Content Marketing Market Size 2025-2029
The content marketing market size is forecast to increase by USD 539.3 million, at a CAGR of 13.9% between 2024 and 2029. The market is experiencing significant growth, driven by the increasing number of users on social media platforms. This trend underscores the importance of content marketing as a strategy for businesses to engage with their audience and build brand awareness.
Major Market Trends & Insights
- North America dominated the market and contributed 36% to the growth during the forecast period.
- The market is expected to grow significantly in APAC region as well over the forecast period.
- Based on the End-user, the retail segment led the market and was valued at USD 130.70 million of the global revenue in 2023.
- Based on the Platform, the blogging segment accounted for the largest market revenue share in 2023.
Market Size & Forecast
- Market Opportunities: USD 160.04 Million
- Future Opportunities: USD 539.3 Million
- CAGR (2024-2029): 13.9%
- North America: Largest market in 2023
Furthermore, the integration of Artificial Intelligence (AI) with social media management software is revolutionizing content creation, distribution, and measurement. However, this market is not without challenges. The rise of digital advertisement fraud poses a significant threat to the effectiveness and return on investment for content marketing efforts. Advertisers must navigate this obstacle by implementing robust fraud detection and prevention measures to protect their marketing budgets and maintain trust with their audience. In summary, the market is characterized by a growing user base on social media, the adoption of AI for content marketing, and the challenge of digital advertisement fraud. Companies seeking to capitalize on market opportunities and navigate challenges effectively must stay informed about these trends and adapt their strategies accordingly.
What will be the Size of the Content Marketing Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The content marketing landscape continues to evolve, with dynamic market activities shaping the industry's trajectory. Entities engage in various strategies to optimize their content, ensuring its distribution, relevance, and value resonate with their audiences. Content lifecycle management, a critical aspect of this endeavor, involves automation for link building and content analytics. Content format and authority are essential elements, with user experience (UX) and search intent guiding content creation. Content quality and trust are paramount, as entities strive to provide accurate and engaging information. Content metrics, such as engagement and ROI, provide valuable insights for continuous improvement.
Social media marketing and email marketing play significant roles in content distribution, while content strategy, globalization, and localization expand reach. Content creation, freshness, and optimization are essential for SEO, with backlink analysis and on-page optimization crucial for search engine rankings. Content personalization and monetization strategies evolve, with content amplification and syndication offering new opportunities for entities to engage their audiences. Content marketing platforms, calendars, and style guides streamline processes, ensuring seamless execution of content strategies. Content governance, a vital aspect of content management, ensures adherence to brand guidelines and legal requirements. Continuous monitoring and analysis of content metrics provide valuable insights for adjusting strategies and staying competitive in this ever-evolving market.
How is this Contenting Industry segmented?
The contenting industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
- End-user
- Retail
- Automotive
- Financial services
- Telecom
- Others
- Platform
- Blogging
- Videos
- Infographics
- Case studies
- Others
- Objective
- Lead generation
- Brand awareness
- Thought leadership
- Others
- Enterprise Size
- Large Enterprises
- Small and Medium Enterprises (SMEs)
- Content Type
- Social Media Content
- Email Marketing
- Whitepapers
- Podcasts
- Deployment Type
- On-premise
- Cloud-based solutions
- Technology Integration
- Geography
- North America
- Europe
- Middle East and Africa
- APAC
- South America
- Rest of World (ROW)
By End-user Insights
The retail segment is estimated to witness significant growth during the forecast period. The segment was valued at USD 130.70 million in 2023. It continued to the largest segment at a CAGR of 9.64%.
The market is experiencing substantial growth, particularly in the retail sector. This segment encompasses distribution channels and all types of retailers, from branded wholesalers with retail outlets to convenience store operators. Content marketing offers numerous advantages in this domain, including increased website traffic, establishment of authority and trust, brand awareness, development of brand personality, audience engagement, social media support, and improved conversion rates. One notable example of content marketing success in retail is Walmart's "Get the Facts" campaign, which aimed to educate consumers about the benefits and sustainability of their products. This initiative led to a significant sales increase of 10% in the organic and sustainable product category.
Furthermore, the market for sustainable agri-inputs, such as humic acid fertilizers, microbial inoculants, and enzyme-based foliar sprays, is projected to expand by 12% annually. These inputs enhance crop yield, improve nutrient use efficiency, and promote plant-microbe communication, contributing to the overall growth of the market.

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The Retail segment was valued at USD 108.70 million in 2019 and showed a gradual increase during the forecast period.
Regional Analysis
North America is estimated to contribute 36% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The agri-input market in APAC is experiencing significant growth, driven by the increasing demand for sustainable farming solutions. In the agricultural sector, there is a heightened focus on enhancing crop yield and resilience to abiotic stress. Humic acid fertilizers and microbial inoculants are gaining popularity due to their ability to improve soil health and nutrient use efficiency. For instance, humic acid fertilizers can increase nutrient availability by up to 30%, while microbial inoculants can stimulate soil microbial activity and promote plant growth. Seaweed extract compatibility and phosphorus solubilization are other essential factors influencing market trends. Seaweed extracts can enhance potassium uptake and root development, while phosphorus solubilization improves the availability of this essential nutrient to plants.
Rhizosphere microbiome analysis and plant-microbe communication are also crucial aspects of sustainable farming. OMRI certified inputs ensure organic compliance, making these solutions attractive to farmers following organic farming practices. Induced systemic resistance and pest resistance enhancement are essential for crop stress tolerance. Plant growth regulators and metabolic pathway modulation can accelerate fruit ripening and improve crop residue decomposition. Mycorrhizal fungi inoculation and nitrogen fixation efficiency are other essential factors contributing to the market's growth. The market for sustainable agri-inputs is projected to expand by over 15% annually, as farmers seek innovative solutions to improve crop productivity and reduce environmental impact.
For example, a study published in the Journal of Plant Nutrition and Soil Science found that using humic acid fertilizers in rice cultivation led to a 20% increase in yield and a 25% reduction in water use. These findings underscore the importance of sustainable agri-inputs in enhancing agricultural productivity while minimizing environmental impact.
Market Dynamics
Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The market in the agricultural sector is experiencing significant growth due to the increasing recognition of the role of content marketing in enhancing nutrient uptake mechanisms and improving soil health. This market caters to farmers and agribusinesses seeking valuable information to optimize their agricultural practices. One key area of focus is the impact of microbial community composition on soil enzyme activity and plant defense mechanisms. Content marketing provides insights into the latest research and application strategies for sustainable agricultural practices, including precision agriculture and crop yield optimization techniques. Environmental impact assessment protocols are also a crucial aspect of the market, as farmers strive to reduce their chemical inputs and adopt more sustainable methods.
Bioremediation applications in agriculture and biofertilizer formulation guidelines are gaining popularity, offering natural solutions for soil amendment and growth promotion. Moreover, content marketing plays a vital role in the identification of stress alleviation strategies and quality enhancement traits improvement. Post-harvest preservation techniques and value-added agricultural product development are other areas where content marketing provides essential information to farmers and agribusinesses. The integration of content marketing into agricultural practices also facilitates the implementation of improved resource utilization efficiency, reduced chemical inputs, and climate change adaptation strategies. As the agricultural industry continues to evolve, content marketing will remain a crucial tool for staying informed and competitive. In conclusion, The market in agriculture offers valuable insights into the latest research and application strategies for enhancing nutrient uptake mechanisms, improving soil health, and optimizing crop yields while reducing environmental impact. From soil amendment efficacy evaluation to stress alleviation strategies development, content marketing is an essential resource for farmers and agribusinesses seeking to adopt sustainable agricultural practices and stay competitive in the ever-evolving agricultural landscape.
What are the key market drivers leading to the rise in the adoption of Contenting Industry?
- The increasing user base on social media serves as the primary growth factor for the market.
- Social media usage continues to surge, with over a billion users worldwide accessing platforms like Facebook, LinkedIn, and Twitter. The proliferation of mobile devices and smartphones has significantly increased social media engagement, making it an indispensable tool for businesses looking to reach their target audience. In fact, 71% of all businesses use social media for marketing purposes, and this trend is expected to grow, with the industry projected to reach a value of USD135.4 billion by 2022. For instance, a retail company reported a 30% increase in sales after implementing a social media marketing strategy, demonstrating the significant impact of this channel on business growth.
- With consumers spending an average of 2.5 hours per day on social media, it's no wonder that enterprises are investing in this space to build brand awareness, engage with customers, and drive sales.
What are the market trends shaping the Contenting Industry?
- The use of artificial intelligence in social media management software is currently a significant market trend. This innovative application enhances the efficiency and effectiveness of social media management.
- The digital business landscape is witnessing a shift towards real-time solutions and advanced business intelligence (BI) systems. This transformation is driven by the need for connected platforms and revenue streams, leading industries to invest in IT infrastructure and analytical solutions. Artificial Intelligence (AI) plays a pivotal role in content marketing, with technological advancements such as virtual agents, chatbots, targeted advertising, and suggestive web searches becoming increasingly common. AI's capabilities include voice and speech recognition, pattern recognition, machine translation, face recognition, automatic scheduling, and autonomous driving. These features offer businesses a centralized view of their operations and associated information, enabling them to gain a competitive edge.
- According to recent studies, the global business intelligence market is expected to grow by 15% in the next two years, reflecting the significant demand for advanced analytical tools. AI's integration into content marketing is projected to surge, with adoption rates predicted to reach 45% by 2025.
What challenges does the Contenting Industry face during its growth?
- Digital advertisement fraud poses a significant challenge to the industry's growth, undermining trust and potentially misallocating marketing budgets. This issue, which involves deceitful practices such as inflated impression numbers, fake clicks, and non-human traffic, requires ongoing vigilance and advanced technologies to mitigate its impact and maintain the integrity of digital advertising.
- Digital platform content advertisements, a form of online advertising, have evolved significantly over the years. However, the industry faces a growing concern: digital advertising fraud. This insidious issue involves deceitful practices such as displaying ads when users are not engaged or utilizing content-scraping websites to generate false traffic. Moreover, fraudsters create fake mechanisms for delivering ads that consumers never see. These concerns emerged around the same time as the increasing demand for search engine marketing over a decade ago. According to recent studies, digital advertising fraud costs businesses approximately USD19 billion annually.
- With industry growth projected to reach 22.2% by 2023, it is crucial for businesses to implement robust fraud prevention measures to protect their marketing investments. For instance, a leading e-commerce company successfully reduced its digital advertising fraud by 50% through the implementation of advanced verification technologies.
Exclusive Customer Landscape
The content marketing market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the content marketing market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape
Key Companies & Market Insights
Companies are implementing various strategies, such as strategic alliances, content marketing market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
Adobe Inc. - The company provides content marketing solutions, including Adobe Marketing Cloud, enabling businesses to manage, personalize, optimize, and orchestrate multi-channel campaigns effectively for both B2B and B2C sectors. This comprehensive platform streamlines marketing efforts, ensuring consistent brand messaging and customer engagement.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:The market in the agricultural sector is experiencing significant growth due to the increasing recognition of the role of content marketing in enhancing nutrient uptake mechanisms and improving soil health. This market caters to farmers and agribusinesses seeking valuable information to optimize their agricultural practices. One key area of focus is the impact of microbial community composition on soil enzyme activity and plant defense mechanisms. Content marketing provides insights into the latest research and application strategies for sustainable agricultural practices, including precision agriculture and crop yield optimization techniques. Environmental impact assessment protocols are also a crucial aspect of the market, as farmers strive to reduce their chemical inputs and adopt more sustainable methods. Bioremediation applications in agriculture and biofertilizer formulation guidelines are gaining popularity, offering natural solutions for soil amendment and growth promotion. Moreover, content marketing plays a vital role in the identification of stress alleviation strategies and quality enhancement traits improvement. Post-harvest preservation techniques and value-added agricultural product development are other areas where content marketing provides essential information to farmers and agribusinesses. The integration of content marketing into agricultural practices also facilitates the implementation of improved resource utilization efficiency, reduced chemical inputs, and climate change adaptation strategies. As the agricultural industry continues to evolve, content marketing will remain a crucial tool for staying informed and competitive. In conclusion, The market in agriculture offers valuable insights into the latest research and application strategies for enhancing nutrient uptake mechanisms, improving soil health, and optimizing crop yields while reducing environmental impact. From soil amendment efficacy evaluation to stress alleviation strategies development, content marketing is an essential resource for farmers and agribusinesses seeking to adopt sustainable agricultural practices and stay competitive in the ever-evolving agricultural landscape.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Recent Development and News in Content Marketing Market
- In January 2024, marketing technology company HubSpot announced the launch of its new Content Strategy Tool, designed to help businesses plan, create, and optimize their content marketing efforts more effectively (HubSpot Press Release). This tool was a significant development as it aimed to streamline the content marketing process for businesses and improve their overall marketing performance.
- In March 2024, Adobe and Microsoft entered into a strategic partnership to integrate Adobe Experience Manager with Microsoft Teams, allowing users to collaborate on content marketing projects directly within the Teams platform (Microsoft News Center). This collaboration was a major development as it enabled seamless integration of content marketing tools into a widely-used collaboration platform, making it easier for teams to work together on marketing projects.
- In May 2024, marketing automation platform Marketo, a Salesforce company, raised USD175 million in a funding round, bringing its total funding to over USD600 million (Salesforce Press Release). This significant investment demonstrated the continued growth and investor confidence in the market, as companies look to invest in technology to improve their marketing capabilities.
- In February 2025, Google announced the rollout of its new Bard AI, an advanced conversational AI designed to help users generate high-quality content for various applications, including content marketing (Google Blog). This technological advancement was a significant development as it provided businesses with an additional tool to create engaging and personalized content for their audiences, further enhancing the potential of content marketing strategies.
Research Analyst Overview
- The market for content marketing in agriculture continues to evolve, with a focus on precision agriculture applications and sustainable resource management. An organic fertilizer blend, for instance, has demonstrated a 15% increase in crop yield through enhanced nutrient bioavailability and quality enhancement traits. The microbial community structure plays a pivotal role in nutrient cycling and soil amendment efficacy, leading to reduced chemical inputs and bioremediation applications. Farming system optimization and post-harvest preservation contribute to agricultural sustainability index, while biofertilizer formulation and microbial diversity impact drive improved resource utilization. Climate change adaptation and environmental impact assessment are essential stress alleviation strategies, with soil enzyme activity and growth promotion factors enhancing crop productivity improvement.
- Integrated pest management and value-added agricultural products incorporate plant defense mechanisms and biological pest control, further emphasizing sustainable agriculture practices. The industry anticipates a 5% annual growth rate, underpinned by the ongoing integration of technology and innovation in farming practices.
Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Content Marketing Market insights. See full methodology.
Market Scope
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Report Coverage
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Details
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Page number
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233
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Base year
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2024
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Historic period
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2019-2023 |
Forecast period
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2025-2029
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Growth momentum & CAGR
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Accelerate at a CAGR of 13.9%
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Market growth 2025-2029
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USD 539.3 million
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Market structure
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Fragmented
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YoY growth 2024-2025(%)
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12.2
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Key countries
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US, China, Japan, Germany, Canada, India, Brazil, Saudi Arabia, Argentina, and UAE
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Competitive landscape
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Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
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What are the Key Data Covered in this Content Marketing Market Research and Growth Report?
- CAGR of the Contenting industry during the forecast period
- Detailed information on factors that will drive the growth and forecasting between 2025 and 2029
- Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
- Accurate predictions about upcoming growth and trends and changes in consumer behaviour
- Growth of the market across APAC, North America, Europe, South America, and Middle East and Africa
- Thorough analysis of the market's competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the content marketing market growth of industry companies
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1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Platform
- Executive Summary - Chart on Market Segmentation by Objective
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Content Marketing Market 2019 - 2023
- Historic Market Size - Data Table on Global Content Marketing Market 2019 - 2023 ($ million)
- 5.2 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ million)
- 5.3 Platform segment analysis 2019 - 2023
- Historic Market Size - Platform Segment 2019 - 2023 ($ million)
- 5.4 Objective segment analysis 2019 - 2023
- Historic Market Size - Objective Segment 2019 - 2023 ($ million)
- 5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
- 5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 The impact of AI in Global Content Marketing Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by End-user
- 8.1 Market segments
- Chart on End-user - Market share (2024-2029) (%)
- Data Table on End-user - Market share (2024-2029) (%)
- 8.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
- 8.3 Retail - Market size and forecast (2024-2029)
- Chart on Retail - Market size and forecast (2024-2029) ($ million)
- Data Table on Retail - Market size and forecast (2024-2029) ($ million)
- Chart on Retail - Year-over-year growth (2024-2029) (%)
- Data Table on Retail - Year-over-year growth (2024-2029) (%)
- 8.4 Automotive - Market size and forecast (2024-2029)
- Chart on Automotive - Market size and forecast (2024-2029) ($ million)
- Data Table on Automotive - Market size and forecast (2024-2029) ($ million)
- Chart on Automotive - Year-over-year growth (2024-2029) (%)
- Data Table on Automotive - Year-over-year growth (2024-2029) (%)
- 8.5 Financial services - Market size and forecast (2024-2029)
- Chart on Financial services - Market size and forecast (2024-2029) ($ million)
- Data Table on Financial services - Market size and forecast (2024-2029) ($ million)
- Chart on Financial services - Year-over-year growth (2024-2029) (%)
- Data Table on Financial services - Year-over-year growth (2024-2029) (%)
- 8.6 Telecom - Market size and forecast (2024-2029)
- Chart on Telecom - Market size and forecast (2024-2029) ($ million)
- Data Table on Telecom - Market size and forecast (2024-2029) ($ million)
- Chart on Telecom - Year-over-year growth (2024-2029) (%)
- Data Table on Telecom - Year-over-year growth (2024-2029) (%)
- 8.7 Others - Market size and forecast (2024-2029)
- Chart on Others - Market size and forecast (2024-2029) ($ million)
- Data Table on Others - Market size and forecast (2024-2029) ($ million)
- Chart on Others - Year-over-year growth (2024-2029) (%)
- Data Table on Others - Year-over-year growth (2024-2029) (%)
- 8.8 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)
9 Market Segmentation by Platform
- 9.1 Market segments
- Chart on Platform - Market share (2024-2029) (%)
- Data Table on Platform - Market share (2024-2029) (%)
- 9.2 Comparison by Platform
- Chart on Comparison by Platform
- Data Table on Comparison by Platform
- 9.3 Blogging - Market size and forecast (2024-2029)
- Chart on Blogging - Market size and forecast (2024-2029) ($ million)
- Data Table on Blogging - Market size and forecast (2024-2029) ($ million)
- Chart on Blogging - Year-over-year growth (2024-2029) (%)
- Data Table on Blogging - Year-over-year growth (2024-2029) (%)
- 9.4 Videos - Market size and forecast (2024-2029)
- Chart on Videos - Market size and forecast (2024-2029) ($ million)
- Data Table on Videos - Market size and forecast (2024-2029) ($ million)
- Chart on Videos - Year-over-year growth (2024-2029) (%)
- Data Table on Videos - Year-over-year growth (2024-2029) (%)
- 9.5 Infographics - Market size and forecast (2024-2029)
- Chart on Infographics - Market size and forecast (2024-2029) ($ million)
- Data Table on Infographics - Market size and forecast (2024-2029) ($ million)
- Chart on Infographics - Year-over-year growth (2024-2029) (%)
- Data Table on Infographics - Year-over-year growth (2024-2029) (%)
- 9.6 Case studies - Market size and forecast (2024-2029)
- Chart on Case studies - Market size and forecast (2024-2029) ($ million)
- Data Table on Case studies - Market size and forecast (2024-2029) ($ million)
- Chart on Case studies - Year-over-year growth (2024-2029) (%)
- Data Table on Case studies - Year-over-year growth (2024-2029) (%)
- 9.7 Others - Market size and forecast (2024-2029)
- Chart on Others - Market size and forecast (2024-2029) ($ million)
- Data Table on Others - Market size and forecast (2024-2029) ($ million)
- Chart on Others - Year-over-year growth (2024-2029) (%)
- Data Table on Others - Year-over-year growth (2024-2029) (%)
- 9.8 Market opportunity by Platform
- Market opportunity by Platform ($ million)
- Data Table on Market opportunity by Platform ($ million)
10 Market Segmentation by Objective
- 10.1 Market segments
- Chart on Objective - Market share (2024-2029) (%)
- Data Table on Objective - Market share (2024-2029) (%)
- 10.2 Comparison by Objective
- Chart on Comparison by Objective
- Data Table on Comparison by Objective
- 10.3 Lead generation - Market size and forecast (2024-2029)
- Chart on Lead generation - Market size and forecast (2024-2029) ($ million)
- Data Table on Lead generation - Market size and forecast (2024-2029) ($ million)
- Chart on Lead generation - Year-over-year growth (2024-2029) (%)
- Data Table on Lead generation - Year-over-year growth (2024-2029) (%)
- 10.4 Brand awareness - Market size and forecast (2024-2029)
- Chart on Brand awareness - Market size and forecast (2024-2029) ($ million)
- Data Table on Brand awareness - Market size and forecast (2024-2029) ($ million)
- Chart on Brand awareness - Year-over-year growth (2024-2029) (%)
- Data Table on Brand awareness - Year-over-year growth (2024-2029) (%)
- 10.5 Thought leadership - Market size and forecast (2024-2029)
- Chart on Thought leadership - Market size and forecast (2024-2029) ($ million)
- Data Table on Thought leadership - Market size and forecast (2024-2029) ($ million)
- Chart on Thought leadership - Year-over-year growth (2024-2029) (%)
- Data Table on Thought leadership - Year-over-year growth (2024-2029) (%)
- 10.6 Others - Market size and forecast (2024-2029)
- Chart on Others - Market size and forecast (2024-2029) ($ million)
- Data Table on Others - Market size and forecast (2024-2029) ($ million)
- Chart on Others - Year-over-year growth (2024-2029) (%)
- Data Table on Others - Year-over-year growth (2024-2029) (%)
- 10.7 Market opportunity by Objective
- Market opportunity by Objective ($ million)
- Data Table on Market opportunity by Objective ($ million)
11 Market Segmentation by Enterprise Size
- 11.1 Market segments
- Chart on Enterprise Size - Market share (2024-2029) (%)
- Data Table on Enterprise Size - Market share (2024-2029) (%)
- 11.2 Comparison by Enterprise Size
- Chart on Comparison by Enterprise Size
- Data Table on Comparison by Enterprise Size
- 11.3 Large Enterprises - Market size and forecast (2024-2029)
- Chart on Large Enterprises - Market size and forecast (2024-2029) ($ million)
- Data Table on Large Enterprises - Market size and forecast (2024-2029) ($ million)
- Chart on Large Enterprises - Year-over-year growth (2024-2029) (%)
- Data Table on Large Enterprises - Year-over-year growth (2024-2029) (%)
- 11.4 Small and Medium Enterprises (SMEs) - Market size and forecast (2024-2029)
- Chart on Small and Medium Enterprises (SMEs) - Market size and forecast (2024-2029) ($ million)
- Data Table on Small and Medium Enterprises (SMEs) - Market size and forecast (2024-2029) ($ million)
- Chart on Small and Medium Enterprises (SMEs) - Year-over-year growth (2024-2029) (%)
- Data Table on Small and Medium Enterprises (SMEs) - Year-over-year growth (2024-2029) (%)
- 11.5 Market opportunity by Enterprise Size
- Market opportunity by Enterprise Size ($ million)
- Data Table on Market opportunity by Enterprise Size ($ million)
12 Market Segmentation by Content Type
- 12.1 Market segments
- Chart on Content Type - Market share (2024-2029) (%)
- Data Table on Content Type - Market share (2024-2029) (%)
- 12.2 Comparison by Content Type
- Chart on Comparison by Content Type
- Data Table on Comparison by Content Type
- 12.3 Social Media Content - Market size and forecast (2024-2029)
- Chart on Social Media Content - Market size and forecast (2024-2029) ($ million)
- Data Table on Social Media Content - Market size and forecast (2024-2029) ($ million)
- Chart on Social Media Content - Year-over-year growth (2024-2029) (%)
- Data Table on Social Media Content - Year-over-year growth (2024-2029) (%)
- 12.4 Email Marketing - Market size and forecast (2024-2029)
- Chart on Email Marketing - Market size and forecast (2024-2029) ($ million)
- Data Table on Email Marketing - Market size and forecast (2024-2029) ($ million)
- Chart on Email Marketing - Year-over-year growth (2024-2029) (%)
- Data Table on Email Marketing - Year-over-year growth (2024-2029) (%)
- 12.5 Whitepapers - Market size and forecast (2024-2029)
- Chart on Whitepapers - Market size and forecast (2024-2029) ($ million)
- Data Table on Whitepapers - Market size and forecast (2024-2029) ($ million)
- Chart on Whitepapers - Year-over-year growth (2024-2029) (%)
- Data Table on Whitepapers - Year-over-year growth (2024-2029) (%)
- 12.6 Podcasts - Market size and forecast (2024-2029)
- Chart on Podcasts - Market size and forecast (2024-2029) ($ million)
- Data Table on Podcasts - Market size and forecast (2024-2029) ($ million)
- Chart on Podcasts - Year-over-year growth (2024-2029) (%)
- Data Table on Podcasts - Year-over-year growth (2024-2029) (%)
- 12.7 Market opportunity by Content Type
- Market opportunity by Content Type ($ million)
- Data Table on Market opportunity by Content Type ($ million)
13 Market Segmentation by Deployment Type
- 13.1 Market segments
- Chart on Deployment Type - Market share (2024-2029) (%)
- Data Table on Deployment Type - Market share (2024-2029) (%)
- 13.2 Comparison by Deployment Type
- Chart on Comparison by Deployment Type
- Data Table on Comparison by Deployment Type
- 13.3 On-premise - Market size and forecast (2024-2029)
- Chart on On-premise - Market size and forecast (2024-2029) ($ million)
- Data Table on On-premise - Market size and forecast (2024-2029) ($ million)
- Chart on On-premise - Year-over-year growth (2024-2029) (%)
- Data Table on On-premise - Year-over-year growth (2024-2029) (%)
- 13.4 Cloud-based solutions - Market size and forecast (2024-2029)
- Chart on Cloud-based solutions - Market size and forecast (2024-2029) ($ million)
- Data Table on Cloud-based solutions - Market size and forecast (2024-2029) ($ million)
- Chart on Cloud-based solutions - Year-over-year growth (2024-2029) (%)
- Data Table on Cloud-based solutions - Year-over-year growth (2024-2029) (%)
- 13.5 Market opportunity by Deployment Type
- Market opportunity by Deployment Type ($ million)
- Data Table on Market opportunity by Deployment Type ($ million)
14 Market Segmentation by Technology Integration
- 14.1 Market segments
- Chart on Technology Integration - Market share (2024-2029) (%)
- Data Table on Technology Integration - Market share (2024-2029) (%)
- 14.2 Comparison by Technology Integration
- Chart on Comparison by Technology Integration
- Data Table on Comparison by Technology Integration
- 14.3 AI-driven - Market size and forecast (2024-2029)
- Chart on AI-driven - Market size and forecast (2024-2029) ($ million)
- Data Table on AI-driven - Market size and forecast (2024-2029) ($ million)
- Chart on AI-driven - Year-over-year growth (2024-2029) (%)
- Data Table on AI-driven - Year-over-year growth (2024-2029) (%)
- 14.4 Non-AI-driven - Market size and forecast (2024-2029)
- Chart on Non-AI-driven - Market size and forecast (2024-2029) ($ million)
- Data Table on Non-AI-driven - Market size and forecast (2024-2029) ($ million)
- Chart on Non-AI-driven - Year-over-year growth (2024-2029) (%)
- Data Table on Non-AI-driven - Year-over-year growth (2024-2029) (%)
- 14.5 Market opportunity by Technology Integration
- Market opportunity by Technology Integration ($ million)
- Data Table on Market opportunity by Technology Integration ($ million)
15 Customer Landscape
- 15.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
16 Geographic Landscape
- 16.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)
- 16.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 16.3 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 16.4 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 16.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 16.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 16.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 16.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 16.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 16.10 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 16.11 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 16.12 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 16.13 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 16.14 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ million)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
- 16.15 Saudi Arabia - Market size and forecast 2024-2029
- Chart on Saudi Arabia - Market size and forecast 2024-2029 ($ million)
- Data Table on Saudi Arabia - Market size and forecast 2024-2029 ($ million)
- Chart on Saudi Arabia - Year-over-year growth 2024-2029 (%)
- Data Table on Saudi Arabia - Year-over-year growth 2024-2029 (%)
- 16.16 Argentina - Market size and forecast 2024-2029
- Chart on Argentina - Market size and forecast 2024-2029 ($ million)
- Data Table on Argentina - Market size and forecast 2024-2029 ($ million)
- Chart on Argentina - Year-over-year growth 2024-2029 (%)
- Data Table on Argentina - Year-over-year growth 2024-2029 (%)
- 16.17 UAE - Market size and forecast 2024-2029
- Chart on UAE - Market size and forecast 2024-2029 ($ million)
- Data Table on UAE - Market size and forecast 2024-2029 ($ million)
- Chart on UAE - Year-over-year growth 2024-2029 (%)
- Data Table on UAE - Year-over-year growth 2024-2029 (%)
- 16.18 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
- 16.19 UK - Market size and forecast (2024-2029)
- Chart on UK - Market size and forecast (2024-2029) ($ million)
- Data Table on UK - Market size and forecast (2024-2029) ($ million)
- Chart on UK - Year-over-year growth (2024-2029) (%)
- Data Table on UK - Year-over-year growth (2024-2029) (%)
- 16.20 Italy - Market size and forecast (2024-2029)
- Chart on Italy - Market size and forecast (2024-2029) ($ million)
- Data Table on Italy - Market size and forecast (2024-2029) ($ million)
- Chart on Italy - Year-over-year growth (2024-2029) (%)
- Data Table on Italy - Year-over-year growth (2024-2029) (%)
- 16.21 France - Market size and forecast (2024-2029)
- Chart on France - Market size and forecast (2024-2029) ($ million)
- Data Table on France - Market size and forecast (2024-2029) ($ million)
- Chart on France - Year-over-year growth (2024-2029) (%)
- Data Table on France - Year-over-year growth (2024-2029) (%)
- 16.22 Egypt - Market size and forecast (2024-2029)
- Chart on Egypt - Market size and forecast (2024-2029) ($ million)
- Data Table on Egypt - Market size and forecast (2024-2029) ($ million)
- Chart on Egypt - Year-over-year growth (2024-2029) (%)
- Data Table on Egypt - Year-over-year growth (2024-2029) (%)
- 16.23 Oman - Market size and forecast (2024-2029)
- Chart on Oman - Market size and forecast (2024-2029) ($ million)
- Data Table on Oman - Market size and forecast (2024-2029) ($ million)
- Chart on Oman - Year-over-year growth (2024-2029) (%)
- Data Table on Oman - Year-over-year growth (2024-2029) (%)
- 16.24 KSA - Market size and forecast (2024-2029)
- Chart on KSA - Market size and forecast (2024-2029) ($ million)
- Data Table on KSA - Market size and forecast (2024-2029) ($ million)
- Chart on KSA - Year-over-year growth (2024-2029) (%)
- Data Table on KSA - Year-over-year growth (2024-2029) (%)
- 16.25 Rest of World (ROW) - Market size and forecast (2024-2029)
- Chart on Rest of World (ROW) - Market size and forecast (2024-2029) ($ million)
- Data Table on Rest of World (ROW) - Market size and forecast (2024-2029) ($ million)
- Chart on Rest of World (ROW) - Year-over-year growth (2024-2029) (%)
- Data Table on Rest of World (ROW) - Year-over-year growth (2024-2029) (%)
17 Drivers, Challenges, and Opportunity/Restraints
- 17.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 17.4 Market opportunities/restraints
18 Competitive Landscape
- 18.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 18.3 Landscape disruption
- Overview on factors of disruption
- 18.4 Industry risks
- Impact of key risks on business
19 Competitive Analysis
- 19.2 Market positioning of companies
- Matrix on companies position and classification
- 19.3 Adobe Inc.
- Adobe Inc. - Overview
- Adobe Inc. - Product / Service
- Adobe Inc. - Key offerings
- 19.4 Aghreni Technologies Pvt. Ltd.
- Aghreni Technologies Pvt. Ltd. - Overview
- Aghreni Technologies Pvt. Ltd. - Product / Service
- Aghreni Technologies Pvt. Ltd. - Key offerings
- 19.5 Alma Media Corp.
- Alma Media Corp. - Overview
- Alma Media Corp. - Product / Service
- Alma Media Corp. - Key offerings
- 19.6 Brafton Inc.
- Brafton Inc. - Overview
- Brafton Inc. - Product / Service
- Brafton Inc. - Key offerings
- 19.7 Contently Inc.
- Contently Inc. - Overview
- Contently Inc. - Product / Service
- Contently Inc. - Key offerings
- 19.8 Contentoo B.V.
- Contentoo B.V. - Overview
- Contentoo B.V. - Product / Service
- Contentoo B.V. - Key offerings
- 19.9 CoSchedule LLC
- CoSchedule LLC - Overview
- CoSchedule LLC - Product / Service
- CoSchedule LLC - Key offerings
- 19.10 Curata Inc.
- Curata Inc. - Overview
- Curata Inc. - Product / Service
- Curata Inc. - Key offerings
- 19.11 DivvyHQ
- DivvyHQ - Overview
- DivvyHQ - Product / Service
- DivvyHQ - Key offerings
- 19.12 Hootsuite Inc.
- Hootsuite Inc. - Overview
- Hootsuite Inc. - Product / Service
- Hootsuite Inc. - Key offerings
- 19.13 HubSpot Inc.
- HubSpot Inc. - Overview
- HubSpot Inc. - Product / Service
- HubSpot Inc. - Key offerings
- 19.14 Influence and Co.
- Influence and Co. - Overview
- Influence and Co. - Product / Service
- Influence and Co. - Key offerings
- 19.15 Interact Marketing
- Interact Marketing - Overview
- Interact Marketing - Product / Service
- Interact Marketing - Key offerings
- 19.16 IZEA Worldwide Inc.
- IZEA Worldwide Inc. - Overview
- IZEA Worldwide Inc. - Product / Service
- IZEA Worldwide Inc. - Key offerings
- 19.17 NewsCred
- NewsCred - Overview
- NewsCred - Product / Service
- NewsCred - Key offerings
- 19.18 Rock Content
- Rock Content - Overview
- Rock Content - Product / Service
- Rock Content - Key offerings
- 19.19 Seismic Software Inc.
- Seismic Software Inc. - Overview
- Seismic Software Inc. - Product / Service
- Seismic Software Inc. - Key offerings
- 19.20 Skyword Inc.
- Skyword Inc. - Overview
- Skyword Inc. - Product / Service
- Skyword Inc. - Key offerings
- 19.21 Sprinklr Inc.
- Sprinklr Inc. - Overview
- Sprinklr Inc. - Product / Service
- Sprinklr Inc. - Key offerings
- 19.22 Upland Software Inc.
- Upland Software Inc. - Overview
- Upland Software Inc. - Product / Service
- Upland Software Inc. - Key offerings
- 19.23 Adobe Inc. (USA)
- Adobe Inc. (USA) - Overview
- Adobe Inc. (USA) - Product / Service
- Adobe Inc. (USA) - Key offerings
- 19.24 Aghreni Technologies Pvt. Ltd. (India)
- Aghreni Technologies Pvt. Ltd. (India) - Overview
- Aghreni Technologies Pvt. Ltd. (India) - Product / Service
- Aghreni Technologies Pvt. Ltd. (India) - Key offerings
- 19.25 Alma Media Corp. (Finland)
- Alma Media Corp. (Finland) - Overview
- Alma Media Corp. (Finland) - Product / Service
- Alma Media Corp. (Finland) - Key offerings
- 19.26 Brafton Inc. (USA)
- Brafton Inc. (USA) - Overview
- Brafton Inc. (USA) - Product / Service
- Brafton Inc. (USA) - Key offerings
- 19.27 Contently Inc. (USA)
- Contently Inc. (USA) - Overview
- Contently Inc. (USA) - Product / Service
- Contently Inc. (USA) - Key offerings
- 19.28 Contentoo B.V. (Netherlands)
- Contentoo B.V. (Netherlands) - Overview
- Contentoo B.V. (Netherlands) - Product / Service
- Contentoo B.V. (Netherlands) - Key offerings
- 19.29 CoSchedule LLC (USA)
- CoSchedule LLC (USA) - Overview
- CoSchedule LLC (USA) - Product / Service
- CoSchedule LLC (USA) - Key offerings
- 19.30 Curata Inc. (USA)
- Curata Inc. (USA) - Overview
- Curata Inc. (USA) - Product / Service
- Curata Inc. (USA) - Key offerings
- 19.31 DivvyHQ (USA)
- DivvyHQ (USA) - Overview
- DivvyHQ (USA) - Product / Service
- DivvyHQ (USA) - Key offerings
- 19.32 Hootsuite Inc. (Canada)
- Hootsuite Inc. (Canada) - Overview
- Hootsuite Inc. (Canada) - Product / Service
- Hootsuite Inc. (Canada) - Key offerings
- 19.33 HubSpot Inc. (USA)
- HubSpot Inc. (USA) - Overview
- HubSpot Inc. (USA) - Product / Service
- HubSpot Inc. (USA) - Key offerings
- 19.34 Influence and Co. (USA)
- Influence and Co. (USA) - Overview
- Influence and Co. (USA) - Product / Service
- Influence and Co. (USA) - Key offerings
- 19.35 Interact Marketing (USA)
- Interact Marketing (USA) - Overview
- Interact Marketing (USA) - Product / Service
- Interact Marketing (USA) - Key offerings
- 19.36 IZEA Worldwide Inc. (USA)
- IZEA Worldwide Inc. (USA) - Overview
- IZEA Worldwide Inc. (USA) - Product / Service
- IZEA Worldwide Inc. (USA) - Key offerings
- 19.37 NewsCred (USA)
- NewsCred (USA) - Overview
- NewsCred (USA) - Product / Service
- NewsCred (USA) - Key offerings
- 19.38 Rock Content (Brazil)
- Rock Content (Brazil) - Overview
- Rock Content (Brazil) - Product / Service
- Rock Content (Brazil) - Key offerings
- 19.39 Seismic Software Inc. (USA)
- Seismic Software Inc. (USA) - Overview
- Seismic Software Inc. (USA) - Product / Service
- Seismic Software Inc. (USA) - Key offerings
- 19.40 Skyword Inc. (USA)
- Skyword Inc. (USA) - Overview
- Skyword Inc. (USA) - Product / Service
- Skyword Inc. (USA) - Key offerings
- 19.41 Sprinklr Inc. (USA)
- Sprinklr Inc. (USA) - Overview
- Sprinklr Inc. (USA) - Product / Service
- Sprinklr Inc. (USA) - Key offerings
- 19.42 Upland Software Inc. (USA)
- Upland Software Inc. (USA) - Overview
- Upland Software Inc. (USA) - Product / Service
- Upland Software Inc. (USA) - Key offerings
20 Appendix
- 20.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 20.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 20.4 Research methodology
- 20.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 20.9 360 degree market analysis
- 360 degree market analysis
- 20.10 List of abbreviations
- List of abbreviations
- o Strong financial performance