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The Commercial Vehicle Advanced Driver Assistance Systems Market size is estimated to grow by USD 2.52 billion, at a CAGR of 12.39% between 2023 and 2028. The market expansion is significantly driven by the growing electrification of commercial vehicles. In recent times, there has been a substantial uptake of electronic solutions globally, mirroring a similar trajectory in this particular market segment. Notably, there is an increasing global demand for fleet management solutions. Additionally, the surge in demand for navigation, safety, and comfort features is propelling the adoption of electrical systems in commercial vehicles. As a result, electronic manufacturers are witnessing heightened requests for high-speed wiring, connectors, and other electronic technologies to support the diverse electronic systems integrated into commercial vehicles.
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In the market, segmentation is vital to address diverse needs and preferences across the industry. With the rise of vehicle electrification, demand for advanced safety features like Blind Spot Detection (BSD) and self-driving capabilities is escalating. Automated vehicles equipped with cutting-edge technology, such as Locator Telescope Camera and Parking Assist System are gaining traction, particularly in the realm of premium cars and commercial vehicles. ADAS sensors play a pivotal role in enhancing vehicle safety, alongside radar, LIDAR, and cameras. Traditional systems like Autonomous Emergency Braking (AEB) and Adaptive Cruise Control (ACC) continue to evolve to meet the demands of passenger cars and commercial vehicles alike. As the industry progresses, the integration of software and advanced sensor technologies further augments the capabilities of Electronic Stability Control (ESC) and Autonomous Emergency Braking (AEB) systems, catering to the specific requirements of the commercial vehicle segment.
The blind spot detection and others segment is estimated to witness significant growth during the forecast period. Blind spot detection and others in the technology segment include adaptive cruise control lane departure warning systems and autonomous emergency braking systems. Blind spot detection (BSD) is a collision avoidance system that tracks objects in the vehicle's blind spot and alerts the driver about the same.
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The blind spot detection and others segment was the largest and was valued at USD 709.89 million in 2018. The system uses radar, ultrasonic sensors, or rear-end and side cameras to monitor the vehicle's blind spots. The large size of commercial vehicles is a prime cause of the commercial vehicle drivers' poor visibility, which often leads to collisions. BSD systems in commercial vehicles help eliminate such collisions and make roads safer. The penetration of the BSD system is bound to increase as it gets bundled with several ADAS offerings. Therefore, blind spot detection and other segments will grow in the global market during the forecast period.
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Europe is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Another region offering significant growth opportunities to companies is North America. North America holds a significant share in the market. The growth in the regional market is driven by the technological advancement in the automotive industry and the higher adoption rate of new technology coupled with the improved economic conditions in the region. The rising concern over safety because of US NCAP and NHTSA has increased the demand for ADASs in commercial vehicles. Also, the TPMS regulatory mandate and imposition of the new rule in 2014 in the US requiring all light vehicles (including cars, SUVs, trucks, and vans) to have a backup camera have been contributing to the growth of the market.
In addition, trucks are the prominent mode of transporting cargo in North America. Sources indicate that approximately 70% of the freight is carried across the US by trucks. Thus, ADASs that positively impact the safety of road commutes will find significant uptake in the US trucking industry. Since these aids in safer commuting, strong government support is likely to positively impact the growth of the advanced driver assistance systems for the market. Such factors are expected to drive the regional market during the forecast period.
In the realm of Commercial Vehicle ADAS, innovation drives market dynamics. Advancements like Vehicle Automation, Adaptive Front Lighting, and Night Vision Systems enhance safety. Emerging trends include Road Sign Recognition and Drowsiness Monitoring Systems, reflecting the industry's focus on proactive safety measures. Challenges persist in integrating complex technologies like LIDAR and Cameras for efficient operation. Moreover, ensuring the compatibility and reliability of systems like Adaptive Cruise Control remains crucial. As the market evolves, the synergy between traditional ADAS systems and cutting-edge technologies like Autonomous Emergency Braking paves the way for safer and more efficient commercial vehicle operations. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increased electrification of commercial vehicles is notably driving the market growth. The global market has witnessed high adoption of electronic solutions in recent times. A similar trend is being witnessed in the market too. For instance, fleet management solutions are witnessing growing demand across the world. Additionally, demand for navigation, safety, and comfort is pushing the adoption of electrical systems in these vehicles. Hence, electronic manufacturers have seen a boost in demand for high-speed wiring, connectors, and other electronic technologies to enable various electronic systems in commercial vehicles. In order to meet the demands of connected vehicle technology, mechanical components in a vehicle are increasingly being replaced by electronic components.
Moreover, the automotive industry is leveraging technology from the consumer electronics industry in-vehicle applications. This cross-technology concept tremendously benefited the industry, and a similar trend is expected to be followed in commercial vehicles. Therefore, the rising electrification of these is expected to drive the growth of the global market during the forecast period.
The development of highly accurate map content for commercial vehicle ADAS is an emerging trend shaping the market growth. The automotive ecosystem has been working continuously to improve the functionality of ADAS. The stakeholders are working individually as well as collaboratively for the development of ADAS technologies. The additional data source in the form of map content allows ADAS to anticipate the road ahead and make decisions that are beyond the line-of-sight limitations of sensor technologies. The adoption of map data will enhance the functionality of ADAS technologies such as adaptive cruise control ( ACC) and transmission select switch reverse (TSR).
Moreover, the developments toward generating map content for ADAS are also going through other vendors. Such developments in the generation of map content for ADAS are expected to gain crucial traction. This will be a positive factor for the growth of the market. Therefore, the development of highly accurate map content for ADAS will propel the growth of the global market during the forecast period.
Flexibility issues, testing complexities, and compliance with industry standards a significant challenges hindering market growth. A flexible ADAS development platform is required for their easy adaptability by users to different vehicle types. The migration of existing commercial vehicle ADAS software and control algorithm to commercial vehicles is possible only when the ADAS development platform exhibits flexibility. Therefore, the solution provider needs to exhibit adequate technical capability to carry out massive testing processes and functions. In addition to this challenge, there are many complexities associated with the industry standards that the ADAS solutions provider has to comply with.
In addition to the complexities associated with designing the system (and the ISO standard to be complied with for automotive electric/electronic systems), there are several other industry standards, such as MISRA and Automotive Electronics Council (AEC-Q) that demand compliance before acceptance of ADAS by vehicle OEMs. In addition, OEMs use varied standards for data communication that make the development of ADAS tough because the product has to be developed to support several interfaces. Such factors are expected to hinder the market growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Aptiv Plc - The company offers smart sensors for ADAS applications that detect moving people and support sensor 360-degree radars, software tracks, and smart visionary.
The market research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
Automotive Advanced Driver Assistance System (ADAS) Sensors Market: Automotive Advanced Driver Assistance System (ADAS) Sensors Market Analysis Europe, North America, APAC, South America, Middle East and Africa - US, China, Germany, France, Japan - Size and Forecast
Automotive Advanced Driver Assistance System (ADAS) Market: Automotive Advanced Driver Assistance System (ADAS) Market Analysis Europe, North America, APAC, South America, Middle East and Africa - US, China, Japan, Germany, France - Size and Forecast
Automotive ADAS Aftermarket Market: Automotive ADAS Aftermarket Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, Germany, China, France, Japan - Size and Forecast
In the dynamic landscape of the market, innovations drive safety and efficiency. Systems like Road Sign Recognition and Adaptive Cruise Control enhance vehicle operation, while Blind Spot Detection (BSD) and Collision Warning mitigate potential accidents. With a focus on self driving technology, the global automotive industry undergoes a transformative shift. Regulatory bodies and governments enforce global safety regulations to curb road accidents, promoting the adoption of advanced safety features like Advanced Automatic Emergency Braking System and Driver Drowsiness Alert. Technological advancements, including LiDAR and image sensors, propel the development of multifunctional systems, ushering in a new era of autonomous driving innovations. Amidst evolving regulations and technological breakthroughs, the market continues to evolve to meet the demands of the modern transportation landscape.
Additionally, in the market, advancements in safety and automation are transforming the industry. Technologies like Road Sign Recognition Systems, Adaptive Cruise Control Systems, and Blind spot detection system (BSD) are becoming standard features, enhancing driver awareness and preventing accidents. The integration of ABS ensures efficient braking, while Night Vision System improve visibility in low-light conditions. Traffic Sign Recognition further augments driver assistance, while Light Detection and Ranging (LiDAR) technology enables precise object detection. With the rise of self-driving capabilities, vehicles are equipped to navigate complex environments autonomously. As the market evolves, these innovations underscore the industry's commitment to enhancing safety and efficiency in commercial vehicle operations.
Market Scope |
|
Report Coverage |
Details |
Page number |
178 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 12.39% |
Market Growth 2024-2028 |
USD 2.52 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
10.05 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
Europe at 32% |
Key countries |
US, Canada, China, Germany, and Spain |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Aptiv Plc, Autoliv Inc., Brandmotion LLC, Continental AG, DENSO Corp., Gentex Corp., Hyundai Motor Co., Intel Corp., Knorr Bremse AG, Magna International Inc., Mobileye Technologies Ltd., Panasonic Holdings Corp., Renesas Electronics Corp., Robert Bosch GmbH, Samsung Electronics Co. Ltd., Sensata Technologies Inc., Tata Motors Ltd., Valeo SA, Wabtec Corp., and ZF Friedrichshafen AG |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Technology
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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