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The filled fresh pasta market size is projected to increase by USD 131.46 million, at a CAGR of 4.95% between 2023 and 2028.
The pasta market in Europe experiences growth driven by factors like increased disposable income, a strong company presence, and the growing popularity of ethnic cuisine. Rising household expenditure on food and beverages, coupled with ongoing product launches, is set to propel market growth in the region. Europe, being a top pasta exporter and second-largest importer globally, sees Italy as the leading producer of fresh pasta products. Despite the rising demand for convenient pasta foods, the preference for fresh foods and wheat products remains high in Europe, supporting the growth of the market. Barilla G. e R. Fratelli Spa, a key player, offers diverse pasta options such as Collezione cheese and spinach tortellini and Collezione three cheese tortellini. The market is poised for sustained growth, aligning with current market trends and forecasts, and catering to consumer demands for convenience and nutritional value.
The Filled Fresh Pasta Market shows an Accelerate CAGR during the forecast period.
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Growing preference for ready-to-cook and instant food products is notably driving the market growth. The demand for ready-to-cook and instant food products is increasing across the world. The rise in the working women population is the major factor responsible for the growing demand for ready-to-cook or instant food. Instant-filled fresh pasta is a popular dish among the working population, and many vendors are focusing on launching precooked or instant to meet this growing demand. In addition, the availability of different varieties of pasta with different fillings, such as mushrooms, beef, cheese, and spinach, is also increasing the demand.
Moreover, shorter cooking time, easy preparation, and longer shelf life are some of the major factors fueling the demand for instant food in the market. Instant pasta is a popular dish among the working population, and many vendors are focusing on launching precooked or instant pasta to meet this growth in demand. Vendors are, thus, investing in the development of instant pasta products. Therefore, the will be an increase in the consumption of pasta which will drive the market during the forecast period.
Growing household spending on food is an emerging trend shaping the market growth. The growing household spending on food is likely to drive the market research and growth of the global market owing to factors such as the increasing preference for ready-to-eat meals, high disposable income, and the strong presence of food and beverage service providers. Moreover, factors such as the growing health consciousness among people have further enhanced the demand for nutrient-rich and healthy product variants. This has propelled the spending on food consumption across the world. Manufacturers are creating more nutritious products.
However, factors such as the growing health consciousness among people have further enhanced the demand for nutrient-rich and healthy product variants. This has propelled the spending on food consumption across the world. Manufacturers are creating more nutritious products. For instance, vendors are creating stuffed pasta with stuffing made with fresh and healthy ingredients. Thus, the increasing household spending, coupled with the growing demand for healthy and nutritious food, will drive the growth of the market during the forecast period.
The use of preservatives and health concerns is a significant challenge hindering the market growth. With the increasing commercialization of ready-to-cook and convenience food items, the use of preservatives and food additives has also increased. Chemical preservatives and additives directly affect the human body and damage the digestive and nervous systems, leading to heart problems and even cancer. Some of the chemical additives that are added to pasta are potassium bromate, sodium benzoate, sodium polyacrylate, and phosphate salts. These additives are used to toughen the dough, increase shelf life, prevent microbial action, and improve the appearance of end-products.
In addition, pasta is low in nutrient content but contains high amounts of fat and sodium, which can potentially increase the risk of metabolic syndrome. The high sodium content in such foods is also linked to health issues such as hypertension, heart disease, stroke, and kidney damage. Therefore, the use of preservatives in ready-to-cook pasta is expected to hinder the growth of the global market during the forecast period.
The commercial segment in the market is expected to witness growth during the forecast period, owing to the increasing number of restaurants and socializing cafes around the world. The number of restaurants is increasing primarily due to the rising demand for fast food, especially in emerging economies. Further, online platforms are even more beneficial for takeaway restaurants during peak ordering hours as orders are not lost due to engaged phone lines. Consumers these days have limited time to prepare food, which makes convenience a priority. Thus, quick-service restaurants offer takeaway and home-delivery options that have become increasingly popular. All these factors contribute towards the growth of the commercial segment of the fresh pasta market during the forecast period.
The market share growth by the offline segment will be significant during the forecast period. The offline distribution channel segment generates revenue from the sales of products through specialty stores such as brand-owned stores, multi-brand stores, and personal care products stores; hypermarkets, supermarkets, convenience stores, and clubhouse stores; department stores; and drugstores. The revenue generated from this segment has been gradually declining because of the high preference for online shopping.
The offline segment was the largest and was valued at USD 358.84 million in 2018
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Further, the number of convenience stores in the UK and Japan, among other countries, is increasing. Rising urbanization, consequent changes in lifestyles, and shorter queueing times at shop counters are increasing the demand for retail formats such as convenience stores. Thus, the overall sales of food products through convenience stores are increasing at a high rate. Independent retailers are private owners who have built their retail stores by assessing the needs of the business, which include staffing, marketing, merchandising, and sales. With the increasing number of independent retailers worldwide, the sales through offline channels are expected to increase during the forecast period. This, in turn, is expected to drive the growth of the offline distribution channel segment in the market during the forecast period.
Europe is estimated to contribute 44% to the growth of the global market during the forecast period
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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. Further, the strong presence of vendors in the region is likely to drive the demand during the forecast period. These vendors focus on strengthening their presence in the market through the adoption of organic and inorganic growth strategies, such as product launches and acquisitions.
Ebro Foods SA is one of the leading players in the market. In 2022, the company invested USD 15.9 million in R&D to develop new pasta and gnocchi processes (which is a type of Gough for making pasta) in France and Italy. The investment strengthened the company's product portfolio and helped increase the sales of its products. Such an increase in the sales of fresh pasta will augment the demand during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 10 market companies, including Barilla G. e R. Fratelli Spa, Bird and Carter, BRE.MA GROUP SRL, C E CIBO SRL, Ebro Foods SA, Fresh Pasta Company, Lillys Fresh Pasta, NUOVO Pasta Productions Ltd., Pappardelles Pasta Co., Pasta and Pasta, Pastaio di Maffei S and C srl, Pastificio Avesani s.r.l., Pastificio Gaetarelli S.R.L., Rana Meal Solutions LLC, RPs Pasta Co., SpaghettoFactory, Ugo Foods Group Ltd., Voltan Spa, Waitrose and Partners, and PASTA APULIA SRL
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest market trends and analysis and growth opportunities from 2018 to 2018.
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Filled Fresh Pasta Market Scope |
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Report Coverage |
Details |
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Page number |
157 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.95% |
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Market Growth 2024-2028 |
USD 131.46 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.39 |
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Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
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Performing market contribution |
Europe at 44% |
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Key countries |
US, Canada, Italy, Germany, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Barilla G. e R. Fratelli Spa, Bird and Carter, BRE.MA GROUP SRL, C E CIBO SRL, Ebro Foods SA, Fresh Pasta Company, Lillys Fresh Pasta, NUOVO Pasta Productions Ltd., Pappardelles Pasta Co., Pasta and Pasta, Pastaio di Maffei S and C srl, Pastificio Avesani s.r.l., Pastificio Gaetarelli S.R.L., Rana Meal Solutions LLC, RPs Pasta Co., SpaghettoFactory, Ugo Foods Group Ltd., Voltan Spa, Waitrose and Partners, and PASTA APULIA SRL |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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