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The digital workplace market size is forecast to increase by USD 76.22 billion at a CAGR of 23.6% between 2023 and 2028. The market's growth trajectory is influenced by various factors, foremost among them being the decreasing hardware expenses for businesses. This reduction in costs enables enterprises to adopt digital workplace solutions more readily. Another driving force is the expanding user base accessing the internet through various devices, indicating a growing trend towards digitalization. Furthermore, there's a notable shift in employee preferences towards achieving a better work-life balance, with a particular emphasis on flexibility. Digital workplace solutions play a crucial role in facilitating this flexibility, thereby contributing to the market's upward trajectory. This confluence of reduced hardware costs, increased internet accessibility, and the demand for flexible work arrangements underscores the significant drivers propelling the digital workplace solution market forward.
Moreover, the market growth and forecasting report includes key player's detailed analyses of the competitive landscape of the market and information about 20 market companies, including Capgemini Service SAS, Cognizant Technology Solutions Corp., DXC Technology Co., Fujitsu Ltd., HCL Technologies Ltd., Hewlett Packard Enterprise Co., Infosys Ltd., Kissflow Inc., Kyndryl Inc., Microsoft Corp., Mphasis Ltd., Nippon Telegraph and Telephone Corp., Tata Consultancy Services Ltd., Tech Mahindra Ltd., Trianz, Unisys Corp., Wipro Ltd., and Zensar Technologies Inc. Additionally, Accenture Plc offers digital workplace such as Accenture Digital Workplace solutions, which prioritize user-centric experiences and digital transformation, promoting flexible collaboration and productivity.
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The market is driven by factors such as data-enabled and data-driven methods enhancing decision-making, new technologies and tools optimizing productivity, and remote, collaborative, virtual, mobile, and augmented ways of working, improving flexibility. Key trends include the rise of Artificial Intelligence (AI) and Internet of Things (IoT) integration, as well as the adoption of Virtual Reality (VR) for immersive experiences. Challenges include ensuring data security in remote setups, managing work-life balance in digital environments, and addressing the lack of training for effective utilization of digital tools. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage.
The reduced hardware cost for enterprises is driving growth in the market. Enterprises can save on hardware costs due to a digital workplace. In addition, BYOD, which comes under the digital workplace, is an IT policy wherein employees of a company are encouraged to use their own personal mobile devices, such as smartphones, tablets, and laptops, to access enterprise data.
Moreover, the market offers a huge benefit to enterprises in terms of cost-saving as the organizations do not have to spend on expensive devices for employees. In addition, if bad weather or heavy traffic is preventing staff from making their way to the office, they may work from home or at another location. Furthermore, by moving the cost of buying the mobile device to the user, it might occasionally contribute to budget savings. Such factors will contribute to the growth of the global market during the forecast period.
The rising adoption of BYOD in SMEs is a key trend in the market. Enterprise mobility solutions have been supporting the growth of enterprises and helping to gain contacts with customers. In addition, SMEs require regular updates on their services, as they find themselves catering to a large number of customer segments, and this requires constant innovation in business offerings.
Moreover, enterprise mobility solutions are among the most valuable methods for SMEs to increase their revenues, improve customer services and satisfaction, and reduce the cost of acquiring customers. In addition, compared with SMEs, large organizations are more concerned about the arrival and withdrawal of cell phones in their organization on a regular basis. Furthermore, the increasing adoption of BYOD in SMEs will boost the growth of the global market during the forecast period.
Data privacy and security concerns are a major challenge in a market. Many business organizations prefer cloud-based solutions to on-premise solutions owing to their cost-effectiveness and ease of accessibility. Therefore, a cost-effective cloud-based solution with better features and agility is the best option for organizations with limited budgets and resources. In addition, the cloud has become an integral part of IT in government agencies.
However, organizations have lesser control over their data when it is on the cloud. In addition, in view of the fact that cloud storage is a gateway to security threats and privacy issues, end-users are also concerned about data protection policies for cloud-based solutions. Therefore, data privacy and security concerns will hinder the growth of the global market, especially among end-users who deal with large volumes of sensitive or classified information during the forecast period.
The market is witnessing significant transformations driven by the adoption of data-enabled and data-driven methods. This includes leveraging new technologies and tools to enhance work-life balance and improve the employee experience across various work styles. Organizations are focusing on catering to the needs of both new employees and experienced and expert workers through innovative training programs. The shift towards remote, collaborative, virtual, mobile, and augmented ways of working has become crucial, especially in diverse geographic regions. Service providers offer comprehensive setup, migration, and management services like Desktop-as-a-service to facilitate seamless operations in the COVID-19 pandemic era. Video and web conferencing tools, Artificial Intelligence (AI), Internet of Things (IoT), and Virtual Reality (VR) technologies are integral parts of the digital workplace, enhancing business processes and enabling effective work-from-home scenarios while ensuring data security through cloud services. The BFSI (Banking, Financial Services, and Insurance) and healthcare sectors, along with IT and telecom industries, are at the forefront of embracing these advancements in the market.
The solution segment is estimated to witness significant growth during the forecast period. The solutions segment is categorized into three sub-segments, Unified communication and collaboration combine multiple communication services, which, in so far as people often use the same interface to communicate and cooperate, provides seamless communication and collaboration between them.
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The solution segment was the largest segment and was valued at USD 11.21 billion in 2018. Enterprise mobility management is a group of tools, processes, and personnel devoted to controlling mobile computing services, wireless networks, and mobile devices. With unified endpoint management, users can request access to various business applications on any device, at any location, and at any time. The rising adoption of digital workplace solutions will drive the growth of the solutions segment of the global market during the forecast period.
The growing adoption of digital workplaces across large enterprise segment will increase market growth. The large enterprise segment refers to corporations or big businesses and represents organizations with substantial workforce, extensive operations, complex IT environments, multiple departments, and a wide range of business activities. In addition, large enterprises have particular demands and considerations in terms of the digital workspace due to their size and scale. Moreover, a high number of devices need to be effectively managed in the digital workplace, which is intended for major enterprises. In addition, scalability involves the ability to manage, monitor, and secure a large fleet of devices without compromising performance or user experience. Furthermore, several large enterprises are implementing cloud technology and innovative technologies that are easy to use and powered by AI and other automation technologies and software. Hence, such factors are fuelling the growth of this segment which in turn drives the market during the forecast period.
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North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio's analysts have provided extensive insight into the market forecast, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. Several digital workplace companies have a strong presence in North America. In addition, the expansion of digital workplace solutions in the region is anticipated to be rapid during the forecast period due to the rise in the adoption of smartphones and tablets for accessing information essential to company operations.
Moreover, due to the increasing use of social media, mobile technology, advanced analytics, cloud computing, and the IoT across a variety of industries, including manufacturing, retail, BFSI, healthcare, and government, it is expected that North America's adoption of digital workplace solutions will be more widespread in coming years. In addition, employees working in digital workplace service-providing companies prefer smartphones over other devices. Hence, such factors are driving the market growth in North America during the forecast period.
The market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Atos SE: The company offers a digital workplace such as Atos Digital Workplace, which is a suite of cloud-based solutions that enable organizations to create a unified digital workplace.
Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
The market is witnessing rapid growth driven by several key factors. First, the adoption of new technologies and tools is revolutionizing how organizations conduct conferences and webinars. This shift is not only enhancing employee experience but also reshaping work styles to accommodate a mobile and agile workforce. Furthermore, the integration of Artificial Intelligence (AI), Internet of Things (IoT), and Virtual Reality (VR) technologies is driving automation and efficiency in business processes. The market is experiencing significant growth driven by various factors that are reshaping modern work environments. One crucial aspect is the integration of conference and webinar materials into digital platforms, enabling seamless collaboration and communication. This facilitates the engagement of experienced and expert workers, bridging knowledge gaps and enhancing overall productivity.
Moreover, the demand for digital workplace solutions is particularly strong among SMEs (Small and Medium-sized Enterprises) seeking cost savings and improved scalability. Training programs and support services play a vital role in bridging the gap between new employees and experienced workers, ensuring a knowledgeable and adaptable workforce. Cloud deployment offers lower costs, flexibility, and faster results, making it a preferred choice for organizations navigating the Fourth Industrial Revolution. However, challenges such as the lack of training and education hinder optimal utilization of digital workplace tools. Organizations are focusing on enhancing adaptability and employee engagement through effective leadership, revamped organizational structure, and professional consulting services.
Furthermore, Data security remains a top priority, especially in sectors like healthcare & pharmaceuticals, BFSI (Banking, Financial Services, and Insurance), IT and telecom, and media and entertainment. Overall, the digital workplace landscape is evolving towards data-enabled, collaborative, and virtual environments to meet the changing needs of modern businesses across geographic regions. In addition, the digital workplace's appeal lies in its ability to provide training support and maintenance, freeing up manpower and enabling faster and more efficient results through automated systems and robotics. Data-enabled methods drive decision-making, and remote, collaborative, virtual, mobile, and augmented ways of working are becoming the norm. Service providers offer setup, migration, and management services, including Desktop-as-a-service and BYOD solutions, catering to diverse industries like healthcare & pharmaceuticals and facilitating work-from-home arrangements through cloud services. The market continues to evolve, emphasizing flexibility and scalability to meet the dynamic needs of modern businesses.
Market Scope |
|
Report Coverage |
Details |
Page number |
173 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 23.6% |
Market Growth 2024-2028 |
USD 76.22 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
21.87 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 34% |
Key countries |
US, China, India, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Accenture Plc, Atos SE, Capgemini Service SAS, Cognizant Technology Solutions Corp., DXC Technology Co., Fujitsu Ltd., HCL Technologies Ltd., Hewlett Packard Enterprise Co., Infosys Ltd., Kissflow Inc., Kyndryl Inc., Microsoft Corp., Mphasis Ltd., Nippon Telegraph and Telephone Corp., Tata Consultancy Services Ltd., Tech Mahindra Ltd., Trianz, Unisys Corp., Wipro Ltd., and Zensar Technologies Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Component
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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