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The false eyelashes market size is forecast to increase by USD 463.37 million, at a CAGR of 5.9% between 2023 and 2028. Our market research and growth report examines historical data from 2018-2022, besides analyzing the current market scenario. Market growth relies on several factors, including heightened awareness of eye makeup, the expanding demographic of working women, and endorsements from celebrities and influencers on social media. These elements collectively contribute to the market's momentum, shaping consumer preferences and driving demand for eye cosmetics. With the increasing influence of social media and celebrity endorsements, consumers are more inclined towards experimenting with eye makeup trends, thus fueling market growth. As the working women population continues to rise, there's a parallel surge in demand for cosmetics tailored to their needs, further stimulating market expansion in the beauty industry.
Moreover, the North American market for cosmetics is projected to grow steadily, driven by the US, Canada, and Mexico. Factors fueling expansion include the rising population of affluent working women and a heightened emphasis on personal appearance and eye makeup. Acelashes.com caters to this demand with a range of high-quality false eyelashes, including super flat lash extension salon professional varieties available in various curls, thicknesses, and lengths.
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In today's era of urbanization and heightened personal care consciousness, the market has become a significant facet of the beauty industry. Influencer marketing and beauty professionals play pivotal roles in driving trends, as consumers seek the latest in eye products and makeup. From natural lashes to dramatic strip, options abound in synthetic fibers, fur, and even metal. However, concerns about eye infections and injuries underline the importance of eyelid health. Salons offer expertise in applying false lashes to enhance appearance, catering to various styles and shapes desired by consumers following fashion trends.
Rising preference for eye makeup is the key factor driving the market. The global market for eye makeup products, specifically false eyelashes, has experienced substantial growth due to increasing fashion trends, urbanization, and personal care consciousness among consumers, particularly millennials. This demographic is tech-savvy and informed about new beauty and cosmetics trends, driving demand for innovative and effective eye products. Influencer marketing and weddings are significant contributors to the market, with salons and beauty practitioners also promoting the use of false eyelashes for various occasions.
Moreover, the false eyelashes come in multipack packages or individual lashes, including clusters and lash strips, made from various materials such as human hair, mink hair, sable hair, silk, acrylic, rubber, and polymers. Brands like Eylure and Ardell dominate the market, offering natural and flared forms to cater to diverse consumer preferences. However, potential risks such as eye infections and injuries must be considered when using false eyelashes.
Increasing adoption of multichannel marketing by companies of false eyelashes is the primary tren shaping the market. In the realm of makeup and cosmetics, the beauty goods industry caters to the increasing trend of personal care consciousness and fashion. With the rise of urbanization and influencer marketing, consumers are no longer limited to traditional beauty channels. Instead, they explore various avenues for eye products, including social media, e-mail, and smartphones. Beauty professionals and salons continue to play a significant role in the market, especially for weddings and special occasions. False eyelashes, a popular segment of eye products, come in various forms such as multipack packages, individual lashes, and clusters of lashes.
Similarly, these include lash strips, semi-permanent options, and even flared forms for a more dramatic look. Materials range from natural options like mink hair and sable to synthetic ones like human hair, silk, acrylic, rubber, and polymers. Brands like Eylure and Ardell dominate the market, offering a wide array of choices for youngsters and beauty artists alike. However, it is essential to consider potential risks, such as eye infections and injuries, when using false eyelashes. Always consult a beautician or beauty practitioner for professional application to ensure a safe and beautiful look.
Ethical sourcing of raw materials for false eyelashes is the major challenge that affects the market. In the realm of makeup and cosmetics, the beauty goods industry continues to evolve with fashion trends and growing personal care consciousness. Eye products, a significant segment of this market, include false eyelashes. These eyelash enhancements come in various forms such as multipack packages, individual lashes, and clusters of lashes, including lash strips. Beauty professionals and urban consumers increasingly favor these products for weddings, parties, and everyday use. However, ethical considerations have emerged, with influencer marketing shedding light on the use of animal hair, particularly mink and sable, in false eyelashes.
Moreover, brands like Eylure and Ardell offer alternatives made from human hair, silk, acrylic material, rubber, and polymers. Despite their popularity and higher price points, mink hair-based false eyelashes face opposition from animal rights organizations like PETA due to concerns over animal welfare and cruelty-free practices. Beauticians and beauty artists are increasingly advocating for semi-permanent and natural alternatives to cater to the needs of youngsters and clients seeking eye-catching yet ethical eye makeup solutions.
The offline segment is estimated to witness significant growth during the forecast years. The offline segment dominated the market due to the expanding retail industry and the proliferation of retail outlets, which offer a diverse selection of false eyelash products.
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The offline segment was the largest segment and was valued at USD 1.14 billion in 2018. Offline distribution channels encompass specialty stores, mass merchandisers (including supermarkets and hypermarkets), and drugstores, catering to varied consumer preferences and providing convenient access to a wide range of brands. As the number of offline distribution channels continues to increase, particularly in regions like the US, the UK, and Brazil, the offline segment is poised for further growth in the market.
The rise of online shopping is propelled by expanding Internet and smartphone usage, with over 5 billion global Internet users in 2023. Various false eyelash options are now available online through platforms like Nykaa, Amazon, and individual company websites. This shift towards online retailing presents growth opportunities for vendors, supported by omnichannel strategies. Increasing online spending, particularly in developing countries, is driven by convenience and urban consumer lifestyles. Key companies are leveraging social media and celebrity endorsements to drive online false eyelash sales, contributing to the segment's growth.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast years. The North American false eyelashes market for cosmetics products is projected to expand at a consistent pace. Key contributors to this growth are the US, Canada, and Mexico. Factors fueling market expansion include the increasing population of working women with higher income levels and a growing focus on personal appearance and eye makeup. Customizable false eyelashes from companies like Velour and celebrity endorsements, along with social media influence, further boost market growth.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 10 market companies, including:
American International Industries, Bella Lash Extensions, Blink Lash Store, ESQIDO, Gianni Lashes, HB USA Holdings Inc., House of Lashes, Jauntsky Arts and Crafts Co. Ltd., JoMay Lashes Factory, KISS Products Inc., Lashify, Lemer Lashes, Lilly Lashes LLC, NOVALASH, PAC Cosmetics Pvt. Ltd., Parfums de Coeur Ltd., PT. Bio Takara, Qingdao Elour Beauty, The Estee Lauder Companies Inc., and Velour Beauty
Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments
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In the dynamic realm of the beauty and personal care industry, false eyelashes have become a quintessential accessory, beloved for their ability to enhance upper eyelashes and cater to individual style preferences. From wedding makeup to glamorous red-carpet events, false lashes adorn the eyes of celebrities and everyday consumers alike, adding allure and sophistication with fashion entertainment industry. Innovations such as light and sound sensors bring a touch of tech-savvy sophistication to the market, offering dynamic effects for music videos and photo shoots. However, concerns regarding allergic reactions and irritation highlight the importance of proper application and maintenance.
Nonetheless, false eyelashes remain indispensable in the fashion and beauty industry, allowing individuals to express their individual style and achieve their desired look with confidence and flair. In an industry driven by trends and innovation, false lashes continue to shine as a symbol of glamour and self-expression. The market is thriving amidst a growing interest in personal care knowledge and wedding cosmetics. Beauty products endorsed by influencers have propelled the popularity of false lashes, catering to diverse eye shapes and styles. From natural lashes to extravagant strip, consumers seek options in synthetic fibers, fur, and even metal. However, concerns such as eye infection highlight the importance of eyelid hygiene. With a range of shapes and materials available, false lashes continue to adorn eyes with glamour and flair.
Market Scope |
|
Report Coverage |
Details |
Page number |
156 |
Base year |
2023 |
Historic period |
2018-2022 |
Market forecasting period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.9% |
Market Growth 2024-2028 |
USD 463.37 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
5.19 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 36% |
Key countries |
US, Canada, China, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Acelashes, American International Industries, Babil Lashes Factory Co., Bella Lash Extensions, Blink Lash Store, ESQIDO, Gianni Lashes, HB USA Holdings Inc., House of Lashes, Jauntsky Arts and Crafts Co. Ltd., JoMay Lashes Factory, KISS Products Inc., Lashify, Lemer Lashes, Lilly Lashes LLC, NOVALASH, PAC Cosmetics Pvt. Ltd., Parfums de Coeur Ltd., PT. Bio Takara, Qingdao Elour Beauty, The Estee Lauder Companies Inc., and Velour Beauty |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the market forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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