Electric Head Scalp Massager Market Growth by Product and Geography - Forecast and Analysis - 2022-2026

According to a research report, the electric head scalp massager market will witness a growth of 5.2% with a CAGR of 5.6%, and the market share is expected to increase by USD 516.69 million during the forecast period 2021 to 2026.

This electric head scalp massager market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the electric head scalp massager market segmentation by product (handheld and helmet) and geography (North America, Europe, APAC, the Middle East and Africa, and South America). The electric head scalp massager market report also offers information on several market vendors, including Breo Technology USA LLC, Comfier, Cotsoco, Lumi Therapy Co., OSIM International Pte. Ltd., Panasonic Holdings Corp., and Xiaomi Inc among others.

What will the Electric Head Scalp Massager Market Size be During the Forecast Period?

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Electric Head Scalp Massager Market: Key Drivers, Trends, and Challenges

Our researcher studied the historical data for years, with 2021 as the base year and 2022 as the estimated year, and produced drivers, trends, and challenges for the electric head scalp massager market. In the COVID-19 pandemic, the demand for electric head scalp massager market has been impacted significantly. But a holistic analysis of drivers will help in exact demands and refining marketing strategies to gain a competitive advantage.

Key Electric Head Scalp Massager Market Driver

The increasing use of electric head scalp massagers to reduce anxiety and promote hair growth is notably driving the electric head scalp massager market growth. The demand for electric head scalp massagers is growing due to their benefits such as reducing stress and promoting hair growth. Moreover, different vendors operating in the global electric head scalp massager market are investing in innovative electric head scalp massagers, which aim to serve multiple purposes. Lightweight and precisely made to fit into the palm, innovative electric hair scalp massagers allow users to brush through hair and massage the scalp painlessly. Soft bristles make it simple and convenient to massage the scalp without hurting the scalp or causing damage to the hair. The bristles promote the development of healthy hair by increasing the blood flow to the scalp. The electric head scalp massager relieves tension and gives a soothing massage to the scalp, getting rid of dead skin cells and improving the health of the hair. Customers reuse electric hair scalp massagers after every wash because they do not hurt their skin, hair, or head. Electric head scalp massagers enhance mental health and overall well-being. A hair massage using an electric head scalp massager helps in relaxation and reduces stress. Thus, all these benefits associated with using electric head scalp massagers will increase their demand, which will drive the growth of the electric head scalp massager market during the forecast period

Key Electric Head Scalp Massager Market Trend

Leveraging Internet platforms to create awareness is the primary trend driving the electric head scalp massager market growth. The availability of details regarding a wide range of electric head scalp massagers available on online platforms provides users with a unique platform for comparing prices and product promotions. Individual users get to interact with fellow consumers and know their feedback on the products. The electric head scalp massager market has seen steady growth owing to the advent of the Internet. It has allowed manufacturers to market electric head scalp massagers to potential users by optimizing the search engine. Electric head scalp massagers are available on e-commerce websites, such as Amazon and eBay. The aggressive marketing tactics help in reaching out to potential consumers and expanding the existing consumer base. The market is expected to grow in tandem with rising Internet penetration globally. The Internet stands as an ideal platform for the promotion, distribution, and knowledge of products and will continue to do so during the forecast period. Thus, such factors will boost the growth of the global electric head scalp massager market during the forecast period.

Key Electric Head Scalp Massager Market Challenge

Low penetration in emerging economies is the major challenge impeding the electric head scalp massager market's growth. The penetration of electric head scalp massagers is low in countries of South America, Africa, and other emerging economies. Currently, a large number of households in the US are using electric head scalp massagers, but the penetration rate remains low in developing countries, such as Brazil, South Africa, and Nigeria. This is mainly due to the lack of awareness, affordability, and reluctance to use such products. Low gross domestic product (GDP) in these countries limits the use of these products. As a result, people still prefer using traditional methods of head and scalp massages whenever necessary. Despite being highly beneficial, the use of these products is hindered by a lack of awareness among customers in emerging economies. Thus, such factors might hamper the growth of the global electric head scalp massager market during the forecast period.

This electric head scalp massager market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global electric head scalp massager market as a part of the global personal products market within the global household and personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the electric head scalp massager market during the forecast period.

Who are the Major Electric Head Scalp Massager Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

• Breo Technology USA LLC
• Comfier
• Cotsoco
• Lumi Therapy Co.
• OSIM International Pte. Ltd.
• Panasonic Holdings Corp.
• Xiaomi Inc

This statistical study of the electric head scalp massager market encompasses successful business strategies deployed by the key vendors. The electric head scalp massager market is concentrated, and the vendors are deploying growth strategies such as brand, labor, quality, and innovation to compete in the market.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.

The report on the electric head scalp massager market contains comprehensive market knowledge and an in-depth vendor landscape added to an analysis of the key vendors.

Electric Head Scalp Massager Market Value Chain Analysis

Our In-house experts produce extensive information on the value chain and parent market of the electric head scalp massager market, which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-to-end understanding of product insight and profit and also the optimization and evaluation of business strategies The players across the value chain include selective data and analysis from entire research findings as per the scope of the report.

The report has further elucidated other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Electric Head Scalp Massager Market?

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33% of the market’s growth will originate from APAC during the forecast period. China and India are the key markets for the electric head scalp massager market in APAC. Market growth in this region will be faster than the growth of the market in other regions.

Another region offering significant growth opportunities to vendors is North America. The steady rise in the number of spa centers will facilitate the growth of the market in the region. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID-19 Impact and Recovery Analysis

The outbreak of COVID-19 hindered the growth of the market in North America in 2020. The governments of various countries in the region implemented lockdowns that imposed restrictions on business and leisure activities in the first two quarters of 2020. As a result, traditional salons, spas, exotic hotels, and massage parlors were all forced to close for a prolonged duration. However, in Q3 2020, various vendors employed new strategies by adopting different online mediums for selling innovative electric head scalp massagers, which helped the market in focus cope with the negative impacts of the pandemic by registering growth in the residential segment. This allowed the resumption of many commercial and recreational activities. As a result, the demand for electric head scalp massagers in North America is expected to increase during the forecast period, which, in turn, is expected to foster the growth of the market in focus in this region.

What are the Revenue-generating Product Segments in the Electric Head Scalp Massager Market?

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The electric head scalp massager market share growth in the handheld segment will be significant during the forecast period. The handheld segment was the largest segment of the global electric head scalp massager market in 2021 and will continue to remain the largest segment during the forecast period. Factors such as rising disposable income, increasing customer awareness, and the proliferation of technologically advanced products from vendors are the major drivers of the steady demand for handheld electric head scalp massagers. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the electric head scalp massager market size and actionable market insights on the post-COVID-19 impact on each segment.

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What are the Key Data Covered in this Electric Head Scalp Massager Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive electric head scalp massager market growth during the next five years
• Precise estimation of the electric head scalp massager market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the electric head scalp massager industry across North America, Europe, APAC, the Middle East and Africa, and South America
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of electric head scalp massager market vendors

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