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The Dairy Based Beverages Market size is projected to increase by USD 41.95 billion from 2022 to 2027. The market is estimated to grow at a CAGR of 5.66% between 2022 and 2027. In 2017, the market size was valued at USD 105.67 billion. The rising adoption of healthy food habits is a major factor driving the dairy-based beverages market growth. Bone diseases like osteoporosis, arthritis, hypocalcemia, and osteogenesis imperfect are rising significantly. Such bone diseases are caused by low or insufficient intake of calcium which increases the demand for healthy food products like milk-based beverages to increase immunity. Additionally, a high percentage of the female and geriatric population will also lead to a greater demand for these products to prevent bone diseases.
Dairy-based beverages, such as milk, cheese, and yoghurt, are rich in calcium and are recommended by doctors and nutritionists to prevent the risk of developing diseases related to calcium deficiency and bone diseases. As these beverages are rich in various nutrients, such as calcium, potassium, vitamin D, and protein, people include them in their diets to reduce the chances of developing bone diseases. This report also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report consists of historic market data from 2017 to 2021.
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The Global Dairy-Based Beverages Market is driven by the growing demand for functional beverages among health-conscious consumers seeking nutrition and functional properties. With a focus on flavours and essential nutrients like proteins, omega-3, and minerals, dairy drinks offer a range of formulated functional products. Probiotic drinks fortified with microbial cultures and dairy-based beverages enriched with collagen, aloe vera, and plant sterols are gaining popularity for their health benefits and nutritional value, reflecting the evolving preferences of consumers worldwide.
This market research report extensively covers market segmentation by type (milk, yogurt, kefir, and others), distribution channel (supermarkets/hypermarkets, convenience stores, online retail, and others), and geography (Europe, North America, APAC, South America, and Middle East and Africa). The type segment of the global market encompasses a wide array of products tailored to consumer preferences and dietary needs. These beverages come in various flavors, enriched with minerals, antioxidants, and microbial cultures, providing both taste and nutritional benefits. With a growing emphasis on healthier alternatives, dairy-based beverages are increasingly produced using organic farming techniques, free from pesticides, additives, and chemicals. As awareness campaigns drive consumer interest in healthier options, the market witnesses continuous product launches and innovation. Flavored milk and plain milk remain prominent choices, with ongoing technology analysis supporting advancements in product development across both public and private sectors.
The dairy based beverages market segmentation by type consists of milk, yogurt, kefir, and others. The market share growth by the milk segment will be significant during the forecast period. Milk is a good source of vitamins and nutrients, including calcium, vitamin B12 (riboflavin), iodine, potassium, phosphorus, and vitamin B2. Therefore, nutritionists and doctors recommend women consume milk as they are more prone to developing bone diseases, such as osteoporosis, due to the hormonal changes in their bodies.
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The milk segment was valued at USD 59.88 billion in 2017 and continued to grow until 2021. The primary factors driving the segment growth are rapid growth in urbanization, the increasing prevalence of osteoporosis among women, the increasing awareness of healthy food habits, the rising availability of organic milk, and the increasing presence of global Companies of milk. Companies such as Nestle SA (Nestle), and Fonterra Co-operative Group Ltd. and (Fonterra Co-operative Group) offer milk as one of the dairy-based beverage products. Furthermore, organic milk is also available in the market. It contains high levels of nutrients and omega-3 fatty acids, and it is free from pesticides and antibiotics. Therefore, such factors will boost segment growth during the forecast period.
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APAC is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The factors that are responsible for the growth of the market in Europe include growing urbanization, the rising adoption of healthy food habits to reduce the chances of developing bone diseases, increasing awareness about organic products, the growing demand for online shopping of dairy products, and the presence of prominent Companies. Furthermore, as women are at a higher risk of developing osteoporosis, the high percentage of the female population drives the consumption of dairy products to ensure proper calcium intake, which, in turn, is fostering the growth of the market in Europe.
The market is experiencing robust growth driven by a confluence of factors. Consumers, increasingly health-conscious, are seeking functional properties in their beverages, leading to the rise of probiotic drinks and formulated functional products rich in Omega 3, collagen, aloe vera, and plant sterols. With a focus on nutrition, dairy-based drinks offer essential nutrients, proteins, minerals, and antioxidants. Innovations in microbial cultures and organic farming techniques have propelled the market forward, promoting healthier options. The industry witnesses frequent product launches, supported by awareness campaigns and technological advancements, ensuring a diverse range of flavored and plain milk options cater to evolving consumer preferences. Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
The rising importance of organic dairy-based beverages is an emerging trend that will support market growth. To increase the milk yield cattle are often provided hormones that are synthetic. Moreover, to limit the production of contaminated milk cattle are given antibiotics. These often result in the production of fermented milk. The long-term consumption of such milk and other dairy-based beverages may lead to various medical conditions among human consumers. Hence, the demand for organic products is increasing globally.
Organic beverages mainly contain higher nutritional content, more disease-fighting antioxidants, and healthy omega-3 fatty acids. Although they are costlier than traditional products, the demand is consistent among the urban population owing to the rising disposable income and the increasing awareness of a healthy diet. Therefore, these factors will positively influence the market growth during the forecast period.
The availability of alternatives is a major challenge impeding the market share growth. Some of the common alternatives to milk-based beverages include soy milk, almond milk, rice milk, oat milk, coconut milk, tofu, and peanut butter. The demand for such alternatives is increasing significantly across the world owing to factors such as the increasing nutritional benefits offered by plant-based beverages, the increasing incidence of lactose intolerance among people, and the growing preference for the vegan diet.
One of the major factors behind the high demand for plant-based beverage products is their balanced nutritional profile, low fat, and reduced calories. For instance, soy milk is rich in calcium, iron, magnesium, phosphorus, potassium, sodium, zinc, and several vitamins. In addition, people with lactose intolerance and milk allergies tend to opt for plant-based beverage products. Hence, these factors are expected to hamper the growth of the global market during the forecast period.
The dairy based beverages market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Dairy-Based Beverages Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market Companies, including:
Qualitative and quantitative analysis of Companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize Companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize Companies as dominant, leading, strong, tentative, and weak.
The market is witnessing a surge in demand due to the preferences of health-conscious consumers seeking functional properties in their beverages. Manufacturers are responding with a range of offerings, including probiotic drinks, formulated functional products, and non-dairy based drinks fortified with ingredients like collagen, aloe vera, plant sterols, and soy isoflavones. Companies like Morinaga Nutritional Foods Inc have introduced the Alove brand, known for its innovative dairy-based beverages. From carbonated drinks to drinkable yogurt, these products cater to diverse tastes while delivering essential nutrients such as vitamin A and proteins. This trend underscores the growing popularity of functional beverages in the market.
The market is experiencing a surge in demand for dairy drinks infused with a variety of enticing flavors and enriched with beneficial microbial cultures and essential minerals. With an emphasis on innovative products, manufacturers are increasingly adopting organic farming techniques to meet the evolving preferences of health-conscious consumers. Efforts to promote healthier beverage options through awareness campaigns have contributed to a rise in product launches across the industry. Technology plays a crucial role in the analysis and development of these beverages, with contributions from both public and private sectors. From classic flavored milk to plain milk, the market offers a diverse array of options to cater to varying consumer preferences.
The market is witnessing a growing demand for a variety of products, including drinkable yogurts and flavoured dairy drinks, which are increasingly popular among health-conscious consumers. With a focus on digestive health management, manufacturers are incorporating beneficial probiotics into their beverages. These products often come in convenient cartons for easy consumption. However, there is also a rising concern regarding the presence of pesticides, additives, and chemicals in some dairy beverages, prompting technology analysis to ensure product safety. Additionally, beverages fortified with phytosterols offer added health benefits, contributing to the market's overall growth and global dairy beverages market share.
The market research and growth report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Dairy Based Beverages Market Scope |
|
Report Coverage |
Details |
Page number |
163 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.66% |
Market growth 2023-2027 |
USD 41.95 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.43 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
APAC at 35% |
Key countries |
US, Canada, India, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Agri Mark Inc., Agropur Dairy Cooperative, Arla Foods amba, Calidad Pascual SAU, Chobani Global Holdings LLC, Chr Hansen Holding AS, Dairy Farmers of America Inc., Fonterra Cooperative Group Ltd., General Mills Inc., Interfood Corp., Kerry Group Plc, KKR and Co. Inc., Morinaga Milk Industry Co. Ltd., Nestle SA, Organic Valley, Schreiber Foods Inc., The Kraft Heinz Co., The Wadia Group, Uelzena Group, and Danone SA |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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