US Elderberry Market Analysis - Size and Forecast 2024-2028

US Elderberry Market Size and Trends

The US elderberry market size is forecast to increase by USD 88.6 million at a CAGR of 5.8% between 2023 and 2028. The market is experiencing significant growth due to the increasing demand for natural ingredients, particularly those with immune-boosting properties. Younger consumers, who are increasingly proactive about their health, are driving this trend in the healthy beverage space. Organic and plant-based products are gaining popularity, reflecting a tectonic shift towards preventative healthcare. The nutraceuticals industry is also embracing elderberry, recognizing its health benefits.  Fruit-based supplements, including elderberry extract, have gained popularity as functional foods and dietary supplements, catering to the nutritional needs of consumers with busy lifestyles. As the aging population continues to expand, the need for effective immune system support is becoming more pressing. Elderberry's ability to enhance overall wellness makes it a valuable addition to beverages, positioning the market for continued growth.

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 The market has witnessed significant growth in recent years due to the increasing awareness and preference for natural, label-friendly ingredients in various health and wellness applications. Elderberry, a rich source of vitamins, antioxidants, and flavonoids, is increasingly being recognized for its immune health benefits. Its ability to help alleviate flu symptoms and combat bacterial infections has made it a go-to ingredient for many consumers, particularly during seasonal flu seasons and for airplane travelers. The demand for elderberry supplements is driven by their functional benefits, which extend beyond traditional pharmaceutical drugs. Elderberry's antioxidant properties help neutralize free radicals, reducing oxidative stress and promoting overall health. The natural ingredient is also known to boost the immune system, making it an attractive option for those seeking value-added health solutions. The market is expected to continue its growth trajectory as consumers increasingly seek natural alternatives to synthetic ingredients and pharmaceutical drugs. Elderberry extract is used in various forms, including powders and liquids, and is finding its way into food additives as a natural preservative and flavor enhancer.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

• Application
  • Health and wellness
  • Beverages
  • Food
  • Food colors
• Distribution Channel
  • Offline
  • Online
• Geography
  • US

By Application Insights

The health and wellness segment is estimated to witness significant growth during the forecast period. Elderberry, known for its natural ingredients and rich antioxidant properties, has gained popularity in the health and wellness industry. This plant-based solution is particularly appealing to younger consumers seeking immune-boosting benefits.

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The health and wellness segment was the largest segment and was valued at USD 153.70 million in 2018. Elderberry's high oxygen radical absorbance capacity (ORAC) value sets it apart from other fruits, making it a valuable addition to the healthy beverage space. The nutraceuticals industry has experienced a tectonic shift towards natural and organic products, aligning with consumers' proactive approach to healthcare. Hence, such factors are fuelling the growth of this segment during the forecast period.

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

US Elderberry Market Driver

Health benefits of elderberry is notably driving the market growth. Elderberries have gained significant popularity in the market due to their numerous health benefits. This antioxidant-rich plant is known for its ability to neutralize free radicals, making it an ideal choice for boosting immunity, especially during seasonal flu seasons. Elderberry products are widely available in drug stores and pharmacies, catering to various consumer preferences. These include syrups, powders, extracts, tablets, and capsules.

Moreover, airplane travelers and individuals with high cholesterol levels are particularly drawn to elderberry products due to their potential to enhance resistance to microbes and promote overall wellness. Younger age groups are also increasingly turning to organic foods and natural remedies, contributing to the growing demand for elderberry products. Thus, such factors are driving the growth of the market during the forecast period.

US Elderberry Market Trends

Increasing popularity of vegan diets is the key trend in the market. The shift towards healthier living and growing awareness of environmental concerns have fueled the rise of plant-based diets in the United States. With an expanding vegan population, there is a heightened demand for fruit-based supplements, functional foods, and dietary supplements.

Elderberry extract, derived from elderberries, is a popular herbal supplement due to its chemical-free and label-friendly ingredients. Its nutrient-rich profile makes it an attractive option for individuals with busy lifestyles seeking convenience and added functional benefits. As people continue to prioritize their health and well-being, the market for elderberry extract and other herbal supplements is poised for growth. This trend is expected to continue as consumers seek value-added products that align with their dietary preferences and lifestyle demands. Thus, such trends will shape the growth of the market during the forecast period.

US Elderberry Market Challenge

Increasing popularity of substitute products is the major challenge that affects the growth of the market. Elderberry, a superfruit, offers numerous health benefits and is utilized extensively in various industries, including food and beverage, pharmaceuticals, and cosmetics. Capability to stabilize capillaries and reduce the appearance of skin marks are some of its notable skincare benefits. In addition, elderberry is renowned for its immune-boosting properties, making it an energy powerhouse and a popular choice for immunity supplements.

Traditional herbal teas and vegan options are increasingly popular forms of elderberry consumption.  Acai berries, a substitute for elderberries, provide similar functional benefits, such as antioxidant properties and essential fatty acids. Hence, the above factors will impede the growth of the market during the forecast period

ExclUSive CUStomer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 CUStomer Landscape

Key Companies & Market Insights

Companies are implementing varioUS strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Artemis International: The company offers elderberry extract, powder and concentrate that are ideal for a variety of applications including functional foods and beverages and dietary supplements, and as natural colorants.

The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Changsha VigoroUS Tech Co. Ltd.
• Dr. Willmar Schwabe GmbH and Co. KG
• Gaia Herbs Inc.
• GNC Holdings LLC
• Natures Nutrition
• Natures Power Nutraceuticals Corp.
• NOW Health Group Inc.
• Pharmacare US Inc.
• Pukka Herbs Ltd.
• Stark Bros Nurseries and Orchards Co.
• TreeHelp.com Inc.
• Upful Blends
• Xi an Longze Biotechnology Co. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Elderberry, a popular fruit known for its deep purple color and tangy taste, has gained significant attention in the health and wellness industry due to its numerous health benefits. Elderberry extract, derived from the elderberry plant, is a favorite among consumers seeking natural, label-friendly ingredients for their dietary supplements and functional foods. Elderberry's immune-boosting properties make it an essential ingredient for those with busy lifestyles, looking to ward off flu symptoms and bacterial infections. The nutraceuticals industry has experienced a tectonic shift towards natural, plant-based ingredients, and elderberry extract is no exception. Fruit-based supplements, including elderberry gummies, tablets, and capsules, have gained popularity among younger consumers. Elderberry's health benefits extend beyond immune health, with antioxidants, flavonoids, and vitamins contributing to free radical scavenging and anti-inflammatory properties. Elderberry's functional benefits reach beyond dietary supplements, with its use in beverages, syrups, and even skincare products. Elderberry's astringent and microbe resistance properties make it an excellent addition to beauty products, tightening pores and reducing skin marks. The market continues to expand, with business-to-business and business-to-consumer sales growing in drug stores, pharmacies, and online platforms. Despite its numerous benefits, it is essential to note that elderberry extract must be prepared correctly to avoid negative reactions. Cyanide is present in the leaves and stems of the elderberry plant, but cooking or processing eliminates this risk.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across US
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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