access management, and managing huge servers and databases. These processes are complex and require flawless execution. The complexity of implementation increases the chances of failure, which may direct end-users toward traditional backup solutions.

This backup-as-a-service market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global BaaS market as a part of the global Internet services and infrastructure market within the global IT services market. The parent global IT services market cover companies offering IT consulting and system integration services, application services, electronic data processing services, business process outsourcing services, infrastructure services, and Internet services. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market in focus during the forecast period.

Who are the Major Backup-as-a-service Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Acronis International GmbH
  • Alphabet Inc.
  • Inc.
  • Cisco Systems Inc.
  • Dell Technologies Inc.
  • Fujitsu Ltd.
  • Microsoft Corp.
  • NetApp Inc.
  • Quantum Corp.
  • International Business Machines Corp.


This statistical study of the backup-as-a-service market encompasses successful business strategies deployed by the key vendors. The backup-as-a-service market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Alphabet Inc. - In May 2021, the company's subsidiary Google Cloud and CrowdStrike extended their partnership in order to deliver defense-in-depth security, complete visibility and workload protection at scale across hybrid cloud environments.
  • Inc. -  In March 2021, the company unveiled the launch of a second full region in Japan, the AWS Asia Pacific (Osaka) Region. The new region consists of three Availability Zones (AZs) and joins the existing 25 Availability Zones in eight AWS Regions across APAC, namely Beijing, Mumbai, Hong Kong, Ningxia, Singapore, Seoul, Sydney, and Tokyo.
  • Cisco Systems Inc. - In December 2020, the company unveiled the agreement to acquire IMImobile PLC. Together with IMImobile, the company is expected to provide an end-to-end customer interaction management solution and the capability to drive faster and smarter interactions and orchestration with the customer's channel of choice.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The backup-as-a-service market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Backup-as-a-service Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the backup-as-a-service market, which vendors can leverage to gain competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of Internet services and infrastructure products includes the following core components:

  • Inputs
  • Engineering phase
  • Operations
  • Marketing and sales
  • Support activities
  • Innovations

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Backup-as-a-service Market?

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37% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for backup-as-a-service market in North America. Market growth in this region will be slower than the growth of the market in APAC.

The building of a new intelligent economy in the region by interlinking technologies such as cloud solutions, mobility, Big Data, and social media, which is driving the growth of the information and communications technology (ICT) market in the region, will facilitate the backup-as-a-service market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Application Segments in the Backup-as-a-service Market?

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The backup-as-a-service market share growth by the online backup segment will be significant during the forecast period. The cost of online backup solutions makes them favorable for large and medium-sized enterprises and enterprises with critical data. Also, vendors are using 128-bit to 448-bit encryption to transfer the data over unsecured links, which builds trust between enterprises and service providers. This increases the adoption of online backup solutions by large and medium-sized enterprises.

This report provides an accurate prediction of the contribution of all the segments to the growth of the backup-as-a-service market size and actionable market insights on post COVID-19 impact on each segment.


Backup-as-a-service Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 32%

Market growth 2021-2025

$ 14.29 billion

Market structure


YoY growth (%)


Regional analysis

North America, APAC, Europe, South America, and MEA

Performing market contribution

North America at 37%

Key consumer countries

US, China, UK, Germany, and Canada

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Companies profiled

Acronis International GmbH, Alphabet Inc., Inc., Cisco Systems Inc., Dell Technologies Inc., Fujitsu Ltd., Microsoft Corp., NetApp Inc., Quantum Corp., and International Business Machines Corp.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Backup-as-a-service Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive backup-as-a-service market growth during the next five years
  • Precise estimation of the backup-as-a-service market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the backup-as-a-service market industry across North America, APAC, Europe, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of backup-as-a-service market vendors

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1. Executive Summary                           

2. Market Landscape                             

                2.1 Market ecosystem             

                                Exhibit 01:  Parent market

                2.2 Market Characteristics      

                                Exhibit 02:  Market Characteristics

                2.3 Value chain analysis           

                                Exhibit 03:  Internet Services and infrastucture market

                                2.3.1 Inputs 

                                2.3.2 Engineering phase

                                2.3.3 Operations

                                2.3.4 Marketing and sales 

                                2.3.5 Support activities 

                                2.3.6 Innovations 

3. Market Sizing                       

                3.1 Market definition

                                Exhibit 04:  Offerings of vendors included in the market definition

                3.2 Market segment analysis 

                                Exhibit 05:  Market segments

                3.3 Market size 2020 

                3.4 Market outlook: Forecast for 2020 - 2025 

                                Exhibit 06:  Global - Market size and forecast 2020 - 2025 ($ million)

                                Exhibit 07:  Global market: Year-over-year growth 2020 - 2025 (%)

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 08: Five forces analysis 2020 & 2025

                4.2 Bargaining power of buyers           

                4.3 Bargaining power of suppliers       

                4.4 Threat of new entrants    

                4.5 Threat of substitutes         

                4.6 Threat of rivalry   

                4.7 Market condition

                                Market condition - Five forces 2020

5. Market Segmentation by Application                       

                The segments covered in this chapter are: 

  • Online backup
  • Cloud backup

                5.1 Market segments

                                Exhibit 15: Application - Market share 2020-2025 (%)

                5.2 Comparison by Application             

                                Exhibit 16: ​Comparison by Application​

                5.3 ​Online backup - Market size and forecast 2020-2025           

                                Exhibit 17: ​Online backup - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 18: ​Online backup - Year-over-year growth 2020-2025 (%)

                5.4 Cloud backup - Market size and forecast 2020-2025              

                                Exhibit 19: ​Cloud backup - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 20: ​Cloud backup - Year-over-year growth 2020-2025 (%)

                5.5 Market opportunity by Application              

                                Exhibit 21: ​Market opportunity by Application

6. Customer landscape                         

Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

                                Exhibit 22: ​Customer landscape​

7. Geographic Landscape                     

                ​​The regions covered in the report are: 

  • North America 
  • APAC
  • Europe 
  • South America 
  • MEA

North America was the largest region of the market in 2020 and would continue to be the largest segment of the market in 2025. It would grow at a compounded annual growth rate of around 5% between 2020 and 2025, which is slower than the overall market

                7.1 Geographic segmentation

                                Exhibit 23: ​Market share by geography 2020-2025 (%)

                7.2 Geographic comparison   

                                Exhibit 24: Geographic comparison

                7.3 North America - Market size and forecast 2020-2025​          

                                Exhibit 25: ​North America - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 26: ​North America - Year-over-year growth 2020-2025 (%)

                7.4 APAC - Market size and forecast 2020-2025              

                                Exhibit 27: ​APAC - Market size and forecast 2020-2025 ($ million)

                                Exhibit 28: ​APAC - Year-over-year growth 2020-2025 (%)

                7.5 ​Europe - Market size and forecast 2020-2025         

                                Exhibit 29: ​Europe - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 30: Europe - Year-over-year growth 2020-2025 (%)

                7.6 South America - Market size and forecast 2020-2025           

                                Exhibit 31: ​South America - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 32: South America - Year-over-year growth 2020-2025 (%)

                7.7 MEA - Market size and forecast 2020-2025              

                                Exhibit 33: MEA - Market size and forecast 2020-2025 ($ million)

                                Exhibit 34: MEA - Year-over-year growth 2020-2025 (%)

                7.8 Key leading countries        

                                Exhibit 35: Key leading countries

                7.9 Market opportunity by geography

                                Exhibit 36: Market opportunity by geography ($ million)

8. Drivers, Challenges, and Trends                   

                8.1 ​Market drivers     

                8.1 Increasing demand to shift from CAPEX to OPEX model      

                                8.1.2 Growing need to simplify solutions for backup

                                8.1.3 Need to comply with regulations

                8.2 Market challenges              

                                8.2.1 Possibilities of failure during implementation

                                8.2.2 Bandwidth limitations among enterprises

                                8.2.3 Data security and privacy concerns associated with cloud

                                Exhibit 37: Impact of drivers and challenges

                8.3 Market trends      

                                8.3.1 Exponential growth in the volume of data

                                8.3.2 Increasing use of IoT

                                8.3.3 Rise in the number of cyberthreats

9. Vendor Landscape                             

                9.1 Competitive scenario        

                9.2 Vendor landscape               

                                Exhibit 38: Vendor landscape

                9.3 Landscape disruption        

The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025. 

                                Exhibit 39: ​Landscape disruption​

                9.4 Industry risks        

                                Exhibit 40: Industry risks

10. Vendor Analysis                

                10.1 Vendors covered              

                                Exhibit 41: Vendors covered

                10.2 Market positioning of vendors    

                                Exhibit 42: ​Market positioning of vendors​

                10.3 Acronis International GmbH        

                                Exhibit 43:  Acronis International GmbH - Overview

                                Exhibit 44:  Acronis International GmbH - Product and service

                                Exhibit 45:  Acronis International GmbH-Key news

                                Exhibit 46:  Acronis International GmbH - Key offerings

                10.4 Alphabet Inc.      

                                Exhibit 47:  Alphabet Inc. - Overview

                                Exhibit 48:  Alphabet Inc. - Business segments

                                Exhibit 49:  Alphabet Inc.- Key news

                                Exhibit 50:  Alphabet Inc. - Key offerings

                                Exhibit 51:  Alphabet Inc. - Segment focus

                10.5 Inc.

                                Exhibit 52: Inc. - Overview

                                Exhibit 53: Inc. - Business segments

                                Exhibit 54: Inc.- Key news

                                Exhibit 55: Inc. - Key offerings

                                Exhibit 56: Inc. - Segment focus

                10.6 Cisco Systems Inc.            

                                Exhibit 57:  Cisco Systems Inc. - Overview

                                Exhibit 58:  Cisco Systems Inc. - Business segments

                                Exhibit 59:  Cisco Systems Inc.-Key news

                                Exhibit 60:  Cisco Systems Inc. - Key offerings

                                Exhibit 61:  Cisco Systems Inc. - Segment focus

                10.7 Dell Technologies Inc.     

                                Exhibit 62:  Dell Technologies Inc. - Overview

                                Exhibit 63:  Dell Technologies Inc. - Business segments

                                Exhibit 64:  Dell Technologies Inc.- Key news

                                Exhibit 65:  Dell Technologies Inc. - Key offerings

                                Exhibit 66:  Dell Technologies Inc. - Segment focus

                10.8 Fujitsu Ltd.          

                                Exhibit 67:  Fujitsu Ltd. - Overview

                                Exhibit 68:  Fujitsu Ltd. - Business segments

                                Exhibit 69:  Fujitsu Ltd. - Key offerings

                                Exhibit 70:  Fujitsu Ltd. - Segment focus

                10.9 International Business Machines Corp.    

                                Exhibit 71:  International Business Machines Corp. - Overview

                                Exhibit 72:  International Business Machines Corp. - Business segments

                                Exhibit 73:  International Business Machines Corp.- Key news

                                Exhibit 74:  International Business Machines Corp. - Key offerings

                                Exhibit 75:  International Business Machines Corp. - Segment focus

                10.10 Microsoft Corp.              

                                Exhibit 76:  Microsoft Corp. - Overview

                                Exhibit 77:  Microsoft Corp. - Business segments

                                Exhibit 78:  Microsoft Corp.- Key news

                                Exhibit 79:  Microsoft Corp. - Key offerings

                                Exhibit 80:  Microsoft Corp. - Segment focus

                10.11 NetApp Inc.      

                                Exhibit 81:  NetApp Inc. - Overview

                                Exhibit 82:  NetApp Inc. - Business segments

                                Exhibit 83:  NetApp Inc. - Key offerings

                                Exhibit 84:  NetApp Inc. - Segment focus

                10.12 Quantum Corp.

                                Exhibit 85:  Quantum Corp. - Overview

                                Exhibit 86:  Quantum Corp. - Business segments

                                Exhibit 87:  Quantum Corp. - Key news

                                Exhibit 88:  Quantum Corp. - Key offerings

                                Exhibit 89:  Quantum Corp. - Segment focus

11. Appendix                            

                11.1 Scope of the report         

                                11.1.1 ​​​​Market definition

                                11.1.2 ​​​​Objectives

                                11.1.3 ​​​​Notes and caveats

                11.2 Currency conversion rates for US$            

                                Exhibit 90: ​Currency conversion rates for US$​

                11.3 Research Methodology 

                                Exhibit 91: ​Research Methodology

                                Exhibit 92: ​​Validation techniques employed for market sizing​

                                Exhibit 93: ​​Information sources

                11.4 List of abbreviations        

                                Exhibit 94: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The backup-as-a-service market growth will increase by $10410.14 million during 2019-2024.
The backup-as-a-service market is expected to grow at a CAGR of 30.98% during 2019-2024.
Technavio has segmented the backup-as-a-service market by application (Online backup and Cloud backup) and geographic (North America, APAC, Europe, MEA, and South America).
Acronis International GmbH, Alphabet Inc., Inc., Cisco Systems Inc., Dell Technologies Inc., Fujitsu Ltd., International Business Machines Corp., Microsoft Corp., NetApp Inc., Quantum Corp. are a few of the key vendors in the backup-as-a-service market.
North America will register the highest growth rate of 36.59% among the other regions. Therefore, the backup-as-a-service market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the backup-as-a-service market growth are:
  • Increasing demand to shift from CAPEX to OPEX model
The backup-as-a-service market vendors should focus on grabbing business opportunities from the online backup segment as it accounted for the largest market share in the base year.
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