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The non carbonated soft drinks market size is estimated to grow at a CAGR of 7.11% between 2022 and 2027. The market size is forecast to increase by USD 71.14 billion. This non carbonated soft drinks market report extensively covers market segmentation by product type (fruit juices and sports drinks), distribution channel (offline and online), and geography (APAC, North America, Europe, South America, and the Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
One of the key factors driving the non-carbonated soft drinks market growth is the health and wellness concerns among consumers. There is a growing health and awareness among consumers which has resulted in a shifting preference towards healthier beverage options. Most consumers perceive non-carbonated drinks including natural juices, flavored water, non-carbonated soft drinks, and functional beverages as an alternative to carbonated drinks. The increasing preference of consumers is due to its health benefits as non-carbonated drinks contain lower amounts of added sugar compared to carbonated sodas. Furthermore, the rising concern regarding excessive sugar consumption and its association with obesity, diabetes, and other health issues is expected to fuel the market growth during the forecast period.
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A key factor shaping the non-carbonated soft drinks market growth is the increased online presence of non-carbonated soft drinks. There is an increasing presence of non-carbonated soft drinks across the world and it is expected to positively impact the market. Several manufacturers of non-carbonated drinks are expanding their presence to e-commerce platforms due to the increase in internet penetration. As a result, it has offered consumers to order their favorite beverages online at their convenience as well as have them delivered to their doorstep.
Furthermore, the purchasing decision of online customers is influenced by online reviews which have encouraged non-carbonated soft drink market players to actively promote positive reviews and address any negative feedback. Additionally, the online presence has enabled several brands to analyze consumer preferences and behavior and curate their promotional and marketing strategies as per the data. Hence, such factors are expected to drive market growth during the forecast period.
The easy availability of substitutes for non-carbonated soft drinks is one of the key challenges hindering the non-carbonated soft drinks market growth. There is a growing consumer preference for other alternatives to non-carbonated drinks such as sparkling water, unsweetened tea, and carbonated soft drinks which gives intense competition for non-carbonated drinks market players. Additioanlly, there is a wide range of drinks in the market which makes it hard for the market players to differentiate their products and stand out in the competition.
Moreover, many alternatives to non-carbonated drinks such as tap water or plain water, are low-cost or even free which makes it challenging for the non-carbonated brands to compete on price, potentially leading to reduced profit margins and market share. Thus, such factors are negatively impacting the market. Therefore, it is expected to hinder market growth during the forecast period.
The wide variety of products offered by the offline segment increases the market growth. The offline segment comprises hypermarkets, supermarkets, convenience stores, and other discount stores. There is an increasing preference for the offline segment among consumers as it offers the freedom to check the quality and specification of the product provided by the market players. Additioanlly, the offline segment offers a wide variety of products which increases the preference among consumers for this segment. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
The fruit juices segment is estimated to witness significant growth during the forecast period. There is a growing preference for the fruit juice segment among consumers as they are perceived as a healthier alternative to sugary carbonated beverages. This segment is preferred by health-conscious consumers who are seeking to increase their as they are rich in vitamins, minerals, and antioxidants.
The fruit juices segment was the largest segment and was valued at 74.93 billion in 2017.
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Additionally, there is an increasing preference for juices made from fresh, natural fruits without added preservatives, artificial flavors, or excessive sugar. Hence, the fruit juice segment is gaining popularity as an essential drink to incorporate essential nutrients into one's diet. Furthermore, many consumers are becoming health-conscious and looking for alternatives to carbonated beverages that are often rich in sugar and artificial ingredients. Hence, such benefits of fruit juice segments are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
APAC is estimated to contribute 39% to the growth of the global market during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the main reasons for the growth of the global non carbonated soft drinks market in this region is due to the significant economic growth in several countries in countries like China, India, Japan, South Korea, and several Southeast Asian nations. This economic growth has resulted in changing consumer preferences and a growing focus on health and wellness, fuelling demand for non-carbonated beverages. Additionally, there is a significant shift in consumer patterns due to urbanization and hectic lifestyle. As a result, several consumers in the market are seeking ready-to-drink beverages that offer hydration and nutritional benefits. Hence, the wide variety of noncarbonated drinks across retail stores such as supermarkets and hypermarkets is expected to drive market growth in the region during the forecast period.
In 2020, during the COVID-19 pandemic, the growth of the global noncarbonated drinks market witnessed a significant slowdown due to the disruption in the supply chain affecting the availability and distribution of non-carbonated soft drinks. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the restoration of operations in retail stores. Such factors are expected to drive the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The non carbonated soft drinks market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The non carbonated soft drinks market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Non Carbonated Soft Drinks Market Scope |
|
Report Coverage |
Details |
Page number |
155 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.11% |
Market growth 2023-2027 |
USD 71.14 billion |
Market structure |
USD Fragmented |
YoY growth 2022-2023(%) |
5.85 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 39% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AriZona Beverages USA LLC, Britvic plc, Dabur India Ltd., Danone SA, DyDo Group Holdings Inc., Hector Beverages Pvt. Ltd., Hint Inc., ITO EN Ltd., Keurig Dr Pepper Inc., Monster Energy Co., National Beverage Corp., Nestle SA, Ocean Spray Cranberries Inc., PepsiCo Inc., Red Bull GmbH, Spindrift Beverage Co. Inc., Suntory Holdings Ltd., The Coca Cola Co., The Hain Celestial Group Inc., and The Kraft Heinz Co. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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