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Brahmi Market by Distribution Channel and Geography - Forecast and Analysis 2022-2026

  • Published: Jun 2022
  • Pages: 115
  • SKU: IRTNTR73803
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The Brahmi market share is expected to increase to USD 86.51 million from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 9.06%.

This Brahmi market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers Brahmi market segmentation by distribution channel (online and offline) and geography (Asia, Europe, North America, and Rest of World (ROW)). The Brahmi market report also offers information on several market vendors, including Dabur India Ltd., Hamdard Laboratories, Herbal Creations, Himalaya Global Holdings Ltd., Natures Velvet Lifecare, ORGANIC INDIA Pvt. Ltd., Patanjali Ayurved Ltd., Riaan Wellness Pvt. Ltd., Sabinsa Corp., Shanti Natural Extracts, Shriji Herbal Products, Thangam Extracts, and Vadik Herbs among others.

What will the Brahmi Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Brahmi Market Size for the Forecast Period and Other Important Statistics

 

Brahmi Market: Key Drivers, Trends, and Challenges

The low side effects is notably driving the Brahmi market growth, although factors such as the inadequate knowledge about ayurvedic science in western countries may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the Brahmi industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Brahmi Market Driver

One of the key factors driving the global industrial industry growth is the low side effects. In India, the consumption of Ayurvedic supplements is comparatively high due to cultural preferences for herbal medicines and increasing health concerns among consumers. The growing prevalence of obesity and other chronic health conditions encourages health-conscious consumers to opt for food and beverages with various functional benefits that boost immunity. Brahmi products are chemical-free as they consist of only herbal extracts from Brahmi plants. The primitive nature of such natural ingredients and supplements causes fewer side effects than chemical-based pharmaceutical products. Therefore, the rising awareness among consumers about low side effects will boost the growth of the market during the forecast period.

Key Brahmi Market Trend

Multiple health benefits is one of the key Brahmi market trends that is expected to impact the industry positively in the forecast period. Brahmi is also known by its scientific name Bacopa monnieri. It aids in the relaxation of the mind, the reduction of mental tension, the enhancement of blood flow and memory, and the improvement of brain function. It is also used to reduce hair fall. It is also used extensively in the treatment of Alzheimer's disease, which is a degenerative disease that impairs memory and other mental skills in elderly people. Scientists are increasingly resorting to ayurvedic herbs such as Triphala, Shatavari, and Brahmi to treat ailments related to other mental skills. In the treatment of epilepsy, chickenpox, and pediatric disorders, Brahmi juice plays a critical role in assisting, treating, and speeding up recovery. Such factors will further support the market growth.

Key Brahmi Market Challenge

One of the key challenges to the global Brahmi industry growth is the inadequate knowledge of ayurvedic science in western countries. Over the last three decades, the usage of Brahmi products has increased, with more than 80% of people globally depending on them for basic healthcare. The lack of scientific documentation on Ayurveda in Western nations, such as the US, is limiting the potential growth of the Ayurveda market in the country. In addition, the lack of health insurance approval and constraints for accreditations from regulatory bodies, hospitals, and healthcare providers are expected to hinder the growth of the Brahmi market during the forecast period.

This Brahmi market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global Brahmi market as a part of the global pharmaceuticals market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the Brahmi market during the forecast period.

Who are the Major Brahmi Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Dabur India Ltd.
  • Hamdard Laboratories
  • Herbal Creations
  • Himalaya Global Holdings Ltd.
  • Natures Velvet Lifecare
  • ORGANIC INDIA Pvt. Ltd.
  • Patanjali Ayurved Ltd.
  • Riaan Wellness Pvt. Ltd.
  • Sabinsa Corp.
  • Shanti Natural Extracts
  • Shriji Herbal Products
  • Thangam Extracts
  • Vadik Herbs

 

This statistical study of the Brahmi market encompasses successful business strategies deployed by the key vendors. The Brahmi market is concentrated and the vendors are deploying growth strategies such as investment in R&D to compete in the market.

Product Insights and News

  • Dabur India Ltd. - The company offers Brahmi products such as Dabur Brahmi amla kesh tel.
  • Himalaya Global Holdings Ltd. - The company offers Brahmi tablets that help calm the mind, and promote clarity of thought and memory consolidation.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The Brahmi market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Brahmi Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the Brahmi market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Brahmi Market?

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39% of the market’s growth will originate from Asia during the forecast period. India and China are the key markets for Brahmi in Asia. Market growth in this region will be faster than the growth of the market in ROW.

The rising consumer awareness of the side effects of allopathic medicines and growing awareness about the medicinal benefits and therapeutic effects of Brahmi will facilitate the Brahmi market growth in Asia over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In Q1 2020, the outbreak of COVID-19 negatively impacted the business operations of vendors in the Brahmi market. Governments of various countries in the region, such as China, India, and Australia, imposed stringent COVID-19-related restrictions, such as nationwide lockdowns and stay-at-home regulations, which resulted in supply chain disruptions due to the shortage of labor and raw materials. However, since Q2 2020, the demand for Brahmi products in the form of medicinal supplements, personal care products, and food and beverages has rebounded as retail outlets such as grocery stores, convenience stores, hypermarkets, and supermarkets have reopened in the region. Thus, factors such as the increased demand for herbal extract products, intense competition among vendors, and consumer preference for herbal medicines over allopathic medicines will drive the growth of the Brahmi market in Asia during the forecast period.

What are the Revenue-generating Distribution Channel Segments in the Brahmi Market?

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The Brahmi market share growth by the online segment will be significant during the forecast period. Brahmi products are not easily available in offline stores in western regions such as Europe and the Americas due to the lack of manufacturing units and unavailability of the Brahmi herb in those areas. Thus, for the ease of access and treatment through ayurvedic means, the online source of distribution is considered convenient to deliver the medicine to a large number of consumers in a specific span of time, which will drive the segment growth.

This report provides an accurate prediction of the contribution of all the segments to the growth of the Brahmi market size and actionable market insights on post COVID-19 impact on each segment.

 

Brahmi Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 9.06%

Market growth 2022-2026

$ 86.51 million

Market structure

Concentrated

YoY growth (%)

6.44

Regional analysis

Asia, Europe, North America, and Rest of World (ROW)

Performing market contribution

Asia at 39%

Key consumer countries

US, Germany, France, India, and China

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Dabur India Ltd., Hamdard Laboratories, Herbal Creations, Himalaya Global Holdings Ltd., Natures Velvet Lifecare, ORGANIC INDIA Pvt. Ltd., Patanjali Ayurved Ltd., Riaan Wellness Pvt. Ltd., Sabinsa Corp., Shanti Natural Extracts, Shriji Herbal Products, Thangam Extracts, and Vadik Herbs

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Brahmi Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive brahmi market growth during the next five years
  • Precise estimation of the brahmi market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the brahmi industry across Asia, Europe, North America, and Rest of World (ROW)
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of brahmi market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Distribution Channel

    • 5.1 Market segments
      • Exhibit 24: Chart on Distribution Channel - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Distribution Channel - Market share 2021-2026 (%)
    • 5.2 Comparison by Distribution Channel
      • Exhibit 26: Chart on Comparison by Distribution Channel
      • Exhibit 27: Data Table on Comparison by Distribution Channel
    • 5.3 Online - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Online - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Online - Year-over-year growth 2021-2026 (%)
    • 5.4 Offline - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Offline - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Offline - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Offline - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Distribution Channel
      • Exhibit 36: Market opportunity by Distribution Channel ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 Asia - Market size and forecast 2021-2026
      • Exhibit 42: Chart on Asia - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on Asia - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on Asia - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on Asia - Year-over-year growth 2021-2026 (%)
    • 7.4 Europe - Market size and forecast 2021-2026
      • Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.5 North America - Market size and forecast 2021-2026
      • Exhibit 50: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.6 Rest of World (ROW) - Market size and forecast 2021-2026
      • Exhibit 54: Chart on Rest of World (ROW) - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on Rest of World (ROW) - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on Rest of World (ROW) - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on Rest of World (ROW) - Year-over-year growth 2021-2026 (%)
    • 7.7 India - Market size and forecast 2021-2026
      • Exhibit 58: Chart on India - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on India - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on India - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on India - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 Germany - Market size and forecast 2021-2026
      • Exhibit 66: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.10 China - Market size and forecast 2021-2026
      • Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.11 France - Market size and forecast 2021-2026
      • Exhibit 74: Chart on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on France - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on France - Year-over-year growth 2021-2026 (%)
    • 7.12 Market opportunity by geography
      • Exhibit 78: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 79: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 80: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 81: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 82: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 83: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 84: Matrix on vendor position and classification
            • 10.3 Dabur India Ltd.
              • Exhibit 85: Dabur India Ltd. - Overview
              • Exhibit 86: Dabur India Ltd. - Business segments
              • Exhibit 87: Dabur India Ltd. - Key offerings
              • Exhibit 88: Dabur India Ltd. - Segment focus
            • 10.4 Himalaya Global Holdings Ltd.
              • Exhibit 89: Himalaya Global Holdings Ltd. - Overview
              • Exhibit 90: Himalaya Global Holdings Ltd. - Product / Service
              • Exhibit 91: Himalaya Global Holdings Ltd. - Key offerings
            • 10.5 Natures Velvet Lifecare
              • Exhibit 92: Natures Velvet Lifecare - Overview
              • Exhibit 93: Natures Velvet Lifecare - Product / Service
              • Exhibit 94: Natures Velvet Lifecare - Key offerings
            • 10.6 ORGANIC INDIA Pvt. Ltd.
              • Exhibit 95: ORGANIC INDIA Pvt. Ltd. - Overview
              • Exhibit 96: ORGANIC INDIA Pvt. Ltd. - Product / Service
              • Exhibit 97: ORGANIC INDIA Pvt. Ltd. - Key offerings
            • 10.7 Patanjali Ayurved Ltd.
              • Exhibit 98: Patanjali Ayurved Ltd. - Overview
              • Exhibit 99: Patanjali Ayurved Ltd. - Product / Service
              • Exhibit 100: Patanjali Ayurved Ltd. - Key offerings
            • 10.8 Riaan Wellness Pvt. Ltd.
              • Exhibit 101: Riaan Wellness Pvt. Ltd. - Overview
              • Exhibit 102: Riaan Wellness Pvt. Ltd. - Product / Service
              • Exhibit 103: Riaan Wellness Pvt. Ltd. - Key offerings
            • 10.9 Sabinsa Corp.
              • Exhibit 104: Sabinsa Corp. - Overview
              • Exhibit 105: Sabinsa Corp. - Product / Service
              • Exhibit 106: Sabinsa Corp. - Key offerings
            • 10.10 Shriji Herbal Products
              • Exhibit 107: Shriji Herbal Products - Overview
              • Exhibit 108: Shriji Herbal Products - Product / Service
              • Exhibit 109: Shriji Herbal Products - Key offerings
            • 10.11 Thangam Extracts
              • Exhibit 110: Thangam Extracts - Overview
              • Exhibit 111: Thangam Extracts - Product / Service
              • Exhibit 112: Thangam Extracts - Key offerings
            • 10.12 Vadik Herbs
              • Exhibit 113: Vadik Herbs - Overview
              • Exhibit 114: Vadik Herbs - Product / Service
              • Exhibit 115: Vadik Herbs - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 116: Inclusions checklist
                • Exhibit 117: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 118: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 119: Research methodology
                • Exhibit 120: Validation techniques employed for market sizing
                • Exhibit 121: Information sources
              • 11.5 List of abbreviations
                • Exhibit 122: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
              Interested in this report?
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              The brahmi market market growth will increase by $$ 86.51 mn during 2023-2026.
              The brahmi market market is expected to grow at a CAGR of 9.06% during 2023-2026.
              Technavio has segmented the brahmi market market by distribution channel (Online and Offline) and geography (Asia, Europe, North America, and Rest of World (ROW)).
              Dabur India Ltd., Hamdard Laboratories, Herbal Creations, Himalaya Global Holdings Ltd., Natures Velvet Lifecare, ORGANIC INDIA Pvt. Ltd., Patanjali Ayurved Ltd., Riaan Wellness Pvt. Ltd., Sabinsa Corp., Shanti Natural Extracts, Shriji Herbal Products, Thangam Extracts, Vadik Herbs are a few of the key vendors in the brahmi market market.
              Asia will register the highest growth rate of 39% among the other regions. Therefore, the brahmi market market in Asia is expected to garner significant business opportunities for the vendors during the forecast period.
              • US
              • Germany
              • France
              • India
              • China
              The key factors driving the brahmi market market growth are:
              • Low side effects
              • Multiple health benefits
              The brahmi market market vendors should focus on grabbing business opportunities from the online segment as it accounted for the largest market share in the base year.
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