Canada Private Tutoring Market Size 2025-2029
The Canada private tutoring market size is forecast to increase by USD 5.36 billion at a CAGR of 10% between 2024 and 2029.
- The private tutoring market is experiencing significant growth, driven by several key trends. One of the primary factors fueling market expansion is the increasing emphasis on Science, Technology, Engineering, and Mathematics (STEM) education. With the rising importance of these subjects in the workforce, parents are investing in private tutoring to ensure their children receive a strong foundation in these areas. Data analytics and personalized learning approaches are transforming the industry, catering to the unique needs of students. The market also encompasses career-oriented courses, edutainment, educational tourism, and emerging technologies like augmented and virtual reality games. Another trend shaping the market is the growing popularity of mobile applications and connected devices in private tutoring. These technologies enable flexible learning and personalized instruction, making private tutoring more accessible and convenient for students. Additionally, the availability of open-source educational materials has reduced the cost of private tutoring, making it an affordable option for more families. These trends are expected to continue driving market growth in the coming years.
What will be the Size of the Market During the Forecast Period?

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- The private tutoring market continues to experience significant growth, driven by the increasing demand for personalized learning solutions in STEM education. Online private tutoring has emerged as a popular alternative to traditional in-person sessions, with mobile applications and connected devices enabling flexibility and convenience. My Tutor Source and Nirvana Tutoring are among the notable players in this intensely competitive landscape. Parents, particularly those with children in primary learning, are increasingly adopting private tutoring services due to their effectiveness in enhancing academic performance.
- Moreover, online booking systems have streamlined the process, making private tutoring more accessible and affordable for a wider audience. However, the high cost remains a barrier for lower-income families.
How is this market segmented and which is the largest segment?
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
- Type
- Curriculum-based learning
- Test preparation
- Learning Method
- Online
- Blended
- Classroom-based
- End-User
- Preschool And Primary Students
- Middle School Students
- Geography
By Type Insights
- The curriculum-based learning segment is estimated to witness significant growth during the forecast period.
The market has experienced growth, particularly in the segment offering services for STEM subjects. The increasing focus on practical, hands-on learning in educational institutions, driven by the importance of STEM education, has fueled this trend. Parents in Canada are recognizing the value of private tutoring in ensuring their children gain a strong foundation in STEM concepts from an early age. This demand stems from the increasing job opportunities in STEM-based fields and the cultural capital associated with academic success. Despite potential financial compromises for some households, the alternative educational approach continues to gain popularity. A Harvard study supports the effectiveness of private tutoring, highlighting improved exam results for students receiving one-on-one instruction. Private tutoring centers catering to academic private tutors have emerged to meet this demand, serving affluent households and communities alike.

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Market Dynamics
Our Canada Private Tutoring Market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
What are the key market drivers leading to the rise in adoption of Canada Private Tutoring Market?
Growing emphasis on STEM education is the key driver of the market.
- The private tutoring market is experiencing significant growth due to the increasing focus on STEM education and the proliferation of online private tutoring services. Connected devices and technological advancements have made online learning more accessible and convenient for parents and children, leading to increased adoption of digital tutorial platforms. Personalized learning is a key feature of these platforms, allowing private tutors to provide customized instruction based on students' individual needs and academic levels. Data analytics is another critical factor driving the market's growth, as it enables tutors to track students' progress and adjust their teaching methods accordingly.
- Furthermore, my Tutor Source and Nirvana Tutoring are popular online private tutoring services that offer personalized guidance and affordable pricing, making them a preferred choice for families seeking additional support for their children's education. The competitive nature of examination-oriented education and the pressure to secure admissions to reputed universities has further fueled the demand for private tutoring services. The middle-class segment, in particular, is driving the market's growth due to increased consumer preferences for personalized learning and affordability. However, budget constraints and financial compromise remain significant challenges for families in underdeveloped countries and lower-income households. The digital learning landscape is continuously evolving, with AI and augmented reality technologies being integrated into private tutoring services to enhance the learning experience.
What are the market trends shaping the Canada Private Tutoring Market?
Rising popularity of mobile applications and connected devices in private tutoring is the upcoming trend in the market.
- The market has witnessed significant growth due to the integration of technological advancements, such as mobile applications and connected devices, into stem education. This trend is driven by the increasing demand for personalized learning solutions and the need for additional support outside of mainstream schooling. Parents are increasingly turning to private tutors to provide their children with a competitive edge in an examination-oriented educational system. Online private tutoring has gained popularity among families due to its accessibility and convenience. companies like My Tutor Source and Nirvana Tutoring offer online booking systems, enabling parents to easily schedule tutoring sessions for their children.
- In addition, the proliferation of connected devices and the expanding Internet infrastructure have facilitated the adoption of digital tutorial platforms, which utilize data analytics to provide personalized guidance to learners. The use of artificial intelligence (AI) in private tutoring services has increased competition among companies, offering career-oriented courses for college students and academic private tutors for primary learning. Reputed universities, such as Oxford College and Harvard, have recognized the importance of private tutoring in the globalized world and have begun offering their own tutoring services. Despite the increasing popularity and affordability of private tutoring, there are still budget constraints for lower-income families.
What challenges does Canada Private Tutoring Market face during the growth?
Availability of open-source material is a key challenge affecting the market growth.
- The private tutoring market is experiencing intense competition due to the proliferation of online learning platforms and connected devices. Parents are increasingly turning to digital tutorial platforms for children's education, seeking personalized learning experiences and additional support beyond mainstream schooling. Online private tutoring offers accessibility and convenience, making it a popular choice for students aiming for excellent grades in high school and career-oriented courses for college students. Technological advancements, such as AI, have made online tutoring more effective, with data analytics enabling personalized guidance for learners. However, the high cost of private tutoring services can be a financial compromise for lower-income families.
- Furthermore, reputed universities and private schools often place immense emphasis on exam results, driving the demand for private tutoring services in the competitive educational landscape. Connected devices and mobile applications have made online booking and local tutors more accessible, catering to the diverse learning needs of students. The digital learning landscape includes various offerings, from edutainment and educational tourism to augmented reality and virtual reality games. While private tutoring centers cater to affluent households, academic private tutors offer expertise in exam syllabi and testing methods to help students excel in extracurricular competition. Despite the increasing popularity of online private tutoring, traditional classroom learning remains essential for primary learning.
Exclusive Customer Landscape
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape
Key Companies & Market Insights
Companies are implementing various strategies, such as strategic alliances, market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
GetJoeZoo - The company offers private tutoring, such as assessment app that is integrated with LMSs like G Suite for Education. It uses Artificial Intelligence to provide feedback efficacy analytics.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- Canada Online Tutoring Inc.
- John Wiley and Sons Inc.
- Kesson Group Inc.
- Mathnasium LLC
- Mobile Tutors Ltd.
- My Tutor Source
- Nerdy Inc.
- Nirvana Tutoring
- Oxford Learning Centers Inc.
- Paper Education Co. Inc.
- Pearson Plc
- PrepAnywhere Inc.
- Preply Inc.
- Superprof SAS
- Sylvan Learning LLC
- Tutor Doctor
- TutorOne Inc.
- Tutors Co.
- Wyzant Inc.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Research Analyst Overview
The market has experienced significant growth in recent years, driven by various market dynamics. Technological advancements have played a pivotal role in this proliferation, with digital tutorial platforms gaining immense popularity. Connected devices and mobile applications have made online private tutoring more accessible and convenient for learners of all ages. Data analytics has become a crucial component of personalized learning, enabling tutors to understand each student's unique learning style and needs. This approach has led to increased competition among private tutoring services, as families seek additional support for their children's education. The competitive nature of examination-oriented education has also fueled the demand for private tutoring.
Furthermore, reputed universities and colleges place significant emphasis on exam results, putting pressure on students to perform well. In turn, this has led to an increase in demand for academic private tutors who can provide personalized guidance and help students excel in their studies. The middle class segment has been a significant contributor to the growth of the private tutoring market. Affordability remains a concern for many families, leading to increased competition among tutoring services. Consumer preferences for affordable and effective solutions have driven innovation in the sector, with digital learning platforms offering cost-effective alternatives to traditional private tutoring. The popularity of private tutoring extends beyond the realm of academics.
In addition, students seeking career-oriented courses also turn to private tutors for personalized guidance and support. Private schools and mainstream schooling have also recognized the value of private tutoring, integrating it into their offerings to provide a more comprehensive educational experience. The globalized world has further fueled the adoption of private tutoring. Families in undeveloped countries, for instance, may face financial compromise when it comes to their children's education. Private tutoring offers an alternative to mainstream schooling, providing access to quality education that may not be readily available in their communities. The digital learning landscape is constantly evolving, with technological innovations such as augmented reality and virtual reality games transforming the way students learn.
Furthermore, these technologies offer new opportunities for private tutors to engage students in a more interactive and enriching way, enhancing the learning experience. Despite the benefits of private tutoring, it remains a contentious issue in some circles. Critics argue that it perpetuates a culture of exam-focused education and intensifies competition among students. Others argue that it exacerbates income inequality, as affluent households can afford to invest more in their children's education. The private tutoring market is a dynamic and evolving landscape, driven by technological advancements, consumer preferences, and the competitive nature of education. While it offers numerous benefits, it also raises important questions about equity and access to quality education.
Market Scope
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Report Coverage
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Details
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Page number
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145
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Base year
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2024
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Historic period
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2019-2023 |
Forecast period
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2025-2029
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Growth momentum & CAGR
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Accelerate at a CAGR of 10%
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Market growth 2025-2029
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USD 5.36 billion
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Market structure
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Fragmented
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YoY growth 2024-2025(%)
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8.8
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Competitive landscape
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Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
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What are the Key Data Covered in this Market Research and Growth Report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the market growth and forecasting between 2025 and 2029
- Precise estimation of the size of the market and its contribution of the market in focus to the parent market
- Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
- Growth of the market across Canada
- Thorough analysis of the market's competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the growth of market companies
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1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Learning Method
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada: Year-over-year growth 2024-2029 (%)
- Data Table on Canada: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Private Tutoring Market in Canada 2019 - 2023
- Historic Market Size - Data Table on Private Tutoring Market in Canada 2019 - 2023 ($ million)
- 5.2 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ million)
- 5.3 Learning Method segment analysis 2019 - 2023
- Historic Market Size - Learning Method Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI in the private tutoring market in Canada
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Type
- 8.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
- 8.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 8.3 Curriculum-based learning - Market size and forecast 2024-2029
- Chart on Curriculum-based learning - Market size and forecast 2024-2029 ($ million)
- Data Table on Curriculum-based learning - Market size and forecast 2024-2029 ($ million)
- Chart on Curriculum-based learning - Year-over-year growth 2024-2029 (%)
- Data Table on Curriculum-based learning - Year-over-year growth 2024-2029 (%)
- 8.4 Test preparation - Market size and forecast 2024-2029
- Chart on Test preparation - Market size and forecast 2024-2029 ($ million)
- Data Table on Test preparation - Market size and forecast 2024-2029 ($ million)
- Chart on Test preparation - Year-over-year growth 2024-2029 (%)
- Data Table on Test preparation - Year-over-year growth 2024-2029 (%)
- 8.5 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)
9 Market Segmentation by Learning Method
- 9.1 Market segments
- Chart on Learning Method - Market share 2024-2029 (%)
- Data Table on Learning Method - Market share 2024-2029 (%)
- 9.2 Comparison by Learning Method
- Chart on Comparison by Learning Method
- Data Table on Comparison by Learning Method
- 9.3 Online - Market size and forecast 2024-2029
- Chart on Online - Market size and forecast 2024-2029 ($ million)
- Data Table on Online - Market size and forecast 2024-2029 ($ million)
- Chart on Online - Year-over-year growth 2024-2029 (%)
- Data Table on Online - Year-over-year growth 2024-2029 (%)
- 9.4 Blended - Market size and forecast 2024-2029
- Chart on Blended - Market size and forecast 2024-2029 ($ million)
- Data Table on Blended - Market size and forecast 2024-2029 ($ million)
- Chart on Blended - Year-over-year growth 2024-2029 (%)
- Data Table on Blended - Year-over-year growth 2024-2029 (%)
- 9.5 Classroom-based - Market size and forecast 2024-2029
- Chart on Classroom-based - Market size and forecast 2024-2029 ($ million)
- Data Table on Classroom-based - Market size and forecast 2024-2029 ($ million)
- Chart on Classroom-based - Year-over-year growth 2024-2029 (%)
- Data Table on Classroom-based - Year-over-year growth 2024-2029 (%)
- 9.6 Market opportunity by Learning Method
- Market opportunity by Learning Method ($ million)
- Data Table on Market opportunity by Learning Method ($ million)
10 Market Segmentation by End-User
- 10.1 Market segments
- Chart on End-User - Market share (2024-2029) (%)
- Data Table on End-User - Market share (2024-2029) (%)
- 10.2 Comparison by End-User
- Chart on Comparison by End-User
- Data Table on Comparison by End-User
- 10.3 Preschool And Primary Students - Market size and forecast (2024-2029)
- Chart on Preschool And Primary Students - Market size and forecast (2024-2029) ($ million)
- Data Table on Preschool And Primary Students - Market size and forecast (2024-2029) ($ million)
- Chart on Preschool And Primary Students - Year-over-year growth (2024-2029) (%)
- Data Table on Preschool And Primary Students - Year-over-year growth (2024-2029) (%)
- 10.4 Middle School Students - Market size and forecast (2024-2029)
- Chart on Middle School Students - Market size and forecast (2024-2029) ($ million)
- Data Table on Middle School Students - Market size and forecast (2024-2029) ($ million)
- Chart on Middle School Students - Year-over-year growth (2024-2029) (%)
- Data Table on Middle School Students - Year-over-year growth (2024-2029) (%)
- 10.5 Market opportunity by End-User
- Market opportunity by $segment_name ($ million)
- Data Table on Market opportunity by $segment_name ($ million)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Drivers, Challenges, and Opportunity/Restraints
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 12.4 Market opportunities/restraints
13 Competitive Landscape
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.2 Company ranking index
- 14.3 Market positioning of companies
- Matrix on companies position and classification
- 14.4 GetJoeZoo
- GetJoeZoo - Overview
- GetJoeZoo - Product / Service
- GetJoeZoo - Key offerings
- SWOT
- 14.5 John Wiley and Sons Inc.
- John Wiley and Sons Inc. - Overview
- John Wiley and Sons Inc. - Business segments
- John Wiley and Sons Inc. - Key offerings
- John Wiley and Sons Inc. - Segment focus
- SWOT
- 14.6 Kesson Group Inc.
- Kesson Group Inc. - Overview
- Kesson Group Inc. - Product / Service
- Kesson Group Inc. - Key offerings
- SWOT
- 14.7 Mathnasium LLC
- Mathnasium LLC - Overview
- Mathnasium LLC - Product / Service
- Mathnasium LLC - Key offerings
- SWOT
- 14.8 Nerdy Inc.
- Nerdy Inc. - Overview
- Nerdy Inc. - Product / Service
- Nerdy Inc. - Key offerings
- SWOT
- 14.9 Nirvana Tutoring
- Nirvana Tutoring - Overview
- Nirvana Tutoring - Product / Service
- Nirvana Tutoring - Key offerings
- SWOT
- 14.10 Oxford Learning Centers Inc.
- Oxford Learning Centers Inc. - Overview
- Oxford Learning Centers Inc. - Product / Service
- Oxford Learning Centers Inc. - Key offerings
- SWOT
- 14.11 Paper Education Co. Inc.
- Paper Education Co. Inc. - Overview
- Paper Education Co. Inc. - Product / Service
- Paper Education Co. Inc. - Key offerings
- SWOT
- 14.12 Pearson Plc
- Pearson Plc - Overview
- Pearson Plc - Business segments
- Pearson Plc - Key news
- Pearson Plc - Key offerings
- Pearson Plc - Segment focus
- SWOT
- 14.13 PrepAnywhere Inc.
- PrepAnywhere Inc. - Overview
- PrepAnywhere Inc. - Product / Service
- PrepAnywhere Inc. - Key offerings
- SWOT
- 14.14 Preply Inc.
- Preply Inc. - Overview
- Preply Inc. - Product / Service
- Preply Inc. - Key offerings
- SWOT
- 14.15 Superprof SAS
- Superprof SAS - Overview
- Superprof SAS - Product / Service
- Superprof SAS - Key offerings
- SWOT
- 14.16 Sylvan Learning LLC
- Sylvan Learning LLC - Overview
- Sylvan Learning LLC - Product / Service
- Sylvan Learning LLC - Key offerings
- SWOT
- 14.17 Tutor Doctor
- Tutor Doctor - Overview
- Tutor Doctor - Product / Service
- Tutor Doctor - Key offerings
- SWOT
- 14.18 Wyzant Inc.
- Wyzant Inc. - Overview
- Wyzant Inc. - Product / Service
- Wyzant Inc. - Key offerings
- SWOT
15 Appendix
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations