Enjoy complimentary customisation on priority with our Enterprise License!
The Manga Market size is forecast to increase by USD 14.88 billion, at a CAGR of 15.89% between 2023 and 2028. This market's growth is driven by the expanding e-commerce industry, offering comic books through platforms like Amazon and Flipkart. This attracts customers with easy payment options and prompt delivery, boosting credibility and adoption.
Additionally, the increasing adaptation of anime in manga shapes market growth, creating a symbiotic relationship that fuels the popularity and demand for both mediums. Anime adaptations serve as promotional tools, attracting new viewers and expanding readership. They provide an immersive experience, enhancing brand recognition and positively impacting the market, driving growth during the forecast period.
For More Highlights About this Report, Download Free Sample in a Minute
The online segment is estimated to witness significant growth during the forecast period. Online bookstores have been very popular over the last few decades. In addition, as digital platforms continue to advance and reach wider audiences, the online channel has become a key driver, providing convenience, accessibility, and a vast library of titles. Furthermore, sales through such e-commerce websites have directly impacted the sales of offline bookstores, covering all facets of their business.
Get a glance at the market contribution of various segments Download the PDF Sample
The online segment was the largest and was valued at USD 4.22 billion in 2018. Moreover, readers can enjoy their favorite series on various devices, including smartphones, tablets, and e-readers, without the need for physical copies. As a result, this accessibility has expanded the global reach. Some of the major advantages of the online segment include convenience, variety, comparison, and easy to find. One of the major online platforms that cater to the market is Crunchyroll, which offers a wide selection of licensed manga titles alongside anime content. Hence, such factors are expected to fuel the growth of this segment, which, in turn, will drive the market during the forecast period.
For more insights on the market share of various regions Download PDF Sample now!
APAC is estimated to contribute 79% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional market trends and drivers that shape the market during the forecast period. One of the main factors that significantly contributes to the market in the APAC is the rise in demand and its anime content. In addition, Japanese products have been popular in the region, and in recent years, they have gained popularity worldwide.
Moreover, anime adaptations of the manga have also become popular on streaming platforms, raising the profile of the market in the region. Furthermore, the primary source of revenue in the region is attributed to the production and popularity of anime manga. In addition, several series that originate in APAC have created a huge market of related anime, including One Piece and Dragon Ball. Apart from the anime franchise, the release of regional superhero movies is boosting the generation and sales of manga, especially in countries such as India and China. Hence, such factors drive the market in APAC during the forecast period.
The Manga Market is thriving, fueled by the growing e-commerce industry and increasing adaptation of anime into manga. Novel and animation adaptations play a significant role in influencing consumer preferences and popularity trends. Manga creators capitalize on this by producing graphic reading content that resonates with Japanese entertainment media enthusiasts worldwide.
However, challenges persist, notably in copyright infringement within the publishing industry. Despite this, manga production continues to flourish alongside anime production, with streaming services amplifying their reach. Comic and fan conventions serve as vital platforms for engaging niche markets and fostering fanbase growth.
The transition to digital publishing further expands manga readership, offering convenience and accessibility. Social media engagement plays a pivotal role in connecting creators with their audience, driving community interaction and feedback loops. Overall, the manga market thrives on innovation, adaptation, and the enduring passion of its fanbase.
One of the key factors driving the market growth is the growing e-commerce industry. The availability of these products on e-commerce sites is one of the main growth drivers that significantly contribute to the increasing adoption of comic books. In addition, these sites have easy payment options, ensure prompt delivery, and have hassle-free return policies, which attract customers and increase the credibility of e-commerce market players.
Furthermore, several prominent e-commerce players such as Amazon, Flipkart, and the Alibaba Group offer e-books, contributing to market growth. Moreover, the expansion of online retailers into new territories and the exploration of new markets by physical retailers via e-commerce platforms are also driving factors. These developments positively influence the market, thereby fostering market growth throughout the forecast period.
A key factor shaping the market growth is the increasing adaptation of anime in manga. The symbiotic relationship that is shared by manga and anime creates a mutually beneficial cycle that fuels the popularity and market demand for both mediums. In addition, anime adaptations serve as powerful promotional tools for the original product. Furthermore, they generate significant buzz and attract new viewers who may not be familiar with the product
Moreover, this exposure often leads to an increase the sales as anime viewers become interested in exploring the source material, which, in turn, expands the readership and boosts sales. In addition, anime adaptations provide a visual and immersive experience that enhances the visibility and brand recognition of manga. Hence, such factors positively impact the market. Therefore, it is expected to drive the market during the forecast period.
Surge in copyright infringement in the publishing industry is a challenge hindering the growth. With the advent of the Internet, piracy and illegal file sharing in the book publishing industry have become an even more ubiquitous problem. Online piracy has resulted in large losses in revenue for many publishing houses, and the law and legal remedies have been unable to keep up with technological advances. Some factors leading to eBook piracy include easy access to the Internet and the presence of different tools that download books for free. In 2021, the Japanese comic industry experienced loss of approximately USD15 billion due to piracy. The increasing problem of book piracy impacts not only the finances of companies but also the interests of publishers. Thus, unauthorized duplication of copyrighted content is expected to restrict the growth of the global manga market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Akita Publishing Co. Ltd: The company offers manga products such as Comics and books.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The Manga Market stands as a vibrant hub of creativity, offering a diverse array of Graphic novels and captivating Japanese illustrations across various Manga genres. Talented Artists bring forth an eclectic mix of Characters and captivating narratives, from Shonen stories to Shojo tales and beyond.
With Seinen narratives and Josei plots catering to mature audiences, and Kodomo themes enchanting younger readers, Magazines serve as platforms for industry insights and showcase compelling stories.
Sales figures and Reader base metrics highlight the enduring appeal of manga, driving demand for Collectibles and Merchandise at conventions. The rich Manga culture is fueled by evolving Fandom trends and adaptations into Animation and Novels, alongside the rise of Webtoons.
Storytelling techniques and diverse Artwork styles showcase the versatility of manga, influencing global creative trends. Through Accessibility initiatives and digital formats, manga reaches a broad Target audience, fostering engagement through Online communities and Social media.
With its profound Cultural impact and growing Fanbase, manga continues to transcend borders, embracing international distribution through digital and print publishing, enriching the world with its captivating narratives and visual storytelling prowess.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Manga Market Scope |
|
Report Coverage |
Details |
Page number |
153 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 15.89% |
Market Growth 2024-2028 |
USD 14.88 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
15.59 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 79% |
Key countries |
US, Japan, China, South Korea, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Akita Publishing Co. Ltd., Archie Comics Publications Inc., Bilibili Inc., DMG Entertainment Inc., Drawn and Quarterly, Embracer Group AB, Futabasha Co. Ltd., Hakusensha Inc., Houbunsha Co. Ltd., Idea and Design Works LLC, KADOKAWA CORP., Kodansha Ltd., MEDIA DO Co. Ltd., Penguin Random House LLC, SelfMadeHero, Shogakukan Co. Ltd., Titan Publishing Group Ltd., TOKYOPOP, and Tuttle Publishing |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Genre
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.