Electric Grill Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, UK, China, India, Canada - Size and Forecast 2024-2028

Electric Grill Market Size 2024-2028 

The electric grill market size is forecast to increase by USD 1.00 billion at a CAGR of 4.44% between 2023 and 2028. The market is experiencing significant growth, driven by the rising trend of cookouts on weekends and holidays. This trend is particularly prevalent in residential settings, leading to an increase in the launch of new residential electric grills. The growing popularity of vegan food options is also contributing to this rise, as consumers seek versatile grills that can cater to plant-based cooking. However, the market faces challenges from substitutes such as gas grills and traditional stovetop grills. Despite this, the convenience and ease of use offered by electric grills make them an attractive option for consumers. Additionally, advancements in technology, including smart grills and portable options, are expanding the market's reach and increasing its appeal to a wider audience. As part of the broader kitchen appliances market, electric grills are becoming an essential product in modern kitchens. Overall, the market is poised for continued growth, fueled by consumer demand for convenience, plant-based cooking solutions, and technological innovation.

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The market is witnessing significant growth due to the increasing trend of at-home cooking, particularly among the younger population. Indoor electric grills have become a popular choice for cookouts and leisure activities, providing the advantage of convenience and indoor utility. The power source for electric grills is electricity, which offers precise temperature control and eliminates the need for charcoal or smoke. Cooking appliances have evolved with the advent of smart technologies and IoT. Electric grills now come with advanced features such as temperature controls and heating surfaces, making indoor grilling a more efficient and enjoyable experience. The elimination of carcinogens and cancer-causing agents associated with gas fuels is another factor driving the market growth.

Furthermore, indoor electric grills offer a wide range of benefits, including easy cleanup, energy efficiency, and the ability to grill year-round. The market for electric grills is expected to grow significantly due to the increasing popularity of smart kitchen appliances and the convenience they offer. The temperature control feature of electric grills allows for precise cooking, ensuring that food is cooked evenly and to the desired temperature. In conclusion, the market is expected to continue its growth trajectory due to the increasing demand for indoor grilling, the convenience offered by electric grills, and the advancements in smart technologies. Electric grills provide a healthier alternative to traditional outdoor grilling while offering the same great taste and cooking experience.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Application
  • Commercial
  • Residential
• Geography
  • North America
    • Canada
    • US
  • Europe
    • UK
  • APAC
    • China
    • India
  • South America
  • Middle East and Africa

By Application Insights

The commercial segment is estimated to witness significant growth during the forecast period. The market caters to commercial establishments such as restaurants and hotels, as well as large-scale events, where the demand for cooking large quantities of food is high. These grills come in various forms, including smart smokers, simple smokers, and digital electric smokers, each offering unique cooking abilities and natural aroma. Millennials and home cooks also prefer indoor electric grills for residential applications, particularly for backyard cooking, pizza, poppers, French toast, and other dishes. Cooking appliances with advanced temperature controls and smart kitchen appliances are increasingly popular, as they allow for precise cooking and IoT integration. However, safety concerns, such as fire hazards from faulty components and electronic devices, remain important considerations.

In addition, outdoor grills and countertop designs are also being adapted for permanent kitchen placement, with temperature controls and advanced heating technologies ensuring consistent taste and flavor. Indoor grilling continues to gain popularity due to its convenience and versatility, with many premium products offering temperature control features to ensure perfectly cooked meals. TV cook programs have also contributed to the trend, with smoking issues and outdoor cooking limitations driving the demand for indoor electric grills.

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The commercial segment accounted for USD 2.49 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market caters to the growing trend of at-home cooking and leisure activities such as cookouts. Younger population and working-class professionals find the convenience of indoor utility appealing, especially for apartment barbecuing. Charcoal grills, with their smoky flavor, are being replaced by electric grills, which offer the advantage of convenience and ease of use. Heating surfaces and grill plates are made of non-stick materials for effortless food preparation. Electric grills come in various forms, including countertop broiling, portable, and indoor smokers. Smokers can be barrel-style drums or vertical box designs, allowing for a slow smoking process without the need for burning wood or pecan, hickory, or mesquite logs.

In addition, electric grills also include electric griddles for easy cooking of dishes like pancakes, flatbread, and vegan or vegetarian food. Grease draining systems ensure cleanliness, and open slats or telltale grill lines provide a traditional grilling experience. Wood-pellet grills are another popular option, combining the flavors of outdoor cooking with the convenience of electricity. The market continues to expand, offering a diverse range of products for outdoor and indoor cooking enthusiasts.

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Driver

Rising trend of cookouts on weekends and holidays is the key driver of the market. In the commercial sector, electric grills have gained popularity among restaurants, hotels, and event organizers due to their cooking abilities and ability to infuse natural aroma into dishes. Large scale companies specializing in cooking appliances have introduced advanced heating technologies and smart smokers, including Simple and Digital Electric smokers, to cater to the needs of these industries. For residential applications, premium products with temperature controls and smart kitchen appliance integration are preferred by millennials for backyard cooking and indoor grilling. Indoor electric grills offer convenience and countertop design, making them suitable for permanent kitchen placement. Outdoor electric grills are ideal for cooking pizza, poppers, and French toast, among other dishes, without the hassle of managing fire hazards and faulty components.

In addition, these grills are available in various sizes and power sources, with temperature control features enabling precise cooking. The barbecue culture continues to evolve, with IoT and smart technologies enhancing the indoor grilling experience. However, it is crucial to ensure the safety of these appliances, particularly when using them for commercial applications.

Market Trends

Rising launch of residential electric grills is the upcoming trend in the market. The market is experiencing significant growth due to the increasing popularity of indoor grilling among consumers, particularly millennials and commercial establishments such as restaurants and hotels. These businesses value the cooking abilities and natural aroma that electric grills provide for various dishes, including spices for international cuisines and large-scale companies producing premium products. Smart smokers and digital electric smokers have gained traction, offering advanced heating technologies, temperature controls, and IoT connectivity for convenient and precise cooking. For residential applications, the market offers a wide range of products, from simple countertop designs to permanent kitchen placements. Indoor electric grills cater to the needs of consumers who prefer indoor grilling for convenience and taste, especially during colder months or for those living in apartments without outdoor spaces.

Furthermore, the trend of indoor grilling is further fueled by TV cook programs and the desire to replicate outdoor barbecue culture without the hassle of outdoor cooking or the concerns of power source and fire hazards. Moreover, electric grills are increasingly being adopted for events and outdoor cooking, with the availability of portable options and outdoor-rated models. Popular dishes like pizza, poppers, and French toast can be prepared using these grills, offering versatility and ease of use. However, it is crucial to ensure the safety and reliability of these appliances, as with any electronic device, to prevent faulty components and potential fire hazards.

Market Challenge

Presence of substitutes is a key challenge affecting the market growth. Electric grills cater to various sectors, including commercial establishments such as restaurants and hotels, as well as events and large-scale companies. These premium products offer advanced cooking abilities, delivering natural aroma and taste, making them popular choices. Millennials and those preferring backyard cooking or indoor grilling are drawn to the convenience and ease of use of electric grills. Smart smokers and digital electric smokers are gaining popularity, with countertop designs and permanent kitchen placement. IoT and smart technologies are integrated into these cooking appliances, providing temperature controls and advanced heating technologies. However, electric grills face competition from other cooking appliances like gas grills, charcoal grills, and wood pellet grills.

In addition, while these substitutes offer diverse cooking options, electric grills provide the advantage of lower maintenance costs and fewer fire hazards due to their power source and temperature control systems. Despite the presence of substitutes, the market continues to grow, driven by consumer preference for convenience, taste, and flavor. Indoor electric grills are particularly popular for cooking items like pizza, poppers, and French toast, while outdoor grills are used for meat and other dishes. Temperature controls and smart kitchen appliances are key features that differentiate electric grills from their competitors. However, potential risks such as faulty components and electronic device malfunctions may pose challenges to the market.

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

De Longhi S.p.A - The company offers electric grills such as Multigrill CGH 1012D, Multigrill CGH 1030D.

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Breville Group Ltd.
• Conair Corp.
• Empire Comfort Systems
• Kenyon International Inc.
• Koninklijke Philips N.V.
• LANDMANN Germany GmbH
• Longbank
• Newell Brands Inc.
• RH Peterson Co.
• Robert Bosch GmbH
• ROLLER GRILL INTERNATIONAL SAS
• SEB Developpement SA
• Spectrum Brands Holdings Inc.
• The Middleby Corp.
• TTK Prestige Ltd.
• W.C. Bradley Co.
• Weber Stephen Products HK Ltd.
• Whirlpool Corp.
• Wolf Steel Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

Electric grills have gained significant popularity among the younger population and working-class professionals, offering the advantage of convenience for leisure and hobby cooking. Unlike traditional charcoal grills that require outdoor spaces and the slow process of burning wood, electric grills can be used indoors or on apartment balconies, making them ideal for urban living. The market caters to various needs, from countertop broiling and portable grills to electric smokers and griddles. These appliances offer non-stick plates for easy cooking and cleaning, allowing users to prepare a wide range of dishes, including pancakes, flatbread, and easy cooking dishes, as well as vegan food and vegetarian cooking.

Moreover, electric grills come in various designs, such as barrel-style drums, vertical box smokers, and open slat grills. While some models mimic the telltale grill lines of charcoal grills, others offer the convenience of grease draining and easy-to-clean surfaces. The electric griddle segment of the market is particularly popular for its versatility, enabling users to cook a variety of dishes, from pancakes and eggs to steaks and veggies. Additionally, electric smokers offer the smoky flavors of outdoor cooking without the need for wood chips or pellets, using electricity to generate heat and smoke. Overall, electric grills provide a convenient and efficient alternative to traditional charcoal grills, making them a popular choice for those who enjoy cooking at home and entertaining guests during cookouts.

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What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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