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The cocktail mixers market size is projected to increase by USD 5.15 Billion and is estimated to grow at a CAGR of 9.26% between 2022 and 2027. The market's expansion is propelled by the escalating demand for low-alcoholic beverages, particularly evident in developed nations like the United States, Canada, Germany, and France, where health-conscious consumers opt for cocktails with reduced alcohol content, typically ranging from 4% to 7%. Leading cocktail manufacturers like Breweries respond to this trend by introducing low-calorie, low-carb, and gluten-free alcoholic options, offering consumers a diverse selection. The preference for healthier alcoholic choices, coupled with increasing awareness of beverage nutrition and the moderation trend, drives the surge in low-alcoholic cocktail demand, fueling the market growth.
Additionally, the market experiences a significant trend towards flavored alcoholic drinks, also known as infused liquors, which feature flavoring agents and occasionally a small amount of sugar. These beverages, with their sweet taste and relatively low alcohol content, cater to novice drinkers, distinguishing themselves from high-sugar liquors and potentially containing glycerine. The rising popularity of flavored alcoholic beverages further propels demand for cocktail mixers, including cocktail jiggers, pourers, shakers, infusers, straws, rimmers, slicers, and flavorings, expected to drive market growth in the forecast period.
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Tonic water is commonly used and a popular ingredient in many cocktail recipes, especially classic gin and tonic. Quinine is the main ingredient that adds depth and complexity to mixed drinks and has a distinctive bitter and slightly sweet flavor, also, quinine gives its typical taste. Gin and tonic, vodka tonic, tequila tonic, tonic spritz, tonic collins, etc, are some cocktails mixers that incorporate tonic water. Tonic water can vary in sweetness and flavor intensity and additionally depend on the brand and type of mixer. Thus, this will contribute towards the growth of the market during the forecast period.
The market share growth by the on-trade segment will be significant during the forecast period. Revenue outlets such as bars, restaurants, cafes, clubs, hotels, etc. Products sold through retail channels, such as alcoholic beverages spirits, beer, spirits, water, mixers, and various foods. The sale and distribution of products in the alcohol market required one to adopt a totally different approach and practice than in the store.
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The on-trade segment was valued at USD 4.04 billion in 2017 and continued to grow until 2021. In this market, the owner and manager of the bar and restaurant and the professionals working at each store play a vital role in the sales process of each cocktail mixer. Other factors include products and types of outlets, including tastings, giveaways, contests, discounts, free drinks, and more. Thus, this segment is contributing to the growth of the market in focus during the forecast period.
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Europe is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The global market has captured a sizable portion of the entire market in Europe. Millennials' rising taste and desire for ready-to-drink cocktails, as well as an increasingly health-conscious customer base toward healthy drinks, are drivers for the growth of the regional market. The market in Europe is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. UK and Germany are the largest shareholders of the market in Europe due to the growth in the consumption of low-fat, low calories, and enhanced flavored beverages. The demand for the market has greatly increased in the region. The consumer attraction toward innovative products, especially in the design of cans, is also boosting the growth of the market in the region during the forecast period.
The growing trend in the global market centers around the adoption of flavored alcoholic drinks, also known as infused liquors. These beverages, featuring flavoring agents and occasionally a hint of sugar, cater to a sweet palate and boast a lower alcohol content, making them particularly appealing to novice drinkers. They deviate from high-sugar liquors and may incorporate glycerine as well.
Furthermore, these drinks are typically crafted using a base spirit such as vodka or white rum, which can be infused with a variety of flavors, including fruit extracts and sugar syrups. Cinnamon, for instance, is a popular choice for flavoring rum. Such practices are anticipated to drive market growth in the forecast period.
This surge in popularity is complemented by the use of cocktail muddlers, drink dispensers, garnish accessories, cocktail jiggers, cocktail pourers, mixer shakers, drink infusers, cocktail straws, cocktail rimmers, drink flavorings, and cocktail slicers to enhance the drinking experience.
The demand for cocktail mixers is on the rise, fueled by the increasing popularity of low-alcoholic drinks. Consumers in developed countries such as the United States, Canada, Germany, and France are becoming more health-conscious, opting for beverages with lower alcohol content, like cocktails. Major vendors like Breweries are catering to this trend by introducing low-calorie, low-carb, gluten-free alcohol options, offering consumers a variety of choices. Factors such as consumer preference for healthier alcoholic beverages, heightened awareness of beverage nutrition, and the growing moderation trend in drinking habits are contributing to this surge in demand for low-alcoholic cocktails. As a result, the market for cocktail mixers is expected to experience significant growth during the forecast period. This uptrend underscores the importance of having home bar essentials, including cocktail garnishes, bartender tools, cocktail making kits, mixology ingredients, drink mixers, bar accessories, cocktail bitters, cocktail strainers, cocktail stirrers, and cocktail glasses, readily available for enthusiasts and professionals alike.
The growing trend in the global market centers around the adoption of flavored alcoholic drinks, also known as infused liquors. These beverages, featuring flavoring agents and occasionally a hint of sugar, cater to a sweet palate and boast a lower alcohol content, making them particularly appealing to novice drinkers. They deviate from high-sugar liquors and may incorporate glycerine as well.
Furthermore, these drinks are typically crafted using a base spirit such as vodka or white rum, which can be infused with a variety of flavors, including fruit extracts and sugar syrups. Cinnamon, for instance, is a popular choice for flavoring rum. Such practices are anticipated to drive market growth in the forecast period.
This surge in popularity is complemented by the use of cocktail muddlers, drink dispensers, garnish accessories, cocktail jiggers, cocktail pourers, mixer shakers, drink infusers, cocktail straws, cocktail rimmers, drink flavorings, and cocktail slicers to enhance the drinking experience.
Increasing anti-alcohol campaigns on television and social media is the major challenge to the growth of the market. The involvement of online social media websites such as Facebook and Twitter has increased dramatically in recent years, creating a new environment in which adolescents and young adults may be open to and affected by alcohol-related information. Because of this, it results to young individuals are exposed to and exhibiting pro-alcohol words and pictures via online ads of drinking on personal pages, as well as limitless alcohol marketing on social media platforms that may reach underage users.
Furthermore, many countries and government agencies are focusing on different plans to reduce the rising amount of consumption of alcohol and use sophisticated online marketing techniques for alcohol. in May 2022, a WHO campaign highlighted glaring gaps in the regulation of alcohol marketing, it shows that the young generation and regular drinkers are highly targeted by alcohol marketing. Likewise, in July 2022, the Australian government announced a USD 6.7 million commitment to increase awareness of the harms associated with alcohol use among young on or before the age of 18. This type of campaign will impede the growth of the global market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Cocktail Mixers Market Customer Landscape
The Market is experiencing a surge in demand as consumers increasingly explore craft cocktails and elevate their home bar experiences. Bartenders and enthusiasts alike are seeking high-quality cocktail ingredients and mixology tools to create unique and flavorful drinks.
From classic cocktail shakers to specialty cocktail syrups and garnishes, bartending supplies play a crucial role in crafting delicious beverages. With a focus on craft cocktails and mixology, consumers are also investing in barware and drinkware to enhance their drink preparation process. Drink mixes and beverage mixes offer convenience and variety, while mixology accessories add flair and creativity to cocktails.
Continuous monitoring of market trends and market growth analysis is essential for industry players to stay ahead of evolving consumer preferences. Market research and growth efforts, along with accurate market forecasting, provide valuable insights for strategic decision-making and sustained success in the Cocktail Mixers Market.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market report forecasts market growth and forecasting by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Market Scope |
|
Report Coverage |
Details |
Page number |
150 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.26% |
Market growth 2023-2027 |
USD 5.15 billion |
Market structure |
USD Fragmented |
YoY growth 2022-2023(%) |
9.16 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 36% |
Key countries |
US, Canada, China, UK, and Germany |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
American Beverage Marketers, Bittermilk L L C, Britvic plc, East Imperial Beverages Corp., Fentimans Ltd., Fevertree Drinks Plc, Keurig Dr Pepper Inc., Liber and Co., Monin Inc., Q Tonic LLC, Round The Cocktails-Pvt. Ltd., Royal Rose Syrups, SUCKERPUNCH GOURMET LLC, Sunny Sky Products, The Coca Cola Co., The London Essence Co., Thomas Henry GmbH, Three Cents Ltd., Tres Agaves Products LLC , True Fabrications Inc. d.b.a. Collins , and White Rock Products Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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