1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by Channel
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US: Year-over-year growth 2023-2028 (%)
- Data Table on US: Year-over-year growth 2023-2028 (%)
5 Historic Market Size
- 5.1 Digital Advertising Market in US 2018 - 2022
- Historic Market Size - Data Table on Digital Advertising Market in US 2018 - 2022 ($ billion)
- 5.2 Channel segment analysis 2018 - 2022
- Historic Market Size - Channel Segment 2018 - 2022 ($ billion)
- 5.3 Type segment analysis 2018 - 2022
- Historic Market Size - Type Segment 2018 - 2022 ($ billion)
6 Qualitative Analysis
- 6.1 The impact of AI in Digital Advertising Market in US
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
- 7.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028
8 Market Segmentation by Channel
- 8.1 Market segments
- Chart on Channel - Market share 2023-2028 (%)
- Data Table on Channel - Market share 2023-2028 (%)
- 8.2 Comparison by Channel
- Chart on Comparison by Channel
- Data Table on Comparison by Channel
- 8.3 Mobile - Market size and forecast 2023-2028
- Chart on Mobile - Market size and forecast 2023-2028 ($ billion)
- Data Table on Mobile - Market size and forecast 2023-2028 ($ billion)
- Chart on Mobile - Year-over-year growth 2023-2028 (%)
- Data Table on Mobile - Year-over-year growth 2023-2028 (%)
- 8.4 Desktop/laptop - Market size and forecast 2023-2028
- Chart on Desktop/laptop - Market size and forecast 2023-2028 ($ billion)
- Data Table on Desktop/laptop - Market size and forecast 2023-2028 ($ billion)
- Chart on Desktop/laptop - Year-over-year growth 2023-2028 (%)
- Data Table on Desktop/laptop - Year-over-year growth 2023-2028 (%)
- 8.5 Connected TV - Market size and forecast 2023-2028
- Chart on Connected TV - Market size and forecast 2023-2028 ($ billion)
- Data Table on Connected TV - Market size and forecast 2023-2028 ($ billion)
- Chart on Connected TV - Year-over-year growth 2023-2028 (%)
- Data Table on Connected TV - Year-over-year growth 2023-2028 (%)
- 8.6 Market opportunity by Channel
- Market opportunity by Channel ($ billion)
- Data Table on Market opportunity by Channel ($ billion)
9 Market Segmentation by Type
- 9.1 Market segments
- Chart on Type - Market share 2023-2028 (%)
- Data Table on Type - Market share 2023-2028 (%)
- 9.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 9.3 Search advertising - Market size and forecast 2023-2028
- Chart on Search advertising - Market size and forecast 2023-2028 ($ billion)
- Data Table on Search advertising - Market size and forecast 2023-2028 ($ billion)
- Chart on Search advertising - Year-over-year growth 2023-2028 (%)
- Data Table on Search advertising - Year-over-year growth 2023-2028 (%)
- 9.4 Social media advertising - Market size and forecast 2023-2028
- Chart on Social media advertising - Market size and forecast 2023-2028 ($ billion)
- Data Table on Social media advertising - Market size and forecast 2023-2028 ($ billion)
- Chart on Social media advertising - Year-over-year growth 2023-2028 (%)
- Data Table on Social media advertising - Year-over-year growth 2023-2028 (%)
- 9.5 Banner advertising - Market size and forecast 2023-2028
- Chart on Banner advertising - Market size and forecast 2023-2028 ($ billion)
- Data Table on Banner advertising - Market size and forecast 2023-2028 ($ billion)
- Chart on Banner advertising - Year-over-year growth 2023-2028 (%)
- Data Table on Banner advertising - Year-over-year growth 2023-2028 (%)
- 9.6 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ billion)
- Data Table on Others - Market size and forecast 2023-2028 ($ billion)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)
- 9.7 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)
10 Customer Landscape
- 10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Drivers, Challenges, and Opportunity/Restraints
- 11.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
- 11.4 Market opportunities/restraints
12 Competitive Landscape
- 12.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 12.3 Landscape disruption
- Overview on factors of disruption
- 12.4 Industry risks
- Impact of key risks on business
13 Competitive Analysis
- 13.2 Company ranking index
- 13.3 Market positioning of companies
- Matrix on companies position and classification
- 13.4 Adobe Inc.
- Adobe Inc. - Overview
- Adobe Inc. - Business segments
- Adobe Inc. - Key news
- Adobe Inc. - Key offerings
- Adobe Inc. - Segment focus
- SWOT
- 13.5 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
- SWOT
- 13.6 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
- SWOT
- 13.7 Apollo Asset Management Inc.
- Apollo Asset Management Inc. - Overview
- Apollo Asset Management Inc. - Business segments
- Apollo Asset Management Inc. - Key offerings
- Apollo Asset Management Inc. - Segment focus
- SWOT
- 13.8 BuzzFeed Inc.
- BuzzFeed Inc. - Overview
- BuzzFeed Inc. - Product / Service
- BuzzFeed Inc. - Key offerings
- SWOT
- 13.9 InterActiveCorp
- InterActiveCorp - Overview
- InterActiveCorp - Product / Service
- InterActiveCorp - Key news
- InterActiveCorp - Key offerings
- SWOT
- 13.10 LinkedIn Corp.
- LinkedIn Corp. - Overview
- LinkedIn Corp. - Product / Service
- LinkedIn Corp. - Key offerings
- SWOT
- 13.11 Meta Platforms Inc.
- Meta Platforms Inc. - Overview
- Meta Platforms Inc. - Business segments
- Meta Platforms Inc. - Key news
- Meta Platforms Inc. - Key offerings
- Meta Platforms Inc. - Segment focus
- SWOT
- 13.12 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
- SWOT
- 13.13 Twitter Inc.
- Twitter Inc. - Overview
- Twitter Inc. - Product / Service
- Twitter Inc. - Key offerings
- SWOT
14 Appendix
- 14.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 14.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 14.4 Research methodology
- 14.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 14.9 360 degree market analysis
- 360 degree market analysis
- 14.10 List of abbreviations
- List of abbreviations
- o Strong financial performance
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