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Electric Head Scalp Massager Market Growth by Product and Geography - Forecast and Analysis - 2022-2026

  • Published: Sep 2022
  • Pages: 116
  • SKU: IRTNTR74477
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According to a research report, the electric head scalp massager market will witness a growth of 5.2% with a CAGR of 5.6%, and the market share is expected to increase by USD 516.69 million during the forecast period 2021 to 2026.

This electric head scalp massager market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the electric head scalp massager market segmentation by product (handheld and helmet) and geography (North America, Europe, APAC, the Middle East and Africa, and South America). The electric head scalp massager market report also offers information on several market vendors, including Breo Technology USA LLC, Comfier, Cotsoco, Lumi Therapy Co., OSIM International Pte. Ltd., Panasonic Holdings Corp., and Xiaomi Inc among others.

What will the Electric Head Scalp Massager Market Size be During the Forecast Period?

Electric Head Scalp Massager Market Size

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Electric Head Scalp Massager Market: Key Drivers, Trends, and Challenges

Our researcher studied the historical data for years, with 2021 as the base year and 2022 as the estimated year, and produced drivers, trends, and challenges for the electric head scalp massager market. In the COVID-19 pandemic, the demand for electric head scalp massager market has been impacted significantly. But a holistic analysis of drivers will help in exact demands and refining marketing strategies to gain a competitive advantage.

Key Electric Head Scalp Massager Market Driver

The increasing use of electric head scalp massagers to reduce anxiety and promote hair growth is notably driving the electric head scalp massager market growth. The demand for electric head scalp massagers is growing due to their benefits such as reducing stress and promoting hair growth. Moreover, different vendors operating in the global electric head scalp massager market are investing in innovative electric head scalp massagers, which aim to serve multiple purposes. Lightweight and precisely made to fit into the palm, innovative electric hair scalp massagers allow users to brush through hair and massage the scalp painlessly. Soft bristles make it simple and convenient to massage the scalp without hurting the scalp or causing damage to the hair. The bristles promote the development of healthy hair by increasing the blood flow to the scalp. The electric head scalp massager relieves tension and gives a soothing massage to the scalp, getting rid of dead skin cells and improving the health of the hair. Customers reuse electric hair scalp massagers after every wash because they do not hurt their skin, hair, or head. Electric head scalp massagers enhance mental health and overall well-being. A hair massage using an electric head scalp massager helps in relaxation and reduces stress. Thus, all these benefits associated with using electric head scalp massagers will increase their demand, which will drive the growth of the electric head scalp massager market during the forecast period

Key Electric Head Scalp Massager Market Trend

Leveraging Internet platforms to create awareness is the primary trend driving the electric head scalp massager market growth. The availability of details regarding a wide range of electric head scalp massagers available on online platforms provides users with a unique platform for comparing prices and product promotions. Individual users get to interact with fellow consumers and know their feedback on the products. The electric head scalp massager market has seen steady growth owing to the advent of the Internet. It has allowed manufacturers to market electric head scalp massagers to potential users by optimizing the search engine. Electric head scalp massagers are available on e-commerce websites, such as Amazon and eBay. The aggressive marketing tactics help in reaching out to potential consumers and expanding the existing consumer base. The market is expected to grow in tandem with rising Internet penetration globally. The Internet stands as an ideal platform for the promotion, distribution, and knowledge of products and will continue to do so during the forecast period. Thus, such factors will boost the growth of the global electric head scalp massager market during the forecast period.

Key Electric Head Scalp Massager Market Challenge

Low penetration in emerging economies is the major challenge impeding the electric head scalp massager market's growth. The penetration of electric head scalp massagers is low in countries of South America, Africa, and other emerging economies. Currently, a large number of households in the US are using electric head scalp massagers, but the penetration rate remains low in developing countries, such as Brazil, South Africa, and Nigeria. This is mainly due to the lack of awareness, affordability, and reluctance to use such products. Low gross domestic product (GDP) in these countries limits the use of these products. As a result, people still prefer using traditional methods of head and scalp massages whenever necessary. Despite being highly beneficial, the use of these products is hindered by a lack of awareness among customers in emerging economies. Thus, such factors might hamper the growth of the global electric head scalp massager market during the forecast period.

This electric head scalp massager market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global electric head scalp massager market as a part of the global personal products market within the global household and personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the electric head scalp massager market during the forecast period.

Who are the Major Electric Head Scalp Massager Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Breo Technology USA LLC
  • Comfier
  • Cotsoco
  • Lumi Therapy Co.
  • OSIM International Pte. Ltd.
  • Panasonic Holdings Corp.
  • Xiaomi Inc

 

This statistical study of the electric head scalp massager market encompasses successful business strategies deployed by the key vendors. The electric head scalp massager market is concentrated, and the vendors are deploying growth strategies such as brand, labor, quality, and innovation to compete in the market.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.

The report on the electric head scalp massager market contains comprehensive market knowledge and an in-depth vendor landscape added to an analysis of the key vendors.

Electric Head Scalp Massager Market Value Chain Analysis

Our In-house experts produce extensive information on the value chain and parent market of the electric head scalp massager market, which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-to-end understanding of product insight and profit and also the optimization and evaluation of business strategies The players across the value chain include selective data and analysis from entire research findings as per the scope of the report.

The report has further elucidated other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Electric Head Scalp Massager Market?

Electric Head Scalp Massager Market Share by Geography

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33% of the market’s growth will originate from APAC during the forecast period. China and India are the key markets for the electric head scalp massager market in APAC. Market growth in this region will be faster than the growth of the market in other regions.

Another region offering significant growth opportunities to vendors is North America. The steady rise in the number of spa centers will facilitate the growth of the market in the region. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID-19 Impact and Recovery Analysis

The outbreak of COVID-19 hindered the growth of the market in North America in 2020. The governments of various countries in the region implemented lockdowns that imposed restrictions on business and leisure activities in the first two quarters of 2020. As a result, traditional salons, spas, exotic hotels, and massage parlors were all forced to close for a prolonged duration. However, in Q3 2020, various vendors employed new strategies by adopting different online mediums for selling innovative electric head scalp massagers, which helped the market in focus cope with the negative impacts of the pandemic by registering growth in the residential segment. This allowed the resumption of many commercial and recreational activities. As a result, the demand for electric head scalp massagers in North America is expected to increase during the forecast period, which, in turn, is expected to foster the growth of the market in focus in this region.

What are the Revenue-generating Product Segments in the Electric Head Scalp Massager Market?

Electric Head Scalp Massager Market Share

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The electric head scalp massager market share growth in the handheld segment will be significant during the forecast period. The handheld segment was the largest segment of the global electric head scalp massager market in 2021 and will continue to remain the largest segment during the forecast period. Factors such as rising disposable income, increasing customer awareness, and the proliferation of technologically advanced products from vendors are the major drivers of the steady demand for handheld electric head scalp massagers. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the electric head scalp massager market size and actionable market insights on the post-COVID-19 impact on each segment.

 

Electric Head Scalp Massager Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 5.6%

Market growth 2022-2026

$516.69 million

Market structure

Concentrated

YoY growth (%)

5.2

Regional analysis

North America, Europe, APAC, the Middle East and Africa, and South America

Performing market contribution

APAC at 33%

Key consumer countries

US, Canada, China, India, Germany, and Italy

Competitive landscape

Leading companies, Competitive Strategies, Consumer engagement scope

Key companies profiled

Breo Technology USA LLC, Comfier, Cotsoco, Lumi Therapy Co., OSIM International Pte. Ltd., Panasonic Holdings Corp., and Xiaomi Inc

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

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What are the Key Data Covered in this Electric Head Scalp Massager Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive electric head scalp massager market growth during the next five years
  • Precise estimation of the electric head scalp massager market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the electric head scalp massager industry across North America, Europe, APAC, the Middle East and Africa, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of electric head scalp massager market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Product

    • 5.1 Market segments
      • Exhibit 24: Chart on Product - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Product - Market share 2021-2026 (%)
    • 5.2 Comparison by Product
      • Exhibit 26: Chart on Comparison by Product
      • Exhibit 27: Data Table on Comparison by Product
    • 5.3 Handheld - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Handheld - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Handheld - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Handheld - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Handheld - Year-over-year growth 2021-2026 (%)
    • 5.4 Helmet - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Helmet - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Helmet - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Helmet - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Helmet - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Product
      • Exhibit 36: Market opportunity by Product ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 North America - Market size and forecast 2021-2026
      • Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.4 Europe - Market size and forecast 2021-2026
      • Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.5 APAC - Market size and forecast 2021-2026
      • Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.6 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 54: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.7 South America - Market size and forecast 2021-2026
      • Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 China - Market size and forecast 2021-2026
      • Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.10 Germany - Market size and forecast 2021-2026
      • Exhibit 70: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.11 Italy - Market size and forecast 2021-2026
      • Exhibit 74: Chart on Italy - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on Italy - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on Italy - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on Italy - Year-over-year growth 2021-2026 (%)
    • 7.12 Canada - Market size and forecast 2021-2026
      • Exhibit 78: Chart on Canada - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on Canada - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on Canada - Year-over-year growth 2021-2026 (%)
    • 7.13 India - Market size and forecast 2021-2026
      • Exhibit 82: Chart on India - Market size and forecast 2021-2026 ($ million)
      • Exhibit 83: Data Table on India - Market size and forecast 2021-2026 ($ million)
      • Exhibit 84: Chart on India - Year-over-year growth 2021-2026 (%)
      • Exhibit 85: Data Table on India - Year-over-year growth 2021-2026 (%)
    • 7.14 Market opportunity by geography
      • Exhibit 86: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 87: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 88: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 89: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 90: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 91: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 92: Matrix on vendor position and classification
            • 10.3 Breo Technology USA LLC
              • Exhibit 93: Breo Technology USA LLC - Overview
              • Exhibit 94: Breo Technology USA LLC - Product / Service
              • Exhibit 95: Breo Technology USA LLC - Key offerings
            • 10.4 Comfier
              • Exhibit 96: Comfier - Overview
              • Exhibit 97: Comfier - Product / Service
              • Exhibit 98: Comfier - Key offerings
            • 10.5 Cotsoco
              • Exhibit 99: Cotsoco - Overview
              • Exhibit 100: Cotsoco - Product / Service
              • Exhibit 101: Cotsoco - Key offerings
            • 10.6 Lumi Therapy Co.
              • Exhibit 102: Lumi Therapy Co. - Overview
              • Exhibit 103: Lumi Therapy Co. - Product / Service
              • Exhibit 104: Lumi Therapy Co. - Key offerings
            • 10.7 OSIM International Pte. Ltd.
              • Exhibit 105: OSIM International Pte. Ltd. - Overview
              • Exhibit 106: OSIM International Pte. Ltd. - Product / Service
              • Exhibit 107: OSIM International Pte. Ltd. - Key offerings
            • 10.8 Panasonic Holdings Corp.
              • Exhibit 108: Panasonic Holdings Corp. - Overview
              • Exhibit 109: Panasonic Holdings Corp. - Business segments
              • Exhibit 110: Panasonic Holdings Corp. - Key news
              • Exhibit 111: Panasonic Holdings Corp. - Key offerings
              • Exhibit 112: Panasonic Holdings Corp. - Segment focus
            • 10.9 Xiaomi Inc
              • Exhibit 113: Xiaomi Inc - Overview
              • Exhibit 114: Xiaomi Inc - Business segments
              • Exhibit 115: Xiaomi Inc - Key news
              • Exhibit 116: Xiaomi Inc - Key offerings
              • Exhibit 117: Xiaomi Inc - Segment focus

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 118: Inclusions checklist
                • Exhibit 119: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 120: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 121: Research methodology
                • Exhibit 122: Validation techniques employed for market sizing
                • Exhibit 123: Information sources
              • 11.5 List of abbreviations
                • Exhibit 124: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Electric Head Scalp Massager market growth will increase by $516.69 million during 2022-2026.
              The electric head scalp massager market is expected to grow at a CAGR of 5.6% during 2022-2026.
              Technavio has segmented the electric head scalp massager market by product (handheld and helmet) and geographic (North America, Europe, APAC, Middle East and Africa, and South America).
              Breo Technology USA LLC, Comfier, Cotsoco, Lumi Therapy Co., OSIM International Pte. Ltd., Panasonic Holdings Corp., Xiaomi Inc are a few of the key vendors in the electric head scalp massager market.
              APAC will register the highest growth rate of 33.19% among the other regions. Therefore, the electric head scalp massager market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the electric head scalp massager market growth are:
              • Increasing use of electric head scalp massagers to reduce anxiety and promote hair growth
              • Leveraging Internet platforms to create awareness
              The electric head scalp massager market vendors should focus on grabbing business opportunities from the handheld segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
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              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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