EMV POS Terminals Market by End-user and Geography - Forecast and Analysis 2022-2026

The EMV POS terminals market share is expected to increase by USD 5.02 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 9.35%.

This EMV POS terminals market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers EMV POS terminals market segmentation by end-user (retail and hospitality) and geography (APAC, North America, Europe, South America, and Middle East and Africa). The EMV POS terminals market report also offers information on several market vendors, including BBPOS International Ltd, Block Inc., Bluebird Inc., Cantaloupe Inc, Cisco Systems Inc., DATECS Ltd., Diebold Nixdorf Inc., Fiserv Inc., Global Payments Inc., NCR Corp., NEC Corp., Panasonic Corp., PAX Global Technology Ltd., Shenzhen Xinguodu Technology Co. Ltd., Telepower Communication Co. Ltd., Toshiba Corp., U.S. Bancorp, UIC Payworld Inc., VeriFone Inc., and Worldline SA among others.

What will the EMV POS Terminals Market Size be During the Forecast Period?

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EMV POS Terminals Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The large potential end-user base is notably driving the EMV POS terminals market growth, although factors such as the challenges in reaching out to MSMEs may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the EMV POS terminals industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key EMV POS Terminals Market Driver

• One of the key factors driving growth in the EMV POS terminals market is the large potential end-user base.
• The number of MSMEs that are currently using cash-only transactions is quite high, making them the primary targets for EMV POS vendors during the forecast period.
• The low level of EMV acceptance among the MSME merchants is mainly due to the numerous banking- and tax-related procedures, the fees levied by the banks for maintaining the current account, and the fees levied by the EMV POS vendors for every transaction.
• The market behaviour of end-user merchants is expected to change during the forecast period owing to the increasing regulations imposed by the government, reducing ASP of EMV POS terminals, and the large-scale adoption of mPOS terminals (with EMV). These factors have raised the potential of the EMV POS terminals market, resulting in a higher penetration in the end-user segments.
• The penetration of EMV POS terminals in MSMEs and the unorganized retail sector is low in countries such as China and India, which have a significant share of MSMEs compared with the global market.

Key EMV POS Terminals Market Trend

• The increasing number of mobile devices with NFC is an EMV POS terminals market trend that is expected to have a positive impact in the coming years.
• Until 2011, the contactless payment option available was for NFC-enabled debit/credit cards. In November 2011, a liquid express E320 Android smartphone made by Acer featured the NFC capability that can carry out payments as well. Thereafter, there was a rapid adoption of NFC-enabled smart devices that can carry out contactless payments.
• Leading smartphone manufacturers like Blackberry, Apple, Google Nexus, HTC, Motorola (now Lenovo), and Samsung have incorporated NFC technology into their products. This creates a higher exposure of contactless payment options to users, as the application of NFC cards and mobiles are the same.
• Contactless POS terminals are expected to have a high penetration in the POS market during the forecast period. Contactless payment gateways require EMV standards to make transactions secure. This would mandate the regular POS terminals to have EMV standards while upgrading to contactless POS terminals.

Key EMV POS Terminals Market Challenge

• The challenges in reaching out to MSMEs will be a major challenge for the EMV POS terminals market during the forecast period.
• The transaction volume for MSMEs is small, and the number of transactions is also less.
• The low penetration of EMV POS terminals is mainly due to the fee charged for each transaction coupled with the high initial cost of the device, due to which most MSMEs opt out of the POS terminals.
• For the EMV POS terminals, the end-users need to maintain their current account and have proper and complete financials.
• Often to evade tax, some or most of the MSMEs (especially in the unorganized sector) do not maintain accounts and do not issue receipts to their customers. Having the EMV POS terminals, their transactions and revenue would be recorded, making it nearly impossible to evade taxation.
• Some of the MSMEs in the unorganized retail and hospitality sector do not have clearances from the local governments to run their business. Such MSMEs avoid using EMV POS terminals, which affects the target sales of the market vendors.

This EMV POS terminals market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global EMV POS terminals Market as a part of the global technology hardware, storage, and peripherals market within the overall global information technology market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the EMV POS terminals market during the forecast period.

Who are the Major EMV POS Terminals Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

• BBPOS International Ltd
• Block Inc.
• Bluebird Inc.
• Cantaloupe Inc
• Cisco Systems Inc.
• DATECS Ltd.
• Diebold Nixdorf Inc.
• Fiserv Inc.
• Global Payments Inc.
• NCR Corp.
• NEC Corp.
• Panasonic Corp.
• PAX Global Technology Ltd.
• Shenzhen Xinguodu Technology Co. Ltd.
• Telepower Communication Co. Ltd.
• Toshiba Corp.
• U.S. Bancorp
• UIC Payworld Inc.
• VeriFone Inc.
• Worldline SA

This statistical study of the EMV POS terminals market encompasses successful business strategies deployed by the key vendors. The EMV POS terminals market is fragmented and the vendors are deploying growth strategies such as mergers and acquisitions to compete in the market.

Product Insights and News

• bbpos.com - The company offers EMV POS terminals such as WisePOS 4G, WisePad 2 Plus, and WisePad 2.

• bbpos.com - Under the unified segment, The company offers end-to-end mobile POS products and solutions.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The EMV POS terminals market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

EMV POS Terminals Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the EMV POS terminals market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for EMV POS Terminals Market?

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55% of the market’s growth will originate from APAC during the forecast period. China and India are the key markets for EMV POS terminals in APAC. Market growth in this region will be faster than the growth of the market in other regions.

The growing number of retail outlets in the region will facilitate the EMV POS terminals market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The COVID-19 pandemic resulted in millions of people being confined to their homes owing to the stringent lockdowns and social distancing measures put in place across countries in APAC. This factor compelled people across the region to opt for online shopping. Online shopping uses digital transaction systems and digital bills, which are a substitute for EMV POS terminals. The use of emerging payment methods, such as mobile wallets, has increased among customers during the pandemic, which, in turn, has led to a decline in the demand for EMV POS terminals in the region.

What are the Revenue-generating End-user Segments in the EMV POS Terminals Market?

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The EMV POS terminals market share growth by the retail segment will be significant during the forecast period. The retail sector includes hypermarkets, supermarkets, drug stores, gas stations, specialty stores, and mass merchandise stores. The sector has undergone a significant transformation in the past years because of factors such as foreign investments, increasing competition, and growing global economies. This has resulted in the increased adoption of secure payment technologies, such as EMV standards, for POS terminals.

This report provides an accurate prediction of the contribution of all the segments to the growth of the EMV POS terminals market size and actionable market insights on post COVID-19 impact on each segment.

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Contactless PoS Terminals market - The market share is expected to increase by USD 5.55 billion from 2019 to 2024, and the market's growth momentum will accelerate at a CAGR of 15.56%.

POS Terminals market in the Retail Sector - The market share is expected to increase by USD 1.11 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 5.56%.

Biometric PoS Terminals market - The market share is expected to increase by USD 1.17 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 35.77%.

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What are the Key Data Covered in this EMV POS Terminals Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive EMV POS terminals market growth during the next five years
• Precise estimation of the EMV POS terminals market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the EMV POS terminals industry across APAC, North America, Europe, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of EMV POS terminals market vendors

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