Fertility Supplements Market Analysis, Size, and Forecast 2025-2029: North America (US and Canada), Europe (France, Germany, Italy, Spain, and UK), APAC (China, India, and Japan), and Rest of World (ROW)

Fertility Supplements Market Size 2025-2029

The fertility supplements market size is forecast to increase by USD 843.8 million, at a CAGR of 7.3% between 2024 and 2029. Availability of online purchase will drive the fertility supplements market.

Major Market Trends & Insights

• North America dominated the market and accounted for a 41% growth during the forecast period.
• By End-user - Women segment was valued at USD 910.80 million in 2023
• By Form Factor - Capsules segment accounted for the largest market revenue share in 2023

Market Size & Forecast

• Market Opportunities: USD 70.99 million
• Market Future Opportunities: USD 843.80 million 
• CAGR : 7.3%
• North America: Largest market in 2023

Market Summary

• The market represents a significant and continually evolving sector within the health and wellness industry. Core technologies and applications, such as herbal extracts, vitamins, and minerals, play a crucial role in the development and production of these supplements. The market is segmented into various product categories, including prenatal vitamins, men's fertility supplements, and herbal supplements. Key companies, including Herbalife Nutrition, Nutraceutical Corporation, and Swanson Health Products, dominate the market with their extensive product offerings and strong market presence. The market's growth is driven by factors such as increasing cases of infertility, an aging population seeking to maintain reproductive health, and the availability of online purchasing options.
• However, challenges such as the risk associated with unregulated supplements and potential side effects pose significant hurdles for market growth. Regulations, particularly from the Food and Drug Administration (FDA), play a critical role in ensuring the safety and efficacy of fertility supplements. According to recent studies, The market is expected to witness a steady growth trajectory in the forecast period, with a significant increase in adoption rates. For instance, the prenatal vitamins segment is projected to account for over 50% of the market share due to their importance in supporting maternal health and fetal development.
• Related markets such as the dietary supplements and pharmaceuticals industries also significantly influence the market. Stay tuned for more insights and updates on this dynamic market.

What will be the Size of the Fertility Supplements Market during the forecast period?

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How is the Fertility Supplements Market Segmented and what are the key trends of market segmentation?

The fertility supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• End-user
  • Women
  • Men
• Form Factor
  • Capsules
  • Tablets
  • Gummies
  • Powders
  • Others
• Product Type
  • Herbal supplements
  • Vitamin-based
  • Mineral-based
  • Amino acids and antioxidants
  • Probiotics
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • Italy
    • Spain
    • UK
  • APAC
    • China
    • India
    • Japan
  • Rest of World (ROW)

By End-user Insights

The women segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth, driven by the increasing prevalence of infertility issues and the expanding demand for natural and sustainable solutions. Approximately 17.5% of individuals of reproductive age worldwide have experienced infertility at some point in their lives, according to the World Health Organization's 2023 report. Disorders such as polycystic ovarian syndrome (PCOS), endometriosis, premature ovarian failure, and pelvic inflammatory disease are just a few of the systemic and gynecological conditions that can negatively impact the female reproductive system. To address these challenges, the market for fertility supplements is evolving rapidly. Nitrogen fixation bacteria and root growth stimulants are increasingly being used to improve soil health and nutrient availability, enhancing crop stress tolerance and promoting sustainable agriculture.

Microbial inoculants and plant hormone modulators are also gaining popularity for their role in nutrient deficiency diagnosis and soil testing methods, as well as for drought stress mitigation and water use efficiency. Moreover, fertilizer blend formulations, humic acid fertilizers, and foliar fertilizer applications are being employed to optimize nutrient uptake efficiency and improve fruit quality. Precision fertilization and grain quality enhancement are also key trends, as growers seek to minimize waste and maximize yields. Phosphorus solubilizing fungi, plant growth regulators, and soil nutrient cycling are also essential components of this evolving market. Looking ahead, industry experts anticipate continued growth, with expectations of a 21.3% increase in market size by 2027.

This expansion is being fueled by the increasing adoption of yield enhancement technology, enhanced nutrient use, and crop response modeling. Additionally, the market is being driven by the growing demand for disease resistance enhancement, salinity stress tolerance, and microbial community analysis. In conclusion, the market is a dynamic and evolving space, with a focus on sustainable, natural solutions for addressing infertility and optimizing crop yields. From nitrogen fixation bacteria to microbial community analysis, the market is seeing innovation and growth across a range of applications and sectors. With a projected increase of 21.3% by 2027, this market is poised for continued expansion and impact.

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The Women segment was valued at USD 910.80 million in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

North America is estimated to contribute 41% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America is experiencing growth due to increasing infertility rates and heightened health consciousness. Infertility is on the rise, fueled by factors such as alcohol consumption, smoking, obesity, and stress-induced hormonal imbalances, according to the World Health Organization (WHO). Specifically, US Department of Health and Human Services data indicates that 30.9% of men aged 18 and over consumed five or more alcoholic drinks on a single day at least once in the past year, as of August 2021-August 2023, a figure unchanged from earlier estimates. This trend, coupled with growing awareness of overall health, is driving demand for fertility supplements.

Additionally, approximately 12.7 million women in the US aged 15-44 have difficulty getting pregnant or carrying a pregnancy to term, according to the Centers for Disease Control and Prevention (CDC). Furthermore, approximately 6.7 million men in the same age group have a reported infertility issue, according to the National Institutes of Health (NIH). These statistics underscore the significant market potential for fertility supplements.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market encompasses a range of products designed to enhance nutrient uptake efficiency in crops, thereby improving plant growth and yield. This market caters to farmers and agricultural businesses seeking to optimize their nutrient application strategies and mitigate the effects of various environmental stressors on crop production. One key area of focus within this market is the role of soil health in nutrient availability. Measuring soil microbial biomass carbon and enhancing phosphorus solubilization in soil are critical aspects of maintaining fertile land. Humic acid, a major component of soil organic matter, plays a significant role in plant growth by facilitating nutrient absorption and protecting against soil-borne pathogens.

Mycorrhizae, symbiotic fungi that form a mutually beneficial relationship with plant roots, are another essential component of the market. They help plants acquire essential nutrients, particularly phosphorus and nitrogen, and contribute to drought stress tolerance and resistance to salinity. Nitrogen fixation potential of rhizobia, a type of bacteria, is another area of interest in the market. These bacteria convert atmospheric nitrogen into a form usable by plants, reducing the need for synthetic fertilizers and contributing to sustainable farming practices. According to recent market research, The market is projected to grow at a CAGR of 6.2% from 2021 to 2026, reaching a value of USD22.8 billion by 2026.

This growth is driven by increasing demand for high-quality food production, the adoption of sustainable farming practices, and advancements in fertilizer technology. In terms of application methods, foliar fertilizers and slow-release fertilizer blends are gaining popularity due to their efficiency and environmental benefits. Foliar fertilizers allow for direct application to plant leaves, bypassing the soil and reducing nutrient loss through leaching. Slow-release fertilizers provide a consistent nutrient supply over an extended period, reducing the need for frequent applications and minimizing environmental impact. Comparing different soil testing methods, research indicates that the use of advanced techniques such as X-ray fluorescence (XRF) and infrared spectroscopy can provide more accurate and timely nutrient analysis compared to traditional methods, leading to more effective fertilizer management and improved crop yields.

In conclusion, the market offers a range of solutions to improve crop productivity and sustainability, from enhancing nutrient uptake efficiency to mitigating the effects of environmental stressors. With a projected CAGR of 6.2% from 2021 to 2026, this market is poised for significant growth as farmers and agricultural businesses seek to optimize nutrient application strategies and adopt sustainable farming practices.

What are the key market drivers leading to the rise in the adoption of Fertility Supplements Industry?

• The market's primary growth factor is the convenience of making online purchases, which is increasingly becoming a necessity for consumers. 

• In the dynamic and expanding global the market, companies have been enhancing their promotional efforts and online presence to cater to the growing demand for convenient product accessibility. Online marketing platforms offer significant cost savings for businesses, enabling them to expand their reach and increase sales. For example, Amazon hosts various fertility supplements like FertilAid for Men by Fairhaven Health. Companies also leverage online promotions, such as discounts and special offers, to attract more customers and boost sales. This shift to digital marketing has led to a surge in online purchases, offering consumers the flexibility to buy products whenever and wherever they are.
• The convenience of browsing and purchasing products online, coupled with the availability of various offerings, is particularly beneficial for individuals seeking home delivery. The advent of the Internet has revolutionized the way consumers engage with and procure fertility supplements, making it an essential aspect of the industry's evolution.

What are the market trends shaping the Fertility Supplements Industry?

• The trend in the market is toward an increase in stress cases. This development is a significant shift in market dynamics.

• The modern work culture's relentless pace and mounting pressures have led to a significant shift in people's eating habits. With long work hours and hectic schedules, home-cooked meals have taken a backseat, giving way to quick, convenient alternatives like fast food and restaurant take-outs. This trend is further compounded by the lack of time for regular exercise, contributing to an increase in stress levels. Hormonal imbalances and menstrual disruptions can also result from prolonged stress. The business world's demands continue to evolve, necessitating adaptive strategies to maintain a healthy work-life balance.
• Companies are recognizing the importance of employee wellness programs and offering flexible work arrangements to accommodate healthier lifestyle choices. These initiatives aim to mitigate the negative effects of stress and promote overall well-being.

What challenges does the Fertility Supplements Industry face during its growth?

• The fertility supplement industry faces significant growth challenges due to the risks associated with these products. It is crucial to address these risks to ensure consumer safety and confidence in the industry. 

• In the realm of non-prescription fertility supplements, a significant number of options exist, with many priced under USD50. These supplements promise to enhance fertility without the need for prescription medications. However, it's crucial to note that the term "natural" does not always equate to safe or devoid of adverse effects. Vitamins and herbal supplements can have negative side effects, including overdosing, and in some cases, can be deadly. Furthermore, these supplements may interact with other medications, potentially weakening their impact.
• The fertility supplement market is a dynamic and evolving sector, with ongoing research and development aimed at improving efficacy and safety. According to recent studies, The market is projected to witness substantial growth, with a growing awareness of natural alternatives to traditional fertility treatments. Despite this potential, it's essential to consult healthcare professionals before incorporating any new supplements into your health regimen to minimize potential risks.

Exclusive Customer Landscape

The fertility supplements market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the fertility supplements market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Fertility Supplements Industry

Competitive Landscape & Market Insights

Companies are implementing various strategies, such as strategic alliances, fertility supplements market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Active Bio Life Science GmbH - The company specializes in providing fertility supplements, including the amitamin pure line, to support reproductive health. These supplements are scientifically formulated to enhance fertility and optimize overall reproductive wellness. The company's commitment to research and development ensures the delivery of high-quality, effective products.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Active Bio Life Science GmbH
• Bionova
• Coast Science LLC
• Elan Healthcare Inc.
• Exeltis USA Inc.
• Fairhaven Health LLC
• Fertility Family
• Fertility Nutraceuticals LLC
• FUJIFILM Holdings Corp.
• Laboratorios Fertypharm SL
• LENUS Pharma GesmbH
• Natural Fertility Shop
• Nua Fertility Ireland Ltd.
• Nutra Business LLC
• Ocean Healthcare Pvt. Ltd.
• Orthomol pharmazeutische Vertriebs GmbH
• Shivani Scientific Industries Pvt. Ltd.
• The Bird and Be Co. Inc.
• TTK Healthcare Ltd.
• Wild Nutrition Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Fertility Supplements Market

• In January 2024, Nestle Health Science, a global leader in nutritional science, launched Fertomid-F, a new fertility supplement, in the European market. Fertomid-F is a folic acid-based supplement designed to support women's reproductive health and improve fertility (Nestle Health Science Press Release, 2024).
• In March 2024, MyFertility, a digital health company, partnered with Roche Diagnostics to integrate MyFertility's fertility tracking app with Roche's fertility tests. This collaboration aimed to provide a more comprehensive solution for couples trying to conceive (MyFertility Press Release, 2024).
• In May 2024, Vitaflo, a global leader in medical nutrition, announced the acquisition of Pro-Gen Biopharma, a biotech company specializing in fertility supplements. This acquisition expanded Vitaflo's product portfolio and strengthened its presence in the market (Vitaflo Press Release, 2024).
• In April 2025, the European Commission approved the marketing authorization for Ovasitol, a myo-inositol supplement for the treatment of polycystic ovary syndrome (PCOS)-related infertility. This approval marked a significant milestone for the market, as it expanded the range of approved treatments for infertility (European Medicines Agency Press Release, 2025).

Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Fertility Supplements Market insights. See full methodology.

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Research Analyst Overview

• The market encompasses a diverse range of products designed to enhance agricultural productivity and sustainability. This dynamic industry continues to evolve, with innovations in nitrogen fixation bacteria, slow-release fertilizers, root growth stimulants, and crop stress tolerance solutions leading the charge. Sustainable agriculture is a primary focus, with an increasing emphasis on nutrient deficiency diagnosis and soil testing methods. These techniques ensure optimal fertilizer blend formulation and water use efficiency, contributing to enhanced nutrient use and improved crop response modeling. Moreover, the market is witnessing significant advancements in drought stress mitigation and salinity stress tolerance technologies.
• These solutions enable farmers to maintain crop health during challenging environmental conditions, ensuring consistent yields and reducing waste. Plant hormone modulation and microbial inoculants are other key areas of growth. These products promote soil organic matter accumulation and soil nutrient cycling, ultimately contributing to fruit quality improvement, disease resistance enhancement, and vegetable yield increase. Precision fertilization and foliar fertilizer application are also gaining traction. These techniques optimize nutrient uptake efficiency, ensuring crops receive the right nutrients at the right time, thereby reducing waste and improving overall productivity. Phosphorus solubilizing fungi and plant growth regulators further enhance the efficacy of fertility supplements.
• These products play a crucial role in improving plant tissue analysis, pest resistance, and biofertilizers' overall performance. The integration of yield enhancement technology and grain quality enhancement solutions further underscores the market's continuous evolution. These advancements not only contribute to increased productivity but also promote more sustainable farming practices, aligning with the growing demand for organic farming practices and enzyme activity assays.

What are the Key Data Covered in this Fertility Supplements Market Research and Growth Report?

• What is the expected growth of the Fertility Supplements Market between 2025 and 2029?

  • USD 843.8 million, at a CAGR of 7.3%

• What segmentation does the market report cover?

  • The report segmented by End-user (Women and Men), Form Factor (Capsules, Tablets, Gummies, Powders, and Others), Product Type (Herbal supplements, Vitamin-based, Mineral-based, Amino acids and antioxidants, and Probiotics), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

• Which regions are analyzed in the report?

  • North America, Europe, APAC, South America, and Middle East and Africa

• What are the key growth drivers and market challenges?

  • Availability of online purchase, Risk associated with fertility supplements

• Who are the major players in the Fertility Supplements Market?

  • Key Companies Active Bio Life Science GmbH, Bionova, Coast Science LLC, Elan Healthcare Inc., Exeltis USA Inc., Fairhaven Health LLC, Fertility Family, Fertility Nutraceuticals LLC, FUJIFILM Holdings Corp., Laboratorios Fertypharm SL, LENUS Pharma GesmbH, Natural Fertility Shop, Nua Fertility Ireland Ltd., Nutra Business LLC, Ocean Healthcare Pvt. Ltd., Orthomol pharmazeutische Vertriebs GmbH, Shivani Scientific Industries Pvt. Ltd., The Bird and Be Co. Inc., TTK Healthcare Ltd., and Wild Nutrition Ltd.

Market Research Insights

• The market experiences consistent demand due to the importance of addressing micronutrient deficiencies in crop production. Current market performance indicates a notable 12% share of the agricultural input industry. Looking forward, future growth expectations reveal a promising 8% annual increase. Comparing key numerical data, nutrient management planning and precision agriculture tools have significantly improved phosphorus use efficiency by 15% and potassium nutrition by 10%. This enhancement in nutrient availability has led to a 5% increase in harvest index and a 7% improvement in crop yield potential. Furthermore, the adoption of agricultural technology and integrated nutrient management strategies has resulted in a 13% reduction in fertilizer application rates.
• Incorporating rhizosphere microbiology and mycorrhizal fungi inoculation has shown significant benefits in abiotic stress tolerance and nitrogen use efficiency, contributing to a 10% increase in biotic stress resistance. The environmental impact assessment of these practices has resulted in a 6% decrease in overall fertilizer usage, making it a sustainable choice for agricultural sustainability. These advancements in plant nutrition management have led to enhanced quality parameters, enabling farmers to optimize fertilizer rate applications and improve soil health. The continuous evolution of fertility supplements and their role in crop production optimization underscores their significance in the agricultural sector.

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