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The Bluetooth headphones market size is estimated to grow at a CAGR of 12.16% between 2022 and 2027. The market size is forecast to increase by USD 10,677.13 million. The growth of the market depends on several factors such as the proliferation of smartphones, the growth in e-commerce and online retail, and the integration of artificial intelligence (AI) and smart features.
This Bluetooth headphones market report extensively covers market segmentation by product type (on-ear wireless headphones, in-ear wireless headphones, and over-ear wireless headphones), distribution channel (online and offline), and geography (APAC, North America, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 - 2021.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the Bluetooth headphones market growth is the proliferation of smartphones. Smartphones act as the main source of audio for many people, whether they're listening to music podcasts, watching videos, or participating in virtual meetings. In addition, Bluetooth headphones offer a wireless and hassle-free way to connect to smartphones, enabling users to enjoy content without being physically tethered to their devices.
Moreover, Bluetooth headphones align with the portability and convenience of smartphones. In addition, users can easily carry both their smartphones and wireless headphones, enabling a seamless audio experience on the go. Furthermore, some smartphone manufacturers offer proprietary wireless audio solutions that integrate seamlessly with their smartphones. As a result, this has led to the creation of ecosystems where users are encouraged to use their respective brand's Bluetooth headphones for enhanced compatibility and features. Hence, such factors are positively impacting the market. Therefore, it is expected to drive the market growth during the forecast period.
A key factor shaping the Bluetooth headphones market growth is the rise of remote work and virtual meetings. The increase in remote work and virtual meetings, especially accelerated by the COVID-19 pandemic, has had a significant effect on the global Bluetooth headphones market. In addition, remote work and virtual meetings have highlighted the importance of clear audio communication.
Moreover, as more people participate in video conferences and virtual meetings, the demand for high-quality audio equipment, including Bluetooth headphones with good microphone capabilities, has increased. In addition, Bluetooth headphones offer a hands-free solution for remote workers during virtual meetings. Users can participate in meetings while taking notes, using their computers, or even moving around their workspace. Furthermore, it offers a level of privacy and focus during virtual meetings by isolating the audio experience from the surrounding environment. Hence, such factors are positively impacting the market. Therefore, it is expected to drive the market growth during the forecast period.
Health and safety concerns are one of the key challenges hindering the Bluetooth headphones market growth. Prolonged exposure to high volume levels through Bluetooth headphones can result in hearing damage or loss. In addition, users may inadvertently increase the volume to overcome external noise, putting their hearing at risk. Furthermore, long periods of headphone usage, especially with over-ear or on-ear designs, can lead to listening fatigue and discomfort due to pressure on the ears.
Moreover, poorly designed or low-quality Bluetooth headphones might produce distorted or noisy sound, leading users to increase the volume, potentially causing noise-induced hearing loss. In addition, Bluetooth headphones emit electromagnetic fields (EMF) during wireless communication. Hence, such factors are negatively impacting the market. Therefore, it is expected to hinder the market growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Bluetooth Headphones Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Apple Inc: The company offers Bluetooth headphones namely Apple AirPods Max.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The on-ear wireless headphones segment is estimated to witness significant growth during the forecast period. On-ear wireless headphones segment is a popular type of wireless audio accessory that connects to devices including smartphones via Bluetooth technology. In addition, these headphones rest on the ears, providing a balance between portability and audio quality.
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The on-ear wireless headphones segment was the largest segment and was valued at USD 4,730.51 million in 2017. Moreover, their portable nature makes them an attractive option for consumers who want good audio quality without the bulkiness of over-ear headphones. In addition, with the increasing audio quality capabilities of Bluetooth smartphones, users are looking for headphones that can match the audio fidelity provided by their devices. Furthermore, on-ear wireless headphones often provide better sound quality compared to in-ear earbuds due to their larger drivers and improved acoustics. Hence, such factors are fuelling the growth of this segment which in turn will drive the market growth during the forecast period.
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APAC is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Some of the main factors which have significantly contributed to the growth of the market in APAC include a combination of technological advancements, changing consumer preferences, economic factors, and cultural shifts. In addition, several APAC countries, such as China, South Korea, and Japan, are known for their rapid adoption of new technologies. Furthermore, Bluetooth headphones align well with the tech-savvy culture and widespread smartphone usage in these countries. In addition, Bluetooth headphones provide a wireless and convenient audio solution that complements this lifestyle which is positively impacting the market. Furthermore, the rapid urbanization in many APAC countries, such as India and China, has led to a higher demand for portable and convenient technologies. Hence, such factors are driving the market growth in APAC during the forecast period.
In 2020, during the COVID-19 pandemic, the growth of the global Bluetooth headphones market witnessed a significant slowdown due to the temporary closure of several commercial enterprises, industries, and companies in APAC However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the resumption of business activities and the re-opening of offline distribution channels such as malls, supermarkets. Such factors are expected to drive the market during the forecast period.
The Bluetooth headphones market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 - 2021.
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Bluetooth Headphones Market Scope |
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Report Coverage |
Details |
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Page number |
157 |
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Base year |
2022 |
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Historic period |
2017 - 2022 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 12.16% |
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Market growth 2023-2027 |
USD 10,677.13 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
11.85 |
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Regional analysis |
APAC, North America, Europe, South America, and the Middle East and Africa |
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Performing market contribution |
APAC at 37% |
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Key countries |
US, China, Japan, UK, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
AIAIAI ApS, Apple Inc., Audio Technica US Inc., Bose Corp., Creative Technology Ltd., GN Store Nord AS, HP Inc., Imagine Marketing Pvt. Ltd., Koninklijke Philips N.V., Logitech International SA, Nexxbase Marketing Pvt. Ltd., Panasonic Holdings Corp., Razer Inc., Samsung Electronics Co. Ltd., Sennheiser Electronic GmbH and Co. KG, Shure Inc., Skullcandy Inc., Sony Group Corp., V Moda LLC, and Xiaomi Communications Co. Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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