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The Bread Maker Market Size is estimated to grow by USD 309 million at a CAGR of 10.08% between 2023 and 2028. Market growth hinges on several pivotal factors. Firstly, it's fueled by continuous product innovations and advancements, which not only extend portfolio offerings but also elevate product premiumization. This reflects a commitment to meeting evolving consumer demands and staying competitive. Secondly, there's a noticeable surge in the number of product launches across various sectors, showcasing a vibrant market landscape and fostering healthy competition. Lastly, the rapid growth of online sales channels has significantly contributed to market expansion, providing convenience and accessibility to consumers worldwide. Together, these elements underscore the dynamic nature of the market, driven by a blend of innovation, diversification, and strategic market positioning. It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2018 to 2022.
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The Market encompasses electrical equipment designed for the production of a variety of bread types at home or in small-scale bakeries. This market caters to family users seeking fresh bread, including gluten-free options, without relying on human efforts and lengthy baking processes. The market includes raw materials, bakery items, and bread-making machines as essential components. Food processing industries have seen an increase in the demand for bread makers due to their efficiency and convenience. The market offers diverse designs and types, such as whole meal loaves and sweet brioche, to cater to various consumer preferences. The economic expansion in emerging countries and the growing working class population have contributed to the market's growth. Discretionary spending on cooking equipment, including bread makers, has become more common. The market also includes essential accessories like bread pans, paddles, and timers. Bread makers have replaced traditional ovens in many households, offering a more automated and time-saving baking experience. The market continues to evolve, with new innovations and designs being introduced regularly. The growth in online sales is notably driving the market growth, although factors such as long product replacement cycles may impede the market growth. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growth in online sales is notably driving market growth. The market is characterized by a high level of competition among global and regional players. To stay ahead, vendors prioritize product innovations and portfolio expansion. Compact bread machines that produce various loaf sizes are increasingly popular due to their space-saving design and versatility. Food service companies and households alike seek smart appliances with advanced features and wireless connectivity.
Moreover, technical advances in bread makers include safety mechanisms, user-friendly interfaces, and the ability to create customized loaves. As per capita income rises, consumers are more inclined to invest in home-cooked meals prepared with smart kitchen appliances. Vendors continually invest in research and development to cater to evolving consumer needs and preferences, resulting in an ever-widening range of value-added products and technologies. Therefore, such factors will drive the growth of the global market during the forecast period
Increasing adoption of multi-functional and advanced products is an emerging trend in the market. The increasing preference for compact and advanced bread-making appliances in households and food service companies is driving the market for multi-functional bread makers. These smart appliances, equipped with wireless connectivity and technical advances, offer multiple loaf sizes and functions, providing a high return on investment compared to traditional bread machines.
Moreover, per capita income growth and the trend towards home-cooked meals further fuel the demand for these space-saving, cost-effective, and convenient kitchen appliances. Safety features are also a significant consideration, ensuring peace of mind for consumers. Vendors continue to innovate, offering features such as wireless connectivity, smart functionality, and improved results to remain competitive and expand their customer base. Therefore, such innovative features and benefits are expected to propel the growth of the market during the forecast period.
Long product replacement cycles are major challenges impeding the market growth. The global market has experienced hindered expansion due to the prevalence of counterfeit compact bread machines. These imitation appliances mimic the packaging of recognized brands and are offered at more affordable prices than authentic products. This issue is particularly prominent in economically-sensitive markets, such as China and India, where consumers are price-conscious.
Moreover, the burgeoning sales of household items, including bread makers, via third-party online retailers like Amazon, Flipkart, and Walmart, have expanded the reach of counterfeit products. The proliferation of counterfeit goods dilutes the value of original brands, as consumers struggle to distinguish between authentic and imitation loaves. Technical advances and smart features, such as wireless connectivity and smart kitchen appliances, are transforming the industry. Thus, the long replacement cycles will limit sales and hinder the growth of the global market during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Breville Pty Ltd - The company focuses on designing and manufacturing home appliances, and kitchen appliances, including bread makers, blenders, juicers, mixers, scales, kettles, ovens, microwaves, toasters, meat grinders, steamers, grills, and food processors. The key offerings of the company include the custom loaf with automatic fruit and nut dispenser.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
The market share growth by the offline segment will be significant during the forecast period. The Market encompasses the sale of add-ons, automatic and semi-automatic bread makers, catering to the nuclear family trend and the working population. With the increasing preference for home-baked goods and the rise of gluten-intolerant individuals, preservative-free products have gained traction in commercial places such as bakeries, cafes, restaurants, hotels, and grocery stores. On-the-go products and online portals have further expanded the market's sub-segment.
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The offline segment was valued at USD 338.40 million in 2018 and continued to grow until 2022. Connectivity and advanced features like timers, intelligent settings, and pre-programmed options have made bread makers a desirable cooking equipment for modern households. Discretionary spending and economic expansion in emerging countries have fueled the demand for these machines among the working class and nuclear families, leading hectic lives. Local dealers and small shop owners serve as essential retailers and service providers in this market. Rapid urbanization and the availability of various brands have led to a wide range of choices for consumers. Automatic bread makers, with their convenience and ease of use, have become increasingly popular. Therefore, all these factors will fuel the market segment growth during the forecast period.
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Europe is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The Market encompasses a wide range of products, including automatic and semi-automatic bread makers, catering to the nuclear family trend and the working population's demand for home-baked goods. Add-ons such as preservative-free options and gluten-intolerant settings further expand the market's reach. Commercial places like bakeries, cafes, restaurants, hotels, and grocery stores are significant consumers of these bread-making machines, while on-the-go products and online portals broaden the market's sub-segments. Connectivity and economic expansion in emerging countries fuel the growth of the market, particularly among the working class and nuclear families with hectic lives. Hence, all these factors will fuel the growth of the market in Europe during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments
The Market caters to Families and Household use, as well as Small food service operators. The market is driven by the Global electronic industry and the trend toward Digitalization. Factors such as Dual working families and Working women contribute to the demand. Consumers seek convenience and quality, leading to the popularity of Fully automatic bread makers over Conventional semi-automatic bread makers. Disposable income and Living standards influence the preference for Home baked products among the Working population. The market sees a constant evolution due to the Latest technologies like Smart functioning and Multi program features. Smart and AI powered bread makers are gaining traction for their advanced features. Distribution channels include Supermarkets/hypermarkets, E-commerce, and Food service outlets. Raw materials for bread makers are sourced to meet the demands of the Horizontal loaf segment. Inventory cost management is crucial for manufacturers in this market of Small kitchen appliances.
The market is experiencing significant growth due to the increasing demand for convenient and healthy baking solutions. With the rise in consumer awareness regarding health and nutrition, the market for bread makers is expected to expand at a steady pace. The market landscape depends on Gluten-free bread, Preservatives, Types of bread, Bread-making machine, Oven, and Work options for women. The convenience of having freshly baked bread at home, along with the ability to customize the bread's texture and flavor, is driving the market's growth. Additionally, the availability of a wide range of models, from basic to advanced, catering to various consumer preferences and budgets, is further fueling the market's expansion. The market for bread makers is expected to continue its growth trajectory in the coming years, driven by factors such as increasing disposable income, urbanization, and changing consumer lifestyles. The market is a dynamic and competitive landscape, with various players constantly innovating to meet the evolving needs and preferences of consumers. Key features of bread makers include programmable settings, delay timer, automatic keep-warm function, and multiple baking functions. The market for bread makers is expected to witness robust growth in the coming years, with key players focusing on product innovation, expanding their product portfolios, and enhancing their distribution networks to cater to the growing demand.
Market Scope |
|
Report Coverage |
Details |
Page number |
171 |
Base year |
2023 |
Historic period |
2018- 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.08% |
Market growth 2024-2028 |
USD 309 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
8.4 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 36% |
Key countries |
US, Germany, UK, China, and Canada |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AGARO, Bajaj Electricals Ltd., Breville Group Ltd., Cuisinart, DeLonghi Group, Glen Dimplex Europe Holdings Ltd., Hamilton Beach Brands Holding Co., JVCKENWOOD Corp., KENT RO Systems Ltd., Koninklijke Philips N.V., Lifelong Online Retail Pvt. Ltd., NESCO, Newell Brands Inc., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., SANA PRODUCTS LTD., SEB Developpement SA, Sharp Corp., Siroca Inc., Stanley Black and Decker Inc., and Zojirushi Corp. |
Market dynamics |
Parent market analysis, Market forecasting, market trends and analysis, market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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