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The wireless headphones market size is estimated to grow at a CAGR of 19.11% between 2022 and 2027. The market size is forecast to increase by USD 22,042.99 million. The growth of the market depends on several factors, including improved wireless connectivity, rising penetration of smart devices, and the high convenience of using wireless technology.
This wireless headphones market report extensively covers market segmentation by application (music and entertainment, gaming, fitness, and virtual reality), product type (on-ear wireless headphones, in-ear wireless headphones, and over-ear wireless headphones), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The improved wireless connectivity is notably driving the market growth, although factors such as the high price of wireless headphones may hinder the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The improved wireless connectivity is the key factor driving the growth of the wireless headphones market. In 1999 Bluetooth technology was introduced, and since then, the technology has evolved a lot. Nowadays, the available Bluetooth headsets used for gaming are equipped with the latest version of Bluetooth smart chips, which enable lower power consumption and enhance the range and quality of the sound. Apart from Wi-Fi and Bluetooth connectivity, vendors have also come up with Bluetooth gaming headphones that support NFC connectivity. Some of the wireless headphones that support NFC connectivity comprise Infinity (JBL) Glide 4000, Sony XB950B1, Sennheiser Momentum 2.0 and WH-1000XM3. By considering these factors, the global wireless headphones market is anticipated to grow during the forecast period.
Growth in the global e-sports market is the primary trend shaping the wireless headphones market growth. E-sports is an endeavour to make the entertainment value obtained through video games a global phenomenon where people can enjoy the game by competing against the best in the world. Sport has an ever-increasing viewership with growing popularity, as e-sports create an environment where the viewer can experience gameplay.
E-sports, on a large scale, is considered to be one of the most popular sports entertainment events in the world and it will raise the market for gaming in specific peripherals, hence driving the global wireless headphones market. The popularity of e-sports is at an all-time high, which will continue to grow further. For instance, Gamers achieve high prize money. Thus, an increasing number of gamers are aspiring to be professional gamers. Since 2013, US e-sports gamers have been given the same visa as professional athletes while representing their country in tournaments abroad. With the increasing number of sponsors, tournaments, and talent acquisition agencies, the demand for gaming-specific peripherals will grow during the forecast period.
The high price of wireless headphones is a major challenge to the growth of the wireless headphones market. Wireless headphones frequently come with a high price tag, and technological advances are likely to increase their price. The growing consumer needs for additional features are improving the cost of wireless headphones.
Also, the popularity of sports and fitness wireless headphones is increasing, and they are generally offered at high prices. However, the global wireless headphones market is in its growth stage. In 2021, vendors in the global wireless headphones market offer their products at high prices. The following exhibit lists the price structures of some wireless headphones. In developing countries, high-priced premium wireless headphones are expected to anguish consumers from adopting such products. The increased costs associated with wireless headphones are anticipated to affect market growth negatively during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Wireless Headphones Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Alphabet Inc.: The company offers wireless headphones such as Nest Mini, and Nest Audio.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the music and entertainment segment will be significant during the forecast period. Headphones prevent other people from hearing the sound, maintain privacy and prevent disturbing others, as in listening in a public library. They can also provide a level of sound fidelity more prominent than the loudspeakers of similar prices.
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The music and entertainment segment was valued at USD 4,732.57 million in 2017 and continued to grow until 2021. The advent of music culture and entertainment became the key driver of the music and entertainment segment. Music streaming service providers are launching their services to extend their subscriber base and expand their market presence. The ANC technology in earphones and headphones eliminates the background noise, and NFC establishes the connection between the wireless headphones and the music device by just tapping them into each other. Hence, these factors are anticipated to drive the growth of the music and entertainment segment of the global wireless headphones market during the forecast period.
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North America is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In 2022, North America was the most extensive segment of the global wireless headphones market, and it is likely to remain dominant. The US, Canada, and Mexico are the foremost contributing countries in the region, adding to the demand for wireless headphones.
The United States is anticipated to be the leading country in the world market as a whole. The maturity of the market has led to moderate growth in the US. The market in the US is hindered by an increasing influx of imports from Asia, especially from China. Regional manufacturers of wireless headphones are mostly affected by cheaper imports from the Asia Pacific region. The market is witnessing augmented demand for premium wireless headphones. Moreover, the expanded gaming penetration improved the deployment of wireless headphones, thereby positively impacting the regional market for wireless headphones. The adoption of business strategies such as new product launches and collaborations by critical players in the wireless headphones market and the addition of new products in their portfolios will raise the demand for wireless headphones in the region during the forecast period.
The wireless headphones market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global wireless headphones market as a part of the global communications equipment market under the overall global information technology sector. The parent global communications equipment market covers the manufacturers of enterprise networking products, including LANs, WANs, routers, telephones, switchboards, and exchanges. Technavio also incorporates communications infrastructure or telecom equipment market within the scope of the communications equipment market. It also includes companies offering database management software. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
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Wireless Headphones Market Scope |
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Report Coverage |
Details |
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Page number |
177 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 19.11% |
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Market growth 2023-2027 |
USD 22042.99 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
13.32 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 38% |
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Key countries |
US, China, Japan, UK, and Germany |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
AIAIAI ApS, Alphabet Inc., Apple Inc., beyerdynamic GmbH and Co. KG, Bose Corp., Creative Technology Ltd., FKA Distributing Co. LLC, GN Store Nord AS, Imagine Marketing Pvt. Ltd., JVCKENWOOD Corp., Koninklijke Philips NV, Logitech International SA, Nexxbase Marketing Pvt. Ltd., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Sennheiser Electronic GmbH and Co. KG, Shure Inc., Skullcandy Inc., Sony Group Corp., and Xiaomi Communications Co. Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Product Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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