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Costume Jewelry Market in India Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2022-2026

  • Published: Jul 2022
  • Pages: 107
  • SKU: IRTNTR73797
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The costume jewelry market share in India is expected to increase to USD 552.73 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 8.08%.

This costume jewelry market in India research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers costume jewelry market in India segmentation by distribution channel (offline and online) and product type (necklaces and chains, earrings, rings, bracelets, and others). The India costume jewelry market report also offers information on several market vendors, including Anuradha Art Jewellery, Avon Products inc., BlueStone Jewellery and Lifestyle Pvt. Ltd., GBL Altair Pvt. Ltd., GIVA Jewellery, Isharya, Kushals Fashion Jewellery, Manek Ratna, Pipa Bella Accessories Pvt. Ltd., Romoch, Rubans Accessories, Sia Jewels Pvt. Ltd., Sukkhi Online Pvt. Ltd., Swarovski AG, TBA Jewels Pvt. Ltd., Titan Company Ltd., Violet and Purple Designer Fashion Jewellery Pvt. Ltd., Yellow Chimes, YouBella Jewellery and Lifestyle, Zariin, and Zaveri and Co. Pvt. Ltd. among others.

What will the Costume Jewelry Market Size in India be During the Forecast Period?

Costume Jewelry Market Size

Download the Free Report Sample to Unlock the Costume Jewelry Market Size in India for the Forecast Period and Other Important Statistics

 

Costume Jewelry Market in India: Key Drivers, Trends, and Challenges

The affordable pricing of costume jewelry is notably driving the costume jewelry market growth in India, although factors such as lack of durability may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the costume jewelry industry in India. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Costume Jewelry Market Driver in India

  • The affordable pricing of costume jewelry is one of the factors supporting the India costume jewelry market growth.
  • The prices of gold and silver keep fluctuating from time to time. For instance, on average, the price of necklaces and rings is around $15-$25 and $5-$10, respectively. Thus, the high cost of procurement associated with jewelry manufactured using gold, silver, and precious gems is expected to increase the adoption of costume jewelry.
  • New designs, colors, and innovations in costume jewelry drive the growth of the costume jewelry market in India, as such features attract consumers to try costume jewelry products. 
  • The factors such as a rapid change in consumer lifestyle along with a significant increase in the adoption of costume jewelry as a fashion accessory in the country are expected to influence people to buy more costume jewelry instead of expensive jewels. This, in turn, will drive the market growth during the forecast period.

Key Costume Jewelry Market Trend in India

  • Increased demand from millennials is one of the key India costume jewelry market trends fueling the market growth.
  • Individuals in the age group of 18-34 years are categorized as millennials, and they form a major consumer segment of the costume jewelry market in India.
  • Millennials are becoming aware of the authenticity and quality of different types of costume jewelry, such as necklaces, rings, and bracelets. Moreover, their interest in costume jewelry is mainly driven by their changing lifestyles and the prevalence of social media.
  • The manufacturers of costume jewelry are launching new products with innovative designs. Such new product launches are anticipated to fuel the market growth during the forecast period.

Key Costume Jewelry Market Challenge in India

  • Lack of durability is one of the factors hindering the India costume jewelry market growth.
  • Costume jewelry products easily break, lose their shine, and cannot be repaired or reconstructed and they require proper maintenance and careful handling.
  • Most vendors in the country do not offer any warranty for products in case of any issues. Contrarily, fine-quality gold, gems, and platinum products have a long shelf life compared with costume jewelry and are under warranty for a certain time period.
  • Costume jewelry pieces offered by vendors in the unorganized sector are affordable, but their quality is not good. Also, the manufacturers of costume jewelry sometimes use unsafe chemicals, such as lead, chromium, and nickel, which cause various allergic reactions on the skin and are therefore considered harmful to health.
  • Many people prefer premium costume jewelry products that are of a specific designer or a brand instead of fashionable cost-effective costume jewelry. Such an increasing preference for premium costume jewelry products is hindering the Indian costume jewelry market growth.

This costume jewelry market in India analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the costume jewelry market in India as a part of the global apparel, accessories, and luxury goods market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the costume jewelry market in India during the forecast period.

Who are the Major Costume Jewelry Market Vendors in India?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Anuradha Art Jewellery
  • Avon Products inc.
  • BlueStone Jewellery and Lifestyle Pvt. Ltd.
  • GBL Altair Pvt. Ltd.
  • GIVA Jewellery
  • Isharya
  • Kushals Fashion Jewellery
  • Manek Ratna
  • Pipa Bella Accessories Pvt. Ltd.
  • Romoch
  • Rubans Accessories
  • Sia Jewels Pvt. Ltd.
  • Sukkhi Online Pvt. Ltd.
  • Swarovski AG
  • TBA Jewels Pvt. Ltd.
  • Titan Company Ltd.
  • Violet and Purple Designer Fashion Jewellery Pvt. Ltd.
  • Yellow Chimes
  • YouBella Jewellery and Lifestyle
  • Zariin
  • Zaveri and Co. Pvt. Ltd.

 

This statistical study of the costume jewelry market in India encompasses successful business strategies deployed by the key vendors. The costume jewelry market in India is fragmented and the vendors are deploying growth strategies such as quality, pricing, and market reach to compete in the market.

Product insights and News

  • Voylla.com - The company offers costume jewelry such as Gold Plated Star Shape Ear Studs Made With Swarovski Zirconia and Bajrangi Bhaijaan Inspired Lord Hanuman Pendant.
  • Bluestone.com - The company offers costume jewelry such as bracelets, chains, and earrings.
  • Avonworldwide.com - The company offers costume jewelry such as Bloomingdale Links Necklace and Earrings Set, Floral Passion Gold Plated Necklace Set, and Fusion Forever 3 Layer Necklace.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The costume jewelry market in India forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Costume Jewelry Market in India Value Chain Analysis

Our report provides extensive information on the value chain analysis for the costume jewelry market in India, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

What are the Revenue-generating Distribution Channel Segments in the Costume Jewelry Market in India?

Costume Jewelry Market Market segmentation by region

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The costume jewelry market share growth in India by the offline segment will be significant during the forecast period. Various types of offline channels include hypermarkets, supermarkets, specialty retail stores, and vendors' proprietary retail stores. The availability of costume jewelry through such stores enables consumers to choose from a diverse range of products. Some e-commerce platforms are trying to expand their presence by partnering with regional retailers or distributors and expanding their own retail stores. Such factors are expected to propel the demand for costume jewelry in the offline segment during the forecast period. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the India costume jewelry market size and actionable market insights on post COVID-19 impact on each segment.

 

Costume Jewelry Market Scope in India

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 8.08%

Market growth 2022-2026

$ 552.73 million

Market structure

Fragmented

YoY growth (%)

7.0

Key consumer countries

India

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Anuradha Art Jewellery, Avon Products inc., BlueStone Jewellery and Lifestyle Pvt. Ltd., GBL Altair Pvt. Ltd., GIVA Jewellery, Isharya, Kushals Fashion Jewellery, Manek Ratna, Pipa Bella Accessories Pvt. Ltd., Romoch, Rubans Accessories, Sia Jewels Pvt. Ltd., Sukkhi Online Pvt. Ltd., Swarovski AG, TBA Jewels Pvt. Ltd., Titan Company Ltd., Violet and Purple Designer Fashion Jewellery Pvt. Ltd., Yellow Chimes, YouBella Jewellery and Lifestyle, Zariin, and Zaveri and Co. Pvt. Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.

Customization purview

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What are the Key Data Covered in this Costume Jewelry Market in India Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive costume jewelry market growth in India during the next five years
  • Precise estimation of the costume jewelry market size in India and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the costume jewelry industry in India  
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of costume jewelry market vendors in India 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product Type
    • Exhibit 06: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 07: Parent market
    • Exhibit 08: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 09: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 10: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 11: Chart on India - Market size and forecast 2021-2026 ($ million)
      • Exhibit 12: Data Table on India - Market size and forecast 2021-2026 ($ million)
      • Exhibit 13: Chart on India: Year-over-year growth 2021-2026 (%)
      • Exhibit 14: Data Table on India: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 15: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 16: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 17: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 18: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 19: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 20: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 21: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Distribution Channel

    • 5.1 Market segments
      • Exhibit 22: Chart on Distribution Channel - Market share 2021-2026 (%)
      • Exhibit 23: Data Table on Distribution Channel - Market share 2021-2026 (%)
    • 5.2 Comparison by Distribution Channel
      • Exhibit 24: Chart on Comparison by Distribution Channel
      • Exhibit 25: Data Table on Comparison by Distribution Channel
    • 5.3 Offline - Market size and forecast 2021-2026
      • Exhibit 26: Chart on Offline - Market size and forecast 2021-2026 ($ million)
      • Exhibit 27: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
      • Exhibit 28: Chart on Offline - Year-over-year growth 2021-2026 (%)
      • Exhibit 29: Data Table on Offline - Year-over-year growth 2021-2026 (%)
    • 5.4 Online - Market size and forecast 2021-2026
      • Exhibit 30: Chart on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 31: Data Table on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 32: Chart on Online - Year-over-year growth 2021-2026 (%)
      • Exhibit 33: Data Table on Online - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Distribution Channel
      • Exhibit 34: Market opportunity by Distribution Channel ($ million)

    6 Market Segmentation by Product Type

    • 6.1 Market segments
      • Exhibit 35: Chart on Product Type - Market share 2021-2026 (%)
      • Exhibit 36: Data Table on Product Type - Market share 2021-2026 (%)
    • 6.2 Comparison by Product Type
      • Exhibit 37: Chart on Comparison by Product Type
      • Exhibit 38: Data Table on Comparison by Product Type
    • 6.3 Necklaces and chains - Market size and forecast 2021-2026
      • Exhibit 39: Chart on Necklaces and chains - Market size and forecast 2021-2026 ($ million)
      • Exhibit 40: Data Table on Necklaces and chains - Market size and forecast 2021-2026 ($ million)
      • Exhibit 41: Chart on Necklaces and chains - Year-over-year growth 2021-2026 (%)
      • Exhibit 42: Data Table on Necklaces and chains - Year-over-year growth 2021-2026 (%)
    • 6.4 Earrings - Market size and forecast 2021-2026
      • Exhibit 43: Chart on Earrings - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Data Table on Earrings - Market size and forecast 2021-2026 ($ million)
      • Exhibit 45: Chart on Earrings - Year-over-year growth 2021-2026 (%)
      • Exhibit 46: Data Table on Earrings - Year-over-year growth 2021-2026 (%)
    • 6.5 Rings - Market size and forecast 2021-2026
      • Exhibit 47: Chart on Rings - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Data Table on Rings - Market size and forecast 2021-2026 ($ million)
      • Exhibit 49: Chart on Rings - Year-over-year growth 2021-2026 (%)
      • Exhibit 50: Data Table on Rings - Year-over-year growth 2021-2026 (%)
    • 6.6 Bracelets - Market size and forecast 2021-2026
      • Exhibit 51: Chart on Bracelets - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Data Table on Bracelets - Market size and forecast 2021-2026 ($ million)
      • Exhibit 53: Chart on Bracelets - Year-over-year growth 2021-2026 (%)
      • Exhibit 54: Data Table on Bracelets - Year-over-year growth 2021-2026 (%)
    • 6.7 Others - Market size and forecast 2021-2026
      • Exhibit 55: Chart on Others - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Data Table on Others - Market size and forecast 2021-2026 ($ million)
      • Exhibit 57: Chart on Others - Year-over-year growth 2021-2026 (%)
      • Exhibit 58: Data Table on Others - Year-over-year growth 2021-2026 (%)
    • 6.8 Market opportunity by Product Type
      • Exhibit 59: Market opportunity by Product Type ($ million)

    7 Customer Landscape

    • 7.1 Customer landscape overview
      • Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 61: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 62: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 63: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 64: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 65: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 66: Matrix on vendor position and classification
            • 10.3 Avon Products Inc.
              • Exhibit 67: Avon Products Inc. - Overview
              • Exhibit 68: Avon Products Inc. - Product / Service
              • Exhibit 69: Avon Products Inc. - Key offerings
            • 10.4 BlueStone Jewellery and Lifestyle Pvt. Ltd.
              • Exhibit 70: BlueStone Jewellery and Lifestyle Pvt. Ltd. - Overview
              • Exhibit 71: BlueStone Jewellery and Lifestyle Pvt. Ltd. - Product / Service
              • Exhibit 72: BlueStone Jewellery and Lifestyle Pvt. Ltd. - Key offerings
            • 10.5 GBL Altair Pvt. Ltd.
              • Exhibit 73: GBL Altair Pvt. Ltd. - Overview
              • Exhibit 74: GBL Altair Pvt. Ltd. - Product / Service
              • Exhibit 75: GBL Altair Pvt. Ltd. - Key offerings
            • 10.6 Pipa Bella Accessories Pvt. Ltd.
              • Exhibit 76: Pipa Bella Accessories Pvt. Ltd. - Overview
              • Exhibit 77: Pipa Bella Accessories Pvt. Ltd. - Product / Service
              • Exhibit 78: Pipa Bella Accessories Pvt. Ltd. - Key offerings
            • 10.7 Romoch
              • Exhibit 79: Romoch - Overview
              • Exhibit 80: Romoch - Product / Service
              • Exhibit 81: Romoch - Key offerings
            • 10.8 Sukkhi Online Pvt. Ltd.
              • Exhibit 82: Sukkhi Online Pvt. Ltd. - Overview
              • Exhibit 83: Sukkhi Online Pvt. Ltd. - Product / Service
              • Exhibit 84: Sukkhi Online Pvt. Ltd. - Key offerings
            • 10.9 Swarovski AG
              • Exhibit 85: Swarovski AG - Overview
              • Exhibit 86: Swarovski AG - Product / Service
              • Exhibit 87: Swarovski AG - Key offerings
            • 10.10 TBA Jewels Pvt. Ltd.
              • Exhibit 88: TBA Jewels Pvt. Ltd. - Overview
              • Exhibit 89: TBA Jewels Pvt. Ltd. - Product / Service
              • Exhibit 90: TBA Jewels Pvt. Ltd. - Key offerings
            • 10.11 Titan Company Ltd.
              • Exhibit 91: Titan Company Ltd. - Overview
              • Exhibit 92: Titan Company Ltd. - Business segments
              • Exhibit 93: Titan Company Ltd. - Key offerings
              • Exhibit 94: Titan Company Ltd. - Segment focus
            • 10.12 Zaveri and Co. Pvt. Ltd.
              • Exhibit 95: Zaveri and Co. Pvt. Ltd. - Overview
              • Exhibit 96: Zaveri and Co. Pvt. Ltd. - Product / Service
              • Exhibit 97: Zaveri and Co. Pvt. Ltd. - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 98: Inclusions checklist
                • Exhibit 99: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 100: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 101: Research methodology
                • Exhibit 102: Validation techniques employed for market sizing
                • Exhibit 103: Information sources
              • 11.5 List of abbreviations
                • Exhibit 104: List of abbreviations
              • raw material prices: In recent times, key manufacturers have been experiencing fluctuations in their profit margins due to the fluctuating prices of raw materials. For instance, the prices of synthetic fibers, such as Spandex (also known as Lycra or elastane in different regions), keep fluctuating. Besides, the unavailability of high-quality polyester fibers is increasing their prices. Subsequently, such volatility results in the high prices of apparel made using these raw materials. The continuous change in the profit margins of market competitors due to the volatility of raw material prices acts as a major challenge for the growth of the global apparel, accessories, and luxury goods market. The lag between cost fluctuations and the ability of market competitors to increase product prices can negatively impact the profit margins of vendors. The fluctuations in the prices of raw materials make manufacturers unable to anticipate their investments or control costs. Moreover, cost-driven end-users prefer reasonably priced apparel rather than investing heavily in global brands, which reduces the sales potential and revenue of competitors.

                Research Framework

                Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                TechnavioINFORMATION SOURCES

                Primary sources

                • Manufacturers and suppliers
                • Channel partners
                • Industry experts
                • Strategic decision makers

                Secondary sources

                • Industry journals and periodicals
                • Government data
                • Financial reports of key industry players
                • Historical data
                • Press releases
                Technavio

                TechnavioDATA ANALYSIS

                Data Synthesis

                • Collation of data
                • Estimation of key figures
                • Analysis of derived insights

                Data Validation

                • Triangulation with data models
                • Reference against proprietary databases
                • Corroboration with industry experts
                Technavio

                TechnavioREPORT WRITING

                Qualitative

                • Market drivers
                • Market challenges
                • Market trends
                • Five forces analysis

                Quantitative

                • Market size and forecast
                • Market segmentation
                • Geographical insights
                • Competitive landscape
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                Costume Jewelry Market in India market growth will increase by $552.73 mn during 2022-2026.
                The costume jewelry market in india market is expected to grow at a CAGR of 8.08% during 2022-2026.
                Technavio has segmented the costume jewelry market in india market by distribution channel (Offline and Online) ,other 1 (Necklaces and chains, Earrings, Rings, Bracelets, and Others) , and geographic (India).
                Anuradha Art Jewellery, Avon Products Inc., BlueStone Jewellery and Lifestyle Pvt. Ltd., GBL Altair Pvt. Ltd., GIVA Jewellery, Isharya, Kushals Fashion Jewellery, Manek Ratna, Pipa Bella Accessories Pvt. Ltd., Romoch, Rubans Accessories, Sia Jewels Pvt. Ltd., Sukkhi Online Pvt. Ltd., Swarovski AG, TBA Jewels Pvt. Ltd., Titan Company Ltd., Violet and Purple Designer Fashion Jewellery Pvt. Ltd., Yellow Chimes, YouBella Jewellery and Lifestyle, Zariin, Zaveri and Co. Pvt. Ltd. are a few of the key vendors in the costume jewelry market in india market.
                APAC will register the highest growth rate of 100% among the other regions. Therefore, the costume jewelry market in india market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
                The key factors driving the costume jewelry market in india market growth are:
                • Affordable pricing of costume jewelry
                • Increased demand from millennials
                The costume jewelry market in india market vendors should focus on grabbing business opportunities from the offline segment as it accounted for the largest market share in the base year.
                • What are the key global market and the regional market share?
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                • What are the variables influencing the market growth in the primary regions?
                • What are the factors influencing the growth of the parent market?
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