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The wireless headphones market size is estimated to grow by USD 22.04 billion at a CAGR of 19.11% between 2022 and 2027. The improved wireless connectivity, driven by advancements in technologies such as 5G, Wi-Fi 6, and Bluetooth, is driving market growth by enabling faster data speeds, lower latency, and more reliable connections. The rising penetration of smart devices, such as smartphones, tablets, and smart home devices, is also boosting market expansion by increasing the demand for wireless connectivity. Additionally, the high convenience of using wireless technology, which allows users to connect and communicate without the need for physical cables, is driving demand for wireless devices and services. Overall, these factors are driving the growth of the wireless technology market and driving innovations in wireless connectivity.
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This market report extensively covers market segmentation by application (music and entertainment, gaming, fitness, and virtual reality), product type (on-ear wireless headphones, in-ear wireless headphones, and over-ear wireless headphones), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
The market share growth by the music and entertainment segment will be significant during the forecast period. Headphones prevent other people from hearing the sound, maintain privacy, and prevent disturbing others, as in listening in a public library. They can also provide a level of sound fidelity more prominent than the loudspeakers of similar prices.
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The music and entertainment segment was valued at USD 4.73 billion in 2017. The advent of music culture and entertainment became the key driver of the music and entertainment segment. Music streaming service providers are launching their services to extend their subscriber base and expand their market presence. The ANC technology in earphones and headphones eliminates the background noise, and NFC establishes the connection between them and the music device by just tapping them into each other. Hence, these factors are anticipated to drive the growth of the music and entertainment segment of the market during the forecast period.
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North America is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In 2022, North America was the most extensive segment of the market, and it is likely to remain dominant. The US, Canada, and Mexico are the foremost contributing countries in the region, adding to the demand.
The United States is anticipated to be the leading country in the world market as a whole. The maturity of the market has led to moderate growth in the US. The market in the US is hindered by an increasing influx of imports from Asia, especially from China. Regional manufacturers are mostly affected by cheaper imports from the Asia Pacific region. Moreover, the expanded gaming penetration improved the deployment of wireless headphones, thereby positively impacting the regional market. The adoption of business strategies such as new product launches and collaborations by critical players in the market and the addition of new products in their portfolios will raise the demand in the region during the forecast period.
The market is driven by advancements in technology such as Bluetooth, Radio Frequency, and Infrared, offering users greater functionality and ingress protection. Manufacturers are focusing on eco-friendly options and improving battery life. Features like noise cancellation and AI-assisted noise separation enhance user experience. Collaboration with other tech industries is also driving innovation. However, challenges such as connectivity issues and compatibility remain. Overall, consumer spending is increasing, especially with the popularity of smartphones and other electronic devices. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The improved wireless connectivity is the key factor driving the growth of the market. Since its introduction in 1999, Bluetooth technology has undergone significant evolution. Modern Bluetooth headsets used for gaming are equipped with the latest Bluetooth smart chips, which enable lower power consumption and improve the range and sound quality. They also offer features like noise cancellation and enhanced functionality. In addition to Wi-Fi and Bluetooth connectivity, companies have also introduced Bluetooth gaming headphones that support NFC connectivity. Examples that support NFC connectivity include Infinity (JBL) Glide 4000, Sony XB950B1, Sennheiser Momentum 2.0, and WH-1000XM3. Considering these advancements, the market is expected to grow during the forecast period.
Growth in the global e-sports market is the primary trend shaping the market growth. E-sports is an endeavor to make the entertainment value obtained through video games a global phenomenon where people can enjoy the game by competing against the best in the world. Sport has an ever-increasing viewership with growing popularity, as e-sports create an environment where the viewer can experience gameplay.
E-sports, on a large scale, is considered to be one of the most popular sports entertainment events in the world, and it will raise the market for gaming in specific peripherals, hence driving the market. The popularity of e-sports is at an all-time high which will continue to grow further. For instance, Gamers achieve high prize money. Thus, an increasing number of gamers are aspiring to be professional gamers. Since 2013, US e-sports gamers have been given the same visa as professional athletes while representing their country in tournaments abroad. With the increasing number of sponsors, tournaments, and talent acquisition agencies, the demand for gaming-specific peripherals will grow during the forecast period.
The high price of wireless headphones is a major challenge to the growth of the market. They frequently come with a high price tag, and technological advances are likely to increase their price. The growing consumer need for additional features is improving the cost of wireless headphones.
Also, the popularity of sports and fitness wireless headphones is increasing, and they are generally offered at high prices. However, the market is in its growth stage. In 2021, companies in the market offer their products at high prices. The following exhibit lists the price structures of some wireless headphones. In developing countries, high-priced premium wireless headphones are expected to anguish consumers from adopting such products. The increased costs associated with these are anticipated to affect market growth negatively during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Alphabet Inc.: The company offers wireless headphones such as Nest Mini and Nest Audio.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The market is witnessing significant growth, driven by advancements in technology and the increasing demand for innovative designs and customization options. Active noise-canceling units and adaptive noise-canceling technology are key features attracting consumers looking for noise-canceling headphones with efficiency and comfort. Consumers also seek wireless headphones with long battery life and quick recharging capabilities, along with eco-friendly and sustainable options. Connectivity and compatibility remain essential, with Bluetooth and Wi-Fi connections being popular choices. The market caters to various segments, including gamers, music enthusiasts, and smartphone users, offering a range of stylish and modern-looking options.
The market continues to expand rapidly, driven by a multitude of factors, such as innovation in designing and technology, configurable features, and connectivity options. Consumers seek affordable yet high-quality headphones with active noise cancellation (ANC), offering a respite from background sounds. Key considerations include battery life, recharging frequency, and capacity, along with addressing Bluetooth connectivity issues. The market caters to various needs, from gamers looking for gaming gadgets to individuals seeking health monitoring and eco-friendly options. As smart technologies and smart assistants become more prevalent, wireless headphones are increasingly integrated into daily life, offering comfort and style.
The market is witnessing rapid growth, driven by advancements in digital signals and Bluetooth technology that address connectivity and compatibility issues. Consumers seek Wired headphones with ANC (Active Noise Cancellation) for an immersive experience, while also emphasizing comfort and battery life. As eco-friendly and sustainable options gain traction, manufacturers are innovating in design and battery technology to offer longer-lasting, more environmentally friendly products. With the rise in smartphone usage and the popularity of music streaming services, wireless headphones have become a popular choice for consumers looking for convenience and modern looks.
Market Scope |
|
Report Coverage |
Details |
Page number |
177 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 19.11% |
Market growth 2023-2027 |
USD 22.04 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
13.32 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 38% |
Key countries |
US, China, Japan, UK, and Germany |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AIAIAI ApS, Alphabet Inc., Apple Inc., beyerdynamic GmbH and Co. KG, Bose Corp., Creative Technology Ltd., FKA Distributing Co. LLC, GN Store Nord AS, Imagine Marketing Pvt. Ltd., JVCKENWOOD Corp., Koninklijke Philips NV, Logitech International SA, Nexxbase Marketing Pvt. Ltd., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Sennheiser Electronic GmbH and Co. KG, Shure Inc., Skullcandy Inc., Sony Group Corp., and Xiaomi Communications Co. Ltd. |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Product Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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