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The global ENT devices market size is estimated to grow by USD 8.83 billion at a CAGR of 6.34% between 2022 and 2027.
Every nation in the world is encountering a growing geriatric population. In the modern century, the ageing population has become one of the most significant social transformations, with implications for nearly all sectors of society, including labour and financial markets. The rising elderly population across the globe also expands the risk of ENT disorders such as hearing loss; therefore, it is anticipated to fuel the growth of the global ENT devices market. Globally, an increase in the ageing population offers numerous opportunities and several public health challenges, as with the increasing age, the immunity of individuals decreases significantly. Lowered immunity directly represents an augmented risk of infection and other disorders, which will require the need for ENT devices and help in the growth of this market. therefore growing geriatric population is one of the key factors notably driving the market growth during the forecast period.
Technavio has segmented the market into product, end-user, and geography
It also includes an in-depth analysis of drivers, trends, and challenges. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
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The market share growth by the diagnostic ENT devices segment will be significant during the forecast period. Diagnostic ENT devices are mainly used for diagnostic purposes and it mainly comprises endoscopes and hearing screening devices. Endoscopes are of two types such as rigid endoscopes and flexible endoscopes. One of the minimally invasive surgical techniques is rigid endoscopy, which uses specially designed instruments and cameras to access body parts that are inaccessible without major surgical intervention.
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The diagnostic ENT devices were the largest and were valued at USD 8.17 billion in 2017. The use of digital recording devices and high-definition monitors allows for better visualization of the examined area and enables focused inspection of potential injuries. The surgical techniques that employ rigid endoscopy are often referred to as keyhole procedures. Rigid endoscopy used in microlaryngeal surgery (REMS) significantly improves access to the endolarynx, providing high-quality imaging even in hard-to-explore regions. Flexible endoscopes grant unique access to cavities and viscera that are hidden from the naked eye, allowing for minimally invasive diagnoses. Some examples of flexible endoscopes include gastroscope, colonoscope, sigmoidoscope, enteroscope, and bronchoscope. The growing geriatric population results in an increased incidence of hearing impairment, which is expected to drive the growth of diagnostic ENT devices in the global market during the forecast period
Hospitals play a critical role as end-users in the ENT devices market. They have a significant share of the market due to their advanced infrastructure and a wider range of facilities available to cater to the different needs of patients. The market is also heavily influenced by hospital groups, multi-specialty and super-specialty hospitals. These entities benefit from extensive inpatient and outpatient services, which enable them to generate high revenue. Additionally, the availability of highly skilled personnel and the rising prevalence of ENT surgeries are expected to boost the growth of the hospital segment during the forecast period.
ENT clinics are the primary point of care for patients and contribute substantially to this segment. These standalone facilities offer consumer-friendly outpatient services that are accessible and affordable. Due to the increasing demand for diagnostic tests, these centers often require third-party laboratory testing support and medical equipment for their healthcare services. The lack of facilities at these centers means that they cannot offer the same range of services as hospitals. However, they provide better outpatient care, which makes it possible for people to undergo the same treatments offered in hospitals at a lower cost. This is expected to drive the growth of the ENT clinics segment during the forecast period.
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North America is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that will shape the market during the forecast period. Due to the pandemic situation, the ENT devices market in North America is expected to have fluctuations in growth. The US dominated the ENT devices market with the maximum market share in the region. The market has achieved immense focus owing to government measures to cut down hospital expenditures and reduce hospital stays. Due to the presence of the ACA, there is a Patient Bill of Rights, which provides care and coverage to the people in the region. The market in North America is dominated by big companies, such as Medtronic, Cochlear Limited, OLYMPUS, and Smith & Nephew, which are the major manufacturers of ENT devices.
However, such companies sell their products through their strong network channels scattered worldwide. The market growth in this region is primarily driven by the sales of the devices used for the diagnosis of various ENT disorders, such as sinusitis, rhinitis, otitis media, and tonsillitis, and the deteriorating environmental conditions that add to the majority of ENT disorders and associated risk factors in the region. The growing geriatric population across the region is one of the major factors driving the demand for hearing aids. These factors will accelerate the growth of the ENT devices market in the region during the forecast period.
The outbreak of COVID-19 negatively influenced the ENT devices market in the region. However, the large-scale vaccination drives were initiated, lockdowns were lifted, and the import and export of raw materials needed for the production of ENT devices resumed in 2021. Consequently, ENT clinics and hospitals continued their operations following the lifting of lockdowns, which helped the market recover in 2021. Furthermore, the growing geriatric population and the introduction of advanced products are likely to drive the growth of the regional market during the forecast period.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market. The report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Baxter International Inc.- The company offers ENT devices such as Oticon Real and Oticon Own, under its subsidiary Oticon.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
There are multiple factors influencing market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges.
Global rise in the number of hearing loss patients is notably driving the market growth. There has been an upsurge in the number of people with hearing impairment and related disorders. The aging population is increasing, leading to a rise in hearing impairments. This, in turn, augments the requirement for hearing aids. Increasing noise pollution across the globe has a major consequence on the hearing ability of people. Some of the causes of hearing impairment are genetic factors, noise pollution, trauma, aging, and bacterial infections.
However, people working in high-decibel environments, such as airports or ordnance factories, may also suffer from hearing loss owing to overexposure to loud noise. Some of the factors that can expand the chances of hearing loss among people, which, in turn, are anticipated to accelerate the growth of the ENT devices market during the forecast period.
Increasing adoption of ENT devices for cosmetic surgeries is an emerging trend shaping the market growth. ENT devices have become much more technically advanced, but aesthetically these devices have evolved in an effective manner. People are more often adopting these devices because of their cosmetic advancements, driving the growth of the ENT devices market. Hearing aids initially were too bulky, which made patients more hesitant to go for these devices. Reconstruction of the nasal skeleton using grafts from the nasal septum and other preferable body parts has already been introduced, but the more recent developments in microsurgery techniques, tissue expansion, and prefabricated flaps have increased treatment options for plastic surgeons dealing with complex nasal defects.
In addition, the neck lift procedure is also associated with this topic, which is the treatment for correcting the voluminous parts and furrows of the neck and face skin. These emerging trends of aesthetic operations of ENT are anticipated to fuel the growth of the market during the forecast period.
Social stigma and lack of awareness of hearing implants a significant challenges hindering the market growth. Individuals with hearing loss need to manage to adjust their lives to hearing devices. Also, individuals hold up for a normal of seven years before getting hearing devices after noticing their hearing loss. For instance, according to the Journal of Medical Professionals with Hearing Losses, people consider deaf and hard-of-hearing individuals with a mixture of fear, disrespect, dislike, misunderstanding, and pity. Many had this misapprehension that individuals with hearing loss did not have the capacity to be educated, and it remained until the mid-1700s when people began considering that youth with hearing loss could, in fact, learn.
Furthermore, among people, there is a lack of awareness about the latest technological advances in hearing aids. Invisible hearing aids are available these days, which cannot be seen from outside and are very comfortable to use in normal day-to-day life, which is likely to hinder the market growth during the forecast period.
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The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global ENT Devices Market Customer Landscape
The ENT devices market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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ENT Devices Market Scope |
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Report Coverage |
Details |
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Page number |
178 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.34% |
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Market growth 2023-2027 |
USD 8.83 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
5.26 |
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Regional analysis |
North America, Europe, Asia, and Rest of World (ROW) |
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Performing market contribution |
North America at 37% |
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Key countries |
US, Canada, Germany, UK, and China |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Avante Health Solutions, Baxter International Inc., Cochlear Ltd., Coloplast AS, Demant AS, HOYA Corp., Intermedica Group, Johnson and Johnson, KARL STORZ SE and Co. KG, Lateral Medical, MED EL Elektromedizinische Gerate GmbH, Medtronic Plc, Olympus Corp., Richard Wolf GmbH, Siemens Healthineers AG, Smith and Nephew plc, Sonova AG, Starkey Laboratories Inc., Stryker Corp., and Widex AS |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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