Consumer Identity and Access Management (IAM) Market by Deployment and Geography - Forecast and Analysis 2022-2026

  • Published: Dec 2021
  • Pages: 120
  • SKU: IRTNTR71680

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“The Consumer IAM Market is poised to grow by USD 10.05 billion during 2022-2026, accelerating at a CAGR of 16.67% during the forecast period”

Technavio market report provides a holistic analysis, market size and forecast, trends, growth drivers, challenges, and vendor analysis covering around 15 vendors. Furthermore, this report extensively covers consumer IAM market segmentation by deployment (on-premise and cloud-based) and geography (North America, Europe, APAC, MEA, and South America). The market report also offers information on several market vendors, including Akamai Technologies Inc., Broadcom Inc., ForgeRock Inc., International Business Machines Corp., LoginRadius Inc., Microsoft Corp., Okta Inc., Ping Identity Holding Corp., Salesforce.com Inc., and SAP SE among others.

What will the Consumer IAM Market Size be During the Forecast Period?

Consumer IAM Market Size

Download Report Sample to Unlock the Consumer IAM Market Size for the Forecast Period and Other Important Statistics

Parent Market Analysis

Our Technavio Research categorizes the report belonging to the Software and Services Industry for the market. Technavio is based on four simple principles: easy-to-access reports, robust industry coverage, a focus on new and emerging technologies, and competitive pricing. We believe in helping companies and executives become better equipped to make faster, sounder, and more effective decisions.

Consumer IAM Market: Key Drivers, Trends, and Challenges

Technavio Research categorizes the global Consumer IAM Market belonging to the Software Industry. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the forecast year.

The market is extremely competitive with all sizes of businesses, including large, medium, and small-sized companies vying to monopolize the market. The tremendous development in various fields such as product innovations and new product launches by manufacturers operating in the market will drive the growth further.

Key Consumer IAM Market Driver

  • One of the key factors driving growth in the consumer IAM market is the rapid growth of IoT networks. 
  • Owing to the growing demand for IoT, IoT providers are under intense pressure to bring IoT products to the market. Hence, some IoT providers are not investing in back-end systems that are required to support IoT securely. This is leading to the negligence of important data management features, such as access governance, security, and privacy management.
  • IAM offers adaptive authentication, end-to-end data encryption, overload detection, and automatic load balancing to IoT devices, thus providing them with robust security capabilities. Another key capability of IoT IAM is aggregating customer profile and preference data captured from different interaction points into a unified profile. Therefore, these factors are expected to propel the growth of the market in focus.

Key Consumer IAM Market Challenge

  • The threat from open-source consumer IAM solutions will be a major challenge for the consumer IAM market during the forecast period.
  • Open-source consumer IAM solutions can be downloaded and run on all platforms and are becoming increasingly popular in developing economies such as India and China.
  • Most small-scale enterprises in these economies cannot afford to invest in expensive on-premise and cloud-based consumer IAM solutions. Using open-source consumer IAM solutions gives enterprises less upfront expense and more flexibility. Thus, enterprises, especially SMEs that are looking for a better plan to grow their business at a low cost, can opt for open-source IAM solutions.

Who are the Major Consumer IAM Market Vendors?

The vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading market vendors such as


  • Akamai Technologies Inc.
  • Broadcom Inc.
  • ForgeRock Inc.
  • International Business Machines Corp.
  • LoginRadius Inc.
  • Microsoft Corp.
  • Okta Inc.
  • Ping Identity Holding Corp.
  • Salesforce.com Inc.
  • SAP SE


Market Overview

The parent global IT software market covers companies engaged in developing and producing application and system software. It also includes companies offering database management software. The global systems software market covers organizations that are engaged in developing application development and management software, cloud computing software, data center and hosting software, IT management software, mobility software, networking software, security software, and storage software. It excludes companies classified in the development and production of home entertainment software. Technavio calculates the global IT software market size based on combined revenue generated by companies engaged in the provision of all types of IT software, including cloud-based software. It also includes the annual revenues generated by the companies through the execution of IT software sales. 

Consumer IAM Market Value Chain Analysis

In this report, we provide extensive information on the value chain analysis for the market. Our data covers all key stages of a market flow and provides a complete understanding of all aspects of the market logistics value chain. This includes an end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies.

Which are the Key Regions for Consumer IAM Market?

Consumer IAM Market Share by Geography

33% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for consumer IAM in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

What are the Revenue-generating Deployment Segments in the Consumer IAM Market?

Consumer IAM Market Share

To gain further insights on the market contribution of various segments Request a PDF Sample

The consumer IAM market share growth by the on-premise segment will be significant during the forecast period. On-premise consumer IAM requires end-users to have a software license. It is more expensive than the cloud-based consumer IAM as it requires in-house hardware and huge capital investment in software licenses. However, on-premise consumer IAM is considered to be highly secure, as there is no third-party interference. Customization and greater data security offered in the on-premise deployment model are some of the factors driving the growth of the segment. The banking, financial services and insurance (BFSI) sector in APAC is at the forefront in adopting emerging technologies, such as both on-premise consumer IAM and cloud-based consumer IAM deployment models. With more small and mid-size enterprises (SMEs) increasingly turning toward cloud-based consumer IAM solutions, the share of the on-premise consumer IAM segment is expected to decline during the forecast period. 

The report provides a near-term to long-term perspective on the trends and forecasts horizon for the market. It offers an overview of the key market drivers and restraints, enabling precise identification of key regional opportunities over the coming years.

Consumer IAM Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 16.67%

Market growth 2022-2026

$ 10.05 billion

Market structure


YoY growth (%)


Regional analysis

North America, Europe, APAC, MEA, and South America

Performing market contribution

APAC at 33%

Key consumer countries

US, China, UK, Germany, and Japan

Competitive landscape

Leading companies, Competitive Strategies, Consumer engagement scope

Key companies profiled

Akamai Technologies Inc., Broadcom Inc., ForgeRock Inc., International Business Machines Corp., LoginRadius Inc., Microsoft Corp., Okta Inc., Ping Identity Holding Corp., Salesforce.com Inc., and SAP SE

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Consumer IAM Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive the growth during the next five years
  • Precise estimation of the size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behaviour
  • The growth of the industry across North America, Europe, APAC, MEA, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of consumer iam market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2021
    • Market outlook: Forecast for 2021 - 2026

    Five Forces Analysis

    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Deployment

    • Market segments
    • Comparison by Deployment
    • On-premise - Market size and forecast 2021-2026
    • Cloud-based - Market size and forecast 2021-2026
    • Market opportunity by Deployment

    Customer landscape

      Geographic Landscape

      • Geographic segmentation
      • Geographic comparison
      • North America - Market size and forecast 2021-2026
      • Europe - Market size and forecast 2021-2026
      • APAC - Market size and forecast 2021-2026
      • MEA - Market size and forecast 2021-2026
      • South America - Market size and forecast 2021-2026
      • Key leading countries
      • Market opportunity by geography
      • Market drivers
      • Market challenges
      • Market trends

      Vendor Landscape

      • Overview
      • Landscape disruption

      Vendor Analysis

      • Vendors covered
      • Market positioning of vendors
      • Akamai Technologies Inc.
      • Broadcom Inc.
      • ForgeRock Inc.
      • International Business Machines Corp.
      • LoginRadius Inc.
      • Microsoft Corp.
      • Okta Inc.
      • Ping Identity Holding Corp.
      • Salesforce.com Inc.
      • SAP SE


      • Scope of the report
      • Currency conversion rates for US$
      • Research methodology
      • List of abbreviations

      Research Framework

      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


      Primary sources

      • Manufacturers and suppliers
      • Channel partners
      • Industry experts
      • Strategic decision makers

      Secondary sources

      • Industry journals and periodicals
      • Government data
      • Financial reports of key industry players
      • Historical data
      • Press releases

      TechnavioDATA ANALYSIS

      Data Synthesis

      • Collation of data
      • Estimation of key figures
      • Analysis of derived insights

      Data Validation

      • Triangulation with data models
      • Reference against proprietary databases
      • Corroboration with industry experts

      TechnavioREPORT WRITING


      • Market drivers
      • Market challenges
      • Market trends
      • Five forces analysis


      • Market size and forecast
      • Market segmentation
      • Geographical insights
      • Competitive landscape
      Interested in this report?
      Get your sample now!
      Consumer IAM market growth will increase by $10055.84 million during 2022-2026.
      The consumer iam market is expected to grow at a CAGR of 16.67% during 2022-2026.
      Technavio has segmented the consumer iam market by deployment (On-premise and Cloud-based) and geographic (North America, Europe, APAC, MEA, and South America).
      Akamai Technologies Inc., Broadcom Inc., ForgeRock Inc., International Business Machines Corp., LoginRadius Inc., Microsoft Corp., Okta Inc., Ping Identity Holding Corp., Salesforce.com Inc., SAP SE are a few of the key vendors in the consumer iam market.
      APAC will register the highest growth rate of 32.56% among the other regions. Therefore, the consumer iam market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
      The key factors driving the consumer iam market growth are:
      • Rapid growth of Internet of Things (IoT) networks
      The consumer iam market vendors should focus on grabbing business opportunities from the on-premise segment as it accounted for the largest market share in the base year.
      • What are the key global market and the regional market share?
      • What are the revenue-generating key market segments?
      • What are the key factors driving and challenging this market’s growth?
      • Who are the key market vendors and their growth strategies?
      • What are the latest trends influencing the growth of this market?
      • What are the variables influencing the market growth in the primary regions?
      • What are the factors influencing the growth of the parent market?
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