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The manga market size is estimated to grow at a CAGR of 15.89% between 2023 and 2028. The market size is forecast to increase by USD 14,883.95 million. The growth of the market depends on several factors such as the growing e-commerce industry, the increasing demand for digital manga, and the success of TV shows and movies based on manga.
This manga market report extensively covers market segmentation by distribution channel (online and offline), genre (action and adventure, sci-fi and fantasy, sports, romance and drama, and others), and geography (APAC, Europe, North America, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2018 - 2022.
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Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the manga market growth is the growing e-commerce industry. The availability of these products on e-commerce sites is one of the main growth drivers that significantly contribute to the increasing adoption of comic books. In addition, These sites have easy payment options, ensure prompt delivery, and have hassle-free return policies, which attract customers and increase the credibility of e-commerce market players.
Moreover, some popular e-commerce market players that offer e-books include Amazon, Flipkart, and the Alibaba Group. In addition, the growth of the global manga market can be attributed to online retailers expanding to new geographies and physical retailers exploring new markets through e-commerce platforms. Hence, such factors are positively impacting the market which in turn drives the market growth during the forecast period.
A key factor shaping the manga market growth is the increasing adaptation of anime in manga. The symbiotic relationship that is shared by the manga and anime creates a mutually beneficial cycle that fuels the popularity and market demand for both mediums. In addition, anime adaptations serve as powerful promotional tools for the original manga. Furthermore, they generate significant buzz and attract new viewers who may not be familiar with manga.
Moreover, this exposure often leads to an increase in manga sales as anime viewers become interested in exploring the source material, which, in turn, expands the readership and boosts sales. In addition, anime adaptations provide a visual and immersive experience that enhances the visibility and brand recognition of manga. Hence, such factors are positively impacting the market. Therefore, it is expected to drive the market growth during the forecast period.
Growing incidents of manga piracy are one of the key challenges hindering the manga market growth. The increase in copyright infringement in the publishing industry can pose a significant threat to the publishers both commercial and non-profit. In addition, with the advent of the Internet, piracy and illegal file sharing in the book publishing industry have become an even more ubiquitous problem.
Moreover, online piracy has resulted in large losses in revenue for many publishing houses, and the law and legal remedies have been unable to keep up with technological advances. Furthermore, some factors leading to eBook piracy include easy access to the Internet and the presence of different tools that download books for free. For instance, in 2021, the Japanese comic industry experienced loss of approximately USD 15 billion due to piracy. Hence, such factors are negatively impacting the market. Therefore, it is expected to hinder the market growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Manga Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Akita Publishing Co. Ltd: The company offers manga services such as Comics and books.
The research report also includes detailed analyses of the competitive landscape of the market and information about 19 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The online segment is estimated to witness significant growth during the forecast period. There has been a significant popularity for online bookstores over the last decades. In addition, as digital platforms continue to advance and reach wider audiences, the online channel has become a key driver of the global manga market, providing convenience, accessibility, and a vast library of titles. Furthermore, sales through such e-commerce websites have directly impacted the sales of offline bookstores, covering all facets of their business.
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The online segment was the largest segment and was valued at USD 4,223.59 million in 2018. Moreover, readers can enjoy their favorite manga series on various devices, including smartphones, tablets, and e-readers, without the need for physical copies. As a result, this accessibility has expanded the global reach of manga. Some of the major advantages of the online segment include convenience, variety, comparison, and easy to find. One of the major online platforms that that cater to the global manga market is Crunchyroll offers a wide selection of licensed manga titles alongside anime content. Hence, such factors are expected to fuel the growth of this segment which in turn drives the market growth during the forecast period.
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APAC is estimated to contribute 79% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the main factors that significantly contributes to the growth of the global manga market in the APAC is the rise in demand for manga and its anime content. In addition, Japanese manga has been popular in the region, and in recent years, it has gained popularity worldwide.
Moreover, anime adaptations of the manga have also become popular on streaming platforms, raising the profile of the manga market in the region. Furthermore, the primary source of revenue in the region is attributed to the production and popularity of anime manga. In addition, several series that originate in APAC have created a huge market for manga of related anime, including One Piece and Dragon Ball. Apart from the anime franchise, the release of regional superhero movies is boosting the generation and sales of manga, especially in countries such as India and China. Hence, such factors drive the market growth in APAC during the forecast period.
In 2020, during the COVID-19 pandemic, the growth of the global manga market witnessed a significant slowdown due to the closure of many outlets, including bookshops, in many APAC countries for several weeks or months. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the resumption of activities in the publishing sector. Such factors are expected to drive the market during the forecast period.
The manga market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
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Manga Market Scope |
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Report Coverage |
Details |
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Page number |
154 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 15.89% |
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Market Growth 2024-2028 |
USD 14,883.95 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
15.59 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 79% |
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Key countries |
US, Japan, China, India, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Akita Publishing Co. Ltd., Archie Comics Publications Inc., Bilibili Inc., DMG Entertainment Inc., Drawn and Quarterly, Embracer Group AB, Futabasha Co. Ltd., Hakusensha Inc., Houbunsha Co. Ltd., Idea and Design Works LLC, KADOKAWA CORP., Kodansha Ltd., MEDIA DO Co. Ltd., Penguin Random House LLC, SelfMadeHero, Shogakukan Co. Ltd., Titan Publishing Group Ltd., TOKYOPOP, and Tuttle Publishing |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Genre
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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