Barbeque Grill Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Germany, Canada, UK, China - Size and Forecast 2024-2028

Barbeque Grill Market Size 2024-2028

The barbeque grill market size is forecast to increase by USD 1.47 billion, at a CAGR of 4.6% between 2023 and 2028.

Major Market Trends & Insights

• North America dominated the market and accounted for a 42% growth during the forecast period.
• By the End-user - Commercial segment was valued at USD 3.22 billion in 2022
• By the Product - Gas segment accounted for the largest market revenue share in 2022

Market Size & Forecast

• Market Opportunities: USD 39.29 million
• Market Future Opportunities: USD 1473.90 million
• CAGR : 4.6%
• North America: Largest market in 2022

Market Summary

• The market has witnessed significant advancements, with innovations in technology and consumer preferences driving growth. One key trend is the increasing popularity of portable and tabletop grills. Another trend is the integration of smart technology, such as Wi-Fi connectivity and temperature control features, which has led to a shift in consumer preferences.
• Additionally, the rise of plant-based diets has resulted in a growing demand for vegetarian and vegan grills, accounting for Z% of total sales. Overall, the market is expected to remain dynamic, with continuous product innovation and evolving consumer trends shaping its future.

What will be the Size of the Barbeque Grill Market during the forecast period?

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• The market encompasses a diverse range of products, with key performance factors including side burner functionality, assembly instructions clarity, temperature gauge accuracy, material corrosion resistance, and heat shield effectiveness. According to industry data, high-performing grills with clear assembly instructions and accurate temperature gauges account for 55% of sales, while those with poor performance in these areas represent only 15%. Furthermore, grills with effective heat shields and corrosion-resistant materials exhibit a longer component lifespan, contributing to a 20% increase in customer satisfaction scores. In contrast, grills with ineffective cleaning brushes and poor temperature gauge accuracy yield a 10% decrease in customer satisfaction.
• Grill design aesthetics, rotisserie cooking functions, and safety features also influence consumer preferences. Additionally, portable grill maneuverability, fuel type compatibility, and built-in grill installation are essential considerations for various consumer segments. Heat distribution testing, ignition system design, fuel line connections, and propane tank regulators are crucial elements for ensuring grill structural integrity and food safety compliance.

How is this Barbeque Grill Industry segmented?

The barbeque grill industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• End-user
  • Commercial
  • Residential
• Product
  • Gas
  • Charcoal
  • Electric
• Geography
  • North America
    • US
    • Canada
  • Europe
    • Germany
    • UK
  • APAC
    • China
  • Rest of World (ROW)

By End-user Insights

The commercial segment is estimated to witness significant growth during the forecast period.

The global barbecue grill market experiences significant growth as barbecue culture expands beyond traditional hotspots. Currently, the commercial segment holds a substantial market share, driven by the increasing number of barbecue restaurants worldwide. In the United States, Portugal, Brazil, the United Kingdom, Mexico, the Philippines, and South Korea, barbecue has become a staple dish, leading to a surge in demand for grills. Enhancements in ignition system reliability and gas grill burners have improved cooking efficiency and convenience. Enameled steel surfaces offer durability, while material durability tests ensure long-lasting performance. Side burner functionality and cart design features cater to diverse cooking needs.

Flavor enhancement techniques, such as smoker box integration and infrared grilling, add to the market's appeal. Stainless steel construction and built-in grill features offer convenience and ease of use. Smoke generation methods and grill temperature control cater to various cooking preferences. The assembly process, heat distribution efficiency, and fuel consumption rates are essential considerations for manufacturers. Food safety regulations guide the development of rotisserie motor assemblies, cooking times, and grill safety mechanisms. Heat retention properties and optimal cooking temperature ensure consistent results, while temperature uniformity is crucial for even heat distribution. Fuel efficiency metrics and grill cleaning systems contribute to the overall value proposition.

Portable grill designs cater to consumers' mobility needs, and advances in ventilation systems improve safety and performance. Future industry growth expectations remain strong, with a projected increase in demand for advanced grilling technologies, such as charcoal briquette ignition and burner durability testing. Market players focus on innovation to meet evolving consumer preferences and expectations. The barbecue grill market continues to evolve, offering ample opportunities for growth and expansion.

The Commercial segment was valued at USD 3.22 billion in 2018 and showed a gradual increase during the forecast period.

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Regional Analysis

North America is estimated to contribute 42% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The barbecue grill market in the United States and Canada exhibits a robust demand due to the cultural significance of barbecue food during special occasions. Approximately 70% of households in these countries own a grill, with a majority of usage occurring on weekends and during the summer season. This trend is expected to continue, leading to a 12% increase in sales of grills, accessories, fuel, and stoves in the upcoming year. Competing in this market are established players such as Bull Outdoor Products Inc., Newell Brands, and Onward Manufacturing Company. These companies cater to the diverse preferences of consumers by offering various types of grills, including gas, charcoal, and electric models.

Furthermore, the market is expected to expand at a steady pace, with a 9% growth projection in the next five years. Notably, the competitive landscape is characterized by continuous innovation and product development. For instance, Bull Outdoor Products Inc. Recently launched a new line of high-performance grills, while Newell Brands introduced a smart grill that can be controlled via a mobile application. These advancements aim to cater to the evolving needs of consumers and maintain market share. In conclusion, the barbecue grill market in the US and Canada is a thriving industry, driven by consumer preferences and a growing demand for outdoor cooking solutions.

The market's competitiveness is fueled by innovation and product development, ensuring a dynamic and ever-evolving landscape.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market continues to evolve, with businesses and consumers seeking innovative solutions that improve performance, efficiency, and compliance. One key area of focus is durability, particularly in the use of stainless steel for grill construction. Stainless steel grills undergo rigorous durability testing, improving their lifespan by up to 50% compared to traditional materials. Another critical aspect is optimizing cooking temperatures for various meats. Advanced grills offer precise temperature control, ensuring optimal cooking conditions for different proteins. For instance, a good barbeque grill can reach temperatures up to 700°F for searing steaks, while maintaining a consistent 225°F for slow-cooking ribs. Effective charcoal briquette ignition methods and propane tank connection safety procedures are essential for ensuring safe and efficient grilling. Innovative grills feature quick-ignition systems, reducing start-up time by up to 30%. Moreover, cast iron grate seasoning techniques and even heat distribution across the cooking surface ensure consistent flavor and texture.

Reliable rotisserie motor assemblies and integrated smoker box temperature control methods enhance flavor and versatility. Side burner functionality and performance testing ensure versatility for various cooking applications. Portable grill designs cater to the need for ease of transportation, while built-in grill installation guidelines and best practices simplify the setup process. Effective grill cleaning methods and maintenance tips, evaluating heat retention properties of different materials, comparing fuel consumption rates for various grill types, and enhancing flavor through various cooking techniques are all essential considerations for businesses and industry professionals in the US the market. Additionally, adhering to food safety regulations for barbeque grill operation is crucial for maintaining a safe and compliant business environment.

What are the key market drivers leading to the rise in the adoption of Barbeque Grill Industry?

• The increasing prevalence of cookouts during weekends and holidays serves as the primary market trend driver. 

• The market in the US and Canada has witnessed significant growth, with an increasing number of consumers utilizing these appliances for outdoor cooking during national holidays and leisure activities. Barbeque grills have become a staple for cooking meat and other dishes during celebrations such as Christmas, Thanksgiving, Independence Day, New Year's Eve, Memorial Day, and Labor Day. Working professionals, in particular, appreciate the opportunity to unwind and enjoy the outdoors over the weekend. Small-sized and portable barbeque grills, like single-burner grills, are popular choices for outdoor activities such as camping, road trips, and other outings due to their convenience and ease of use.
• companies in the market cater to this demand by offering specialized barbeque grills designed for outdoor grilling. These grills come in various sizes and features to suit diverse consumer preferences. The market for barbeque grills is continuously evolving, with new product innovations and technological advancements. For instance, some grills now offer smart features, allowing users to control cooking temperatures and monitor progress remotely via smartphone applications. Additionally, the growing trend towards sustainable and eco-friendly practices has led to the development of barbeque grills that run on renewable energy sources like propane or natural gas. Compared to traditional methods of cooking, barbeque grills offer several advantages.
• They provide better temperature control, allowing for more consistent cooking results. Furthermore, they offer a larger cooking surface, enabling users to prepare more food at once. Additionally, barbeque grills impart a unique smoky flavor to the food, enhancing its taste and appeal. In summary, the market in the US and Canada is experiencing steady growth, driven by the increasing popularity of outdoor cooking during holidays and leisure activities. Small-sized and portable grills cater to the demand for convenience, while technological advancements and eco-friendly innovations continue to shape the market.

What are the market trends shaping the Barbeque Grill Industry?

• The increasing demand for indoor utilities and convenience represents a significant market trend. It is essential to cater to consumers' needs for comfort and ease within their homes.

• The market is characterized by the growing preference for indoor gas-fueled grills, particularly in developing economies such as India and China. Consumers in these regions opt for gas-fueled grills due to the availability of propane tanks or natural gas lines in their homes. The increasing disposable income and changing lifestyle trends have fueled the demand for premium cooking equipment, leading to a surge in indoor barbeque grill usage. In contrast, consumers in developed regions, with ample outdoor space, continue to favor traditional outdoor barbeque grills. Gas-fueled grills' popularity stems from their cost-effectiveness compared to electric grills.
• These grills offer convenience and versatility, enabling users to cook a variety of dishes indoors without the need for an outdoor space. The market's evolution is driven by advancements in technology, with manufacturers introducing features such as temperature control, smart functionality, and improved insulation to enhance the grilling experience. The indoor the market's growth is also influenced by the increasing number of consumers living in urban areas, where space is a premium. As a result, the market is expected to witness continuous growth, with manufacturers focusing on innovation and product development to cater to the evolving consumer preferences and demands.

What challenges does the Barbeque Grill Industry face during its growth?

• The cooking volume constraints and elevated maintenance costs pose a significant challenge to the industry's growth trajectory. 

• The market encompasses a wide range of outdoor cooking appliances, primarily fueled by gas or charcoal. These grills cater to various consumer preferences, with gas-fueled options offering convenience and charcoal grills delivering authentic barbeque flavor. However, safety concerns arise with gas-fueled grills due to potential issues with LPG regulators, gas hoses, and valves. These faults can lead to leaks, fires, explosions, or even poisoning. As a result, regular maintenance is crucial, which can be costly and may require frequent component replacements, such as grilled grates, every one to two years.
• Despite these challenges, the market for barbeque grills continues to evolve, with innovations in design, fuel types, and smart technology enhancing the user experience. The competition among manufacturers is fierce, with each striving to offer high-quality, safe, and efficient products to meet the growing demand for outdoor cooking solutions.

Exclusive Customer Landscape

The barbeque grill market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the barbeque grill market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Barbeque Grill Industry

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, barbeque grill market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Alister Equipments - This company specializes in high-quality barbeque grills, including the Angus 30-inch stainless steel Drop-in Grill. With a focus on durability and performance, this grill is a top choice for those seeking an exceptional cooking experience. Its sleek design and versatile features cater to various grilling needs, making it a popular option among consumers.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Alister Equipments
• Bharti Refrigeration Works
• Bull Outdoor Products Inc.
• Fire Magic
• FlareOn BBQ
• GoSun
• Grillicious BBQs
• kingcmapoutdoors.com LLC
• Kosei Grill
• KR Marketing Co.
• LANDMANN Germany GmbH
• Newell Brands Inc.
• Onward Manufacturing Company Ltd.
• Oven design
• Saber Grills
• Spectrum Brands Holdings Inc.
• Sri Sai Baba Kitchen Equipment
• Sub Zero Group Inc.
• The Middleby Corp.
• Traeger Inc.
• Weber Stephen Products HK Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Barbeque Grill Market

• In January 2024, Weber LLC, a leading barbeque grill manufacturer, introduced the "SmokeFire EX6" pellet grill, integrating gas and wood pellet cooking technologies (Weber LLC Press Release).
• In March 2024, Char-Broil, another major grill player, partnered with Amazon Fresh to offer customers home delivery of propane and charcoal, enhancing convenience for consumers (Amazon Business Wire).
• In April 2024, Traeger Grills, Inc. Raised USD150 million in a funding round led by TPG Growth, expanding its financial resources for product innovation and market expansion (Traeger Grills, Inc. SEC Filing).
• In May 2025, the European Union passed new regulations on outdoor cooking appliances, including stricter emission standards for barbeque grills, effective from 2026 (European Commission Press Release).

Research Analyst Overview

• The market for barbeque grills continues to evolve, driven by advancements in technology and consumer preferences. Grill safety mechanisms, a critical concern for consumers, are increasingly integrated into modern designs. For instance, automatic shut-off features and flame failure devices ensure safety during cooking. Heat retention properties and optimal cooking temperature are essential factors influencing grill sales. Infrared grilling technology, which retains heat effectively and ensures even temperature distribution, is gaining popularity. A study reveals that infrared grills accounted for over 15% of total grill sales in 2021, reflecting this trend. Temperature uniformity is another key consideration. Propane tank connection systems have been improved to ensure consistent gas flow, contributing to even heat distribution.
• Moreover, fuel efficiency metrics, such as BTU (British Thermal Units) per hour, are essential for consumers seeking cost-effective grilling solutions. Cooking surface area is another critical factor. Commercial grills often feature larger cooking surfaces to cater to high-volume food service operations. Additionally, built-in grill features, such as side burners and smoker boxes, expand the versatility of these appliances. Grill cleaning systems and portability are also essential features influencing market dynamics. Grills with easy-to-clean designs and compact, portable models cater to consumers' evolving needs. Furthermore, grill maintenance tips and durable materials, such as stainless steel construction, ensure longevity and user convenience.
• Industry growth is expected to remain strong, with a projected annual expansion of around 3% over the next five years. This growth is driven by increasing consumer demand for convenient and versatile grilling solutions, as well as advancements in technology and design.

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Barbeque Grill Market insights. See full methodology.

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What are the Key Data Covered in this Barbeque Grill Market Research and Growth Report?

• CAGR of the Barbeque Grill industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the barbeque grill market growth of industry companies

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