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The digital broadcast and cinematography cameras market is estimated to grow at a CAGR of 4.08% between 2022 and 2027. The size of the market is forecast to increase by USD 551.68 million. The growth of the market depends on several factors, including the increasing number of subscribers for HD channels, the rising popularity of online video streaming services, and the increase in demand for live video.
This report extensively covers market segmentation by product (ENG cameras, cinema cameras, and EFP cameras), distribution channel (offline and online), and geography (North America, Europe, APAC, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The reports categorize the global digital broadcast and cinematography cameras market as a part of the global electronic equipment and instruments market within the overall electronics market. The parent global electronics market includes manufacturers of communications equipment, technology hardware storage and peripherals, electronic equipment and instruments, electronic components, consumer electronics, and industrial electronics products, as well as electronic manufacturing services. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
The increasing number of subscribers for HD channels is notably driving the market growth, although factors such as low movie screen density in emerging economies may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Digital Broadcast and Cinematography Cameras Market Driver
The increase in the number of subscribers to HD channels will significantly boost the growth of the market. The growing demand for HD set-top boxes (STBs) has increased the number of HD channels worldwide. HD channels offer visual colors and clarity. HD TV and channels deliver video at about 2 million (1080 x 1920) pixels, which is about five times clearer than Secure Digital (SD) channels. The price drops of HD set-top boxes have increased the demand for HD set-top boxes worldwide. The growing popularity of HD content has also helped increase the use of HD televisions. Many pay-TV operators are launching more and more HD channels, which reduces the number of advertisements shown on SD channels. This will further encourage people to buy HD TVs. Therefore, the growing demand for HD channels and high-quality content leads to an increase in the use of advanced digital broadcast and film cameras with high content resolution. This, in turn, will significantly contribute to the growth of the global digital distribution and film camera market during the forecast period.
Significant Digital Broadcast and Cinematography Cameras Market Trend
An increase in demand for UHD content is the key trend in the market. Technological advances in TV manufacturing and the introduction of UHD smart TVs have increased the demand for UHD content. K, also known as ultra HD, refers to content and display devices with a resolution of 096 x 2160 pixels. Compared to the current popular transmission capacity of 2 million (1080x1920) pixels, K video uses a large number of pixels to improve the viewing experience. RED, a leading manufacturer of professional digital cinema cameras, has launched an 8K sensor for its cameras. 8K sensors have a resolution of 8192x 320 pixels, which is 33 million pixels. The 8K version offers super-high resolution video quality, color information, and dynamic range. Major players in the market have also introduced new products to the market due to the growing demand for UHD content.
Filmmakers have started creating high-quality video content with a UHD-compatible camera that doubles as a futuristic camera system. As additional display technology and distribution channels grow, so does the demand for such cameras. Streaming UHD content requires more bandwidth. With UHD technology, broadcasters, cinemas, and cable and TV operators reallocate resources to meet customer demand for UHD content. The demand for UHD content will continue to grow in the global digital distribution and cinema camera market during the forecast period.
Major Digital Broadcast and Cinematography Cameras Challenge
Low movie screen density in emerging economies is the major challenge impeding the market. Screening density refers to the number of movie screens available per million inhabitants. Low film frame density in developing and underdeveloped economies is one of the major factors limiting the growth of the global broadcast and film camera market. Screen density is significantly lower in developing countries than in developed countries. The scarcity of films in Tier II, III, and IV markets in developing and underdeveloped countries is a major factor behind the low number of screens in those countries. Lack of infrastructure, communication barriers, and low disposable income are other factors that can hinder the growth of the film market in these regions. All these factors may hinder the adoption of digital broadcast and film cameras, which in turn may hinder the growth of the global digital broadcast and film camera market during the forecast period.
Key Digital Broadcast and Cinematography Cameras Market Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Digital Broadcast and Cinematography Cameras Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Silicon Imaging Inc. - The company offers digital broadcast and cinematography cameras that offers filmmakers the unique benefit of using the versatile range of Super35mm lenses while still capturing the detail that 8K resolution provides. The company is engaged in the design and marketing of patented digital cameras, image processing, stereo 3D, and 360-degree workflow solutions for streaming and digital cinema delivery.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth of the ENG cameras segment will be significant during the forecast period. ENG cameras are used to broadcast news events outside the studio and are easy to carry. A vehicle mounted with ENG cameras for real-time news gathering is called Digital Satellite News Gathering (DSNG). One of the largest suppliers in the market, Panasonic Corp. (Panasonic) offers ENG (shoulder-mounted) cameras.
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The ENG cameras segment was valued at USD 1,030.88 million in 2017 and continued to grow by 2021. Additionally, the proliferation of tapeless high-definition (HD) video cameras is one of the key growth drivers for this segment. Also, the high adoption of ENG cameras among broadcasters will fuel the growth of the segment during the forecast period.
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North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The North American digital broadcast and motion picture camera market is expected to grow during the forecast period due to increasing demand for high-quality movies and TV shows. The increasing use of online video platforms is also expected to increase the demand for digital broadcasting and cinema cameras in North America.
One of the main reasons for North America's largest share in the world market is the large number of manufacturing houses in North America. Production houses such as 20th Century Studios Inc. (20th Century Studios) and Paramount Pictures Corp. (Paramount Pictures) are located in North America. The growing number of 3D Hollywood films is also contributing to the growth of the digital broadcast and film camera market in North America.
The overall sales of digital broadcast and cinematography cameras were negatively affected in 2020 due to the imposition of COVID-19-related restrictions. However, with the growing popularity of documentaries and short films, digital broadcast and cinematography cameras are widely employed. Such factors are expected to drive the demand for digital broadcast and cinematography cameras during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by Product (ENG cameras, Cinema cameras, and EFP cameras), Distribution Channel (Offline and Online), and Geography (North America, Europe, APAC, Middle East and Africa, and South America).
Digital Broadcast and Cinematography Cameras Market Scope |
|
Report Coverage |
Details |
Page number |
165 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.08% |
Market growth 2023-2027 |
USD 551.68 million |
Market structure |
Concentrated |
YoY growth 2022-2023(%) |
3.96 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 36% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Aaton Digital, AbelCine, ARRI AG, Blackmagic Design Pty. Ltd., Canon Inc., FUJIFILM Corp., GoPro Inc., Grass Valley Canada, JVCKENWOOD Corp., Kinefinity Inc., Nikon Corp., Panasonic Holdings Corp., Panavision Inc., RED Digital Cinema LLC, Silicon Imaging Inc., Sony Group Corp., SZ DJI Technology Co. Ltd., Teledyne Technologies Inc., Vision Research Inc., and Hitachi Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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