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The bleached kraft pulp market size is forecast to increase by USD 11.63 billion, at a CAGR of 4.52% between 2023 and 2028. The growth rate of the market depends on several factors, including a rise in demand for sustainable packaging solutions, increasing demand for bleached Kraft pulp from the paper industry and continuous technological innovations in pulp production.
The report includes a comprehensive outlook on the market offering forecasts for the industry segmented by Application, which comprises tissue paper, printing and writing, packaging paper, and newsprint and others. Additionally, it categorizes Product into bleached hardwood kraft pulp and bleached softwood kraft pulp and covers Region, including North America, APAC, Europe, Middle East and Africa, and South America. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.
Bleached kraft pulp is a high-quality, bright, and refined wood fiber produced by a chemical pulping process known as the kraft process. This versatile pulp, which is typically derived from softwood or hardwood sources, is widely used in the manufacture of a variety of paper and packaging products. Its bleaching improves brightness and purity, making it suited for applications requiring exceptional printability, strength, and appearance, resulting in extensive use in the paper and packaging industries.
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The rise in demand for sustainable packaging solutions is notably driving market growth. The increasing need for sustainable packaging is a significant driver in the market. With an increase in e-commerce activity and heightened awareness of environmental issues, consumers and businesses are prioritizing eco-friendly packaging alternatives. Bleached kraft pulp, made from responsibly sourced wood fibers, is consistent with this sustainability trend. It is the chosen material for packaging manufacturing due to its biodegradability and renewability.
Additionally, brand owners are reacting to customer preferences for eco-conscious packaging by using bleached kraft pulp-based materials, supporting a more circular and ecologically beneficial approach throughout the packaging value chain. This decision highlights the critical role of bleached kraft pulp in satisfying the rising global need for sustainable packaging solutions. Hence, an increasing demand for sustainable packaging solutions, leveraging materials like Dissolving Wood Pulp (DWP), is expected to drive market growth and trends during the forecast period. DWP, known for its versatility and biodegradability, is integral to producing innovative packaging solutions that meet both regulatory requirements and consumer expectations for environmentally friendly packaging. As the focus on sustainability intensifies across industries, DWP-based materials are poised to play a pivotal role in shaping the future of packaging solutions worldwide.
Vendors' focus on forestry and plantation management is an emerging trend shaping market growth. Vendors are focusing on the development of infrastructure in local communities. For example, UPM Kymmene Corp. is focusing on investing in plantations since the increased use of plantation-based pulp facilitates low-cost production and provides self-sufficiency. Moreover, plantations absorb abundant carbon dioxide and aid in preventing soil erosion. The management of plantations involves the participation of members of neighbouring communities, providing them with employment opportunities.
Moreover, the increasing focus of vendors on plantation and forestry management is likely to secure the supply of raw material of bleached kraft pulp such as softwood species, including pine and spruce and hardwood species such as eucalyptus and birch, which are expected to positively influence the growth of the market during the forecast period.
The rising use of electronic alternatives hinders demand and is a significant challenge hindering market growth. The prevention of deforestation has led a lot of companies and institutions to reduce the usage of paper and start using electronic alternatives. Most messages and important documents are conveyed through computers, mobiles, and other electronic devices. Electronic devices eliminate the physical storage problems of paper, thereby bringing about a significant decline in the production of paper. Hence, a lot of costs can be reduced in buying paper and books.
However, the emergence of e-books also adversely impacts the market. This is because people have restrained themselves from buying books and prefer reading online. Thus, the increasing use of electronic alternatives and digitalization is expected to hamper the growth of the market during the forecast period.
The market share growth by the tissue paper segment will be significant during the forecast years. The market is witnessing increased demand for tissue paper applications, driven by a growing hygiene-conscious customer base and an increase in e-commerce packaging. The tissue paper sector, which includes facial tissues, toilet paper, and paper towels, relies largely on high-quality bleached kraft pulp for softness, strength, and absorbency.
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The tissue paper segment was the largest and was valued at 21.51 billion in 2018. The demand for tissue paper is driven by expanding population, urbanization trends, and a focus on sustainable and eco-friendly packaging solutions. Key firms make important contributions to this industry, assuring a consistent supply of high-quality bleached kraft pulp for tissue paper products. As the demand for tissue paper expands globally, the tissue paper application segment is expected to witness growth, which, in turn, will drive the growth of the market during the forecast period.
Based on the product, the market has been segmented into bleached hardwood kraft pulp and bleached softwood kraft. The bleached hardwood kraft pulp segment will account for the largest share of this segment.?The demand for bleached hardwood kraft pulp is expanding due to increased demand for high-quality bleached kraft pulp and adaptable fibers in a variety of industries. Furthermore, consumer demands for environmentally friendly and quality items help to drive market growth. The trend towards sustainable practices and certifications such as the Forest Stewardship Council (FSC), places bleached hardwood kraft pulp as a preferred material, meeting both performance and environmental criteria in the changing landscape of the market. As a result, the bleached hardwood kraft pulp is expected to witness growth, which, in turn, will drive the growth of the market during the forecast period.
APAC is estimated to contribute 39% to the growth of the global market during the projection period. Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the projection period.
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Further, the market in APAC is driven by factors such as the high production and consumption of bleached kraft pulp in Japan, China, Indonesia, Korea, and India. The increased consumption of bleached kraft pulp in China for manufacturing tissue papers and printing and writing papers is driving market growth in the region. Additionally, the rise in the year-over-year per capita consumption of paper products in APAC countries drives the growth of the market in the region. The increased focus of foreign vendors on enhancing their presence in APAC to take advantage of the potential growth opportunities is another aspect contributing to regional growth.
In addition, the increased production of printing papers from countries in East Asia and the increased focus of global and regional vendors on acquiring and expanding bleached kraft pulp production capacities in Southeast Asia have driven the demand for bleached eucalyptus kraft pulp; this has impacted the market in the region positively and directly. The rapid expansion of chemical pulp production using the Kraft process, which helps in packaging, labelling, and manufacturing speciality papers, is expected to contribute to the growth of the market in the region during the forecast period.
Companies are implementing various market growth and forecasting strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches, to enhance their presence in the market.
Aditya Birla Management Corp - The company offers bleached kraft pulp that contains long fibres with structural properties that provide exceptional strength to the product under the brand Terrace Bay Pulp Mill.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including Aditya Birla Management Corp. Pvt. Ltd., Arabian Kraft Paper Manufacturing LLC, Arkhangelsk Pulp and Paper Mill, Canfor Corp., Cheever Specialty Paper and Film, Domtar Corp., GA Paper International inc., Heinzel Holding GmbH, Ilim Group, International Paper Co., Mercer International Inc., METSA GROUP, NE Impex Pvt. Ltd., Oji Holdings Corp., Paper excellence, RGE Pte Ltd., Shree Krishna Paper Mills and Industries Ltd., Stora Enso Oyj, Suzano SA, UPM Kymmene Corp., VIPA Group, West Fraser Timber Co. Ltd., and WestRock Co.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research and growth report predicts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028
Bleached Kraft Pulp Market Scope |
|
Report Coverage |
Details |
Page number |
155 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.52% |
Market Growth 2024-2028 |
USD 11.63 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
3.79 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 39% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Aditya Birla Management Corp. Pvt. Ltd., Arabian Kraft Paper Manufacturing LLC, Arkhangelsk Pulp and Paper Mill , Canfor Corp., Cheever Specialty Paper and Film, Domtar Corp., GA Paper International inc., Heinzel Holding GmbH, Ilim Group, International Paper Co., Mercer International Inc., METSA GROUP, NE Impex Pvt. Ltd., Oji Holdings Corp., Paper excellence, RGE Pte Ltd., Shree Krishna Paper Mills and Industries Ltd., Stora Enso Oyj, Suzano SA, UPM Kymmene Corp., VIPA Group, West Fraser Timber Co. Ltd., and WestRock Co. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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