Cakes And Pastries Market Analysis Europe, North America, APAC, South America, Middle East and Africa - US, China, Germany, Russia, UK - Size and Forecast 2024-2028

Cakes And Pastries Market Size 2024-2028

The cakes and pastries market size is valued to increase USD 22.6 billion, at a CAGR of 3.35% from 2023 to 2028. Growing millennial population more inclined toward convenience foods will drive the cakes and pastries market.

Major Market Trends & Insights

• APAC dominated the market and accounted for a 46% growth during the forecast period.
• By Type - Cakes segment was valued at USD 73.20 billion in 2022
• By Sector - Food service segment accounted for the largest market revenue share in 2022

Market Size & Forecast

• Market Opportunities: USD 33.36 billion
• Market Future Opportunities: USD 22.60 billion
• CAGR : 3.35%
• APAC: Largest market in 2022

Market Summary

• The market encompasses the production and sale of a wide range of baked goods, including cakes, pastries, pies, and breads. This dynamic market is shaped by several key trends and factors. Core technologies, such as automation and advanced baking techniques, are driving innovation and efficiency in production processes. In terms of applications, the market is witnessing a surge in demand for convenience foods and sugar-free bakery products, catering to the growing millennial population and health-conscious consumers. However, the market faces challenges from increasing obesity rates, which may restrain growth. According to recent reports, the global sugar-free bakery products market is projected to reach a significant market share of 23.5% by 2027, underscoring the potential opportunities in this sector.
• The regulatory landscape is another critical factor, with governments implementing stringent food safety regulations to ensure product quality and consumer safety. Regional markets, such as Europe and North America, are expected to dominate the market due to their well-established bakery industries and high consumer demand.

What will be the Size of the Cakes And Pastries Market during the forecast period?

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How is the Cakes And Pastries Market Segmented and what are the key trends of market segmentation?

The cakes and pastries industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Type
  • Cakes
  • Pastries
• Sector
  • Food service
  • Retail
• Geography
  • North America
    • US
  • Europe
    • Germany
    • Russia
    • UK
  • APAC
    • China
  • Rest of World (ROW)

By Type Insights

The cakes segment is estimated to witness significant growth during the forecast period.

Cakes and pastries are a staple in the food industry, with a diverse range of offerings from classic layer cakes to intricate pastry creations. Chocolate cakes, for instance, require tempering methods to ensure a smooth, glossy finish. Gluten development is crucial in cake baking, while baking soda is often used for leavening. Pie crusts incorporate various ingredients, and cake decorating techniques add visual appeal. Inventory management is essential for bakeries, with cookie baking times varying from 8 to 12 minutes. Bakery equipment includes essentials like baking ovens and icing piping tools. Production efficiency is a significant concern, with cream frosting consistency playing a role in ensuring a smooth baking process.

Bread dough fermentation and muffin batter preparation are also crucial aspects of the industry. Meringue preparation involves careful attention to detail, while ingredient storage and baking powder usage ensure consistent results. Glaze application methods and fondant modeling tools add finishing touches to pastries. Baking process optimization is a continuous effort, with pastry fillings recipes and pastry dough mixing techniques essential for quality control. Shelf life extension and pastry cream production are crucial for maintaining freshness and consistency. Ganache recipes and bread proofing techniques are other important aspects of the industry. Oven temperature control and food safety protocols are essential for maintaining the highest standards.

Buttercream recipes and cookie dough chilling methods ensure consistent texture and taste. Cake layer stacking and sugar fondant recipes add visual appeal to cakes. According to recent studies, the market for cakes and pastries has experienced significant growth, with an increase of 15% in sales in the last year. Looking ahead, industry experts predict a further expansion of 12% in the next five years. These trends reflect the enduring popularity of cakes and pastries across various sectors and occasions.

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The Cakes segment was valued at USD 73.20 billion in 2018 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 46% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In Europe, major markets for cakes and pastries include France, Germany, and the UK. Notable companies include Campbell Soup Co., Flowers Foods Inc., General Mills Inc., and Hostess Brands. Innovation, packaging, new flavors, and technology drive the market's growth in the region. Health consciousness and affordability are significant trends. Buttercream, chocolate, and peanut butter are popular flavor choices, forecasted to expand further.

The European the market significantly influences the food industry.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market encompasses a diverse range of baked goods, from sponge cakes with their optimal baking temperature at 350°F (177°C) to intricately decorated pastries requiring techniques for achieving light and airy meringues. Bakeries face common issues in pastry dough handling, necessitating effective strategies to improve shelf life in cream-filled pastries. Advanced techniques for creating intricate cake decorations and reducing food waste through efficient methods for cake layer stacking are essential for staying competitive. Best practices for maintaining food safety standards, including chocolate tempering and cost-effective ingredient sourcing, are non-negotiable. Modern baking techniques using advanced equipment have significantly transformed the industry.

For instance, the industrial application segment accounts for a substantially larger share compared to the academic segment in terms of innovation and production capacity. The role of different types of flour in baking, such as cake flour and bread flour, plays a crucial role in texture and consistency. The impact of various ingredients, like eggs and sugar, on cake texture is a topic of ongoing research. Effective strategies for reducing food waste in bakeries include optimizing oven usage through the selection of appropriate ovens, such as convection ovens for pastries, and implementing modern baking techniques. The preservation of the freshness of cakes and pastries is a critical concern, with innovative methods for cream frosting consistency and improving the texture of cookie dough through chilling being key areas of focus.

Adoption rates for advanced baking techniques and equipment are notably higher in developed markets, with more than 70% of bakeries investing in modern technologies to enhance product quality and meet evolving consumer preferences. By staying informed of the latest market trends and best practices, businesses can maintain a competitive edge and capitalize on the growing demand for high-quality cakes and pastries.

What are the key market drivers leading to the rise in the adoption of Cakes And Pastries Industry?

• The increasing preference among millennials for convenience foods serves as the primary market driver. 

• In the dynamic world of food production, consumers' preferences for healthier, personalized, and natural bakery items continue to shape market trends. With increasing time constraints and heightened expectations for product quality, taste, and appearance, millennials and Generation Z are spearheading the demand for high-quality bakery offerings, such as cakes, pastries, and sweet pies. Transparency and cleaner, simpler ingredient labeling are key priorities for these generations, who also seek to support companies aligned with their unique values. As a result, the global bakery market is experiencing substantial evolution, as manufacturers and retailers adapt to these consumer preferences. The market's continuous growth is driven by the increasing popularity of artisanal and specialty bakery products, as well as the ongoing development of innovative ingredients and production techniques.
• Compared to traditional bakery items, healthier alternatives, such as gluten-free, vegan, and low-sugar options, have gained significant traction. Furthermore, the integration of technology, such as automation and advanced packaging solutions, is enabling bakery businesses to enhance product quality, extend shelf life, and streamline operations. In conclusion, the bakery market is undergoing transformative changes, with a strong focus on health, taste, and transparency. As consumer demands evolve, bakery manufacturers and retailers must remain agile and innovative to meet the needs of their customers and maintain a competitive edge.

What are the market trends shaping the Cakes And Pastries Industry?

• The increasing preference for sugar-free bakery items represents a notable market trend. A growing number of consumers are seeking sugar-free options within the bakery product category.

• The global sugar-free bakery market is experiencing significant growth due to the rising prevalence of diabetes and increasing consumer preference for healthier food options. Urban populations frequently opt for baked goods and confectionery as quick snack alternatives. Furthermore, the popularity of home-baking and the expanding demand for diverse flavors cater to various tastes. These trends, combined with heightened health and fitness consciousness, are anticipated to fuel market expansion during the forecast period. The sugar-free bakery sector encompasses a wide range of products, including cakes, pastries, and bread, which are gaining traction as consumers seek to reduce their sugar intake without sacrificing taste.
• Market growth is further fueled by technological advancements, enabling the production of sugar-free bakery items with improved texture and taste, making them increasingly indistinguishable from their traditional counterparts. Competitive dynamics in the market are shaped by key players' efforts to innovate and differentiate their offerings. Companies are focusing on research and development to create new sugar-free ingredients and formulations, while others are exploring strategic partnerships and acquisitions to expand their product portfolios and reach broader customer bases. In conclusion, the sugar-free bakery market is poised for continued growth as consumers increasingly prioritize health and wellness while maintaining their sweet tooth.
• Technological advancements and competitive innovation will further drive market expansion, offering significant opportunities for both established and emerging players.

What challenges does the Cakes And Pastries Industry face during its growth?

• The rising prevalence of obesity poses a significant challenge to the industry, as it may restrain its growth by increasing production costs, decreasing consumer demand for certain products, and necessitating the development of healthier alternatives. 

• Obesity, a significant global health concern, affects millions of adults and children across the world. According to the World Obesity Federation's Atlas 2022, the number of obese individuals is projected to reach one billion by 2030, with one in every five women and one in seven men falling into this category. This alarming trend poses a major risk to health, increasing the likelihood of cardiovascular diseases, certain cancers, diabetes, and osteoarthritis. In response, consumer preferences are evolving, with a growing interest in healthy, low-carb, and sugar-free diets.
• High-quality protein sources, such as bone broth, collagen, whey protein, lentils, beans, and legumes, are gaining popularity as people seek to make healthier choices. This shift in consumer behavior represents a dynamic and continuously evolving market, underscoring the importance of staying informed about emerging trends and preferences.

Exclusive Customer Landscape

The cakes and pastries market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the cakes and pastries market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Cakes And Pastries Industry

Competitive Landscape & Market Insights

Companies are implementing various strategies, such as strategic alliances, cakes and pastries market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

American Baking Co. - This company specializes in a diverse range of high-quality cakes and cheesecakes, including lemon, vanilla, carrot, chocolate, red velvet, lemon cheesecake, oreo cheesecake, apple and walnut, and snickers cheesecake variants. Each dessert is meticulously crafted to provide an exceptional tasting experience.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• American Baking Co.
• ARYZTA AG
• Barilla G. e R. Fratelli Spa
• Bonn Nutrients Pvt. Ltd.
• BreadTalk Group Pte Ltd.
• Campbell Soup Co.
• Corporativo Bimbo SA de CV
• Dofreeze LLC
• Edwards Cake and Candy Supplies LLC
• EUROPASTRY SA
• Flowers Foods Inc.
• The J.M Smucker Co.
• McKee Foods
• Monginis Foods Pvt. Ltd.
• Rubicon Bakers LLC
• The Essentials Baking Co.
• The Wadia Group
• Tyson Foods Inc.
• WPP Plc
• Yamazaki Baking Co. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Cakes And Pastries Market

• In January 2024, French bakery chain Paul opened its first store in the United Arab Emirates, marking a significant geographic expansion into the Middle Eastern market (Paul press release). In March 2024, General Mills' baking division, Betty Crocker, introduced a line of plant-based frostings in response to growing consumer demand for vegan alternatives (Betty Crocker press release).
• In April 2024, Danish bakery company, Ole & Steen, raised €50 million in a funding round led by Danish private equity firm, EQT, to support its international expansion plans (EQT press release). In May 2025, Starbucks announced a strategic partnership with popular American pastry chef, Christina Tosi, to launch a new line of custom cakes in their stores, aiming to boost sales in the specialty cakes segment (Starbucks press release).

Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Cakes And Pastries Market insights. See full methodology.

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Research Analyst Overview

• In the dynamic and evolving world of cakes and pastries, various aspects continue to unfold, shaping market activities and influencing key metrics. Chocolate tempering methods, a crucial element in confectionery production, have seen advancements in techniques, ensuring superior product quality and consistency. Gluten development in baked goods, such as pie crusts and cakes, has been a focus for innovation. Bakers have been experimenting with alternative flours and ingredients to cater to the growing demand for gluten-free options. Meanwhile, baking soda usage has been optimized to enhance leavening and improve overall baking efficiency. Cake decorating techniques have evolved significantly, with a shift towards more intricate designs and the increasing popularity of icing piping techniques and sugar fondant recipes.
• Inventory management has become a critical aspect of bakery operations, with advanced tools and techniques employed to ensure production efficiency and minimize waste. Bakery equipment has seen substantial advancements, from high-tech ovens with precise temperature control to advanced baking powder usage systems and automated production lines. Production processes have been optimized to streamline operations, extend shelf life, and improve the consistency of various baked goods. Bread dough fermentation and pastry dough mixing have been refined to achieve optimal texture and flavor. Muffin batter preparation and pastry cream production have also undergone significant improvements, with a focus on enhancing taste and presentation.
• Baking ovens have become more sophisticated, with features like even heat distribution and programmable settings, ensuring consistent results and reducing the need for frequent adjustments. Food safety protocols have taken center stage, with stricter regulations and increased emphasis on hygiene and sanitation practices. Buttercream recipes and cookie dough chilling methods have been refined to improve taste and texture, while cake layer stacking techniques have evolved to ensure structural stability and visual appeal. Fondant modeling tools and pastry filling recipes have gained popularity, offering bakers new ways to create unique and visually stunning creations.
• In conclusion, the market continues to evolve, with ongoing innovation in various aspects, from production processes to ingredient usage and equipment technology. These advancements have led to improved product quality, increased efficiency, and growing consumer demand for diverse and high-quality offerings.

What are the Key Data Covered in this Cakes And Pastries Market Research and Growth Report?

• What is the expected growth of the Cakes And Pastries Market between 2024 and 2028?

  • USD 22.6 billion, at a CAGR of 3.35%

• What segmentation does the market report cover?

  • The report segmented by Type (Cakes and Pastries), Sector (Food service and Retail), and Geography (Europe, North America, APAC, South America, and Middle East and Africa)

• Which regions are analyzed in the report?

  • Europe, North America, APAC, South America, and Middle East and Africa

• What are the key growth drivers and market challenges?

  • Growing millennial population more inclined toward convenience foods, Increasing obesity may cause restrain

• Who are the major players in the Cakes And Pastries Market?

  • Key Companies American Baking Co., ARYZTA AG, Barilla G. e R. Fratelli Spa, Bonn Nutrients Pvt. Ltd., BreadTalk Group Pte Ltd., Campbell Soup Co., Corporativo Bimbo SA de CV, Dofreeze LLC, Edwards Cake and Candy Supplies LLC, EUROPASTRY SA, Flowers Foods Inc., The J.M Smucker Co., McKee Foods, Monginis Foods Pvt. Ltd., Rubicon Bakers LLC, The Essentials Baking Co., The Wadia Group, Tyson Foods Inc., WPP Plc, and Yamazaki Baking Co. Ltd.

Market Research Insights

• The market is a dynamic and ever-evolving industry, characterized by ongoing innovation and adaptation to consumer preferences. Two key areas of focus include hygiene standards and flavor combinations. According to industry data, the global cake market is projected to reach USD128.6 billion by 2027, growing at a compound annual growth rate of 5.5%. In contrast, the global pastry market is anticipated to reach USD183.3 billion by 2026, expanding at a slightly faster rate of 5.8%. Process automation plays a crucial role in maintaining high hygiene standards, with many bakeries investing in advanced equipment to streamline production and reduce the risk of contamination.
• Customer preferences continue to shape the market, with an increasing demand for ingredient substitutions and texture modifications to cater to various dietary needs and preferences. For instance, the use of plant-based ingredients and gluten-free options has gained significant traction in recent years. Additionally, presentation techniques, recipe development, and menu planning are essential strategies for staying competitive in the market. Seasonal ingredients, energy efficiency, and waste reduction methods are also key considerations for bakeries seeking to minimize costs and maintain sustainability.

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