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The earphone and headphone market is estimated to grow at a CAGR of 9.84% between 2022 and 2027. The size of the market is forecast to increase by USD 20,720.41 million The growth of the market depends on several factors, including the technological advancements for product enrichment, the increased use of earphones and headphones in gaming and AR-VR applications, and the increasing adoption of sports and fitness earphones and headphones.
This report extensively covers market segmentation by type (in-ear, on-ear, and over-ear), technology (wired, wireless, and TWS), and geography (APAC, North America, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The technological advancements for product enrichment are notably driving the earphone and headphone market growth, although factors such as the high prices associated with wireless variants may impede the market growth. Our researchers studied the data for years, with 2022 as the base year and 2023 as the estimated year, and presented the key drivers, trends, and challenges for the market. Although there has been a decrease in demand for the market during the COVID-19 pandemic, a holistic analysis of drivers will help companies refine marketing strategies to gain a competitive advantage.
Key Earphone And Headphone Market Driver
The technological advancements for product enrichment are notably driving the earphone and headphone market growth. The advent of advanced technology, such as augmented reality (AR), three-dimensional (3D), and artificial intelligence (AI), is further propelling market growth. Market players are focusing on implementing AI to provide a unique and personalized audio experience to users. For instance, in April 2020, PLAY, a technology start-up company, launched PlayGo BH70, an AI-enabled noise-canceling wireless headphone with smart touch and talk functionalities and auto-pause and play features. The emergence of AI-enabled solutions has helped improve the quality of audio and enhance the audio streaming experience for music enthusiasts. The market leaders are integrating AI to attract a larger customer base and remain competitive in the market. Manufacturers in the global earphone and headphone market are using advanced technologies, such as wireless charging, noise cancellation, Bluetooth 5.0, and Dolby Atmos, to improve the listening experience for their users. These companies are also attempting to reduce the size and weight of earbuds and headsets to provide better sound quality through intensive innovation. The demand for these products is high, owing to which many new product launches can be witnessed in the market during the forecast period. For instance, in January 2021, Bose introduced its Sport Open Earbuds, which have a unique outer ear fitting that allows users to hear their surroundings while listening to music. These innovations are driving the growth of the global earphone and headphone market, and the market is expected to flourish during the forecast period.
Key Earphone And Headphone Market Trend
Demand for IPX-certified devices is the primary trend driving the earphone and headphone market growth. The usage of earphones and headphones for fitness activities under various environmental conditions, like rain and dust, has propelled manufacturers to add durability to their products. Several vendors have launched new models in the global earphone and headphone market, which are sweat-proof and water-resistant, with removable and washable ear padding in a few models. Several companies are manufacturing their products with a certain ingress protection (IPX) rating in mind, which is a safety rating with regard to the protection offered against dust and water. For example, an IPX1-rated device is resistant to water droplets and can be dipped in water for 10 minutes. The level of protection ranges from numbers 0 to 9, which increases so that the highest level, IPX9, offers protection against water sprayed from a high-pressure nozzle. Similarly, in the case of dust, the rating ranges from IP0X to IP6X, with IP6X being the highest. In some cases, the product may be resistant to both dust and water. For instance, products with an IP57 rating are dust-tight and water-resistant to high-pressure sprays. The Germany-based company Bragi was one of the first vendors to launch IPX7-certified earbuds, which can withstand being dipped in water for up to 30 minutes. Currently, several variants of these water-resistant earphones and headphones especially sports headphones, which are available in the market, resist some splashes while the user is engaged in outdoor activities. The presence of such useful features and some significant developments in product technology are expected to augment the demand for IPX-certified devices during the forecast period.
Key Earphone And Headphone Market Challenge
The high prices associated with wireless variants may impede the earphone and headphone market growth. Wireless headphones often come with a high price tag, and technological advances are likely to increase their cost. In addition, the growing consumer appetite for additional features is enhancing the price of wireless headphones. Similarly, the popularity of sports and fitness wireless headphones is growing, and they are generally offered at high prices. The global wireless headphones market is in its growth stage. Most of the vendors offer wireless headphones at a high price. The high-priced premium wireless headphones are expected to discourage consumers, especially in developing countries, from adopting such products. The increased costs associated with wireless headphones are expected to impact market growth negatively. The increased implementation and acquisition costs borne by the existing vendors in the market, too, will negatively impact the growth of the market in focus during the forecast period.
Key Earphone And Headphone Market Customer Landscape
Our analysis of the Life Cycle of the market indicates a movement from the innovator’s stage to the laggard’s stage. The report illustrates the lifecycle of the market, focusing on the adoption rates of the major countries including the US, Canada, China, India, Japan, and Germany. Technavio has included key purchase criteria, adoption rates, adoption lifecycles, and drivers of price sensitivity to help companies evaluate and develop growth strategies from 2022 to 2027.
Global Earphone and Headphone Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product / service launches, to enhance their presence in the market
Sony Group Corp. - The company offers earphones and headphones such as in-ear earphones, truly wireless earphones, noise-cancelling earphones, and headbands under its key offerings. It also offers wired and wireless earphones and headphones with sound-enhanced quality. The company operates in multiple segments such as gaming products, software products, music publishing, and visual media and platforms.
We also have detailed analyses of the market’s competitive landscape and offer information on 20 market vendors, including :
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
Technavio categorizes the global earphone and headphone market as a part of consumer electronics and within the global consumer discretionary industry. The parent market, the global consumer electronics market, covers products and companies engaged in the manufacturing/marketing of consumer robotics, home audio and video products, televisions, digital cameras, and related products. The market excludes mobile phones, PCs, and peripherals, which have been classified under the technology hardware, storage, and peripherals market. The market also excludes video games, gaming consoles, and gaming peripherals, which have been classified under the interactive home entertainment market. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
The market share growth by the in-ear segment will be significant during the forecast period. Earphones and headphones are electronic audio gadgets that serve the purpose of enhancing the listening experience of the users. They can connect in the wired and wireless form to the source signal. The global earphone and headphone market has been segmented based on type into in-ear, on-ear, and over-ear earphones and headphones. As in-ear models fit securely in the ear, they allow users to eliminate all external noise effectively. In-ear models of earphones and headphones have witnessed high popularity among fitness enthusiasts. The in-ear earphones and headphones segment can be further divided into two types, namely, wired and wireless earphones. Technological advancements such as the emergence of notch-less smartphones are anticipated to fuel the growth of the in-ear wireless earphones segment during the forecast period.
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The in-ear segment showed a gradual increase in market share from USD 9,839.87 million in 2017 and continued to grow by 2021. Manufacturers of earphones and headphones provide their products with an ingress protection (IPX) rating. The IPX rating is a safety rating that rates earphones and headphones on the basis of the extent of protection offered by these devices against various environmental conditions such as dust and rain. These dust and water-resistant product features, along with other technological developments, are expected to accelerate demand for in-ear earphones over the forecast period. Furthermore, our report provides a brief analysis of the historical and forecast market share and their segment along with their reasons for growth from 2017 to 2027.
The growth of this segment is primarily attributed to the increasing adoption of earphones and headphones, which is driven by an increase in the global demand for the earphone and headphone industry.
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North America is projected to contribute 29% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
North America is expected to emerge as the largest market for premium-range earphones and headphones during the forecast period. North America has been at the forefront of several innovations in consumer goods, including electronic devices. Consumers in these regions have shown a keen interest in adopting paid digital audio subscriptions and podcasts. They are also actively engaging in fitness and sports activities. The trend to invest in music and fitness subscriptions generates high sales of headphones and earphones as essential accessories. Therefore, the high demand for headphones in North America, coupled with high disposable income levels and the increased adoption of smartphones, are the key factors influencing the growth of the market in focus North America during the forecast period. In addition, the trend of online music streaming is high in countries such as the US and Canada. Thus, to enhance the user experience, music streaming providers are concentrating on adding podcasts, song lyrics, and music videos to their platforms. For instance, in November 2021, Spotify AB and Netflix, Inc., a US-based production and subscription streaming service, partnered to offer Netflix subscribers in the US and Canada access to exclusive soundtracks, playlists, and content on the Spotify music streaming service, further influencing the regional market's growth during the forecast period.
In 2020, the COVID-19 pandemic positively impacted the growth of the earphone and headphone market in North America. Numerous governments in the region, including those in the US, Canada, and Mexico, enforced stringent lockdowns in 2020 due to the pandemic, compelling people to stay at home in order to contain the virus from spreading. As a result, companies in several industries around North America were obliged to conduct various trade activities online, resulting in the increasing adoption of consumer electronic devices such as earphones and headphones in North America, fueling the growth of the market in focus in North America in 2020. Also, the increased adoption of online gaming as a leisure activity during the lockdowns increased the deployment of gaming headsets in 2020, thereby positively impacting the growth of the regional earphone and headphone market in North America in 2020. Moreover, in 2021, with the easing of lockdown restrictions due to large-scale vaccination drives conducted across the region, combined with increased government funding for the development of IT infrastructure, activities in offline retail channels such as consumer electronics stores resumed. Thus, the demand for consumer electronic products such as earphones and headphones will continue to increase during the forecast period.
Headphones market - The market share is expected to increase by USD 30.2 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 15.12%.
Our report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by type, technology, and region.
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Earphone And Headphone Market Scope |
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Report Coverage |
Details |
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Page number |
170 |
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Base year |
2022 |
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Historical year |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 9.84% |
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Market growth 2023-2027 |
USD 20720.41 million |
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Market structure |
Fragmented |
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YoY growth (%) |
8.92 |
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Regional analysis |
North America, Europe, APAC, South America, and the Middle East and Africa |
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Performing market contribution |
North America at 29% |
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Key consumer countries |
US, Canada, China, India, Japan, and Germany |
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Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
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Key companies profiled |
Alclair Audio Inc., Apple Inc., Bose Corp., Bowers & Wilkins, GN Store Nord AS, Grado Labs Inc., JVCKENWOOD Corp., Koninklijke Philips NV, Logitech International SA, Panasonic Holdings Corp., Pioneer India Electronics Pvt. Ltd., Samsung Electronics Co. Ltd., Sennheiser Electronic GmbH & Co. KG, Shure Inc., Skullcandy Inc., Sony Group Corp., Xiaomi Inc, and Zound Industries International AB |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Technology
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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