Private Tutoring Market in China 2017-2021

  • Published: Apr 2017
  • Pages: 70
  • SKU: IRTNTR11764

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This market research report identifies suppliers like Ambow Education, New Oriental, TAL Education, and Xueda Education to be the key vendors in the private tutoring market in China. It also presents a detailed segmentation of the market by learning method (online and blended) and by courses (test preparation and subject specific).

Overview of the private tutoring market in China

Technavio’s market research analyst predicts the private tutoring market in China to grow steadily at a CAGR of above 11% by 2021. One of the primary drivers for this market is the rise in the number of enrollments in graduate schools. It has been observed that an increase in the number of enrollments in graduate schools is directly related to the number of students enrolling for tutoring services. With the rise in the number of graduate enrollments, the number of students appearing for academic proficiency tests and Gaokao tests has also increased, as these examinations are prerequisites for students in China to enroll into the country’s regular higher education system. Students enroll in private tutoring services to get the maximum scores in the tests and to gain a competitive advantage over other students during admissions into premium institutions. Also, the increase in income of the middle-class population is expected to contribute significantly to the growth of the private tutoring market in China during the forecast period.

One of the latest trends gaining traction in this market is the increase in the demand for mobile learning. The increase in the adoption of smartphones and tablets by the students and parents has led to the rise in popularity of m-learning methods. A huge population presents a huge student base for mobile-based tutoring services. Consequently, this has increased the scope for private tutoring service providers who want to introduce m-learning services for their users. Also, many tutoring service providers are implementing this education technology solution to enhance the learning process. This, in turn, is expected to augment growth in the private tutoring market in China in the coming years.

Competitive landscape and key vendors

The private tutoring market in China is highly fragmented due to the presence of several well diversified regional vendors. As a result, vendors are undergoing strategic alliances and spending significantly on marketing and advertising campaigns to brand their tutoring services and capture the interest of the upper-income strata of the Chinese households. The competitive environment of the market is likely to intensify further with increased service extensions, technological innovations, and M&A.  

Leading vendors in the market are –

  • Ambow Education
  • New Oriental
  • TAL Education
  • Xueda Education

Other prominent vendors in the private tutoring market in China include Juren Education Group, Manhattan Review, iTutorGroup, EF Education First, MandarinRocks, Web International English, Kaplan, Xiaozhan Jiaoyu, and Tutors in China.

Segmentation by learning method and analysis of the private tutoring market

  • Online private tutoring
  • Blended private tutoring

During 2016, the blended private tutoring dominated the private tutoring market and accounted for a major part of the overall market share. The ability of the blended learning to enable tutors to garner a larger learner base and offers them flexible teaching schedules is the key factor responsible for the dominance of this method in the Chinese market.

Segmentation by courses and analysis of the private tutoring market

  • Test preparation courses
  • Subject specific courses

In this market study, analysts have estimated the Americas to dominate the private tutoring market during the forecast period. The growing popularity of science, technology, engineering, and mathematics (STEM) streams among the majority of students is the main factor for the dominance of this segment in the private tutoring market.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the global private tutoring market?
  • What are the key market trends impacting the growth of the global private tutoring market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global private tutoring market?
  • What are the market opportunities and threats faced by the vendors in the global private tutoring market?
  • Trending factors influencing the market shares of China.
  • What are the key outcomes of the five forces analysis of the global private tutoring market?

Technavio also offers customization on reports based on specific client requirement.

Recently, it has been noted that the presence of a  highly competitive job scenario in China necessitates the need for education from prestigious universities in the country. This competitive scenario compels parents to enroll their children in tutoring classes to improve their child’s grades, which, in turn, contributes to the growth of the private tutoring industry in this region. By providing detailed information on various parameters, the upcoming market study report from Technavio on private tutoring in China for the forecast period of 2017 to 2021 will help clients in this market space develop sustainable growth strategies. By analyzing all the major factors that play a significant role in driving and challenging the growth of the markets for various products and services, experts from Technavio provide a comprehensive collection of reports on the various markets of the education industry. Additionally, our reports also provide detailed information on all the major vendors who have established a significant presence in the industry.

Aimed at meeting the specific business requirements of our clients and to accurately identify the growth opportunities, this upcoming market   research report on private tutoring in China also considers the growth of similar markets such as private tutoring and after-school tutoring market in China, which are expected to grow at a CAGR of almost 7% and 12%, respectively by 2020. Analysts predict that the continuous increase in the number of Chinese students seeking English language training from teaching institutions in the country will be a significant contributor to the growth of the private tutoring market in China.

The upcoming report for private tutoring in China also presents an in-depth analysis of all the factors challenging and fueling the growth of vendors in the education industry. Additionally, the report also provides information about technological advancements and the products and services offered by the major players in the industry.

Table of Contents

PART 01: Executive summary

PART 02: Scope of  the report

PART 03: Research methodology

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Economic overview
  • Education in China

PART 06: Market overview

  • Five forces analysis

PART 07: Market segmentation by learning method

  • Private tutoring market in China by learning method
  • China's private blended learning tutoring market
  • China's private online tutoring market

PART 08: Market segmentation by courses

  • Private tutoring market in China by courses
  • China's subject-specific private tutoring market
  • China's test preparation private tutoring market

PART 09: Decision framework

PART 10: Drivers and challenges

  • Market drivers
  • Impact of drivers on key customer segments
  • Market challenges
  • Impact of challenges on key customer segments

PART 11: Market trends

  • Increasing demand for mobile learning
  • Opportunities in Tier 2 cities
  • Stronger focus on marketing initiatives

PART 12: Vendor landscape

  • Competitive scenario

PART 13: Key vendor analysis

  • Ambow Education
  • New Oriental
  • TAL Education
  • Xueda Education

PART 14: Other prominent vendors

PART 15: Appendix

  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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