E-learning Market in UK by Product and End-user - Forecast and Analysis 2021-2025

  • Published: Jul 2021
  • Pages: 120
  • SKU: IRTNTR70775

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The e-learning market share in UK is expected to increase by USD 9.94 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 15.05%.

This e-learning market in UK research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (packaged content and solutions) and end-user (K12, higher education, and corporate). The e-learning market in UK report also offers information on several market vendors, including Adobe Inc., Cengage Learning Holdings II Inc., City & Guilds Group, Cornerstone OnDemand Inc., D2L Corp., John Wiley and Sons Inc., Learning Technologies Group Plc, McGraw-Hill Education Inc., SAP SE, and Skillsoft Ltd. among others.

What will the E-learning Market Size in UK be During the Forecast Period?

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E-learning Market in UK: Key Drivers and Trends

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The learning process enhancements in the academic sector are notably driving the e-learning market in UK growth, although factors such as the rise in in-house content development may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the e-learning industry in the UK. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

E-learning Market in UK Key Driver

One of the key factors driving growth in the e-learning market in UK is the learning process enhancements in the academic sector. The shift toward digitization in the academic sector is expected to drive e-learning market growth in UK. Schools are adopting personalized learning and job-embedded professional learning to meet the needs of their teaching schedules and to support the learning styles of teachers. Different types of assessment methods in educational institutions have been introduced, and the student-centric learning model has gained wider recognition and adoption. As a result, developments such as the personalization of learning processes and adaptive learning have gained momentum. Also, e-learning has allowed students to pursue courses beyond the traditional curriculum requirements as e-learning courses offer a flexible way of learning numerous subjects. The flexible timeline of e-learning courses provides learners with instant access to course materials as per their requirements. Such factors will escalate market growth.

E-learning Market in UK Key Trend

The increase in the adoption of microlearning is another major factor supporting the e-learning market share growth in the UK. Since educational institutions and corporates are increasingly emphasizing personalization and adaptive learning, the concept of microlearning will have increased prominence. With the advent of microlearning, academic e-learning vendors are increasingly adopting microlearning course content. Students find precise content interesting and engaging, and the information is delivered within a short span of time. Microlearning facilitates efficient just-in-time learning support and plays an active role in closing any learning gaps between individuals.

E-learning Market in UK Key Challenge

The rise in in-house content development will be a major challenge for the e-learning market in the UK. Blended e-learning requires online study materials and related services to support online platforms. Companies and universities such as Tesco, the Open University are using e-learning content authoring tools, such as Adobe Captivate, Articulate Storyline, and Gomo Learning to create and personalize the digital learning experience through updates, variations, and translations. These authoring tools help create course content, update changes, and manage the curriculum. In-house content developers create a few courses along with instructors, add plenty of images and videos, and modify them according to learner engagement and feedback. This poses a challenge for third-party content providers because the course content can be developed by in-house subject matter experts. The increase in the development of in-house course content will affect the e-learning market.

This e-learning market in UK analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the e-learning market in UK as a part of the global education market (also referred to as the global education services market) within consumer discretionary. The parent, global education market covers products, services, and solutions that are offered to educational institutions, corporate institutions, students, parents, individuals, and teachers. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market in focus during the forecast period.

Who are the Major E-learning Market Vendors in UK Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Adobe Inc.
  • Cengage Learning Holdings II Inc.
  • City & Guilds Group
  • Cornerstone OnDemand Inc.
  • D2L Corp.
  • John Wiley and Sons Inc.
  • Learning Technologies Group Plc
  • McGraw-Hill Education Inc.
  • SAP SE
  • Skillsoft Ltd.


This statistical study of the e-learning market in UK encompasses successful business strategies deployed by the key vendors. The e-learning market in UK is fragmented and the vendors are deploying growth strategies such as [mention one vendor strategy] to compete in the market.

Product Insights and News

  • Adobe Inc. - In April 2021, the company and FedEx partnered to drive e-commerce innovation
  • D2L Corp. - In April 2021, the company partnered with Zoom Video Communications, Inc. to offer a comprehensive education experience
  • Skillsoft Ltd. - In June 2021, the company acquired Pluma, Inc. to expand its leadership development capabilities.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The e-learning market in UK forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

E-learning Market in UK Value Chain Analysis

Our report provides extensive information on the value chain analysis for the e-learning market in UK, which vendors can leverage to gain competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of educational services includes the following core components:

  • Inputs
  • Operations
  • Marketing and sales
  • Support activities
  • Innovations

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

What are the Revenue-generating Product Segments in the E-learning Market in UK?

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The e-learning market share in UK growth by the packaged content segment will be significant during the forecast period. The e-learning market in UK by K-12 end-users is growing due to the need for systems such as LMS and student information systems (SIS), followed by solutions such as learning analytics and adaptive learning.

This report provides an accurate prediction of the contribution of all the segments to the growth of the e-learning market in UK size and actionable market insights on post COVID-19 impact on each segment.


E-learning Market in UK Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 15.05%

Market growth 2021-2025

$ 9.94 billion

Market structure


YoY growth (%)


Regional analysis


Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Companies profiled

Adobe Inc., Cengage Learning Holdings II Inc., City & Guilds Group, Cornerstone OnDemand Inc., D2L Corp., Day One Technologies, First Media Solutions Ltd., Instructure Inc., John Wiley and Sons Inc., Learning Pool, Learning Technologies Group Plc, McGraw-Hill Education Inc., Oxford University Press, SAP SE, Skillsoft Ltd., Sponge Group Holdings Ltd., Virtual College LTD., Walkgrove Ltd., and Williom Learning LTD.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this E-learning Market in UK Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive e-learning market in UK growth during the next five years
  • Precise estimation of the e-learning market in UK size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the e-learning market in UK industry across Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of e-learning market in UK vendors

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1. Executive Summary                           

2. Market Landscape                             

                2.1 Market ecosystem             

                                Exhibit 01:  Parent market

                2.2 Market Characteristics      

                                Exhibit 02:  Market Characteristics

                2.3 Value chain analysis           

                                Exhibit 03:  Education Services

                                2.3.1 Inbound logistics

                                2.3.2 Operations

                                2.3.3 Marketing and sales 

                                2.3.4 Support activities 

                                2.3.5 Innovations 

3. Market Sizing                       

                3.1 Market definition

                                Exhibit 04:  Offerings of vendors included in the market definition

                3.2 Market segment analysis 

                                Exhibit 05:  Market segments

                3.3 Market size 2020 

                3.4 Market outlook: Forecast for 2020 - 2025 

                                3.4.1 Estimating growth rates for emerging and high-growth markets

                                3.4.2 Estimating growth rates for mature markets

                                Exhibit 06:  UK - Market size and forecast 2020 - 2025 ($ million)

                                Exhibit 07:  UK market: Year-over-year growth 2020 - 2025 (%)

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 08: Five forces analysis 2020 & 2025

                4.2 Bargaining power of buyers           

                4.3 Bargaining power of suppliers       

                4.4 Threat of new entrants    

                4.5 Threat of substitutes         

                4.6 Threat of rivalry   

                4.7 Market condition

                                Market condition - Five forces 2020

5. Market Segmentation by Product               

                The segments covered in this chapter are: 

  • Packaged content
  • Solutions

                5.1 Market segments

                                Exhibit 15: Product - Market share 2020-2025 (%)

                5.2 Comparison by Product    

                                Exhibit 16: ​Comparison by Product​

                5.3 Packaged content - Market size and forecast 2020-2025    

                                Exhibit 17: Packaged content - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 18: Packaged content - Year-over-year growth 2020-2025 (%)

                5.4 Solutions - Market size and forecast 2020-2025      

                                Exhibit 19: ​Solutions - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 20: ​Solutions - Year-over-year growth 2020-2025 (%)

                5.5 Market opportunity by Product    

                                Exhibit 21: ​Market opportunity by Product

6. Market Segmentation by End-user                             

                The segments covered in this chapter are: 

  • K12
  • Higher education
  • Corporate

                6.1 Market segments

                                Exhibit 22: ​End-user - Market share 2020-2025 (%)

                6.2 Comparison by End-user  

                                Exhibit 23: ​Comparison by End-user

                6.3 K12 - Market size and forecast 2020-2025 

                                Exhibit 24: ​K12 - Market size and forecast 2020-2025 ($ million)

                                Exhibit 25: ​K12 - Year-over-year growth 2020-2025 (%)

                6.4 ​Higher education - Market size and forecast 2020-2025​     

                                Exhibit 26: ​Higher education - Market size and forecast 2020-2025 ($ million)

                                Exhibit 27: ​Higher education - Year-over-year growth 2020-2025 (%)

                6.5 Corporate - Market size and forecast 2020-2025    

                                Exhibit 28: ​Corporate - Market size and forecast 2020-2025 ($ million)

                                Exhibit 29: ​Corporate - Year-over-year growth 2020-2025 (%)

                6.6 COVID-19 Impact on end-user       

                6.7 Market opportunity by End-user  

                                Exhibit 30: ​Market opportunity by End-user

7. Customer landscape                         

Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

                                Exhibit 31: ​Customer landscape​

8. Drivers, Challenges, and Trends                   

                8.1 ​Market drivers     

                                8.1.1 Learning process enhancements in academic sector

                                8.1.2 Rise in cost-effective content development

                                8.1.3 Reduced infrastructural and additional costs

                8.2 Market challenges              

                                8.2.1 Rise in in-house content development

                                8.2.2 Rising adoption of open-source solutions

                                8.2.3 Issues regarding credentials earned through e-learning

                                Exhibit 32: Impact of drivers and challenges

                8.3 Market trends      

                                8.3.1 Increase in the adoption of microlearning

                                8.3.2 Increase in cloud computing solutions for the academic sector

                                8.3.3 Rise of Industry 4.0

9. Vendor Landscape                             

                9.1 Competitive scenario        

                9.2 Vendor landscape               

                                Exhibit 33: Vendor landscape

                9.3 Landscape disruption        

The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025. 

                                Exhibit 34: ​Landscape disruption​

                9.4 Industry risks        

                                Exhibit 35: Industry risks

10. Vendor Analysis               

                10.1 Vendors covered              

                                Exhibit 36: Vendors covered

                10.2 Market positioning of vendors    

                                Exhibit 37: ​Market positioning of vendors​

                10.3 Adobe Inc.

                                Exhibit 38:  Adobe Inc. - Overview

                                Exhibit 39:  Adobe Inc. - Business segments

                                Exhibit 40:  Adobe Inc.-Key news

                                Exhibit 41:  Adobe Inc. - Key offerings

                                Exhibit 42:  Adobe Inc. - Segment focus

                10.4 Cengage Learning Holdings II Inc

                                Exhibit 43:  Cengage Learning Holdings II Inc. - Overview

                                Exhibit 44:  Cengage Learning Holdings II Inc. - Business segments

                                Exhibit 45:  Cengage Learning Holdings II Inc. - Key offerings

                                Exhibit 46:  Cengage Learning Holdings II Inc. - Segment focus

                10.5 City & Guilds Group         

                                Exhibit 47:  City & Guilds Group - Overview

                                Exhibit 48:  City & Guilds Group - Product and service

                                Exhibit 49:  City & Guilds Group - Key offerings

                10.6 Cornerstone OnDemand Inc.       

                                Exhibit 50:  Cornerstone OnDemand Inc. - Overview

                                Exhibit 51:  Cornerstone OnDemand Inc. - Business segments

                                Exhibit 52:  Cornerstone OnDemand Inc. - Key offerings

                10.7 D2L Corp.

                                Exhibit 53:  D2L Corp.  - Overview

                                Exhibit 54:  D2L Corp.  - Product and service

                                Exhibit 55:  D2L Corp-Key news

                                Exhibit 56:  D2L Corp.  - Key offerings

                10.8 John Wiley and Sons Inc.

                                Exhibit 57:  John Wiley and Sons Inc. - Overview

                                Exhibit 58:  John Wiley and Sons Inc. - Business segments

                                Exhibit 59:  John Wiley and Sons, Inc.-Key news

                                Exhibit 60:  John Wiley and Sons Inc. - Key offerings

                                Exhibit 61:  John Wiley and Sons Inc. - Segment focus

                10.9 Learning Technologies Group Plc

                                Exhibit 62:  Learning Technologies Group Plc - Overview

                                Exhibit 63:  Learning Technologies Group Plc - Business segments

                                Exhibit 64:  Learning Technologies Group Plc - Key offerings

                                Exhibit 65:  Learning Technologies Group Plc - Segment focus

                10.10 McGraw-Hill Education Inc.        

                                Exhibit 66:  McGraw-Hill Education Inc. - Overview

                                Exhibit 67:  McGraw-Hill Education Inc. - Business segments

                                Exhibit 68:  McGraw Hill. - Key news

                                Exhibit 69:  McGraw-Hill Education Inc. - Key offerings

                                Exhibit 70:  McGraw-Hill Education Inc. - Segment focus

                10.11 SAP SE

                                Exhibit 71:  SAP SE - Overview

                                Exhibit 72:  SAP SE - Business segments

                                Exhibit 73:  SAP SE - Key offerings

                                Exhibit 74:  SAP SE - Segment focus

                10.12 Skillsoft Ltd.      

                                Exhibit 75:  Skillsoft Ltd. - Overview

                                Exhibit 76:  Skillsoft Ltd. - Product and service

                                Exhibit 77:  Skillsoft Ltd. -Key news

                                Exhibit 78:  Skillsoft Ltd. - Key offerings

11. Appendix                            

                11.1 Scope of the report         

                                11.1.1 ​​​​Market definition

                                11.1.2 ​​​​Objectives

                                11.1.3 ​​​​Notes and caveats

                11.2 Currency conversion rates for US$            

                                Exhibit 79: ​Currency conversion rates for US$​

                11.3 Research Methodology 

                                Exhibit 80: ​Research Methodology

                                Exhibit 81: ​​Validation techniques employed for market sizing​

                                Exhibit 82: ​​Information sources

                11.4 List of abbreviations        

                                Exhibit 83: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The e-learning market growth will increase by $9949.38 million during 2020-2025.
The e-learning market is expected to grow at a CAGR of 15.05% during 2020-2025.
Technavio has segmented the e-learning market by product (Packaged content and Solutions) ,end user (K12, Higher education, and Corporate) , and geographic (Africa).
Adobe Inc., Cengage Learning Holdings II Inc., City & Guilds Group, Cornerstone OnDemand Inc., D2L Corp., John Wiley and Sons Inc., Learning Technologies Group Plc, McGraw-Hill Education Inc., SAP SE, Skillsoft Ltd. are a few of the key vendors in the e-learning market.
Africa will register the highest growth rate of 100.00% among the other regions. Therefore, the e-learning market in Africa is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the e-learning market growth are:
  • Learning process enhancements in academic sector
The e-learning market vendors should focus on grabbing business opportunities from the packaged content segment as it accounted for the largest market share in the base year.
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