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The massage equipment market size is forecast to increase by USD 20.86 billion at a CAGR of 11.5% between 2023 and 2028.
The massage equipment industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The market, encompassing massage chairs, rollers, flat tables, foot massagers, heated stones, and handheld tools, is experiencing significant growth due to increasing consumer interest in wellbeing and therapeutic needs. Hospitals and thematic clinics are major buyers, while ecommerce platforms facilitate online retailing. Massage equipment caters to various therapeutic requirements, including muscle tension, blood circulation, stress reduction, and muscle relaxation. Customizable massage programs, Bluetooth connectivity, and smart capabilities are popular features. Medical professionals recommend massage for chronic pain, postoperative recovery, and stress management. Lightweight, portable designs cater to residential and commercial use, including spas, gyms and health clubs, physiotherapy centers, and massage therapies.
Online consumer reviews and product descriptions influence purchasing decisions. Electric massage machines offer various massage therapies, including Swedish, deep tissue, hot stone, reflexology, and professional massage. The market is driven by the changing lifestyle, increasing awareness of the benefits of massage, and the growing online health sector. Cost and lack of awareness remain challenges.
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The Massage chairs and sofas segment was valued at USD 5.76 billion in 2018 and showed a gradual increase during the forecast period.
Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The North American the market is experiencing significant growth due to the increasing number of spas and thematic clinics, as well as the rising demand for wellness and fitness treatments. In the US, Canada, and Mexico, the market is driven by the growing awareness of healthy lifestyles and the increasing population seeking stress reduction and muscle relaxation. Massage equipment, including handheld tools, electric head scalp massagers, massage chairs, rollers, flat tables, foot massagers, heated stones, and hot stone therapy devices, cater to various therapeutic needs such as deep tissue massage, relaxation, heat therapy, and multiple massage styles. Online retailing platforms, customer reviews, and product descriptions facilitate convenient access to these tools for consumers.
Medical professionals also recommend massage equipment for chronic pain, postoperative recovery, and stress management. The market includes a range of electrical and nonelectrical massagers, devices, and machines, offering customizable massage programs, Bluetooth connectivity, smart capabilities, and hygienic designs. The market is expected to continue growing due to the changing lifestyle, increasing physical ailments, and the expanding online health sector.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Use of massage equipment to alleviate pain and stress is the key driver of the market.
Introduction of portable massage equipment is the upcoming market trend.
Shift to traditional massage therapies is a key challenge affecting the industry growth.
The massage equipment market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the massage equipment market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, massage equipment market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market encompasses a range of devices and tools designed to promote muscle relaxation, stress reduction, and overall wellbeing. These offerings cater to various therapeutic needs, including deep tissue massage, relaxation, heat therapy, and multiple massage techniques. The market includes handheld tools, such as massage balls and rollers, as well as larger equipment, like massage chairs and flat tables. Massage equipment is gaining popularity due to the increasing awareness of the importance of self-care and the benefits of massage for managing chronic pain, postoperative recovery, and stress management. The market is diverse, with offerings for both residential and commercial use, including spas, health clubs, physiotherapy centers, and massage clinics.
The market is segmented into electric and nonelectric massage devices. Electric massage devices offer customizable programs and smart capabilities, providing users with a more immersive and personalized massage experience. These devices often include features like Bluetooth connectivity and multiple massage techniques. Nonelectric options, such as handheld massage tools and massage balls, offer a more traditional massage experience and are often more portable and lightweight. The growing trend of online retailing and the availability of customer reviews have made it easier for consumers to purchase massage equipment from the comfort of their own homes. The market is also seeing an increase in demand for hygienic designs, as consumers prioritize cleanliness and safety In their wellness practices.
The market is driven by several factors, including the sedentary lifestyle of the working population, the prevalence of physical ailments such as back pain and arthritis, and the increasing awareness of the importance of self-care for overall health and wellbeing. The online health sector is also playing a significant role in driving demand, as consumers seek convenient and accessible ways to manage their health and wellness needs. The market for massage equipment is expected to continue growing, as more people prioritize self-care and seek out effective ways to manage pain, reduce stress, and improve their overall health. The market is also expected to see innovation in areas such as customizable massage programs, heat therapy, and smart capabilities, as technology continues to play a role in enhancing the massage experience.
The market offers a range of devices and tools designed to promote relaxation, stress reduction, and overall wellbeing. The market is diverse, with offerings for both residential and commercial use and is driven by factors such as the sedentary lifestyle of the working population, the prevalence of physical ailments, and the increasing awareness of the importance of self-care. The market is expected to continue growing, with innovation in areas such as customizable massage programs, heat therapy, and smart capabilities.
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Market Scope |
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Report Coverage |
Details |
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Page number |
186 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 11.5% |
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Market growth 2024-2028 |
USD 20.86 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
9.4 |
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Key countries |
US, China, Germany, Japan, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Market Segmentation by Type
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Opportunity/Restraints
12 Competitive Landscape
13 Competitive Analysis
14 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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