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The electric head scalp massager market size is forecast to increase by USD 481.5 million, at a CAGR of 5.26% between 2023 and 2028. The market for electric head scalp massagers is influenced by several key factors. There is a noticeable increase in their use as tools to alleviate anxiety and stimulate hair growth, reflecting a growing awareness of mental health issues such as anxiety and depression. This trend is further supported by the rising number of massage parlors and spas integrating these devices into their services. Electric head scalp massagers are valued not only for their therapeutic benefits but also for their convenience and effectiveness in promoting relaxation and enhancing hair health. As consumer interest in holistic well-being continues to rise, the demand for these massagers is expected to grow, driven by their role in providing accessible and effective solutions for both physical and mental wellness concerns.
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The market is thriving due to its ability to address various health and wellness concerns. These devices provide sensory pleasure and promote mind relaxation through scalp massages that target pressure points, temples, and the neck. They are particularly effective in relieving headaches, migraines, and scalp-related issues by utilizing advanced technology such as vibrations, oscillations, and kneading motions. Designed ergonomically, these massagers offer compact, lightweight solutions for at-home use, catering to consumers seeking self-care and stress relief. With the convenience of e-commerce platforms, these devices have become popular for their ability to provide effective relaxation and stress relief solutions anywhere, anytime. As awareness grows about the benefits of scalp massage in alleviating stress-related disorders, the demand for electric head scalp massagers continues to rise. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increasing use of electric head scalp massagers to reduce anxiety and promote hair growth is notably driving the market growth. The demand for electric head scalp massagers is growing due to their benefits such as reducing stress and promoting hair growth. Moreover, different vendors operating in the market are investing in innovative electric head scalp massagers, which aim to serve multiple purposes. Lightweight and precisely made to fit into the palm, innovative electric hair scalp massagers allow users to brush through hair and massage the scalp painlessly. Soft bristles make it simple and convenient to massage the scalp without hurting the scalp or causing damage to the hair. The bristles promote the development of healthy hair by increasing the blood flow to the scalp.
Moreover, the electric head scalp massager relieves tension and gives a soothing massage to the scalp, getting rid of dead skin cells and improving the health of the hair. Customers reuse electric hair scalp massagers after every wash because they do not hurt their skin, hair, or head. Electric head scalp massagers enhance mental health and overall well-being. A hair massage using an electric head scalp massager helps in relaxation and reduces stress. Thus, all these benefits associated with using electric head scalp massagers will increase their demand, which will drive the growth of the market during the forecast period
Leveraging Internet platforms to create awareness is the primary trend driving market growth. The availability of details regarding a wide range of electric head scalp massagers available on online platforms provides users with a unique platform for comparing prices and product promotions. Individual users get to interact with fellow consumers and know their feedback on the products. The market has seen steady growth owing to the advent of the Internet. It has allowed manufacturers to market electric head scalp massagers to potential users by optimizing the search engine. Electric head scalp massagers are available on e-commerce websites, such as Amazon and eBay.
Moreover, aggressive marketing tactics help in reaching out to potential consumers and expanding the existing consumer base. The market is expected to grow in tandem with rising Internet penetration globally. The Internet stands as an ideal platform for the promotion, distribution, and knowledge of products and will continue to do so during the forecast period. Thus, such factors will boost the growth of the market during the forecast period.
Major Market Challenge
Low penetration in emerging economies is the major challenge impeding the market's growth. The penetration of electric head scalp massagers is low in countries of South America, Africa, and other emerging economies. Currently, a large number of households in the US are using electric head scalp massagers, but the penetration rate remains low in developing countries, such as Brazil, South Africa, and Nigeria. This is mainly due to the lack of awareness, affordability, and reluctance to use such products. Low gross domestic product (GDP) in these countries limits the use of these products.
As a result, people still prefer using traditional methods of head and scalp massages whenever necessary. Despite being highly beneficial, the use of these products is hindered by a lack of awareness among customers in emerging economies. Thus, such factors might hamper the growth of the market during the forecast period.
The market research report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Breo Technology USA LLC - The company offers electric head scalp massagers such as breo iDream 5S.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The handheld segment is estimated to witness significant growth during the forecast period. Factors such as rising disposable income, increasing customer awareness, and the proliferation of technologically advanced products from vendors are the major drivers of the steady demand for handheld electric head scalp massagers. A handheld massager mainly works on heat therapy and helps to relieve anxiety and headache issues by maintaining proper blood circulation in the targeted area. Some of the major advantages of handheld massagers are as follows: Relieve stress: The handheld electric head scalp massager helps to reduce both the mental and physical stress of users.
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The handheld segment was the largest and was valued at USD 917.10 million in 2018. Many players operating in the market are spending on product innovations so that they can offer a wider range of products to customers. Developing economies such as India and China is expected to witness increasing demand for handheld electric head scalp massagers during the forecast period, owing to growing awareness among millennials and the hectic work schedules of people. Thus, such factors will drive the demand for handheld electric head scalp massagers, which, in turn, will boost the growth of the market during the forecast period.
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APAC is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional market trends and drivers that shape the market during the forecast period. North America is expected to be the largest geographical segment of the market during the forecast period owing to the rising population with an increase in awareness among consumers regarding electric head scalp massagers. Furthermore, a growing number of spas and salons and rising demand for electric head scalp massagers from the young population are expected to drive the growth of the market.
In addition, the US, Canada, and Mexico are the primary market for the growth of the market in the region. The steady rise in the number of spa centers has spurred the demand for technologically advanced head scalp massages in North America. Moreover, the growing awareness of and the need for healthy lifestyles contributes to the demand for wellness and fitness treatments, anti-aging treatments, and other wellness practices, thereby driving the market growth.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Million " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
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The market is expanding rapidly, driven by the increasing awareness of its therapeutic benefits. These devices are designed to provide soothing head massages that help in relieving stress, headaches, and migraines, while also promoting increased blood flow to the scalp and stimulating hair follicles to potentially aid in reducing hair loss. They offer versatile functionalities such as deep hair cleaning, addressing issues like dandruff and psoriasis. Available in various types including smart, waterproof, and ergonomic designs, they cater to both household and professional settings such as beauty salons and healthcare facilities. With features like wireless portability, smart capabilities, and multiple massage nodes, electric scalp massagers are gaining popularity through online and offline retail channels. Innovation in sustainable practices and responsive customer service further enhances their appeal in the market.
In addition, the market is experiencing significant growth driven by its diverse applications and technological advancements. These devices cater to various needs such as relieving tension and headaches, enhancing relaxation through head massages, and promoting well-being among individual consumers and athletes alike. They are designed with ergonomic and lightweight features for ease of use, offering different massage nodes and settings to cater to personal preferences. Available in smart, wireless, and portable designs, they serve both at-home users seeking relaxation solutions and professionals in salons and spas. The market is also witnessing innovation in smart features like helmet, vibration, kneading, and percussion massagers, catering to wet and dry purposes, including deep cleaning with shampoo or warm oil. With increasing online retail presence, manufacturers focus on quality control despite supply chain disruptions, emphasizing well-being and self-care.
Market Scope |
|
Report Coverage |
Details |
Page number |
131 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.26% |
Market Growth 2024-2028 |
USD 481.5 million |
Market structure |
Concentrated |
YoY growth 2023-2024(%) |
4.92 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
APAC at 34% |
Key countries |
US, China, Germany, Italy, and Canada |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Breo Technology USA LLC, Caresmith, Comfier, Cotsoco, Lumi Therapy Co., Moglix, MOUNTRAX, OSIM International Pte. Ltd., Panasonic Holdings Corp., and Xiaomi Communications Co. Ltd. |
Market dynamics |
Parent market growth analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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