Europe Bicycle Market Size 2025-2029
The europe bicycle market size is forecast to increase by USD 5.9 billion at a CAGR of 4.6% between 2024 and 2029.
- The European bicycle market is experiencing significant growth, driven primarily by the increasing awareness and prioritization of health and fitness. This trend is particularly evident among urban populations, where the adoption of bicycles as a mode of transportation is on the rise. Furthermore, the emergence of bicycle rental services has further fueled market growth, providing affordable and convenient access to bicycles for consumers. However, the market is not without challenges. Regulatory hurdles impact adoption in certain regions, with varying regulations governing the use and sale of bicycles. Additionally, supply chain inconsistencies can temper growth potential, as demand for bicycles outpaces the availability of high-quality components and finished products.
- The threat from refurbished bicycles also looms large, as these offer an attractive alternative to new bicycles for budget-conscious consumers. To capitalize on market opportunities and navigate challenges effectively, companies must focus on innovation, operational efficiency, and strategic partnerships. By addressing regulatory hurdles through advocacy and compliance, improving supply chain transparency and reliability, and differentiating their offerings through unique features and services, bicycle manufacturers and retailers can position themselves for long-term success in the European market.
What will be the size of the Europe Bicycle Market during the forecast period?

1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Technology
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Regional - Market size and forecast 2024-2029 ($ million)
- Chart on Europe: Year-over-year growth 2024-2029 (%)
- Data Table on Regional - Market size and forecast 2024-2029 ($ million)
5 Historic Market Size
- 5.1 Bicycle Market in Europe 2019 - 2023
- Historic Market Size - Data Table on Bicycle Market in Europe 2019 - 2023 ($ million)
- 5.2 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
- 5.3 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ million)
- 5.4 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ million)
- 5.5 Technology segment analysis 2019 - 2023
- Historic Market Size - Technology Segment 2019 - 2023 ($ million)
- 5.6 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on Bicycle Market in Europe
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Distribution Channel
- 8.1 Market segments
- Chart on Distribution Channel - Market share (2024-2029) (%)
- Data Table on Distribution Channel - Market share (2024-2029) (%)
- 8.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 8.3 Offline - Market size and forecast (2024-2029)
- Chart on Offline - Market size and forecast (2024-2029) ($ million)
- Data Table on Offline - Market size and forecast (2024-2029) ($ million)
- Chart on Offline - Year-over-year growth (2024-2029) (%)
- Data Table on Offline - Year-over-year growth (2024-2029) (%)
- 8.4 Online - Market size and forecast (2024-2029)
- Chart on Online - Market size and forecast (2024-2029) ($ million)
- Data Table on Online - Market size and forecast (2024-2029) ($ million)
- Chart on Online - Year-over-year growth (2024-2029) (%)
- Data Table on Online - Year-over-year growth (2024-2029) (%)
- 8.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)
9 Market Segmentation by End-user
- 9.1 Market segments
- Chart on End-user - Market share (2024-2029) (%)
- Data Table on End-user - Market share (2024-2029) (%)
- 9.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
- 9.3 Men - Market size and forecast (2024-2029)
- Chart on Men - Market size and forecast (2024-2029) ($ million)
- Data Table on Men - Market size and forecast (2024-2029) ($ million)
- Chart on Men - Year-over-year growth (2024-2029) (%)
- Data Table on Men - Year-over-year growth (2024-2029) (%)
- 9.4 Kids - Market size and forecast (2024-2029)
- Chart on Kids - Market size and forecast (2024-2029) ($ million)
- Data Table on Kids - Market size and forecast (2024-2029) ($ million)
- Chart on Kids - Year-over-year growth (2024-2029) (%)
- Data Table on Kids - Year-over-year growth (2024-2029) (%)
- 9.5 Women - Market size and forecast (2024-2029)
- Chart on Women - Market size and forecast (2024-2029) ($ million)
- Data Table on Women - Market size and forecast (2024-2029) ($ million)
- Chart on Women - Year-over-year growth (2024-2029) (%)
- Data Table on Women - Year-over-year growth (2024-2029) (%)
- 9.6 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)
10 Market Segmentation by Product
- 10.1 Market segments
- Chart on Product - Market share (2024-2029) (%)
- Data Table on Product - Market share (2024-2029) (%)
- 10.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 10.3 Road - Market size and forecast (2024-2029)
- Chart on Road - Market size and forecast (2024-2029) ($ million)
- Data Table on Road - Market size and forecast (2024-2029) ($ million)
- Chart on Road - Year-over-year growth (2024-2029) (%)
- Data Table on Road - Year-over-year growth (2024-2029) (%)
- 10.4 Mountain - Market size and forecast (2024-2029)
- Chart on Mountain - Market size and forecast (2024-2029) ($ million)
- Data Table on Mountain - Market size and forecast (2024-2029) ($ million)
- Chart on Mountain - Year-over-year growth (2024-2029) (%)
- Data Table on Mountain - Year-over-year growth (2024-2029) (%)
- 10.5 Hybrid - Market size and forecast (2024-2029)
- Chart on Hybrid - Market size and forecast (2024-2029) ($ million)
- Data Table on Hybrid - Market size and forecast (2024-2029) ($ million)
- Chart on Hybrid - Year-over-year growth (2024-2029) (%)
- Data Table on Hybrid - Year-over-year growth (2024-2029) (%)
- 10.6 Cargo - Market size and forecast (2024-2029)
- Chart on Cargo - Market size and forecast (2024-2029) ($ million)
- Data Table on Cargo - Market size and forecast (2024-2029) ($ million)
- Chart on Cargo - Year-over-year growth (2024-2029) (%)
- Data Table on Cargo - Year-over-year growth (2024-2029) (%)
- 10.7 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)
11 Market Segmentation by Technology
- 11.1 Market segments
- Chart on Technology - Market share (2024-2029) (%)
- Data Table on Technology - Market share (2024-2029) (%)
- 11.2 Comparison by Technology
- Chart on Comparison by Technology
- Data Table on Comparison by Technology
- 11.3 Conventional - Market size and forecast (2024-2029)
- Chart on Conventional - Market size and forecast (2024-2029) ($ million)
- Data Table on Conventional - Market size and forecast (2024-2029) ($ million)
- Chart on Conventional - Year-over-year growth (2024-2029) (%)
- Data Table on Conventional - Year-over-year growth (2024-2029) (%)
- 11.4 Electric - Market size and forecast (2024-2029)
- Chart on Electric - Market size and forecast (2024-2029) ($ million)
- Data Table on Electric - Market size and forecast (2024-2029) ($ million)
- Chart on Electric - Year-over-year growth (2024-2029) (%)
- Data Table on Electric - Year-over-year growth (2024-2029) (%)
- 11.5 Market opportunity by Technology
- Market opportunity by Technology ($ million)
- Data Table on Market opportunity by Technology ($ million)
12 Market Segmentation by End-User
- 12.1 Market segments
- Chart on End-User - Market share (2024-2029) (%)
- Data Table on End-User - Market share (2024-2029) (%)
- 12.2 Comparison by End-User
- Chart on Comparison by End-User
- Data Table on Comparison by End-User
- 12.3 Recreational - Market size and forecast (2024-2029)
- Chart on Recreational - Market size and forecast (2024-2029) ($ million)
- Data Table on Recreational - Market size and forecast (2024-2029) ($ million)
- Chart on Recreational - Year-over-year growth (2024-2029) (%)
- Data Table on Recreational - Year-over-year growth (2024-2029) (%)
- 12.4 Professional - Market size and forecast (2024-2029)
- Chart on Professional - Market size and forecast (2024-2029) ($ million)
- Data Table on Professional - Market size and forecast (2024-2029) ($ million)
- Chart on Professional - Year-over-year growth (2024-2029) (%)
- Data Table on Professional - Year-over-year growth (2024-2029) (%)
- 12.5 Commuting - Market size and forecast (2024-2029)
- Chart on Commuting - Market size and forecast (2024-2029) ($ million)
- Data Table on Commuting - Market size and forecast (2024-2029) ($ million)
- Chart on Commuting - Year-over-year growth (2024-2029) (%)
- Data Table on Commuting - Year-over-year growth (2024-2029) (%)
- 12.6 Market opportunity by End-User
- Market opportunity by End-User ($ million)
- Data Table on Market opportunity by End-User ($ million)
13 Customer Landscape
- 13.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
14 Geographic Landscape
- 14.1 Geographic segmentation
- Chart on Market share by geography - 2024-2029 (%)
- Data Table on Market share by geography - 2024-2029 (%)
- 14.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 14.3 Europe - Market size and forecast (2024-2029)
- Chart on Europe - Market size and forecast (2024-2029) ($ million)
- Data Table on Europe - Market size and forecast (2024-2029) ($ million)
- Chart on Europe - Year-over-year growth (2024-2029) (%)
- Data Table on Europe - Year-over-year growth (2024-2029) (%)
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 14.4 Germany - Market size and forecast (2024-2029)
- Chart on Germany - Market size and forecast (2024-2029) ($ million)
- Data Table on Germany - Market size and forecast (2024-2029) ($ million)
- Chart on Germany - Year-over-year growth (2024-2029) (%)
- Data Table on Germany - Year-over-year growth (2024-2029) (%)
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 14.5 UK - Market size and forecast (2024-2029)
- Chart on UK - Market size and forecast (2024-2029) ($ million)
- Data Table on UK - Market size and forecast (2024-2029) ($ million)
- Chart on UK - Year-over-year growth (2024-2029) (%)
- Data Table on UK - Year-over-year growth (2024-2029) (%)
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 14.6 France - Market size and forecast (2024-2029)
- Chart on France - Market size and forecast (2024-2029) ($ million)
- Data Table on France - Market size and forecast (2024-2029) ($ million)
- Chart on France - Year-over-year growth (2024-2029) (%)
- Data Table on France - Year-over-year growth (2024-2029) (%)
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
- 14.7 Italy - Market size and forecast (2024-2029)
- Chart on Italy - Market size and forecast (2024-2029) ($ million)
- Data Table on Italy - Market size and forecast (2024-2029) ($ million)
- Chart on Italy - Year-over-year growth (2024-2029) (%)
- Data Table on Italy - Year-over-year growth (2024-2029) (%)
- Chart on Rest of Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Rest of Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Rest of Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Rest of Europe - Year-over-year growth 2024-2029 (%)
- 14.8 Rest of Europe - Market size and forecast (2024-2029)
- Chart on Rest of Europe - Market size and forecast (2024-2029) ($ million)
- Data Table on Rest of Europe - Market size and forecast (2024-2029) ($ million)
- Chart on Rest of Europe - Year-over-year growth (2024-2029) (%)
- Data Table on Rest of Europe - Year-over-year growth (2024-2029) (%)
- Market opportunity by geography ($ million)
- Data Table on Market opportunity by geography ($ million)
15 Drivers, Challenges, and Opportunity/Restraints
- 15.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 15.4 Market opportunities/restraints
16 Competitive Landscape
- 16.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 16.3 Landscape disruption
- Overview on factors of disruption
- 16.4 Industry risks
- Impact of key risks on business
17 Competitive Analysis
- 17.2 Company ranking index
- 17.3 Market positioning of companies
- Matrix on companies position and classification
- 17.4 BH BIKES EUROPE SL
- BH BIKES EUROPE SL - Overview
- BH BIKES EUROPE SL - Product / Service
- BH BIKES EUROPE SL - Key offerings
- SWOT
- 17.5 Brompton Bicycle Retail Ltd.
- Brompton Bicycle Retail Ltd. - Overview
- Brompton Bicycle Retail Ltd. - Product / Service
- Brompton Bicycle Retail Ltd. - Key offerings
- SWOT
- 17.6 Cicli Pinarello Srl
- Cicli Pinarello Srl - Overview
- Cicli Pinarello Srl - Product / Service
- Cicli Pinarello Srl - Key offerings
- SWOT
- 17.7 Kalkhoff Werke GmbH
- Kalkhoff Werke GmbH - Overview
- Kalkhoff Werke GmbH - Product / Service
- Kalkhoff Werke GmbH - Key offerings
- SWOT
- 17.8 Klever Mobility Europe GmbH
- Klever Mobility Europe GmbH - Overview
- Klever Mobility Europe GmbH - Product / Service
- Klever Mobility Europe GmbH - Key offerings
- SWOT
- 17.9 Kona Bicycle Co.
- Kona Bicycle Co. - Overview
- Kona Bicycle Co. - Product / Service
- Kona Bicycle Co. - Key offerings
- SWOT
- 17.10 LOOK Cycle International
- LOOK Cycle International - Overview
- LOOK Cycle International - Product / Service
- LOOK Cycle International - Key offerings
- SWOT
- 17.11 Marin Mountain Bikes Inc.
- Marin Mountain Bikes Inc. - Overview
- Marin Mountain Bikes Inc. - Product / Service
- Marin Mountain Bikes Inc. - Key offerings
- SWOT
- 17.12 Merida Industry Co. Ltd.
- Merida Industry Co. Ltd. - Overview
- Merida Industry Co. Ltd. - Business segments
- Merida Industry Co. Ltd. - Key offerings
- Merida Industry Co. Ltd. - Segment focus
- SWOT
- 17.13 Santa Cruz Bicycles LLC
- Santa Cruz Bicycles LLC - Overview
- Santa Cruz Bicycles LLC - Product / Service
- Santa Cruz Bicycles LLC - Key offerings
- SWOT
- 17.14 SCOTT Sports SA
- SCOTT Sports SA - Overview
- SCOTT Sports SA - Product / Service
- SCOTT Sports SA - Key offerings
- SWOT
- 17.15 Storck Bicycle GmbH
- Storck Bicycle GmbH - Overview
- Storck Bicycle GmbH - Product / Service
- Storck Bicycle GmbH - Key offerings
- SWOT
- 17.16 Trek Bicycle Corp.
- Trek Bicycle Corp. - Overview
- Trek Bicycle Corp. - Product / Service
- Trek Bicycle Corp. - Key offerings
- SWOT
- 17.17 Vassla AB
- Vassla AB - Overview
- Vassla AB - Product / Service
- Vassla AB - Key offerings
- SWOT
- 17.18 WINORA STAIGER GmbH
- WINORA STAIGER GmbH - Overview
- WINORA STAIGER GmbH - Product / Service
- WINORA STAIGER GmbH - Key offerings
- SWOT
18 Appendix
- 18.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 18.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 18.4 Research methodology
- 18.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 18.9 360 degree market analysis
- 360 degree market analysis
- 18.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape