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The Global Massage Equipment Market size is estimated to grow by USD 17,294.31 million between 2022 and 2027 accelerating at a CAGR of 10.54%. The growth of the market depends on several factors, including the use of massage equipment to alleviate pain and stress, the growing popularity of the Shiatsu massage model, rising number of massage parlors and physiotherapy clinics.
This massage equipment market research report extensively covers market segmentation by product (massage chairs and sofas, back massagers, handheld massagers, neck and shoulder massagers, and others), end-user (commercial and residential), type (electric massage equipment and non-electric massage equipment), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rising number of massage parlors and physiotherapy clinics is notably driving the massage equipment market growth. With the fast-growing urban middle class, several massage parlors are trying to keep pace with the needs of the population. Customers are looking for expert massage services and diverse options provided by advanced massage chairs. The electric massage chair is a new technique that involves gentle electrical stimulation to reduce and alleviate pain. Physiotherapy is also gaining momentum among users.
Physiotherapy plays a significant role in delivering results in the healthcare industry. They help people with an injury or illness by aiding in pain relief. Physiotherapy clinics offer consultation and massage therapy with the help of advanced massage equipment, such as massage chairs that offer humanized massage mechanisms. Therefore, the growing demand for physiotherapy with the help of massage chairs is expected to accelerate the growth of the global massage equipment market during the forecast period.
The introduction of portable massage equipment is a major trend in the massage equipment market. Portable massage equipment or handheld massage equipment has gained traction among different groups of customers. Handheld massage equipment offers an effective way of providing comfort to users by transmitting the right amount of pressure and vibrations to the muscles. The handheld massage equipment can easily be carried while traveling to distant places without occupying major space in the traveler's luggage. Moreover, these types of massage equipment provide instant relief for pain in different parts of the body, such as neck pain, shoulder pain, and foot pain.
The technological upgradation of handheld massage equipment, coupled with greater awareness among people, has played a vital role in further increasing the revenue from the portable massage equipment segment. For instance, Panasonic Corp. offers an advanced Handheld Massager to alleviate muscle pain. The massager delivers three different types of vibration massages using a 360-degree swivel cord. The company also offers a smartphone-sized, portable, full-body massager (low-frequency electric therapy equipment). This massager is very useful for people who want to get quick massages during short breaks. Thus, the introduction of portable massage equipment is one of the growing trends, which is expected to drive the growth of the global massage equipment market during the forecast period.
Shifting to traditional massage therapies is a major challenge in the massage equipment market growth. Traditional massage therapy is recognized as a major way of alleviating body pain and health problems. This involves the pressing or rubbing of muscles and other soft tissues with the hands, fingers, forearms, elbows, or feet. There are more than 80 massage therapy styles followed across the world, with wide variations in the techniques, pressure, and movements that they use.
Some massage therapists use essential oils, such as bergamot, cedarwood, chamomile, eucalyptus, and lavender, in the massage lotion, which have an additional effect on the body and enhance their services. Adding essential oil has proven health benefits, such as reducing anxiety, depression, insomnia, nausea, and pain. Some of the major benefits of traditional massage therapy are reduced stress, improved blood circulation, reduced chronic stiffness and back pain, elimination of toxins, etc. Hence, the above benefits of traditional massage practices can hamper the growth of the global massage equipment market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Massage Equipment Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Panasonic Holdings - The company operates under multiple segments including appliances, and life solutions among others, with a high focus on appliances.?
The massage equipment market report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the massage chairs and sofa segment will be significant during the forecast period. The technological innovations introduced by the leading vendors, along with the increased spending by customers on health and wellness products, is a major factor driving the growth of the market segment. The global massage chairs and sofas market has witnessed a rapid rise in demand from both developed and developing countries.
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The massage chairs and sofas segment shows a gradual increase in the market share of USD 5,402.16 million in 2017 and continued until 2021. The rise in disposable income of households in developing countries such as India, and China has led to a shift in the consumption patterns of customers toward smart massage chairs that deliver a therapeutic massage experience to the user. The demand for massage chairs and sofas has witnessed a major demand from the commercial segment, including airports, spa centers, saloons, hotels, restaurants, and cruise lines. Various individuals that require frequent or periodic massage therapies invest in residential massage chairs and sofas with multiple massages and stretching programs specific to certain massage treatments, such as zone therapy (reflexology) or 3D massage therapy. To meet the therapy requirements of such residential end-users, various vendors are offering advanced massage chairs and sofas. Such features in residential massage chairs and sofas are highly preferred by customers who require periodic massages. Therefore, the above-mentioned factors are expected to propel the growth of the segment during the forecast period.
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North America is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The US, Canada, and Mexico are the primary market for the growth of the market in the region. The steady rise in the number of spa centers has spurred the demand for technologically advanced massage equipment in North America. Moreover, the growing awareness of and the need for healthy lifestyles contribute to the demand for wellness and fitness treatments, anti-aging treatments, and other wellness practices, thereby driving the market growth.
In 2022, the US held the major share of the massage equipment market in North America. The cumulative rise in per-capita incomes, coupled with the steady rise in the millennial population, are the major factors triggering the demand for massage equipment in the US. Therefore, in the future, the number of young people in North America, which is the most important target customer group for the massage equipment market, is expected to increase significantly. Moreover, the US is one of the major markets for massage therapy in the region. The proliferation of advanced products by the vendors, coupled with increasing demand for advanced massage equipment in offices and other commercial places, has further enhanced the market growth.
Canada and Mexico are the second and third-largest massage equipment markets in North America, respectively. In recent years, electric massage equipment has been popularized through retail outlets and online stores in these countries. The durability, softness, and luxury appeal of different types of massage equipment, including massage chairs, have further widened the growth prospects of the market. The omnichannel strategies adopted by vendors are further accelerating the sales of massage equipment. Several massage equipment brands available online offer product information on sleek designs and advanced features along with varied price ranges, which helps customers in making a final purchase based on their requirements. The customers in these countries are Internet-savvy and prefer smart devices, which will contribute to the increase in demand for smart feature-enabled electric massage chairs. Additionally, digital signage and online advertisements are generating more awareness and brand visibility for massage equipment in these countries.
In 2020, the outbreak of COVID-19 severely affected the economic growth in North America. This led to the closure of operations in various businesses, including salons, spas, exotic hotels, and massage parlors. However, the initiation of vaccination drives led to the lifting of lockdowns and the resumption of operations in salons, spas, exotic hotels, and massage parlors. This has increased the demand for massage equipment from end-users in 2021. Moreover, increasing awareness regarding the benefits of massage and the launch of new products will drive the demand for massage equipment from different end-users, such as spas and salons, during the forecast period. Hence, the massage equipment market in North America will witness growth during the forecast period.
The massage equipment market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Massage Equipment Market Scope |
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Report Coverage |
Details |
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Page number |
186 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 10.54% |
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Market growth 2023-2027 |
USD 17,294.31 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
8.61 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 37% |
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Key countries |
US, China, Japan, Germany, and France |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Beurer GmbH, Bodyfriend Inc., Casada International GmbH, Conair Corp., Family Inada Co. Ltd., Fujita Massage Chair, HoMedics LLC, Human Touch LLC, JSB Health and Fitness Pvt. Ltd., Luraco Technologies, OMRON Corp, OSIM International Pte. Ltd., Panasonic Holdings Corp., Prospera Corp., Relaxonchair, RoboTouch, Thumper Massager Inc., Wahl Clipper Corp., WelbuTech Co. Ltd., and Xiaomi Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Market Segmentation by Type
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Trends
12 Vendor Landscape
13 Vendor Analysis
14 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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