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The Face mask market size is estimated to increase by USD 4.25 billion and grow at a CAGR of 6.46% between 2022 and 2027. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario. The market is primarily driven by the growing health awareness among consumers worldwide. With increasing urbanization and industrial activities, airborne diseases and pollution have become significant health risks. This has led to rising awareness about the importance of personal protective equipment like face masks in preventing the transmission of diseases and protecting respiratory health. Moreover, the COVID-19 pandemic has further accelerated the adoption of face masks as a crucial preventive measure, driving up the demand for these products globally. As individuals become more conscious of personal cleanliness and health practices, the use of face masks has become ingrained in daily routines, contributing to the market's growth trajectory.
Additionally, advancements in manufacturing technologies and materials have facilitated the production of a wide range of face masks catering to diverse needs and preferences. The availability of various types of masks, including those made from nonwoven materials, cotton, hydrogel, and bio-cellulose, offers consumers options tailored to their specific requirements. Moreover, the widespread use of social media platforms and smartphone applications has played a pivotal role in disseminating information about infection prevention strategies, further boosting the demand for face masks. Overall, the combination of growing health awareness, technological advancements, and increased adoption of preventive measures is expected to drive sustained growth in the face mask market in the coming years.
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The offline segment is estimated to witness significant growth during the forecast period. Offline channels are one of the main distribution channels for face masks which comprise speciality stores, hypermarkets, supermarkets, convenience stores, and warehouse clubs. Additionally, drugstores, salons and spas, department stores, and medical-care institutes are also included in this segment.
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The offline segment was the largest segment and was valued at USD 6.56 billion in 2017. The offline distribution channels are one of the most revenue-generating segments for global face masks. Additionally, the increasing popularity of specialty stores has significantly contributed to the rising popularity of bulk pharmaceutical chemical (BPC) products. Furthermore, several market players strategize their budgets for marketing, advertising, and promotion activities to enhance product and brand visibility. Some of the key factors that have significantly contributed to the growth of the face mask market include business expansion and a rise in the number of hypermarkets, supermarkets, convenience stores, and warehouse clubs of major retailers. Additionally, there is an increasing preference for consumers for these stores as they offer attractive discounts. Some of the prominent retail chains that offer face masks include Walmart Stores, Target, Tesco, and Sam's West. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
The wide adoption of the surgical mask segment across the hospital sector increases market growth. There is an increasing demand for surgical masks fuelled by the spread of the COVID-19 pandemic. There is increasing popularity for surgical masks as it is considered the ideal option for virus defense due to the rise in infection rates around the world. Additionally, there is a growing adoption of surgical masks across governments, medical facilities, and the general public which is fuelling the growth of this segment which in turn will drive the market growth during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Some of the key factors which have significantly contributed to the global face mask market growth in the APAC region include the COVID-19 pandemic and rising public awareness of pollution-related health risks. The main countries which have significantly fuelled the demand for face masks include China, India, Japan, and South Korea. The main categories of facemasks that were in high demand in the region are N95 respirators, disposable masks, and medical-grade masks.
Additionally, several market players were offering fashionable and reusable masks in order to meet the changing consumer expectations, of fashion, and lifestyle businesses. Furthermore, other factors such as innovation, quality, and adherence to health regulations also influenced the growth of the global face mask growth in the APAC region. Hence, such factors are expected to drive market growth in the region during the forecast period.
The market is witnessing significant growth trends influenced by various factors. Consumer awareness about the importance of personal protective equipment, coupled with the mandated use of face masks in many regions worldwide, has been a primary driver of market expansion. With the rise of social media platforms and smartphone applications, information dissemination about infection prevention strategies and the effectiveness of face masks has become more widespread, further fueling demand. Moreover, the emergence of new materials such as nonwoven fabrics, cotton, hydrogel, and bio-cellulose has diversified the market, catering to different preferences and skin types, including those with allergies or sensitivity to synthetic ingredients.
Additionally, the ongoing concerns regarding hazardous viruses, airborne dust, and pollution have led to an increased demand for medical-grade masks, respiratory masks, and other protective gear among medical staff and individuals exposed to environmental pollutants. This heightened awareness of health risks and the need for effective protection is expected to sustain the growth of the face mask market in the foreseeable future. Furthermore, advancements in manufacturing processes, supply chain management, and logistics are contributing to the efficient production and distribution of face masks, ensuring that supply meets the growing demand amidst evolving market dynamics.
There is a growing emphasis on several environmental alternatives in the global market due to the increasing concerns regarding the environmental impact of disposable masks. Additionally, there is an increasing awareness among government and consumers regarding the importance of finding long-term solutions to the problem of mask-related trash and its negative environmental effects. Furthermore, biodegradable materials such as natural fibers or plant-based polymers are gaining traction as they break down over time and cause the least amount of environmental impact. Additionally, there is a growing popularity of reusable masks as they are a more environmentally friendly choice and they minimize the amount of single-use masks that wind up in landfills. Hence, such factors are driving the global face mask market growth during the forecast period.
One of the main concerns which pose a significant threat to the global face mask market growth is the presence of poor quality and fake masks since it compromises consumer safety and trust. Several dishonest businesses were offering counterfeit products due to the increase in demand for face masks during the pandemic. Furthermore, these counterfeit products are not manufactured as per the safety standards and guidelines leading to insufficient defense against infections and dangerous particles. As a result, it is undermining the consumers' trust in the global face mask market due to the prevalence of such products. Thus, it is negatively impacting the market growth. Hence, such factors are expected to hinder the face mask market growth during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market has experienced unprecedented growth driven by various factors such as consumer awareness, personal protective equipment mandates, and the rising demand for infection control strategies. Manufacturing, supply chain, and logistics play crucial roles in meeting the supply and demand for face masks. The market ecosystem includes various types of masks like dust masks, medical masks, and fashion masks, catering to diverse needs. With the emergence of e-commerce portals and the use of smartphone applications, accessibility to face masks has expanded, ensuring protection against hazardous viruses and airborne particles. Additionally, there's a growing demand for sustainable and compostable face masks, address environmental concerns.
Also, the market has witnessed significant growth, driven by factors such as the mandated use of face masks and increased consumer awareness about personal protective equipment. Various materials like nonwoven materials, metal strips, and ear loops are utilized in manufacturing masks, catering to different preferences and needs. With the rise of social media platforms, awareness about infection control strategies has increased, leading to the adoption of face masks. The market offers a variety of mask types, including Pitta masks and sheet masks, addressing different skin types and concerns. Additionally, there's a growing demand for sustainable options like compostable face masks, reflecting environmental consciousness.
Amid the COVID-19 pandemic, the Global Face Mask Market has seen exponential growth, propelled by factors such as infection control strategies and the need for personal protective equipment in various industries like healthcare and mining. Face masks made from materials like polypropylene, including electric melt-blown polypropylene, cater to different requirements, including sensitivity and skin type. The market offers diverse types, from respiratory masks to NIOSH-approved filtering respirators, addressing various needs like allergy prevention and protection against airborne particles. With increasing production and geographic reach, including online availability, the market ecosystem has expanded significantly, ensuring accessibility and catering to diverse demographics, from medical staff to individuals in construction, chemical industries, and beyond.
Additionally, the market continues to flourish, propelled by various factors such as the mining industry, healthcare industry, and emerging economies. Amid rising concerns about infection control and cross-contamination, face masks have become essential, especially in healthcare settings and construction sites. With the aging population and increasing pollution levels, there's a growing need for protective measures against contagious pathogens and harmful pollutants. The market offers a diverse range of masks, including sheet masks and those made from cotton, hydrogel, and bio-cellulose, catering to different skin types and preferences. Additionally, the demand for sustainable options like compostable masks reflects a shift towards eco-friendly solutions in face mask manufacturing.
Face Mask Market Scope |
|
Report Coverage |
Details |
Page number |
157 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.46% |
Market growth 2023-2027 |
USD 4.24 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.0 |
Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
Performing market contribution |
APAC at 47% |
Key countries |
US, China, Australia, Japan, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
3M Co., Alpha Pro Tech Ltd., Ansell Ltd., Bellcross Industries Pvt. Ltd., Cambridge Mask Co., Cardinal Health Inc., E Spin NanoTech Pvt. Ltd., Honeywell International Inc., Kimberly Clark Corp., Makrite, Medisca Inc., Medline Industries LP, Moldex Metric Inc., Owens and Minor Inc., Prestige Ameritech, Respro UK Ltd., STERIS plc, The Gerson Co., UVEX WINTER HOLDING GmbH and Co. KG, and VENUS Safety and Health Pvt. Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis, market trends, market growth analysis, market research and growth, market growth and forecasting, Market forecasting, market report and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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