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The non carbonated soft drinks market size is forecast to increase by USD 91.4 billion, at a CAGR of 8.38% between 2023 and 2028. Consumer health and wellness concerns are driving significant trends in the global market for non-carbonated soft drinks, marked by a surge in product launches. This reflects a growing preference for healthier beverage options among consumers worldwide. Simultaneously, the industry is witnessing a notable increase in mergers and acquisitions, signaling strategic efforts to expand market presence and innovate product offerings. These consolidations aim to capitalize on evolving consumer preferences and enhance operational efficiencies across the supply chain. The frequent introduction of new products underscores a competitive landscape where companies strive to meet diverse dietary needs and lifestyle choices. This dynamic environment highlights a shift towards beverages that align with health-conscious consumer lifestyles, emphasizing natural ingredients, reduced sugar content, and functional benefits. As market players respond to these trends through strategic partnerships and innovative product development, they aim to sustain growth and meet the evolving demands of health-focused consumers globally. It also includes an in-depth analysis of drivers, trends, and challenges. Our report examines historic data from 2018 to 2022, besides analyzing the current market scenario.
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The market is expanding rapidly with a diverse range of offerings catering to health-conscious consumers. Products like still drinks, flat drinks, and iced tea are gaining popularity due to their association with health and fitness and improved digestion. Consumers are increasingly seeking energy drinks and Ready to Drink (RTD) options that promote immunity and align with specific dietary patterns. Healthy beverages such as liquid food alternatives and coffee varieties are also seeing growth, alongside sparkling and flavored water and low-sugar soft drinks. Marketing efforts, including advertising campaigns, highlight the benefits of natural product drinks and espresso for sustained energy. Game beverages and other innovative non-carbonated sodas are appealing to a broad audience, leveraging carbonation interaction and shining flavors like sucrose and citrus extract. The market's evolution is driven by consumer demand for healthier choices and flavorful alternatives in the realm of non-carbonated beverages.
One of the key factors driving the market growth is the health and wellness concerns among consumers. There is a growing health and awareness among consumers which has resulted in a shifting preference towards healthier beverage options. Most consumers perceive non-carbonated drinks including natural juices, flavored water, non-carbonated soft drinks, and functional beverages as an alternative to carbonated drinks.
Further, the increasing preference of consumers is due to its health benefits as non-carbonated drinks contain lower amounts of added sugar compared to carbonated sodas. Furthermore, the rising concern regarding excessive sugar consumption and its association with obesity, diabetes, and other health issues is expected to fuel the market growth during the forecast period.
A key factor shaping the market growth is the increased online presence of non-carbonated soft drinks. There is an increasing presence of non-carbonated soft drinks across the world and it is expected to positively impact the market. Several manufacturers of non-carbonated drinks are expanding their presence to e-commerce platforms due to the increase in internet penetration. As a result, it has offered consumers to order their favorite beverages online at their convenience as well as have them delivered to their doorstep.
Furthermore, the purchasing decision of online customers is influenced by online reviews which have encouraged non-carbonated soft drink market players to actively promote positive reviews and address any negative feedback. Additionally, the online presence has enabled several brands to analyze consumer preferences and behavior and curate their promotional and marketing strategies as per the data. Hence, such factors are expected to drive market growth during the forecast period.
The easy availability of substitutes for non-carbonated soft drinks is one of the key challenges hindering the non-carbonated soft drinks market growth. There is a growing consumer preference for other alternatives to non-carbonated drinks, such as sparkling water, unsweetened tea, and carbonated soft drinks, which gives intense competition for non-carbonated drinks market players. Additionally, there is a wide range of drinks in the market, which makes it hard for the market players to differentiate their products and stand out in the competition.
Moreover, many alternatives to non-carbonated drinks such as tap water or plain water, are low-cost or even free which makes it challenging for the non-carbonated brands to compete on price, potentially leading to reduced profit margins and market share. Thus, such factors are negatively impacting the market. Therefore, it is expected to hinder market growth during the forecast period.
The fruit juices segment is estimated to witness significant growth during the forecast period. There is a growing preference for the fruit juice segment among consumers as they are perceived as a healthier alternative to sugary carbonated beverages. This segment is preferred by health-conscious consumers who are seeking to increase their as they are rich in vitamins, minerals, and antioxidants.
The fruit juices segment was the largest segment and was valued at 77.50 billion in 2018.
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Additionally, there is an increasing preference for juices made from fresh, natural fruits without added preservatives, artificial flavors, or excessive sugar. Hence, the fruit juice segment is gaining popularity as an essential drink to incorporate essential nutrients into one's diet. Furthermore, many consumers are becoming health-conscious and looking for alternatives to carbonated beverages that are often rich in sugar and artificial ingredients. Hence, such benefits of fruit juice segments are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
APAC is estimated to contribute 34% to the growth of the global market during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the main reasons for the growth of the global non carbonated soft drinks market in this region is due to the significant economic growth in several countries in countries like China, India, Japan, South Korea, and several Southeast Asian nations. This economic growth has resulted in changing consumer preferences and a growing focus on health and wellness, fuelling demand for non-carbonated beverages. Additionally, there is a significant shift in consumer patterns due to urbanization and hectic lifestyle. As a result, several consumers in the market are seeking ready-to-drink beverages that offer hydration and nutritional benefits. Hence, the wide variety of noncarbonated drinks across retail stores such as supermarkets and hypermarkets is expected to drive market growth in the region during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market growth and trends report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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The market is undergoing a transformative shift driven by consumer preferences for healthier options and sustainable practices. Products found in convenience stores now emphasize health risks associated with traditional sodas containing high fructose corn syrup and artificial sweeteners like aspartame and saccharine. Instead, there is a growing demand for beverages with natural sweeteners, organic ingredients, and innovative flavors such as cucumber, ginger, and lavender. Brands are focusing on sustainable packaging materials and clean label products, responding to heightened consumer health awareness and preferences for low sugar and low carbohydrate options. Bottled water and iced tea varieties with shining flavors like pineapple and orange are gaining traction, leveraging social media marketing and promotional activities to highlight their medical advantage claims and immune system benefits. This market evolution reflects a shift towards well-being conscious choices and lower sugar refreshments, offering consumers a broader array of refreshing beverages aligned with modern dietary patterns and health concerns.
Market Scope |
|
Report Coverage |
Details |
Page number |
162 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.38% |
Market growth 2024-2028 |
USD 91.4 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
7.04 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 34% |
Key countries |
US, China, Germany, UK, and Japan |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AriZona Beverages USA LLC, Britvic plc, Dabur India Ltd., Danone SA, DyDo Group Holdings Inc., Hector Beverages Pvt. Ltd., Hint Inc., ITO EN Ltd., Keurig Dr Pepper Inc., Monster Energy Co., National Beverage Corp., Nestle SA, Ocean Spray Cranberries Inc., PepsiCo Inc., Red Bull GmbH, Spindrift Beverage Co. Inc., Suntory Holdings Ltd., The Coca Cola Co., The Hain Celestial Group Inc., and The Kraft Heinz Co. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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